RESEARCH

REPORT
GROUP

SUBMITTED BY:
LENARD RIVERA

RONALD BINALUYO

REYNALDO BINALUYO

FELIPE DE GUZMAN

SUBMITTED TO:
MAM RICHELLE GO

TABLE OF CONTENTS
PURPOSE OF STUDY

SIGNIFICANCE OF STUDY

PROBLEMS ENCOUNTERED IN ORGANIZATION

LOGICAL MODEL OF THE ORGANIZATION

REVIEW OF LITERATURE

SOLUTION MADE

CONCLUSION/SUGGESTION

BIBLIOGRAPHY

PURPOSE OF STUDY

Sky Cable Corporation, doing business as Sky, is a Filipino telecommunications

company based in Diliman, Quezon City. A subsidiary of the media conglomerate ABS-

CBN Corporation, the company offers broadband, cable and satellite television services

under the Sky Cable and Sky Direct brands. The company was founded on June 6,

1990 by Benpres Holdings Corporation (now Lopez Holdings Corporation) as Central

CATV, Inc.

Sky Cable inspire people to imagine more, experience more. A life enriched by content

that entertain, educate, and inspire.

SKY Cable is a Pay TV service offering HD cable TV with top-notch programming and

the widest selection of channels on offer by any cable provider; and SKY Fiber, a high-

speed broadband for the home and beyond.

Since introducing cable television to Filipinos in 1990, it has become a frontrunner in

pay TV and broadband services that offer rich content that entertain, educate, inspire,

and offer experiences to Filipinos, whom it considers as its Kapamilyas.

Sky Cable

Sky Cable is the flagship brand of Sky which operates cable television. It has around

500,000 subscribers in Metro Manila, suburbs and key cities in the provinces which

include Metro Cebu and Metro Davao.

Destiny Cable

Destiny Cable (formerly Global Destiny Cable) is the only other cable television brand of

Sky. It has around 200,000 subscribers in Metro Manila and Metro Cebu. Its brand
along with its assets was acquired by Sky from Destiny Cable, Inc. in 2012. The assets

of Uni-Cable was also consolidated in this brand after the acquisition of the asset from

Uni-Cable TV, Inc. Destiny is also migrating its subscribers from analog to digital.

Sky Fiber

Sky Fiber (Formerly as SKY Broadband) is the broadband internet service brand of Sky

launched in early 2011. The assets of MyDestiny broadband internet was consolidated

in this brand after the acquisition from Solid Broadband Corporation. It has over 170,000

subscribers and is currently the fastest growing segment of the company. In 2012, Sky

Broadband became the first internet service provider in the country to offer residential

ultra high-speed internet with a download speed of up to 200 Mbit/s in select residential

areas in Metro Manila. In 2019, SKY Broadband replaced as SKY Fiber.

Sky Direct

Sky Direct is the satellite television brand of Sky. It offers direct-broadcast

satellite television in the country. It boasts a nationwide coverage and exclusive HD and

SD channels not available on other providers. As of March 2019, Sky Direct has over 1

Million subscribers.

Sky Biz
Sky Biz is the enterprise service provider brand of Sky. It offers integrated services such

as dedicated ultra high-speed broadband internet to small and medium scale

businesses in the country. At present, Sky Biz has over 3,000 enterprise subscribers.

Sky On Demand

Sky On Demand is the over-the-top content brand of Sky. It offers TV everywhere

service to Sky Broadband and Sky Mobi subscribers. It allows users to watch video on

demand contents of Sky Cable on any screen and devices.

SIGNFICANCE OF THE STUDY

SKY serves Filipinos through various products under SKYdirect, SKY Fiber, and SKY

Cable.

SKY Cable is a Pay TV service offering HD cable TV with top-notch programming and

the widest selection of channels on offer by any cable provider; and SKY Fiber, a high-

speed broadband for the home and beyond.

SKY Direct, now in over one million homes nationwide, brings SKY’s superior brand of

cable entertainment options to more areas, beyond the urban centers via direct-to-home

television technology.

SKY serves the business community through SKYBIZ, Its corporate and commercial

arm, which delivers content (SKY Cable) and connectivity (SKY Fiber) services to any

business of any size.

SKY CABLE

Customer Focus (Service Orientation)

In serving the Filipino, we are guided by “Serbisyong Wow at Saya,” a brand of

customer service that drives us to treat Filipinos as our Kapamilyas whose interest we

put above all; and to embrace and show joyfulness in everything we do for them.

Teaching & Learning

We recognize our people's need for continuous development by training them to

become better at their roles; to take accountability for their continuous learning; to
recognize the values of learning from challenges; and to invest in time and energy in

understanding information.

Honesty, Integrity, & Respect

We deliver on commitments by matching our words with action, speaking out and true in

a friendly environment, with respect and fairness.

Meritocracy

We recognize our people's contributions by rewarding them, allowing them to realize

their own worth, and encouraging them to take quick and appropriate action on failure.

Teamwork

We serve the interest of the company with transparency, urging our people to put the

good of the company/team before their personal interests.

We take ownership by taking accountability for our role, output, and decisions.

We confront conflict by directly resolving issues with concerned parties constructively

and accepting accountability.

Excellence

We push our people to use their best judgement and have a drive for results by

balancing speed, quality, and cost and going beyond the boundaries of their role.

We encourage them to take risks but with the confidence that opportunities and rewards

are worth the risks and that everything is done to mitigate those risks.
We nurture a culture of innovation by exploring new ways and challenging old ways,

including past successes, to achieve breakthroughs and continuous improvement.

PROBLEMS ENCOUNTERED IN ORGANIZATION

Sky Cable have more choice than ever when it comes to landlines, email, chat groups,

online forums, wireless connections, cable-cord lines, in the cloud and they’re all synced

by a burgeoning internet of things introducing ever more options. The only problem?

With more choices comes more challenges.

You know how it goes. In the hope to simplify old telecom network problems and

modernize the office, your business adopts a new piece of software, hardware or even a

brand new network. What happens, though, when those new systems end up

introducing more problems than they solve?

If this all sounds familiar, you’re not alone. Offices of all sizes encounter speedbumps

on their way to a contemporary suite. In fact, we’ve seen and heard so many telecom

issues and network problems over the years.

 HIGH SUBSCRIPTION COST

 COMPETITOR BETWEEN CABLE PROVIDER

 LOSS OF CABLE WIRES BECAUSE OF TOO OLD WIRES.

 COMPETITOR BETWEEN NEW STREAM APPS LIKE NETFLIX

 LIMITED NETWORK FACILITIES

 SLOWING DOWN AND LOST CONNECTION OF NETWORK

LOGICAL MODEL OF BUSINESS PROCESS

Personal Hiring, Policies

and Procedures
 1

Operation
Costumer’s
Process House for
9
Management Cable
Process Installations

Signature/
Sending the Acknowledgement of job Ordered
acknowl-
edgement
of installer
2 of Job
Sales
Quotas Ordered
Sends a new Job.
and
design 10
specifi-
cations
COSTUMER
Sending the Receipt of electronic payment
Record 8
Subscrip-
tions Acknowledgement and Advance Payment

12 11
5
6
Costumer’s
Costumer’s application Electronic Payment
payment
7 Acknow-
ledgemen
4 t
Information
Process 3
Electronic
payment

 Management Process

1. hires personnel and establishes the means for accomplishing the work of the

organization. Management designs the procedures for what they will do for their

customers and how to treat them.

2. Management establishes broad marketing objectives and assigns specific sales

quotas by which progress toward the long-run objectives can be measured. Also

designs the information processes’ procedures for facilitating operations as the

procedures of to speed up the acquisition of a costumer application and to

perform the operation immediately.

 Information Process

3. Through online Website, Costumer will fill up the applications and then will

submit them online. Information Process, will verify and checking the facilities

area of the application for operation process.

4. Acknowledges the customer by sending an e-mail message or a call via

telephone to the customer and will tell, you need to pay for advance payment.

5. Costumer will go on the electronic payment like bayad center, Cliqq 7 Eleven.

6. Electronic payment will give acknowledgement.

7. Costumer will send the Acknowledgement of payment picture and Send via e-

mail.

8. Information process will send a new job order to operation process.

 Operation Process

 Operation Process in the company have a two Teams that called, Dispatch

group and the outsource Contrators. Dispatch group will give an job order
 acknowledgement to contractors. Contractors are carry out cable installation

on your home.

9. Contractors are going to Costumer’s House for Cable Installation.

10. After the cable installation, Contractors will give you the Job order to sign. To be

process is done.

11. Contractors will give the acknowledgement of the job ordered, and the dispatch

group will send in the Information process.

 Information Process

12. Sends management a report comparing actual sales to previously established

sales quotas.

SOLUTION MADE

 HIGH SUBSCRIPTION COST

  In this problem situation, a high subscription cost, it means the channel is too

expensive for subscription. Incapable of company or it can cause of company

down. The solution in this situation, Sky Cable gave an offer that same what’s

costumer looking for. For example , if the costumer looking for NBA channel,

Sky Cable will offer another basketball channel like Fox sports or Basketball

TV that the same looking for.

 COMPETITION BETWEEN CABLE PROVIDER

 In this problem situation, competition between cable provider, it means

between two company have a same work. Of course, a having competition

one of them will down. For Example, Sky Cable and Home, Sky Cable have

many subscriber and home have little subscriber, home Company Will down.

The solution of this situation, Home Cable Company offers their company to

buy it because of cannot longer to rise up again. Sky Cable purchased the

home to merge.

 LOSS OF CABLE WIRES BECAUSE OF TOO OLD WIRES.

 One solution to the problem of cable loss is to use the best cables like

upgraded Fiber Optics that you can afford, and that have the least negative

impact on performance. Using the best cables possible is suitable for unique,

high-cost systems. However, a large cost is associated with this solution.

Also, the size of the cables limits the number of cables in a system, and even

good cables can have significant losses.

 COMPETITION BETWEEN NEW STREAM APPS LIKE NETFLIX

 In this problem situation. Nowadays Netflix streaming app have many people

want it, because it easy to use and easy to find their want movies. This is the

one it can cause decreasing of subscribers. Because of that, costumers will

change their mind for not willing to attach cable connections. The solution of

this situation, Sky will offer low new packages, example of that, internet with

5mbps with HD cable TV worth of P999.00/month. And also to keep all

subscribers who have it and to have more subscribers.

 LIMITED NETWORK FACILITIES

 Sky have a limited network facilities. Many peoples want to subscribe but their

area is not covered by the facilities of sky. The solution of this situation, Sky

Cable will invest in different location that have no network facilities. This is a

big deal for the company development.

 SLOWING DOWN AND LOST CONNECTION OF NETWORK

 There are ways to know what consequence of slowing down and lost of

connection of network. There are ways that we found in internet, why slowing

down and lost connection. For example, something cable that doesn’t plug

into network cable. If when you don’t know where the problem is coming from,

you need to call the Costumer service of the company. Sky Cable have 24/7

Costumer Service assisting all the subscribers via Phone, Viber and etc. Their

staff will go on operation to find the problem and fix the problem.