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Youtube Marketing Proposal Youtube Marketing Proposal: From: For

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Youtube Marketing Proposal

From: For:
[Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]
[Sender.Company] [Client.Company]
[Created.Date]
Hello!
Thanks for allowing me to put together this proposal for a Youtube Marketing Strategy for
[Client.Company]. Before I get into the specifics of your project, here's a short video
detailing why [Sender.Company] is the agency to look to when you're ready to leverage
Youtube as a profitable marketing channel.

Why Youtube, Why


[Sender.Company]?
Youtube marketing, and video marketing in general has exploded in popularity over the past
few years due to the increased availability of broadband-quality mobile networks and the
release of smartphones and tablets with HD screens.
Today, Youtube reaches more consumers between the ages of 18 and 49 than any cable
network in the United States, and ranks as the second most popular search engine on the
internet behind parent company Alphabet's Google search engine.
Youtube users are extremely active and engaged. Collectively, they watch more than 4
billion videos per day, and individually they spend an average of 40 minutes on Youtube
during each viewing session.
The combined meteoric rise of video content and Youtube's dominance has turned
Youtube into one of the top three digital marketing channels in the world.

[Sender.Company] is one of the few agencies who predicted Youtube's emergence as a


major marketing platform, and we've had the pleasure of driving highly successful Youtube
marketing strategies for clients in several industries. Our team of video producers, writers,
and marketing strategists are uniquely positioned to help your brand design and deploy a
strategy that turns Youtube into a significant business growth driver.
Portfolio
Check out this video for a sample of the videos we've produced for our clients!
Our Proven Youtube Marketing
Approach
We see Youtube as far more than a place to watch videos of
cats high-fiving. To us, Youtube is a powerful marketing
platform that, when leveraged strategically, can be turned
into a strong source of leads and sales for your business.
We combine sound marketing strategy, quality video
production, and effective promotion to help our clients
achieve the following goals:

Increase Brand Awareness


Improve Reputation
Improve brand SEO
Increase marketing qualified leads (MQLs)
Increase overall sales

Here's how [Sender.Company] will put Youtube to work for your brand:

Find an Audience
The first step in a successful Youtube marketing strategy is to create a strong audience
definition. We will work with you to figure out what your ideal audience persona(s) looks
like. This will include analyzing your current customer base and engagement on your other
marketing channels. By defining an audience up front, we ensure that your messages are
targeted and effective throughout your Youtube campaigns.

Craft a Message
Flashy graphics and animations aren't enough to have an impact on Youtube. To succeed,
you need a message that resonates with your target audience. We will work with you to
identify the topics and themes that are appropriate for your brand's Youtube marketing
strategy.
Focus on the Funnel
Video marketing does you no good if it doesn't increase your bottom-line growth. At
[Sender.Company], we focus on placing your Youtube videos appropriately within your
larger marketing funnel, and on driving viewers deeper into that funnel. Whether you sell
products online or through your sales team, we can help you convert viewers into paying
customers.
Proposed Solution
To ensure that your Youtube marketing efforts are successful, we propose that
[Sender.Company] take the following steps:

1: Research & Analysis


[Sender.Company]'s marketing team will perform a combination of qualitative and
quantitative research to lay the foundation for your Youtube marketing strategy. This will
include analyzing your current branding, messages, and campaigns, performing user
surveys with your customers and target audience, and identifying which stages of your
marketing funnel can most benefit from Youtube marketing.

2: Strategy Development
Before we make a single video, we will create a well-documented strategy for your Youtube
marketing efforts. This document will serve as the framework for your Youtube strategy,
and will address the following:
Target Audience
Funnel Position
Desired Actions (CTAs/Conversion Points)
Competitive Pressures
Promotion Opportunities
Messaging

3: Content Calendar
Once we've created a complete strategy document, we will craft a 12 month content
calendar. This calendar will include specific topics for your videos along with deliverable
dates for scripts, storyboards, finished videos, and promotion campaigns.

4: Production & Promotion


Once we've agreed to a 12 month schedule for topics, production, and promotion, we will
move into the production and promotion phase. In this ongoing phase, we will produce
videos according to the content calendar and leverage them through paid and organic
impressions to achieve your goals.
Pricing
The table below outlines the costs for development and deployment of your Youtube
marketing strategy. Costs associated with planning and strategy development will be due
up front, and monthly costs will be invoiced on the 1st of each month.

If you're ready to proceed with, simply date and sign this proposal below and we'll get to
work!

Name Price QTY Subtotal

Initial Planning & Strategy $2,999.00 1 $2,999.00


Development

Production & Promotion Per Month $1,500.00 12 $18,000.00


Up to 4 videos per month

Subtotal $20,999.00

Total $20,999.00

Acceptance
AGREED TO AND ACCEPTED:

___________________________ _____________________

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