Be Ready For Q4
Be Ready For Q4
Be Ready For Q4
for Q4!
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Key Dates
BLACK FRIDAY - 29th November
CYBER MONDAY - 2nd December
24TH DECEMBER – Collection with post-Christmas Promise
25TH DECEMBER – No collections and no deliveries to customers
26TH DECEMBER – No collections and no deliveries to customers
31ST DECEMBER – Collection with post Jan 1st 2020 Promise
1ST JANUARY - No collections and no deliveries to customers
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Agenda
Prepare for Q4
1. Performance Metrics
2. Cut-offs
3. Monday Promise
4. Multiple Carriers
5. Deals
6. Questions/issues to raise
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Amazon Services \ 3
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Metrics
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You must always meet performance requirements
Performance Metrics
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You can view your metrics at any time
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If you miss performance requirements you need to submit
a PoA
1. Notification 2. Warning 3. Suspension
• Message is only for your • Stage before suspension warning – 1 • You have been below performance
information week below plan requirements for 2 weeks. Not
• No response is required • Submission of a plan of action within responding / insufficient response to
• Purpose is to notify you that the specified time limit (3 working the Warning will lead to suspension.
your performance has days) • Prime badge is temporarily deactivated
dropped and that you should until a valid plan of action has been
try to improve your metrics submitted and approved. Please submit
the Plan of action before the deadline
provided in the email.
2 What changes are you making to ensure you hit our standards?
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Who to contact when…
Contact Seller Support when… Contact your Carrier when… Contact Seller Performance when…
Buy Shipping Services has stopped working My Driver hasn’t turned up for a Collection I have had to ship orders outside of Buy
Shipping Services
Returns and Refunds issues My Driver couldn’t take all of my parcels I have had to close due to adverse weather
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Cut-offs
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Postpone your cut-off if possible
• Setting a later cut-off time can improve your sales conversion, as customers will see a faster
promise later in the day.
• You must ensure you leave enough time between order cut-off and carrier collection time to
ensure you meet your on-time shipment requirements.
• You can only adjust your cut-off time at an account level (not carrier level). Ensure you set a
cut-off that can be met by all carriers your are shipping with.
Monday
Promise
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Monday Delivery Promise is coming
New feature to offer a Monday delivery promise for orders collected on
Sundays.
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Multiple
Carriers
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Benefits of Multi-Carrier Selection
Prime carriers differ in their product range, available pickup schedule and delivery speed. We
recommend onboarding with more than one carrier, to enable you to have the fastest delivery
promises at the best cost.
1. Increased coverage
2. Maintain Prime metrics in the event of issues
with your carrier
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Deals
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There are three types of deals
Deal of the Day
24 Hours (Top ASINs)
Minimum 25% Discount
Minimum 4 Star Reviews
Highest Quality Deals
Lightning Deals
4-6 Hours Position
Minimum 15% Discount determined by
sales forecast
£25 merchandising fee
(£50 during events)
7-Day Deals
7 Consecutive Days
Minimum 15% Discount
Minimum 3 Star Reviews
£50 merchandising fee
(£100 during events)
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Benefits in the ST and LT
Short-term
Medium-term
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Apply for a Deal of the Day ensuring you meet
requirements
Details & Requirements
Discount duration
% discount
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Lightning Deals and 7-Day Deals
Details & Requirements
Price
% discount
% claimed/remaining duration
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Lightning Deals and 7-Day Deals
1. Deal of the Day
“Halo affect”, Strong Rating, Keep momentum
2. Lightning Deal (per ASIN)
Quick Sales Increase, Accumulate Reviews, Low Stock
3. 7-Day Deals (multi-ASIN)
Raise awareness, Drive Traffic to all catalogue, Flexibility
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Questions
/Issues
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Thank you!
AMAZON CONFIDENTIAL 23