Dividend Investing Guide
Dividend Investing Guide
Dividend Investing Guide
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Dividend investing is one of the more popular ways investors generate income to
grow their investment portfolio. Many large, established companies issue dividend
payments to shareholders. These dividends are issued as cash, which can be used
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Dividend Investing Guide - How to Invest in Dividend Paying Stocks 11/4/19, 12(35 AM
to cover living expenses, or reinvested into more stock, thus compounding your
investments.
This Dividend Investing Guide examines dividend investing in more detail, showing
you how dividend investing can become a part of your investing strategy.
Table of Contents
This type of activity is very common in the natural business life-cycle, as a company
can no longer maintain sizable growth. By no means is this a negative indicator of
the organization, but is generally viewed as a good sign the company can sustain its
earnings.
Let’s take a closer look at what are dividends and how they can benefit the investor.
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Here are a few types of dividend stocks that are popular amongst traders.
Blue Chip Stocks – Blue chip dividend stocks are generally considered to be the
most stable of income stocks. Companies that have had a tradition of raising their
dividend payout annually for 25 or more years
(https://cashmoneylife.com/what-is-a-dividend-aristocrat/) would fall into this
category. While the dividend yield may not be as high for many of these companies
as a REIT or Income Trust, investors typically find more stability and less risk
investing in these types of securities.
Mutual Funds – Many mutual funds also pay dividends. Each stock held within the
mutual fund would issue dividends which are then distributed to the fund, which
distributes them to the shareholders. Some mutual funds focus their strategy on
dividend-paying stocks, while in other mutual funds, it is simply a by-product of the
stocks the fund holds in its portfolio.
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That said, you can find dividend paying stocks in a variety of industries, including
basic materials, consumer goods, financial, healthcare, industrial, services,
technology, and utilities.
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While an important ratio when analyzing stocks that pay dividends, the current yield
can be misleading for investments that you already own. In order to calculate the
true return on investment, an investor should understand the yield on cost.
Yield on Cost
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Calculating the yield on cost for dividend stocks in your portfolio will help determine
your return on investment. While the dividend yield is an important factor when
analyzing a new income stock, it doesn’t help all that much for ones that you already
own.
The dividend yield is calculated using the current share price of the stock. Instead of
using the current share price, the average share price that was paid for the stock
should be used to calculate the yield on cost. The results of this calculation will
represent the shareholders’ true return on investment instead of what the stock is
currently yielding.
Calculating the yield on cost is a critical step that should be performed periodically
by dividend investors to evaluate the return of their portfolio.
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This section will define dividend yield, show you how to calculate it, and explain how
you can use it to inform your investment decisions.
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Basically, it is the return on investment that an investor could expect to get if they
invested in the stock at the current price and the company continued to pay out the
same dividend.
The calculation assumes that the company will not make any dividend cuts and will
either maintain the current payout or increase its distribution to shareholders.
Knowing how to calculate stock dividend yield can help you decide on the best
investment route for your money.
Another option is to actually run the calculation by hand to compute the current
dividend yield of a stock.
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Now, let’s plug an example into the equation to see how it works.
If a stock has paid out $1.00 in dividends per share over the past 12 months and is
currently trading at $25 per share, the current yield would equal .4 or 4%. This
equation is represented below.
The Current Yield fluctuates as the stock price fluctuates. For example, if the stock
price above increases to $30, the Current Yield would be 3.33% ($1/$30 = 3.33%). If
the stock price were to decrease to $20, the Current Yield would be 5.0% ($1.$20 =
5.5%).
You can also easily run the calculation by increasing or decreasing the dividend
payment, or both variables.
It is important to note that the current yield is constantly changing for a stock, as it
relies on the share price (which is always moving up and down). An investor who
purchased the stock at a higher price six months ago will have a much lower return
(yield) on their investment (assuming the dividend remained constant) than someone
who recently invested in the company. On the other hand, investors who bought at a
lower share price (than the current price) would have a higher yield on their
investment.
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The dividend yield can be used for both preferred stocks and common stocks. While
there are several differences between preferred stocks and common stocks, one
stands out in the discussion of dividend yield.
With preferred stock, a corporation provides a set dividend, giving you a clearer idea
of how much you will yield.
Due to that difference, preferred stockholders can have a better idea of how much
they will yield from the onset.
You can also use the equation to determine the trailing dividend yield and the
forward dividend yield, which look at historical yield and projected future yield,
respectively.
Since the common dividend is not a set value for common shares, you can look at
the previous yields to gain insight.
If you’re a common shareholder, here’s your best bet for tracking your potential
dividend yield:
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Share prices change and dividend increases and cuts occur frequently, but these
measures can still serve as helpful analytical tools in your decision-making process.
For example, an income investor can compare the dividend yield between a banking
stock and an energy stock, which will help guide the investment decision.
Based on common sense (and historic yield data), industries with steady
foreseeable profits tend to have higher dividend yields than less predictable ones.
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Entertainment, communication, and more basic needs like electricity and water yield
high dividends and will continue to thrive, making those industries solid investment
choices.
Using popular screening techniques like S&P, we can see the yields of corporations
and industries.
Using those characteristics can help you determine which corporations you might
want to invest in. The AAII screens top-20 dividend yields ranged from about 3% to
7%, to provide some insight.
With a bit of research on a corporation’s website, you can find the company’s annual
dividends.
Plug those into the dividend yield equation with the current share price, then see
how the current yield stacks up against the criteria above.
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Figures change, but if the dividend yield checks off the aforementioned boxes, you
could be looking at a worthwhile investment.
Looking at the checklist above raises an important point for dividend investment:
It’s critical to look at how that yield has changed over time and how it competes with
other corporations in the industry.
Sometimes dividend stocks soar, but long-term success is bound to more than a
high yield percentage. When a stock’s dividend yield is unusually high, look at the
reasons why.
With that information in mind, use the dividend yield formula and compare how the
yield has changed over time.
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Also, you may want to proceed with caution with one particular investment industry:
Real Estate Investment Trusts (https://cashmoneylife.com/real-estate-
investment-trust-reits/).
To recap, avoid falling into dividend yield traps by comparing dividend yields to past
figures, growth rates, and competitors.
Since this ratio is calculated using past dividend performance, a drop in share price
could be the first signal that a company is considering a cut. It can take several
weeks for the yield to actually represent this type of event.
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While there are plenty of stocks that maintain or even raise their dividends, there will
also be many companies that cut or eliminate dividends. A stocks share price will
also continue to rise and fall, making the current yield a moving calculation.
One alternative that is commonly used in place of the current yield is the yield on
cost (YOC). This calculation represents the return on investment based on what the
investor actually paid to own the stock.
For example, consider blue chip growth stocks. Blue chip stocks are those which
come from established companies with typical earnings in the billions who are
considered financially stable for investment.
In the case of blue chip companies, the YOC can be much higher than the actual
yield that a stock is currently returning.
The ratio represents the annual dividends paid out by the company in relation to its
current share price.
As an independent investor, you can use this value to help make investment
decisions and understand the return on investment that you could earn by
purchasing a stock.
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The dividend yield is calculated by taking the annual dividend of the stock and
dividing it by the current share price. While this ratio can be an important metric,
there are some flaws. First, it is a constantly changing number which makes it
difficult to track. As the share price fluctuates, so does the current yield.
Another drawback of the dividend yield is that since it follows the current share price
of the stock, it doesn’t really help an investor who already owns shares. This is
where the YOC can come in useful for an investor, as it tracks the yield of the stock
in relation to what you paid to own it.
Since the yield on cost represents each investor differently, it won’t be found on any
financial website. Therefore, it is important for a dividend investor to understand how
to calculate this financial ratio so it can be used to make critical investment
decisions.
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The second number that you will need is your average cost per share of the stock.
You may need to do some figuring on your average share price, but your broker
should be able to provide this data. Once you have collected both pieces of data, the
following equation can be used to run the calculation.
As you can tell, the yield on cost equation is very simple and easy to calculate. It
provides important information that is tied directly to the current yield that you are
earning from owning the stock, not what the current yield states.
The end result is that the investor now owns 40 shares of the stock at an average
purchase price of $28.
If the company has an annual dividend of $1.00 per share, then the yield on cost for
the investor would be equal to 3.57% based on the calculation below.
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If the stock is currently trading at $30 per share, then the current yield would be
equal to 3.33%, which is lower than the YOC. As the company raises or lowers
dividends over time, the yield on cost for an investor will fluctuate and provide the
investor with a true return on their investment.
While there is no doubt the dividend yield can be a useful factor in selecting the top
dividend paying stocks, it is certainly not the most important.
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There is actually a lesser known (but just as important) financial ratio that investors
can use to screen dividend stocks. This financial calculation is called the dividend
growth rate and can provide beneficial data for the investor.
On average, a company that has a solid history of strong dividend growth is more
likely to continue raising dividends compared to a company with slow or negative
dividend growth.
For example, a company that has consistently raised its dividend by 10% annually
for the past 10 years is likely to continue that trend. Assuming the trend continues,
investors would receive a 10% increase in income just by owning shares in the
stock.
When was the last time your job could guarantee you a 10% raise every year?
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Since there is no guarantee the company will continue to pay the same amount of
dividends, the results can become skewed. So in reality, the yield is using the past
dividend performance and measuring it against the current value (or share price) of
the stock, which can be misleading to an investor.
Factoring in the dividend growth rate, on the other hand, can actually highlight
stocks that may have fallen off your radar. Many companies that have a double-digit
growth rate generally have below average current yields making them unattractive to
the common investor.
Let’s take a look at a company that has a current yield of 2.5% that has a growth
rate of 10%.
Consider the return on investment you would receive in 10 years as the company
increases its dividends by 10% annually.
Year 1 – 2.50%
Year 2 – 2.75%
Year 3 – 3.03%
Year 4 – 3.33%
Year 5 – 3.66%
Year 6 – 4.03%
Year 7 – 4.43%
Year 8 – 4.87%
Year 9 – 5.36%
Year 10 – 5.89%
Year 11 – 6.48%
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As you can tell by the numbers above, in year 11 (10 years after the first increase),
your original investment would be returning almost 6.5% in dividends. Compare
those numbers with a stock that has a really high current yield and you won’t see the
same returns.
The bottom line is that factoring in the dividend growth rate can identify top-notch
dividend payers that give investors an annual raise that can’t be beaten.
Should investors only use the dividend growth rate to identify top dividend
stocks?
No. Neither should you use the current yield to make all of your investing decisions.
The reality is that both ratios are important factors in picking the top dividend stocks
for your portfolio.
However, the dividend growth rate does provide useful historical information that
provides more answers as to the direction the stock is heading.
You can often save more money by purchasing stocks directly from the company.
However, you will have more paperwork to manage and may need to go through a
third-party company to manage your shares.
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If you prefer to consolidate your holdings and have all your stocks and tax records in
one place, then you may prefer to buy your stocks through a brokerage firm. Here is
our list of top discount brokerages (https://cashmoneylife.com/best-discount-
brokerages/).
One of the biggest concerns to dividend investors, besides which stocks to pick, is
the fees and commissions involved in building a stock portfolio. While online
discount brokers (https://cashmoneylife.com/best-discount-brokerages/) have
made it cheaper to invest, those $5 -$10 commissions for a trade can really add up –
especially for the small investor.
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Each DSPP is different, with many being run by third party transfer agents. It is a
good idea to investigate the specific details of each company’s direct stock purchase
plan before investing. Direct stock purchase plans may not be for everyone, but they
do offer the investor an alternative way to invest at a fraction of the cost of traditional
brokerages.
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Direct reinvestment plans (and DSPP’s) also allow investors the opportunity to
purchase partial shares. Say you have $50 leftover, but the stock is trading at $100.
A DRIP will automatically purchase .5 shares so that you don’t have to wait until you
have enough funds to cover a full share.
However, if the purchases are well planned out, dollar cost averaging will make sure
the investor pays a fair price for a stock. I can’t tell you how many times I have
invested in a stock that has dropped almost immediately. Since incorporating DCA
into my investing (https://cashmoneylife.com/what-is-investing/), I have been
able to stabilize my price per share for each of my stocks, despite the added
commissions.
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One way to dollar cost average without paying any commissions is through direct
stock purchase plans, as mentioned earlier. By setting up automated investment
options (which most plans offer), investors are able to purchase stocks each month
in smaller chunks. For example, instead of investing $600 in a company at one time,
investors can contribute $50 each month for a year and get the same results.
Purchasing a stock 12 times per year will make sure you are paying a fair price for a
stock.
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I thought it would be helpful to list a few of these tools that save me time and money
building my investment portfolio. Here are 6 tools that are helping me build my
dividend income portfolio.
After using the tool for just a short time, I have already found plenty of benefits for
tracking my dividend income portfolio. Since I hold stocks through multiple online
brokers (https://cashmoneylife.com/best-discount-brokerages/) (ie. Fidelity, Ally
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Personal Capital offers both online access as well as through mobile apps. Setting
up an account is free, only takes a few minutes, and has saved me a ton of time in
just a few weeks. You can get a free Personal Capital account here
(https://out.cashmoneylife.com/personal-capital?aff_sub2=).
2 – Microsoft Excel
While Personal Capital helps simplify how I track my dividend stocks, there are
plenty of things it cannot do. I use Microsoft Excel to track my dividend stock
holdings and to calculate important ratios related to my portfolio. For example, I use
Excel to calculate my current yield on cost as well as my annual dividend income.
These are two important calculations that every dividend income investor should
know.
Each month after I make my monthly automatic investments and receive dividend
payouts, I update the spreadsheet with these transactions and let the spreadsheet
do the rest. Even with all the different online financial apps, I still find value in using
spreadsheets as tools to build my portfolio.
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A few online brokers offer automatic investment plans but not all of them. Other
options include using a transfer agent (see below) or a platform like LOYAL3 (see
below).
For more information on this investment tool, check out – What is a DRIP?
(https://cashmoneylife.com/dividend-reinvestment-plans-drip/)
5 – Transfer Agents
These are third-party entities used by publicly traded companies to keep track of
investors who own their stock. Instead of buying stock directly from a company,
investors can use a transfer agent to handle the transaction.
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Depending on the company, investors can also set up automatic investment plans
when buying stock. In some cases, the company in which you are buying shares in
will even cover any commissions or fees. I currently invest in 3 different companies
each month through Computershare which allows me to slowly dollar cost average
(https://cashmoneylife.com/dollar-cost-averaging-pros-and-cons/) into a stock.
This method of buying stock also helps me save time each month and in many
cases saves me on investment fees and commissions.
It is important to note that a company will only use one transfer agent, which may or
may not be Computershare. A few other common transfer agents include –
American Stock Transfer & Trust Company, BNY Mellon Shareowner Service, and
Wells Fargo Shareowner Services.
Do you invest in dividend paying stocks? What experiences can you share –
good or bad?
https://cashmoneylife.com/dividend-investing/ Page 30 of 41
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Comments
1. Scott B says
Good article. When I first starting buying dividend stocks I was looking at the highest
dividend paying stocks in the 20%+ range. I couldn’t believe I was getting 25%
dividend yield on my money! It seemed too good to be true and it was. On one stock
I received dividend payments for a couple of quarters until the stock price dropped
90% and the dividend was cut to 1%. Lesson learned – don’t just look at the
dividend yield when there are other important factors to consider.
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Reply
Dividend paying stocks seems to be all the rage lately. With the tough economy and
stock market, these stocks at least offer some form of “guaranteed money” that
hopefully will accompany a rise in the stock price. The one thing I’d keep in mind that
is risky with these stocks is that there is always the chance the dividend will be cut or
erased…meaning you’ll not only lose out on the dividend, but most likely also a drop
in stock price. That’s why it’s good to look into the dividend history of a company and
to see it’s consistency.
Reply
3. Robert says
I absolutely love dividend paying stocks. I especially like large-cap stocks that pay a
steady dividend, but may have been beaten down by recent short-term news.
I also follow a portfolio of dividend paying insurance companies on my site that have
had great returns over the last 9 months.
Reply
4. Pat S says
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Reply
I am so glad to see this message out there. Too many investors look at the current
yield and leave it at that. Investors who accept a lower initial rate but buy companies
that constantly increase dividends end up with much better portfolio returns. I love
some of the indices like the Dividend Aristocrats that focus on companies that have
raised dividends for 25 years straight. There are only 60 of them out there, and they
are the bellweathers such as Coke, JNJ, Proctor and Gamble.
Just make sure that the dividend growth rate does not exceed the earnings growth
rate. That usually ends up with a dividend cut in the future or a misallocation of
capital.
Reply
https://cashmoneylife.com/dividend-investing/ Page 36 of 41
Dividend Investing Guide - How to Invest in Dividend Paying Stocks 11/4/19, 12(35 AM
LOYAL3 looks kind of interesting, but I am still convinced that I am happier and
getting better returns with low-cost passive index funds than when I used to trade
individual stocks.
Reply
What type of returns are you getting with these index funds?
Reply
Hi John, If I were younger and 100% invested in the Total US Stock market, I would
have received a 30% return last year. That is including the fund expenses of 0.05%.
Since I also have quite a bit of my portfolio in a short-term bond index fund for
downside protection, I received more like an 18% return last year. I am sure there
are many people who had better returns, but there are many who did worse.
Looking at the historic return since 1926 for a 50/50 stock/bond portfolio, the
average annual return over the past 88 years is 8.3%, with 17 years out of the 88
years having a negative return.
Reply
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I’ve heard of the Dividend Aristocrats but not the Dividend Champions. I’ll have to
check it out. It does make sense to follow closely as you mentioned, a company can
cut its dividend and the Aristocrats list won’t let you know about it until the end of the
year after missing out on possible dividends.
Reply
I am still convinced that I am happier and getting better returns with low-cost passive
index funds than when I used to trade individual stocks.
Reply
I think your infatuation with yield on cost has little value. If you buy a stock at
$100/share yielding 4% at the time of purchase and the stock price doubles to $200,
the current market yield drops to 2%. What action are you taking by knowing that
you are earning 4% on cost versus 2% based on current market prices? Probably
nothing if that is your main criteria. In reality, as long as the tools you use to pick
stocks remains valid, you would be better off selling the stock, taking a capital gain
of $100 and buying $200 worth of a new different stock (assuming no taxes are paid)
that generates the 4% that you used as part of your original criteria to buy the
original stock in the first place. I’d rather be making $8 in dividends instead of $4 in
dividends, any day.
Reply
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