Jawaban Tugas Mis Strategi Sears

Tipe 1:
How do the competitive forces and value chain models apply to Sears?
Companies succeed by using a suitable value chain model and embracing
competitive forces. The value chain highlights the specific activities in a
business where the competitive strategies can be applied and where information
systems are liable to have a strategic impact.
Sears has engaged in a struggle to overcome the competition in the market in
the midst of its efforts and advantages in some of the forces. In two of the five
forces, Sears is doing pretty well and these include the substitute products and
new markets entrants. Its competitors include the Macy's and Walmart who are
selling most of the end - customer focused products with not exact substitute
products. The biggest struggle with Sears is its suppliers. It focused on
improvement of technology butt failed to reconstruct the supplier system in
purchasing goods leading to a reduction in the buying power in competition
against Walmart. They are however, doing well with its customers and its efforts
to retain customers are working well using the Shop Your Way Rewards.
Visit a nearby Sears store and observe sales activity. Do you think Sear's new
strategy has been implemented there? How effective is it?
The company has implemented the new strategy but it is does not seem to be
working well. It has selected the technology to solve its problems. They have
been able to differentiate the shopping experience for its customers using an
innovative technology. It has adopted a new Point of sale system that has
enabled centralization of every store's general; offices, credit functions,
customer services cashiers and ATM installation.
Sear's new strategy has not been effective. The technology was not enough
albeit the company invested heavily among any other companies. This indicates
that they chose the right direction but chose the wrong method/time.
Tipe 2:
. How do the competitive forces and value chain models apply to Sears?
Sears is doing fine in two of the forces and value chain models of the five - new market
contestants and alternate manufactured goods. Presently, with further huge contestants
for example Walmart and Macy's, it isn't an simple thing for new contestants to come
into the industry. Similar for alternate manufactured goods, because Sears, Walmart,
and Macy's are practically vending most of end-client concentrated manufactured
goods, there aren't precisely alternate products. Sears has attempted to develop its
value chain by advancing its supplying and procurement structures with dealers
and its client relationship management systems. Sears' primary problem is that
it has unique of the maximum cost organizations in its business. Specialists
consider that the entire of Sears' researches are a distraction for the business's
overarching difficulties: a failing store network and a product icon that does not
vibrate with nowadays clients.
Visit a nearby Sears store and observe sales activity. Do you think Sears's
new strategy has been implemented there?
Sears developed its online buying structure thus that orders could be dispatched extra
rapidly and inexpensively by utilizing Sears' physical stores plus supply centers. Plans
like digital marks and radio labels on record could bring in $500 million a year in
economies and raised deals.
- How effective is it?
The method Sears chosen doesn't seem to be as effective. Several predictors even
forecasted that Sears' venture in technology wasn't sufficient although the information
that Sears supplied deeply between several extra businesses apart from Boeing. It
appears as if Sears may have selected the correct way in developing IT, except they
might have selected the incorrect time otherwise technique. Technology is definitely
impressive that the entire businesses have to develop, except Sears may have supplied
profoundly method moreover before time.
How do the competitive forces and value chain models apply to Sears?
Secara keseluruhan , perusahaan berhasil menerapkan competitive forces dan value chain yang dimana
terlihat dari Sears untuk mengatasi persaingan di pasar dengan keunggulan dan kekuatan. 2 dari 5
kekuatan , Sears melakukan sangat baik termasuk produk pengganti dan market yang baru. Competitor
nya yaitu Macy’s dan Walmart menjadi hal yang tidak mudah untuk pesaing baru masuk ke industri.
Hambatan yang ada di sears yaitu supplier. Ini fokus pada improvement teknologi tetapi gagal dalam
rekonstruksi sistem supplier yang menyebabkan pengurangan daya beli dalam bersaing melawan
Walmart. Tetapi mereka berhasil baik dengan pelanggan dan berusaha untuk mempertahankan
pelanggan yang bekerja dengan baik menggunakan Shop Your Way Rewards.
Visit a nearby Sears store and observe sales activity. Do you think Sear's new
strategy has been implemented there? How effective is it?
Perusahaan telah menerapkan strategi baru tetapi tidak bekerja dengan baik. Teknologi sebagai pilihan
untuk menyelesaikan masalahnya. Mereka dapat membedakan pengalaman belanja dengan
menggunakan teknologi yang inovatif seperti yang ada di kantor, kasir, customer services, dan ATM.
Tetapi sears telah mengembangkan struktur pembelian sehingga dapat dikirim cepat dan murah dengan
menggunakan toko Sears plus pusat supplier.
Secara general, startegi Sears belum efektif dan teknologi tidak cukup meskipun informasi yang Sears
sudah detail. Ini menunjukkan bahwa Sears memilih cara yang benar tetapi dengan waktu yang salah.

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