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    Project Report Nexa

    Uploaded by

    Akash
    This project report examines customer perception of Maruti Suzuki's Nexa showrooms in Kanpur, India. [1] Maruti Suzuki is known as a manufacturer of affordable cars, which hindered sales of its higher-priced models, so it launched Nexa showrooms in 2015 to sell luxury vehicles separately. [2] This paper surveys customers visiting Kanpur Nexa showrooms to understand if perceptions have changed positively since launch. [3] The results show customer perception of Maruti Suzuki transitioning from just affordable cars, though the company still has progress to make in changing this perception.

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    Project Report Nexa

    Uploaded by

    Akash
    1K views3 pages
    This project report examines customer perception of Maruti Suzuki's Nexa showrooms in Kanpur, India. [1] Maruti Suzuki is known as a manufacturer of affordable cars, which hindered sales of its higher-priced models, so it launched Nexa showrooms in 2015 to sell luxury vehicles separately. [2] This paper surveys customers visiting Kanpur Nexa showrooms to understand if perceptions have changed positively since launch. [3] The results show customer perception of Maruti Suzuki transitioning from just affordable cars, though the company still has progress to make in changing this perception.

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    PROJECT REPORT NEXA

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    This project report examines customer perception of Maruti Suzuki's Nexa showrooms in Kanpur, India. [1] Maruti Suzuki is known as a manufacturer of affordable cars, which hindered sales of its higher-priced models, so it launched Nexa showrooms in 2015 to sell luxury vehicles separately. [2] This paper surveys customers visiting Kanpur Nexa showrooms to understand if perceptions have changed positively since launch. [3] The results show customer perception of Maruti Suzuki transitioning from just affordable cars, though the company still has progress to make in changing this perception.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views3 pages

    Project Report Nexa

    Uploaded by

    Akash
    This project report examines customer perception of Maruti Suzuki's Nexa showrooms in Kanpur, India. [1] Maruti Suzuki is known as a manufacturer of affordable cars, which hindered sales of its higher-priced models, so it launched Nexa showrooms in 2015 to sell luxury vehicles separately. [2] This paper surveys customers visiting Kanpur Nexa showrooms to understand if perceptions have changed positively since launch. [3] The results show customer perception of Maruti Suzuki transitioning from just affordable cars, though the company still has progress to make in changing this perception.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    PROJECT REPORT

    ON
    “A STUDY OF CUSTOMER PERCEPTION TOWARDS THE NEXA
    IMAGE KANPUR”

    Submitted in partial fulfilment on the requirement for the award of the degree of

    BACHELOR OF BUSINESS ADMINISTRATION


    SESSION (2019-20)

    Under the guidance of Submitted by:


    CHAPTER 1 ( INTRODUCTION)
    Maruti Suzuki's image of affordable "people's car" manufacturer which propelled it to
    the top position as India's largest carmaker, turned out to be a bane for their higher
    priced models. It launched several high-end vehicles with little or no success. The
    company made several different attempts to enter the high-end market. All those
    endeavours did not yield the expected results. In a one fresher try to succeed in the
    luxury segment, by managing its distribution in a new way, in July 2015 Maruti
    launched Nexa the premium showrooms to sell their high-end cars. Since then several
    articles have been written about Nexa, its strategy and how it is different from other
    Maruti Showrooms. It is now more than three years and one would be interested in
    knowing its status. This paper investigates the impact of Nexa showrooms on the
    perceptions of the KANPUR consumers. Has it succeeded in its attempt to change the
    perceptions positively? Data was collected from the customers visiting the showrooms
    and it was analysed using R. The results show that the perception of the company as
    "people's car" manufacturer is giving in though it has long way to go.
    Dr. Sadhvi Mehrotra Akash yadav
    Head Academics Roll No.0303277
    DAMS BATCH:2019-20

    DAYANAND ACADEMY OF MANAGEMENT STUDIES


    KANPYUR
    AFFILIATED TO
    C.S.J.M UNIVERSITY KANPUR

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