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    Handloom Project

    Uploaded by

    Atchaya murugesan
    The document is a study on the driving factors influencing the marketing of handloom products in Erode, India. It analyzes problems faced by handloom weavers in Erode district such as inadequate yarn supply, lack of handlooms, low wages, aging weavers, and lack of skilled labor. It also examines competition from powerlooms and lack of product promotion. The study adopts a questionnaire to research factors like income, education levels, work hours, raw material sources, and problems faced. It aims to identify marketing factors and help develop the small-scale handloom industry in the region.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Handloom Project

    Uploaded by

    Atchaya murugesan
    4K views5 pages
    The document is a study on the driving factors influencing the marketing of handloom products in Erode, India. It analyzes problems faced by handloom weavers in Erode district such as inadequate yarn supply, lack of handlooms, low wages, aging weavers, and lack of skilled labor. It also examines competition from powerlooms and lack of product promotion. The study adopts a questionnaire to research factors like income, education levels, work hours, raw material sources, and problems faced. It aims to identify marketing factors and help develop the small-scale handloom industry in the region.

    Original Description:

    Handloom and textile industry

    Original Title

    Handloom project

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    The document is a study on the driving factors influencing the marketing of handloom products in Erode, India. It analyzes problems faced by handloom weavers in Erode district such as inadequate yarn supply, lack of handlooms, low wages, aging weavers, and lack of skilled labor. It also examines competition from powerlooms and lack of product promotion. The study adopts a questionnaire to research factors like income, education levels, work hours, raw material sources, and problems faced. It aims to identify marketing factors and help develop the small-scale handloom industry in the region.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4K views5 pages

    Handloom Project

    Uploaded by

    Atchaya murugesan
    The document is a study on the driving factors influencing the marketing of handloom products in Erode, India. It analyzes problems faced by handloom weavers in Erode district such as inadequate yarn supply, lack of handlooms, low wages, aging weavers, and lack of skilled labor. It also examines competition from powerlooms and lack of product promotion. The study adopts a questionnaire to research factors like income, education levels, work hours, raw material sources, and problems faced. It aims to identify marketing factors and help develop the small-scale handloom industry in the region.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    “A STUDY ON THE DRIVING FACTORS INFLUENCING MARKETING

    OF HANDLOOM PRODUCTS AT ERODE”

    BACHELOR OF BUSINESS ADMINISTRATION

    Submitted by

    P. KIRUTHIKA (1701BM1045)

    M.ATCHAYA (1701BM1021)

    G. JAYASURYA (1701BM1015)

    P. KAVITHA (1701BM1012)

    R. ABIRAMI (1705BM1005)

    NGWINONDEBE CHRISTELLE (1701BM1032)

    Under the guidance of


    E. J. PRIYANKA
    Assistant professor
    ​ABSTRACT

    Clothing is one of the basic needs of human beings and first produced by using
    handlooms.The Handloom sector of India is an important part of the country's economy as well
    as socio-cultural traditions.It has been sustained by transferring skills from one generation to
    another.In the country today handloom production is the 2nd largest employment generation
    activity after agriculture.

    The aim of the study is to identify the driving factors influencing marketing of handloom
    products at Erode. It is found that it has faced a lot of changes in the form of
    mechanization,fibres used,refined methods of manufacturing and designing etc,.This study
    adopts that some of the factors influencing marketing of handloom products by selected master
    weavers for sampling technique.

    The study findings that the handloom industry in this district is unorganized.This study helps
    to develop the small scale into large scale growth.Therefore this study gives scope for
    conducting further research in future.
    RESEARCH PROBLEM

    Problems faced by Handloom weavers in Erode district :

    ​ he major problem faced by weavers is input material and the Inadequacy in


    T
    supply of yarn.There will be insufficient number of handlooms to produce products.The weavers
    are not satisfied towards their wages.Mostly the aged people are weaving in this sector.They also
    face the problem of skilled weavers and the active people to work for their weaving.

    Competition will be high from the mechanized sector such as Powerloom sectors and other
    developing technologies using machines.The weavers will be lacking in attractive promotion of
    products.The weavers had poor knowledge about the modernized technique and they are not
    satisfied towards Schemes provided by the government for handlooms. There will be low
    productivity and the lack of intensive distribution.

    Researched Area in Erode : Palayapalayam, Komarapalayam, Chennimalai ,Perundurai


    Questionnaire on Driving factors influencing the marketing of handloom
    products adopted by Handloom Weavers:
    Dear sir/ Madam,
    ​ e are conducting a survey about “Factors influencing the marketing of handloom products
    W
    at Erode”. This study helps us to understand the types of factors influencing the marketing of
    handloom products at Erode. I kindly request you to fill up this questionnaire

    Personal details:

    1) Name:-
    2) Age
    a) 20-30 b) 30-40
    c) 40-50 d) 50 and above
    3) Gender
    a) Male b) Female

    4) Occupation
    a) Entrepreneur /Self employed b) Govt.service
    c) Pvt.service d) Housewife

    5) Monthly income
    ​a) Below Rs.1000 b) Rs.1000-Rs.5000
    b) Rs.5000-Rs.10000 d) Above Rs.10000

    6) Educational levels
    a) Below SSC b) SSC
    c) Illiterate d) Graduation

    7) Location of residence
    a) Rural b) Semi urban
    c) Urban d) Metros
    8) How many years are you associated with handloom products?
    a) Below 10 years b) 10- 20 years
    c) 20-30 years d) Above 30 years

    9) How many hours are you working to make the cloth?


    a) Below 5 hours b) 5-7 hours
    c) 7-10 hours d) Above 10 hours

    10) Is the income sufficient to run the family?


    a) Yes b) No

    11) Where do you buy raw materials?

    a) Government b) Private

    c) Intermediaries d) Direct sellers

    12) Do you have any handloom showrooms in Erode?

    a) Yes b)No

    If Yes,please
    specify------------------------------------------------------------------------------------------------------------

    13) What are the problems you face recently in handlooms?

    a) Labour b) Raw material

    c) Finance d) Marketing

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