What Is Cultural Ethics
What Is Cultural Ethics
What Is Cultural Ethics
Culturalists embrace the idea that moral doctrines are just the rules a community believes, and they
accept that there’s no way to prove one society’s values better than another. Culturalists don’t,
however, follow Nietzsche in taking that as a reason to turn away from all traditional moral regulation;
instead, it’s a reason to accept and endorse whichever guidelines are currently in effect wherever you
happen to be. The old adage, “when in Rome, do as the Romans do,” isn’t too far from where we’re at
here.
Is Culturalist Ethics True?
If it’s true that there’s no ethics but the kind a culturalist proposes, then this book loses a good deal of
its usefulness. It’s lost because the main object is to help readers form and justify rules to guide their
professional lives. Conceding that the culturalists are right, however, is also admitting that there’s no
reason to carefully analyze problems: you’re far better served just checking around to see what most
other people are doing in similar situations. Ethics isn’t a test of your ability to think reasonably and
Culturalism isn’t true, however, at least not necessarily. You can see that in the reasoning underneath
Right and wrong in the business world is nothing more than what’s commonly considered
right and wrong in a specific community.
On the surface, this argument looks all right, but thinking it through carefully leads to the conclusion
that it’s not valid. A valid argument is one where the conclusion necessarily follows from the premises.
For example, if you start from the definition that all unmarried men are bachelors, and then you
observe that your friend John is an unmarried man, you can, in fact, conclude that he’s a bachelor. You
must conclude that. But that’s not the situation with the culturalist argument because the
conclusion doesn’t necessarily follow from the premise. Just because no broad international
agreement has been reached about what counts as bribery doesn’t mean no agreement will ever be
reached. Or making the same point more generally, just because no transcultural theory based on
universal reason has yet to conquer all local beliefs and habits everywhere on the globe doesn’t mean
Taking the same situation in the less ambiguous world of the physical sciences, there was a time when
some believed the earth centered the sun and planets, while others believed the sun was at the center,
but that didn’t mean the dispute would linger forever. Eventually, tools were found to convince
everyone that one side was right. So too in business ethics: one day an enterprising ethicist may find a
way to indisputably prove on the grounds of a universal and reasonable argument that greasing palms
is a bribe and not a gift, and it’s immoral, not moral. We don’t know if that will happen, but it might.
Consequently, the fact that we’re unsure now as to whether any single ethics can deal with the whole
world doesn’t require shooting to the other extreme and saying there’ll never be anything but what
people in specific nations believe and that’s it. The culturalist argument, in other words, isn’t
necessarily persuasive.
It is worrisome, though. And until someone can find a way to do for ethics what scientists did for the
question about the earth’s relation to the planets, there will always be individuals who suspect that no
such proof will ever come. Count Nietzsche among them. In the field of contemporary philosophy and
ethics, those who share the suspicion—those who doubt that no matter how hard we try we’ll never be
able to get beyond our basic cultural perspectives and disagreements—belong to a movement
named postmodernism.
What Are Some Advantages and Drawbacks of Culturalist Ethics?
One general advantage of a culturalist ethics is that it allows people to be respectful of others and
their culture. A deep component of any society’s existence, uniqueness, and dignity in the world is its
signature moral beliefs, what the people find right and wrong. A culturalist takes that identity
seriously and makes no attempt to change or interfere. More, a culturalist explicitly acknowledges
that there’s no way to compare one culture against another as better and worse. Though you
can describe differences, you can’t say one set of moral truths is better than another because all
moral truths are nothing more than what a society chooses to believe.
The Disadvantages
The major disadvantage of a culturalist ethics is that it doesn’t leave any clear path to making things
better. If a community’s recommended ethical compass is just their customs and normal practices,
then it’s difficult to see how certain ingrained habits—say business bribery—can be picked up,
examined, and then rejected as unethical. In fact, there’s no reason why bribery should be examined
at all. Since moral right and wrong is just what the locals do, it makes no sense to try to change
anything.
KEY TAKEAWAYS
• Proponents of cultural ethics embrace the idea that moral doctrines are just the rules, beliefs, and
• Doing the right thing within a culturalist framework relies less on traditional ethical reasoning and
• The culturalist view of ethics is neither true nor false. It’s a reaction to the world as it is: a place with
• A culturalist ethics respects other societies and their practices but loses solid hope for ethical
progress.