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What Is Cultural Ethics

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What Is Cultural Ethics?

Culturalists embrace the idea that moral doctrines are just the rules a community believes, and they

accept that there’s no way to prove one society’s values better than another. Culturalists don’t,

however, follow Nietzsche in taking that as a reason to turn away from all traditional moral regulation;

instead, it’s a reason to accept and endorse whichever guidelines are currently in effect wherever you

happen to be. The old adage, “when in Rome, do as the Romans do,” isn’t too far from where we’re at

here.
Is Culturalist Ethics True?

If it’s true that there’s no ethics but the kind a culturalist proposes, then this book loses a good deal of

its usefulness. It’s lost because the main object is to help readers form and justify rules to guide their

professional lives. Conceding that the culturalists are right, however, is also admitting that there’s no

reason to carefully analyze problems: you’re far better served just checking around to see what most

other people are doing in similar situations. Ethics isn’t a test of your ability to think reasonably and

independently; it’s more a responsibility to follow the crowd.

Culturalism isn’t true, however, at least not necessarily. You can see that in the reasoning underneath

the cultural approach. The reasoning starts with an observation:

In certain societies, handing money under the table is commonly considered an


appropriate, ethically respectable part of business activity, and in others it’s considered
both illegal and unethical.

And moves quickly to a conclusion:

Right and wrong in the business world is nothing more than what’s commonly considered
right and wrong in a specific community.
On the surface, this argument looks all right, but thinking it through carefully leads to the conclusion

that it’s not valid. A valid argument is one where the conclusion necessarily follows from the premises.

For example, if you start from the definition that all unmarried men are bachelors, and then you

observe that your friend John is an unmarried man, you can, in fact, conclude that he’s a bachelor. You

must conclude that. But that’s not the situation with the culturalist argument because the

conclusion doesn’t necessarily follow from the premise. Just because no broad international

agreement has been reached about what counts as bribery doesn’t mean no agreement will ever be

reached. Or making the same point more generally, just because no transcultural theory based on

universal reason has yet to conquer all local beliefs and habits everywhere on the globe doesn’t mean

no such theory will ever accomplish that goal.

Taking the same situation in the less ambiguous world of the physical sciences, there was a time when

some believed the earth centered the sun and planets, while others believed the sun was at the center,

but that didn’t mean the dispute would linger forever. Eventually, tools were found to convince

everyone that one side was right. So too in business ethics: one day an enterprising ethicist may find a

way to indisputably prove on the grounds of a universal and reasonable argument that greasing palms

is a bribe and not a gift, and it’s immoral, not moral. We don’t know if that will happen, but it might.

Consequently, the fact that we’re unsure now as to whether any single ethics can deal with the whole

world doesn’t require shooting to the other extreme and saying there’ll never be anything but what

people in specific nations believe and that’s it. The culturalist argument, in other words, isn’t

necessarily persuasive.

It is worrisome, though. And until someone can find a way to do for ethics what scientists did for the

question about the earth’s relation to the planets, there will always be individuals who suspect that no

such proof will ever come. Count Nietzsche among them. In the field of contemporary philosophy and

ethics, those who share the suspicion—those who doubt that no matter how hard we try we’ll never be

able to get beyond our basic cultural perspectives and disagreements—belong to a movement

named postmodernism.
What Are Some Advantages and Drawbacks of Culturalist Ethics?

One general advantage of a culturalist ethics is that it allows people to be respectful of others and

their culture. A deep component of any society’s existence, uniqueness, and dignity in the world is its

signature moral beliefs, what the people find right and wrong. A culturalist takes that identity

seriously and makes no attempt to change or interfere. More, a culturalist explicitly acknowledges

that there’s no way to compare one culture against another as better and worse. Though you

can describe differences, you can’t say one set of moral truths is better than another because all

moral truths are nothing more than what a society chooses to believe.

The Disadvantages

The major disadvantage of a culturalist ethics is that it doesn’t leave any clear path to making things

better. If a community’s recommended ethical compass is just their customs and normal practices,

then it’s difficult to see how certain ingrained habits—say business bribery—can be picked up,

examined, and then rejected as unethical. In fact, there’s no reason why bribery should be examined

at all. Since moral right and wrong is just what the locals do, it makes no sense to try to change

anything.

KEY TAKEAWAYS

• Proponents of cultural ethics embrace the idea that moral doctrines are just the rules, beliefs, and

customs of specific communities.

• Doing the right thing within a culturalist framework relies less on traditional ethical reasoning and

more on detecting local habits.

• The culturalist view of ethics is neither true nor false. It’s a reaction to the world as it is: a place with

vastly divergent sets of moral codes.

• A culturalist ethics respects other societies and their practices but loses solid hope for ethical

progress.

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