Ilovepdf Merged PDF
Ilovepdf Merged PDF
Ilovepdf Merged PDF
1
M.B.A (Sem.-III) Startup and New Venture Management
9) This is basically the behaviour of the person which has some distinct characteristics
A) Entrepreneurial
B) Entrepreneurship
C) Enterprise
D) Entertainment
Ans: A
11) This kind of entrepreneurs are characterised by readiness to adopt successful innovations
created by innovative entrepreneurs.
A) Innovative Entrepreneurs
B) Imitative Entrepreneurs
C) Agripreneurs
D) Traders
Ans: B
12) Entrepreneurs of this type are very cautious and skeptical while practicing any change
A) Innovative Entrepreneurs
B) Imitative Entrepreneurs
C) Fabian Entrepreneurs
D) Drone Entrepreneurs
Ans: C
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M.B.A (Sem.-III) Startup and New Venture Management
16) Which of the following is not economic factors affecting entrepreneurial growth
A) Capital
B) Labour
C) Raw material
D) Custom
Ans: D
17) “Entrepreneurs are innovators who use a process of shattering the status quo of the existing
products and services, to set up new products, new services.”
A) J.B.Say
B) Peter Drucker
C) Schumpeter
D) Albert Shapero
Ans. C
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M.B.A (Sem.-III) Startup and New Venture Management
D) 1
Ans. D
21) Which of the following is not the type of Entrepreneur as per Arthur H Cole
A) Empirical
B) Fabian
C) Rational
D) Cognitive
Ans. B
23) Which of the following is a recommended strategy for retailers when consumers select the
outlet first and the brand second?
A) Appropriate pricing
B) Brand availability advertising
C) Brand image management
D) price special on brands
Ans: A
24) Which of the following is a recommended strategy for manufacturers when consumers
select the outlet first and the brand second?
A) Retailer image advertising
B) More exclusive distribution
C) point-of-purchase displays
D) Price special on brands
Ans: C
25) Consumers acquiring product through mail, telephone, or computer orders is referred to as
_____
A) Outsourcing
B) Outlet shopping
C) non-traditional shopping In-home shopping
D) all of the above
Ans: D
26) Which of the following is a category of products and services based on their purchase
characteristics relative to Internet shopping identified by Forrester Research?
A) “high-touch” goods
B) Search goods
C) Replenishment goods
D) Adventurous goods
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M.B.A (Sem.-III) Startup and New Venture Management
Ans: C
27) Which of the following category of products and services identified by Forrester Research
based on their purchase characteristics relative to Internet shopping consists of moderate
cost, high-frequency purchases?
A) Replenishment goods
B) Researched items
C) Convenience items
D) Shopping goods
Ans: A
28) Which of the following are the major reason consumers give for shopping online?
A) Want product delivered
B) Unique merchandise Price
C) Impulse
D) Convenience
Ans: D
29) Sales for which product or service classified, as “researched items” are the highest?
A) Food& beverage
B) Travel
C) Automotive parts
D) Computer hard/software
Ans: B
30) The major reason people give for not shopping on the Internet is _____.
A) Lack of “touch”
B) Security concerns
C) Too difficult
D) Unfamiliar merchants
Ans: B
31) MVM (My Virtual Model) helps consumers shopping online overcome which barrier?
A) Security
B) Information quantity
C) Lack of touch
D) Flow
Ans: C
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M.B.A (Sem.-III) Startup and New Venture Management
C) Suspicious Learners
D) all of the above
Ans: D
34) What was the MAIN reason consumers gave in a survey for why they don't like shopping in
stores?
A) don't like shopping
B) Dealing with crowds
C) salespeople are poorly informed
D) Parking and traffic
Ans: C
35) Consumers who browse and/or purchase in more than one channel are known as _____.
A) cosmopolitan
B) Multi-channel shoppers
C) multi-taskers
D) Market mavens
Ans: B
38) The “Service” dimension of store image includes all of the following EXCEPT _____.
A)Easy return
B)Sales personnel
C)Delivery
D)All of the above are included
Ans: D
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M.B.A (Sem.-III) Startup and New Venture Management
39) Which of the following components represent the service dimension of a store's image?
A) Quality, selection, style, and price
B) Layaway plan, sales personnel, easy return, credit, and delivery
C) Location and parking
D) Congeniality, fun, excitement, and comfort
Ans: B
40) Good product offers and information, value, and alignment with consumers' interests are
components of which dimension of online retailer image?
A) Usefulness
B) Enjoyment
C) trustworthiness
D) familiarity
Ans: A
42) Sales of additional items to customers who came to purchase an advertised item are
referred to as _____.
A) Incremental sales
B) Spillover sales
C) Marginal sales
D) Sales plus
Ans: B
43) When a retailer represents a price as “regularly $15.99, now $9.99,” the $15.99 is called the
_____.
A) Starting price
B) base price
C) reference price
D) comparison price
Ans: C
45) Which type of reference price does a marketer for the consumer to use to compare with the
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M.B.A (Sem.-III) Startup and New Venture Management
46) Which type of reference price or price range does a consumer retrieve from memory to
compare with a price in the market?
A) Base reference price
B) historical reference price
C) private reference price
D) internal reference price
Ans: D
47) Any patents, trademarks, copyright or trade secrets held by the entrepreneur is known as
A) Disclosure document
B) Patent
C) Intellectual property
D) None of the mentioned
Ans: C
48) The organization will never be able to make the necessary changes without
A) Top Management commitment
B) Employees
C) Workers
D) None of the mentioned
Ans: A
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M.B.A (Sem.-III) Startup and New Venture Management
55) In chronological age , most entrepreneurs start their careers between ages
A) 22 and 55
B) 30 and 55
C) 40 and 65
D) None of the given options
Ans: A
56) ………… is the combination of at least two firms doing similarBusinesses at the same
market level?
A) Diversified activity Merger
B) Horizontal Merger
C) Joint Venture
D) Vertical Merger
Ans: A
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M.B.A (Sem.-III) Startup and New Venture Management
58) All of the following are recognized as potential sources of entrepreneurial ideas EXCEPT:
A) Work experiences. Skills. and abilities
B) Familiar and unfamiliar products and services
C) Personal interests or hobbies
D) All of the Selections are recognized as potential sources of entrepreneurial ideas.
Ans: D
59) An is an individual who creates something for the first time, is a highly driven individual
motivated by his or her own work and personal ideas.
A) Entrepreneur
B) Inventor
C) Both a and b
D) None of the given options
Ans: B
60) Is the process in marketing of dividing a market into distinct subsets (segments) that behave
in the same way or have similar needs?
A) Target Market
B) Market Analysis
C) Market Segmentation
D) All of the Above
Ans: C
61) A business where an individual is both the owner and conductor of the business affairs is
called.
A) Sole Proprietorship
B) Partnership
C) Corporation
D) None of the above
Ans: A
62) In, the entrepreneur has the night to sell any assets.
A) Proprietorship
B) Partnership
C) Limited Liability Company
D) Noneof the given options
Ans: A
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M.B.A (Sem.-III) Startup and New Venture Management
D) A good idea
Ans: B
65) Entrepreneurs are best as
A) Managers
B) Venture capitalists
C) Planners
D) Doers
Ans: D
66) A successful entrepreneur relies on which of the following for critical management advice
A) Internal management team
B) External management Professionals
C) Financial sources
D) No one
Ans: B
69) Entrepreneurs:
A) Are the life of the party
B) Are bores at a cocktail party
C) Will never go to parties
D) just fit into the crowd at a party
Ans: D
71) An individual usually begins his or her first significant entrepreneurial business enterprise
at what age
A) Teens
B) Twenties
C) Forties
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M.B.A (Sem.-III) Startup and New Venture Management
D) Fifties
Ans: C
78) An analyst has identified the costs for hardware repairs to the system. This will be
categorized as a _____.
A) tangible benefit
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M.B.A (Sem.-III) Startup and New Venture Management
B) intangible benefit
C) operational cost
D) development benefit
Ans: C
79) Faster decision making, information processing efficiency, and improved asset utilization
are examples of:
A) intangible costs
B) tangible costs
C) tangible benefits
D) intangible benefits
Ans: D
80) The process of assessing the degree to which the potential time frame and completion
dates for all major activities within a project meet organizational deadlines and constraints
for affecting change best describes:
A) Operational feasibility
B) Technical feasibility
C) Economic feasibility
D) Schedule feasibility
Ans: D
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M.B.A (Sem.-III) Startup and New Venture Management
86) An entrepreneur into the hosiery business found out the reason his hosiery was not selling
was due to its color. What could be the best source of this information?
A) Supplier
B) Retailer
C) Competition
D) Government bureau
Ans: B
87) In some countries, point of purchase displays is not allowed in retail stores. International
entrepreneurs under environment study such differences---------.
A) Economic
B) Political
C) Cultural
D) Technological
Ans: C
88) Entrepreneurial success has been significant because of the culture and the political and
economic systems in------.
A) European countries
B) Asian countries
C) Transition economies
D) Middle east
Ans: B
89) Having more than 50% ownership position that provides the entrepreneur with managerial
control is called-----------
A) Joint venture
B) Majority interest
C) Horizontal merger
D) Diversified activity merger
Ans: B
90) The under-developed or lesser developed countries need manufacturing technology and
infrastructure and yet do not want to turn over substantial portion of their economy to
foreign ownership. Which of the following is a solution to this dilemma?
A) Management contract
B) Indirect exporting
C) Licensing
D) Turn-key project
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M.B.A (Sem.-III) Startup and New Venture Management
Ans: D
91) The development of a new venture based on an inventor’s work often requires------
A) Expertise of an entrepreneur
B) Heavy investment from financiers
C) Skilled human resources
D) Highly educated staff
Ans: A
92) The importance of intellectual property should be understood by entrepreneur even before .
A) Hiring a manager
B) Engaging an attorney
C) Developing a product
D) Establishing new venture
Ans: B
93) Which of the following is not followed in brainstorming?
A) Criticism is done by the group members
B) The wilder idea is batter
C) Quantity of ideas is required
D) The session should be fun. with no on dominating the discussion
Ans: A
94) The most important characteristic of a successful business website is
A) Speed
B) Innovation
C) Graphics
D) Products
Ans: A
95) The plan shows whether the business is economically feasible or not.
A) Financial
B) Business
C) Economic
D) Marketing
Ans: B
96) In which of the following, the ownership of venture is reflected by ownership of shares of
stock'?
A) Partnership
B) Limited partnership
C) Corporation
D) Proprietorship
Ans: C
97) Bankers say that most businesses fail because of the inability to plan properly.
A) Investor’s
B) Marketer’s
C) Entrepreneur’s
D) Consultant’s
Ans: C
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1. An individual who organizes or operates a business is known as ______
A. employee
B. entrepreneur
C. speculator
D. agent
2. The word entrepreneur has been derived from the French word which is called _______
A. entroprenture
B. entreprendure
C. entreprenture
D. ontreprendure
3. The resistance of employees in an organization against flexibility, growth and diversification can be overc
A. Entrepreneurship
B. Intrapreneurship
C. Managerial domain
D. Administrative domain
4. Entrepreneurs are never satisfied with traditional or existing sources of materials due to their _____
A. unimaginative nature
B. habitual nature
C. traditional nature
5. An individual who has prior business ownership experience is called a(n) ____________ entrepreneur.
A. Novice
B. Habitual
C. Serial
D. Portfolio
6. Which of the following is not one of the four phases of entrepreneurial development?
7. __________ is the ability to bring something new into existence from either an existing or new idea
A. reality
B. ability
D. capacity
8. Task presentation , Preparation , Incubation, Idea generation, Idea validation, Outcome assessment are all
A. stages of creativity
B. arena of creativity
C. result of creativity
D. loops of creativity
B. high
C. average
D. nutral
A. dependence
B. vision
C. value addition
D. optimism
11. Entrepreneurs do not shoot in dark, they are not gamblers, Yes they do take risks but only __________ .
A. calculated risk
B. unspecified risk
C. vague risk
D. uncertain risk
A. 5>4>3>2>1>6
B. 1>3>2>5>4>6
C. 3>2>5>6>4>1
D. 1>2>3>4>5>6
D. All of these
A. Contract
B. Franchising
C. Joint venture
D. Agreement
15. The combination of skills permits _______ in dealing with local market conditions and yet provides the p
reasonable degree of control.
B. Non flexibility
A. All of these
B. Idea Generation
C. Idea screening
D. Commercialization
17. Which of the following was used by Sunbeam Appliance Company to assist in redesigning its many lines
appliances?
A. consumer usage and attitude survey
D. conjoint analysis
E. All of these
A. Valorisation
B. Detection
C. Protection
D. Exploitation
20. Which theory assumes that the consumer is a rational decision maker with well-defined, stable preference
skills to calculate which option will maximize his or her value and will choose on this basis?
B. attribution theory
D. calculated theory
E. affect theory
A. None of these
B. working memory
C. bounded memory
23. In the context of public service, ________ aims at bringing the result of research laboratories to public us
A. Technology transfer
C. Detection
D. Exploitation
24. ________ detection should also involve a first assessment of the commercial potential before taking the f
A. None of these
B. Quality
C. Quantity
D. Both of these
25. Which of the following is a type of consumer choice process?
A. attribute-based choice
B. affective choice
C. attitude-based choice
1. An entrepreneur into the hosiery business found out the reason his hosiery was not selling was due to
its color. What could be the best source of this information? a. Supplier
b. Retailer
c. Competition
d. Government
2. In some countries, points of purchase displays are not allowed in retail stores. Such differences are
studied by international entrepreneurs under __________ environment. a. Economic
b. Political
c. Cultural
d. Technological
3. Having more than 50% ownership position that provides the entrepreneur with managerial control is
called ___________.
a. Joint venture
b. Majority interest
c. Horizontal merger
Expertise of an entrepreneur
5. A business where an individual is both the owner and conductor of the business affairs is
called__________________.
a. Sole Proprietorship
b. Partnership
c. Corporation
a. Proprietorship
b. Partnership
7. The idea and actions that explain how a firm will make its profits refers to a.
Mission
b. Goal
c. Strategy
d. Objective
10. _________________ is one method of stimulating, and then capitalizing on, individuals in an
organization who think that something can be done differently and better.
a) Strategic Orientation
b) Capitalization
c) Intrapreneurship
d) Management
11. The _______ plan shows whether the business is economically feasible or not. a.
Financial
b. Business
c. Economic
d. Marketing
12. In which of the following, the ownership of venture is reflected by ownership of shares of stock?
a. Partnership
b. Limited partnership
c. Corporation
d. Proprietorship
14. The small business ‘owner-manager’ is always the founder of the business:
a. True
b. False (A management buyout is an example of a business where the owner-manager would
probably not have been the founder)
15. Which of these statements best describes the context for entrepreneurship:
16. Which of the following are described as one of the ‘Big Five’ personality traits?
a. propensity to leadership
b. need for achievement
c. extravert personality
d. tolerance of others
17. The period of business when an entrepreneur must position the venture in a market and make
necessary adjustments to assure survival is called the:
a. pre-startup stage.
b. startup stage.
18. Which of the following is a reason why a person might prefer to purchase a franchise rather than
open a completely new business?
b. increased independence.
a. Technological Capacity
b. Social environment
c. Political environment
d. Economic condition
21.__________________ requires proper review and reconsideration of the selected alternative before
implementing it.
a. Emotional blocks
b. Labour
c. Lack of sustained motivation
d. lack of vision
a. Samsung
b. Apple
c. Panasonic
d. Sony
24. ________________ can be defined as psychological features that enable an individual to take
action toward a desired goal?
a. Motive
b. Trait
c. Attitude
d. Ego
25. ___________ implies that women entrepreneurs are now economically independent and take
decisions independently.
26. Financial feasibility analysis can be done by comparing ______________ with the estimated sales
figure.
27. Which of the following is not considered while selecting the region?
28. Which one of the following is the step involved in setting up a new enterprises?
a. 1
b. 2
c. 3
d. 5
30. If someone starts a new business that is a service station, this is an example of a(n):
31. If an entrepreneur has an internal locus of control, this means that he/she:
a. obstacle thinking
b. thought self-leadership.
c. self-efficacy.
d. adaptive response behavior.
a. Life style
b. Foundation company
c. Small company
d. High potential venture
35. Which of the following factor can create the managerial difficulties in the joint ventures between
foreign companies?
a. Cultural differences
b. Economic policies
c. Public ignorance
d. Government taxes
Static
b. Continuous
c. Systematic
d. Dynamic
37. Barriers to new product creation and development are known as:
a. Promotion
b. Location
c. Raw materials
d. Labor skills
40. Which of the following is the key factor for choosing the type of financing?
a. Availability of funds
b. Assets of the venture
c. Prevailing interest rates
d. All of the given options
a. Planning
b. Organizing
c. Staffing
d. Directing
42. Which of the following is least likely to influence the timing of new business births?
a. Government policies
b. Profitability
c. Interest rates
d. Consumer expenditure
43. Which of the following is usually not a barrier to market entry for a small firm?
a. economy of scale
b. good ideas
c. switching costs
d. access to distribution
a. can allow new ventures to compete on more or less equal terms with large firms
b. offers a relatively inexpensive means of advertising and conducting market and competitor
research
c. can lead to small businesses having reduced contact with its customers
d. is rarely used in small businesses
45. Generally speaking the risk involved in launching as a franchise is greater than that as a start
up.
a. True
b. False
47. The entrepreneur who is committed to the entrepreneurial effort because it makes good
business sense is classed as a/an_____________________
a. inventor
b. opportunist
c. hacker
d. craftsman
48. To the __________, physical location does not matter because the Internet allows anyone to
link to any Web site no matter where in the world that site might be.
a. bricks-and-clicks retailer
b. e-tailer
c. bricks-and-mortar retailer
d. B-to-G business
49. Being interested in computers, Jim Johnson came up with an idea of personalizing the screen
saver programs with family pictures. After trying a couple of programs, Jim started marketing
this service to neighbors and area businesses. Jim’s activities can be described as a(n)
a. entrepreneurship.
b. intrapreneurship.
c. useless idea.
d. large business.
50. Today, inspired by the growth of companies such as Amazon.com, entrepreneurs are flocking
to the to start new businesses.
b. Internet
c. bookstore
d. mall
51. Which of these refers to the belief by individuals that their future is within their control and
that external forces will have little influence?
52. means that people are motivated to excel and pick situations in which success is likely.
53. Marleesha likes to set her own goals, which have an intermediate level of difficulty. Which of
the entrepreneurial characteristics does she probably possess?
a. brainstorming.
c. a hobby.
55. Before opening his own business, Tanay was writing a report that details the specifics of his
ideas and future business operations. This document is known as
a. a SWOT analysis.
b. a business portfolio.
c. a business plan.
d. a competitive analysis.
b. Proprietorship
c. Corporation
d. Association
57. Sangeeta , Kabir, and Ravi started selling computer software on college campuses under the
name Student Software Company. Each person contributed Rs.15000/- toward start-up costs
and agreed on dividing costs and profits equally. The legal structure for the company can best
be described as a
a. proprietorship.
b. partnership.
c. trade alliance.
d. corporation.
58. A group of companies or individuals that invests money in new or expanding businesses for
ownership and potential profits is known as
b. franchising.
d. a corporation.
59. An advantage of which of these tactics is that there is a shorter start-up time and an existing
track record?
c. Buy a franchise
d. Buy an existing business
60. Which of these refer to an arrangement by which the owner of a product or service allows
others to purchase the right to distribute the product or service with help from the owner?
a. Franchising
b. Business incubation
c. Spinning-off
d. Globalization
61. Which of these offers the advantage that the entrepreneur has the ability to develop and design
the business in the entrepreneur's own way?
62. For Internet start-ups, one typical source of first funds is through
a. stock financing.
b. government funds.
c. angel financing.
a. development of partnerships.
d. IPO.
64. Felix is an entrepreneur. At this stage of his company , his main concerns are do we have
enough customers and money. What stage of growth is Felix’s company in?
a. Start-up
b. Survival
c. Takeoff
d. Resource maturity
e. Success
65. Entrepreneurs take the risk of starting a business for all of the following reasons except:
a. they want independence.
66. Steve Jacobi is an entrepreneur to the max. Steve has started three businesses, two of which he
sold for a great deal of money. He is now involved in running his third business, with plans to
sell it shortly and start yet another one. When commenting on his success as an entrepreneur,
he says that once an idea comes to him, he just can’t wait to start working on it and bring it to
reality, and that is what he focuses on. Which of the traits of successful entrepreneurs does this
suggest is characteristic of Steve?
a. Action-oriented
b. Self nurturing
c. Self-directed
d. Tolerant of uncertainty
c. a group from the Small Business Administration which consults with small
business owners.
68. Robert Vadera is a business owner who works from home as a freelance video producer. He
really enjoys his work, but isn’t looking to “set the world on fire” with his company. He just
wants to make a good living and spend time with his family when he can. Vadera would be
classified as a(n)
a. entrepreneur.
b. intrapreneur.
c. micropreneur.
d. venture capitalist.
b. A program through which private investment companies licensed by the S.B.A. lend
money to small businesses.
c. A center that offers new businesses low-cost offices with basic business services.
70. Indrayani Jungle wants to start a small business importing some products from her native
Kenya. Before she starts, some good advice to Indrayani would be:
71. A business plan for a new business does not need to include:
a. a marketing plan.
72. The primary concerns when first starting your business are:
74. Kylie is employed by Street Wheels, a large corporation that produces accessories for scooters,
bicycles, and other children's vehicles. She is a creative force within the company and has
helped launch several new successful products. Kylie is a/an
____________________________. a. Intrapreneur.
b. Partner
c. Entrepreneur
d. Owner
75. Babba, a licensed real estate broker, received notification that his application for a business
loan was denied. The bank refused his request because he failed to provide a blueprint
identifying the intended target market and competitive strategy. In order secure a bank loan
Babba evidently needs a:
A) bankruptcy lawyer.
B) business plan.
C) venture capitalist.
D) loan advocate.
76. As a ________ Ronnie searches for firms in need of additional funding to achieve their goals.
In return for his investment, Ronnie becomes a part owner in the business. Ronnie operates as
a(n):
A) investment analyst.
B) venture capitalist.
Entrepreneurship
Intrapreneurship
Managerial domain
Administrative domain
78. Which one of the following is a barrier to new product creation and development?
Opportunity parameter
Opportunity cost
Intrapreneurship culture
Government
Finance
Role models
80. Which one of the following is the process of entrepreneurs developing new products that over
time make current products obsolete?
Creative destruction
Anatomization
International entrepreneurship
Intrapreneurship
Domestic entrepreneurship
Imports
Entrepreneurship
Intrapreneurship
Act of stating a new venture
83. In which of the following situation the company is considered to be on breakeven point?
No Profit no loss
85. Which one of the following best represents the environment of an entrepreneurial oriented
organization?
Corporate culture
Entrepreneurial culture
Intrapreneurial culture
Traditional culture
86. Individuals who help the entrepreneur in business activities are called:
Role models
Moral support networks
87. Which one of the following is a business arrangement in which someone else is allowed to use
something of the company?
Patent
Trade mark
Copy right
Licensing
88. A patent is granted for a specified amount of time because of the assumption:
That during this time firm will cover its development costs
Patent
Copyright
Trade mark
Trade secret
90. Which one of the followings statements is NOT true about trademarks?
The entrepreneur cannot file after the mark already been in use
The filing date for the trademark becomes the first date use of the mark
91. Which one of the following is the main problem for the entrepreneur in the beginning stages of
creating a new venture?
Lack of experience
Limited resources
Lack of education
92. Which one of the factors should be considered while assessing the location for business?
Parking
Delivery rates
All of the given options
93. Which one of the following is a sound strategic option for an entrepreneur when synergy is
present?
Merger
Joint venture
Minority interest
Majority interest
94. Why should an entrepreneur do a feasibility study for starting a new venture?
95. Kent is going to start his own business. He is concerned that the merchandise he wants to carry
will go out of style soon after opening his business. Which type of risk must he prepare for?
Human
Incompetence
Natural
Economic