SHRM - Big Bazaar

Big Bazaar
Big Bazaar is a department stores in India currently with over 100 outlets. It is owned by Future
Group and Big Bazaar stores are located only in India. It works on the same economy model as
that of Wal-Mart and has been successful in many cities and small towns of Indian. It is the
fastest growing department stores chain and targets to have 450 stores by 2025. Big Bazaar is
the retail store where you get products available at prices lower than the MRP, setting a higher
level of standard in terms of price, convenience and quality.
HR Practices in Big Bazaar
• The HR department of Big Bazaar is very dynamic in nature.

• Employees are the biggest strength and asset of any organization and the HR department
realize this very well.
• This is very evident from the way the HR department handles all its employees.
• They take utmost care to select, train, motivate and retain all the employees.
• They have continuous developmental Programs for all the employees.
• There are two shifts for the employees. The first shift employees arrive at 10AM in the
morning and leave at 7.30 in the evening, while the second shift employees report at
12.30 in the afternoon and leave at the time of Store closing (10pm). (JNTUH, n.d.)
Organization Structures
Defines the Hierarchy Levels, the reporting relationships and the decision makers. Is the
starting point for managing a business. Helps understanding various task to be performed
and helps in understanding the roles to be played by people within the organization.
Store
Operations
Buying &
TOP MANAGEMENT
Merchandising
Operations
Finance &
Accounts
Legal &
Administration
HRM
Marketing
HR executives in Big Baazar feel that “Hiring persons with Right Attitude is important in all
organizations”
The HR Function Involves:

 Identifying Various roles in organizations
 Recruiting people with the right attitude to fit the jobs.
 Training
 Motivating Employees
 Evaluating employee performance
People Management in Big Bazaar:
• Culture Building
• Performance Management through Balanced Score Card
• People Processes
• Management Processes
• Leadership Excellence.
The recruitment and selection in Big Bazaar happen through the below mentioned means:
Recruitment
• Consultancy Services
• Walk-ins
• Employee Referrals
• Campus Recruitment
Selection process
• Interview
• Psychometric Tests
• Group Discussion
Training and Induction:
• New employees selected are given a 13-day induction and training program.
• They are given information about the company’s business, different departments etc.
• They are informed of their roles, duties and responsibilities.
• They are informed about the HR policies and rules of the company.
Need of Training:
1. Induction
2. Sales Staff in direct contact with customers
 Communication Knowledge
 Product Knowledge
 Company Policies on Return
 Knowledge of the workplace
 Market Awareness
 Personal Grooming
3. Skill enhancements
Rewards and Compensation:
• The employees are rewarded suitably with attractive pay packages. The salary of an employee
includes basic pay. HRA, special allowance, Mediclaim etc. Annual bonus will be given at the
time of Diwali.
• The employees and their dependents are also entitled for medical treatment in recognized
hospitals with cashless hospitalization with whom the company has tie-ups. If a hospital is not
recognised, the amount spent by the employee will be reimbursed.
• Along with these all the employees are given a card known as ‘Employee Discount card’ (EDC)
through which they can buy any product at Big Bazaar at a special discount of 20-30 %. (Sharma,
n.d.)
Appraisal System:
• The HR department conducts performance appraisal of all the employees annually in the
month of April.
• Based on their performance increments are given in their pay.
• In addition to this if an employee achieves or exceeds the target given to along with their
team members will be provided with attractive cash and other incentives.
A healthy human resource management is observed in Big Bazaar. Strategic human resource aids
the key to achieve the business objective. The Big Bazaar HR managers focuses on improvement
of every labor to reach the goal, mission, and vision.
Recommendations and implications for SHRM
 Education of Employees: There's the requirement of qualified and gifted manpower to look
after the day to day operations and cater to the extensive spectrum of customer goals. As
there may be a lack of formal vocational institutes in which the employee may be skilled,
the maximum of the stores rely on in-house training or satisfying their training needs with
small institutes.
 Work Culture: The HRM strategic plan must include making flexible workforce
development. Strategic HRM consists of the coverage to transform work into a flexible one.
Flexibility in worker’s shifts, schedules and work region permit them to work freely. These
relaxations will generate extra first-rate of their workings & performance.
 Empowerment of Employees: Strategic HRM, advanced more enthusiasm for worker

behaviour. The worker’s improvement consists of some brief guides, training sessions and
short lectures as a way to change personnel into the extra skilled property. Those skill assets
will be used in future against commercial enterprise competition.
 Office Environment: Strategic Human resource control, inspire an advantageous work

environment inside the organization. This environment will eventually bring upward push
inside the employee’s innovative & efficient work graph. High-quality work surroundings
ensure favourable blessings in organizational aspects.
 Employees Motivation: As consistent with worker’s performance graph groups need to

enhance their motivation degree. Annual increment, worker of the month, a worker of the
years and promotions are the strategies to comprehend your loyal employees. Those little
things inspire them and construct sturdy relationships with employees for the future as
properly.
 Advancement in Career: quite a few employees in the industry even doesn’t recognize the
path for an increase in their careers. Proper goal management and training are required so
that they'll develop, and their boom will even assist the organization to grow, the intention
of completion rewards are one of the projects that may be finished by using the organization.
Some training like right verbal exchange instructions, personality development training,
packing techniques, Technical training are few of the organization of the matter might also
undertake for the increase.
Conclusion
Human resource policy is the outcome of a set of human resource decisions taken by an
organization. Strategic human resource management is an insightful method that researchers and
experts are continually evolving and researching and thinking about. Strategic human resource
management refers to the pattern of organized human resource activities aimed at enabling an
organization to achieve its objectives.
Strategies need to be constantly updated according to the changing dynamics in the industry and
the new developments in the metrics. The main three processes, the recruitment and selection,
training and development and performance management, will give a lot of insights over time
which will help the company ay mistake in the future. The companies have chosen, they have
made of HR metrics in a unique way. In general, they have concentrated on the quality of
performance. This helps them to motivate their employees to work better and valuing the work
helps to retain the employees as well.
Several studies have established a strong connection between strategic HRM and the
performance of an organization. Some companies have shown that businesses with the highest
volume of HR strategies that enhance performance have the highest market value per employee.
Hence, implementation of HR metrics helps in empowering employees, implement a flexible
workforce and career advancement of its employees.
References
JNTUH, T. (n.d.). Retrieved from Employee Motivation pratices: Employee Motivation pratices -
Submited to JNTUH,TELANGANA By '157Y1E0074'
Sharma, A. (n.d.). Retrieved from https://www.slideshare.net/AnitaSharma7/strategic-

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Big Bazaar

HR Practices in Big Bazaar

• The HR department of Big Bazaar is very dynamic in nature.

The HR Function Involves:

People Management in Big Bazaar:

Training and Induction:

Recommendations and implications for SHRM

 Empowerment of Employees: Strategic HRM, advanced more enthusiasm for worker

 Office Environment: Strategic Human resource control, inspire an advantageous work

 Employees Motivation: As consistent with worker’s performance graph groups need to

Sharma, A. (n.d.). Retrieved from https://www.slideshare.net/AnitaSharma7/strategic-

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