Vadilal (O)
Vadilal (O)
Vadilal (O)
BASIC INFORMATION
TYPE PUBLIC
INDUSTRY CONGLOMERATE
FOUNDED 1907
(MANAGING DIRECTOR)
RAJESHGANDHI
DEVANSHU GANDHI
1
ICE CREAN INDUSTRY IN INDIA
With rise in per capita income the items of conspicuous are likely to
increase. This can only mean an expansion of market. Also compared to the
global ice-cream worth 30 million, consumption levels in India are rather low.
2
Indeed a Pakistan enjoy three times the quality of ice-cream an Indian eats, a
British enjoy 50 times and an American 200 times.
3
HISTORY & DEVELOPMENT OF VADILAL
Vadilal, the name conjures up images of ice cream laden bowls and a
plethora of new flavours. Starting from one man show with a hand cranked
machine in 1926 as a small retail outlet, the ice cream division now has a
production capacity of 1 lac ltrs/day at 3 sophisticated plants, located at
Ahmedabad, Pundhra and Barrenly. These ISO 9002 certified plants for
Pundhra and Barely are established in such a way that they are in consonance
with the market expansion strategies of the division.
Vadilal has one of the largest cold chain networks in India, comprising of
12 C&F agents, 250 distributors and 15,000 retailers. The network is kept alive
by a large fleet of refrigerated vehicles. Refrigeration equipments and retail
freezers are sourced from world leaders in the technology so as to deliver
quality products to the consumers, which is a commitment at Vadilal.
Vadilal has 25% of the Indian ice cream market as its share. But that's no
surprise considering that the group has the largest range of ice creams in the
country in a variety of flavours, packs and forms. The group has a product
matrix of over 200 SKUs comprising of cones, cups, candies, family and party
bricks and bulk packs. Vadilal introduced the concept of "flavours of the
month" under which the company develops and markets one new flavour every
month for its customers delight.
4
FOUNDER
This came as a surprise to most of his colleagues and friends. But the
bigger surprise was the product he chose to manufacture ice-cream.
5
Mission
The founder of the vadilal began his enterprise half a century ago with a
simple guideline – Achai, Sachai, Safai (Goodness, Truthfulness, and
Cleanliness)
6
VISION
7
LOGO OF THE COMPANY
8
CONTRIBUTION TO THE SOCIETY
They donate Rs.1.5 on new ice-cream, the Dhanteras special offer and
have collection boxes at outlets to help the blind school or every new flavour
party pack donate to the blind school.
This year unwinds continues with the theme “Live and let Live”& Gap
requests by the Vadilal to,
Put up banners with the message at all your Vadilal outlets – Ahmedabad,
Rajkot, Nadiad, Baroda etc.
Sponsor 1200 posters on the theme (Appro. Rs. 6500) with the logo of Vadilal.
9
PRODUCT OF THE VADILAL
Vadilal industries has extensive reach . a major success factor has been its
ability to cater to different market segments through multiple product ranges
.vadilal has range of ice creams in the country with 150 plus flavours and they
are sold in a variety of more than 250 packs and forms . the range includes
cones , bars , ice – lollies , small cups , big cups , family packs ,and economy
packs . it offers something for all tastes, preferences and pockets.
Recently the group has launched fresh fruit ice cream with ripples under
the fantasy range viz . fresh orange fantasy , fresh mango fantasy , fresh
strawberry fantasy and fresh black current fantasy .
It has also started power ship milk which is one type of flavoured milk.
10
11
CUP
CONE
FAMILY PACK
CAKE (ICE –CREAM)
CANDIES
POWERSIP (MILK)
NOVELTIES
CUP
Vanilla
Ripe Strawberry
2 – in –1
Chocolate Chips
Tuti Fruity
Real Mango
Rainbow
Fruit Bonanza
KajuDrakish
Butter Scotch
Kewra
JafraniBadamPista
Fun 2000-Car.Cho
Rajbhog (Ice Mithai)
Dairy Fresh
Alphoniiso Mango
Wild Strawberry
Figs-n-Honey
FRESH FRUIT DELIGHT
Mango
Pineapples
Litchee
Sitafal
Frozen Dessert
Kool Gulab
12
Snowy
Kaju Lite
Scotch Lite
Yummy Mango Munch
Yummy KesarPista
SMALL CUPS
Vanilla
Ripe Strawberry
Frozen Dessert
Kool Gulab
Snowy
CONE
Pineapple Delight
Chocolate Drip
Yummy Butter Scotch
Chashmeshahi
Prime KesarPista
Almond Kulfi Cone
FAMILY PACK
PLAIN FAVOURTIES
Vanilla
Ripe Strawberry
2-in-1
CHOCOLATE ECSTASIES
Chocolate Chips
DAIRY FRESH
Alphonso Mango
FRUIT FANTASIES
Real Mango
Fresh Strawberry
13
NUTTY DELIGHTS
KajuDraksh
Butter Scotch
Real KesarPista
JafraniBadamPista
FROZEN DSSERTS
Snowy
Yummy KesarPista
Yummy Mango Munch
CANDIES
DANDY CANDIES
Pencil
Mango Juicy
Juicee Orange
Kaju Candy
Litchee Dolly
Orange Dolly
Raspberry Dolly
Mango Dolly
One-up Chocobar
Nutty Chocobar
Chocolate Chocobar
Soft Spot (Chocolate)
Fantastic
FROZEN DESSERT
14
Bargain
Best Chocobar
Mango Tango Dolly
Fun Bhari Raspberry
PARTY PACK
PLAIN FAVOURTIES
Vanilla
Ripe Strawberry
2-in-1
Sweet Heart
DAIRY FRESH
Alphonso Mango
Wild Strawberry
Figs-n-Honey
FRUIT FANTASIES
Tuti Fruity
Real Mango
Fresh Strawberry
Fruit Bonanza
UTTY DELIGHTS
KajuDraksh
Butter Scotch
ChashmeshahiCashew Break
Kewra
Real KesarPista
FROZEN DESSERTS
Snowy
Cherry Merry
Kaju Lite
15
Scotch Lite
Yummy KesarPista
Yummy Mango Munch
KULFIES
KesarPista Kulfi
Chowpati Kulfi
Kewra Kulfi
PistaKesar Roll Cut
Kewra Roll Cut
NOVELTIES
VADILAL SPECIALS
Heart Throb
Mini Sandwich
SajanSajani (Roll Cut)
Quick Sundae
Easy Sundae
August - 15
Cassatta Slice
Cassatta (Cut)
SajanSajani (Roll)
Vanilla Magic
Strawberry Magic
Mango Magic
16
NEW LAUNCHES
Recently the group has launched Fresh Fruit Ice-cream with ripples under the
Fantasy range viz. Fresh Orange Fantasy, Fresh Mango Fantasy, Fresh
Strawberry Fantasy and Fresh Black Currant Fantasy.
Three new Koolfi's have hit the market. Namely Mango Koolfi, MavaKoolfi
and PistaKoolfi, these koolfis priced at Rs.10/- is a big hit in the market place.
Two new Sundaes ---- Chocolate Sundae & Strawberry Sundae at Rs. 10/- each
have been introduced.
17
Promotional New Schemes
Chocolate Sauce with Vanilla: The consumer scheme of 50g Chocolate Sauce
Free on Purchase of one litre party pack of Super Vanilla became a trend setter
scheme in the market. The response to this offer was enormous.
1+1 Party Pack Scheme Chocolate Sauce with Vanilla: The consumer scheme
of 50g Chocolate Sauce Free on Purchase of one litre party pack of Super
Vanilla became a trend setter scheme in the market. The response to this offer
was enormous.
Yet another Bumper offer was the scheme of One Litre Vanilla Party Pack Free
on purchase One Litre KajuDraksh Pack.
18
VADILAL 1 STEP AHEAD SERVICE
VADILAL also provide services like restaurants, parlours & other for
their customers.
RESTAURENTS
SPECIALITY:
19
HOME DELIVERY:
PARLOURS:
Today, vadilal parlours are the city’s most preferred places for a quick
business lunch, a friendly evening get together, or a family eat out trip.
CUSTOMER SERVICE:
20
Organisation structure
Chairman
Board of Directors
Managing Director
(CEO)
21
TIME KEEPING SYSTEM
Time-keeping system means how much sift in the company, time keeping
system also play vital role in this unit time keeping of staff is carried out office
and worker carried out by supervisor.
VADILAL Pvt Ltd has conduct only one working sift.
8 am To 4:30 pm
Lunchtime
12 am To 12:30 Pm
Shif time means working time is 8 hours and half hour is lunchtime.
22
EMPLOYEE SERVICES
Employee services mean which types of services and facility provided by the
company. SEPL is provide following facility to their employee as an under.
Bus Facility
The companyprovide bus facilityto its employee i.e. all girls are picked in early
morning and dropped back in the evening by company buses.
Uniform Facility
The company provides uniform to all employees along with her bonus only
girls’ worker
o The supervisor level provides other uniform facility because most
all supervisors are male person.
o During the winter times company provides sweater to all
employee.
o VADILAL also provide morning and evening tea with breakfast to
all employees.
o Company provides canteen facility.
o Company gives 20% bonus on salary at every Diwali festival.
o Company gives gifts toemployee during the festival.
o Company also provides Tiffin box and Tiffin kit with name of
VADILAL
o Company provides medicalfacilityfree of costto the entire
employee.
o Company gives loantoemployee for any purposeinperiod of
difficulty.
VADILAL also provides wages on publicholiday and company provides
holiday every Wednesday.
23
o The company takes duecare of the health of an employee by
supplying pure hygienic water only through Aqua guard water
purities
o Company provides identitycardto all employeepurpose of freely
entry any part of the company.
24
MARKETING MANAGEMENT
25
INTRODUCTION TO MARKETING MANAGEMENT
Everyday is different from its preceding day and to its next day. The world is
changing rapidly; globalization, advanced technology and deregulation of
economic sectors are developed. Therefore marketing has to meet human and
social needs as profitability. The marketing means the task of creating,
promoting and delivering goods and services to consumers and business as per
their requirements.
In short we can say that “marketing is a social process by which individuals and
groups obtain what their need and want through creating offering and freely
exchanging products and services of value with others.
26
DEPARTMENT HIERARCHY
27
Marketing manager
Marketing executive
Design engineer
Production manager
Sales manager
28
MARKET SEGMENTATION
1. Rural
2. Urban
VADILAL has segmenting the marketing according to rural & urban area. Its
main concentration is on rural market as 60% of population of India is rural. Its
main market consists of villages in India.
29
PRODUCT LINE
For product line VADILAL normally develop a basic platform and modules that
can be added to meet different customer’s requirements. Product line managers
need to know the sales and profit of each product in their line in order to which
product to build, maintain, harvest and divest.
Product mix is also called as the product line market profile.
In VADILAL, product mix has a certain width, length, depth and consistency.
Width
It refers to how many different products lines the company means
VADILAL carries.
Length
It refers to the total numbers of items in the mix. Here we can also talk
about the average length of line. This is obtained by dividing the total
length by the numbers of line.
Depth
The depth of the product mix refers to how many variants are offer of
each product in product line. If any product comes in three size and two
formulations the product depth is six.
Consistency
The consistency of the product mix refers to how closely relates the
various product lines are in end use production requirement, distribution
channels or some other way.
30
PRICING METHODS AND STRATEGIES
The aim of each and every company is the maximum of profit and customer
satisfaction. The level of profit is generally depending on the pricing policy of
the company. Prices of the product are decided evaluating the return of factors
of production i.e. interest, rent, wage, and profit. Also other such as direct and
indirect taxes etc is also considered while deciding the price.
The factors affecting the pricing are as follow.
Cost of production.
Competition
Quality of product
Payment period
There are five types of price setting methods.
Value pricing
Target return pricing
Mark-up pricing
Going rate pricing
31
CHANNEL MANAGEMENT
Various channels
Manufacturer
Wholesalers
Retailers
Consumers
32
SALES PROMOTION
Sales promotion can be used for short term run effects such as to
highlight products offers and boost sagging sales.Sales promotion includes the
tools for consumer promotion, trade promotion and business and sales force
promotion.
Marketing dept. also arrange seminar at various customers places as well as also
head office at Pune, Delhi, Kolkata, Chennai, Mumbai, Ahmedabad, Indore. As
far as VADILAL is concerned it takes the following steps for the sales
promotions.
It provides best quality of product. If the product is slightly defective then
the whole project is rejected. They always try to maintain the quality of the
product.
They try to provide services for maintain a team of qualified service person
at major branch offices, like Pune, Delhi, Kolkata, Chennai, Mumbai, and
Ahmedabad… In case client faces any problem with the product he may
contact any of the above branch office.
It also provides a discount for the purpose of sales promotion. Discount
depends upon the quantum of business done with a client.
33
PUBLICITY
Publicity is based on the quality
High credibility
Ability to catch the buyers of guard.
Dramatization.
There are many medias through which a company can advertise its
products:.
Print media includes newspapers, magazines, mail publicity etc.
Broadcast medias includes ads through billboard out door publicity.
34
HUMAN RESOURCE
DEPARTMENT
35
INTRODUCTION TO HRM
36
HRPLANNING
37
RECRUITMENT SOURCES
Recruitment is the process of finding and attracting capable application for
employment. The process begins when new recruitment are sought and ends
when there application are submitted. The result is a pool of application from
which new employees are selected. Thus recruitment is the process of inviting
the prospective candidate for the vacancies available in the organization.
1. Internal sources
2. External sources
In VADILAL the first of all managers decide the nature of the job and the
nature of required jobholder. In other words first of all, the recruitment is done
as per the requirement of staff due to death of employees, retirement or
resigning from the job.
VADILAL follows recruitment process in different following ways.
1. Direct application
2. Advertisement in news paper
3. Employment exchange
38
TRAINING DEVELOPMENT
1. Apprenticeship training
2. On job training
3. Shop floor training- technical staff
4. Outside seminar
5. Lectures etc.
39
WAGE AND SALARY ADMINISTRATION
Workers and employees are paid wages and salary for their work. To
decide the sound policy for wages & salary. It is a very crucial task & it is
affected by so many factors.
The term wages defined as, “The remuneration paid by the employees for
the holiday, daily, weekly and fortnightly service of employees.” It is also paid
to production and maintenance of blue-collar employees on daily basis.
The term salary defined as, “ the remuneration paid to the clerical managerial
personnel employees on monthly or annual basis. It also means that the rewards
paid to the white-collar employees for their services.
In the company there are two types of csategory for employees. One is
managerial staff and non-managerial staff.
Managerial staff received as per their seniority and position held. Managerial
staff as status from assistant manager, deputy manager, senior manager and
general manager.
Non-managerial staff, their salary structure and perks are declared every year as
per the agreement made between the workers and management.
In VADILAL, the employees get the salary at the 7 th of the next month. The
salary is given after adding the allowances and the deduction of provident fund
and advance pay taken. The employees must be present at the accurate time;
otherwise the pay of one day is cut off. The wages are paid as per the wage act.
Salary = basic + convenience
40
JOB EVOLUTON
After the selection of the employee in VADILAL ICE CREAM. they are
employed temporary. They have to go under probation period for the first six
month, after that the employee is confirmed. Some efficient engineering are
asked to sign on the bond paper they can’t resign until such years.
41
E S I SCHEME
42
ROLE OF SAFETY OFFICER IN TEXSPIN
Here in VADILAL safety department have a central location near the factory
shop available for displaying sample of safety equipments like posters, safe
practice references equipment catalogues etc.
43
ROLE OF HR DEPARTMENT
44
FINANCE
DEPARTMENT
45
INTRODUCTION TO FINANCE MANAGEMET
46
ORGANISATION STRUCTURE
Financial
Manager
(Director)
47
FINANCIAL PLANNING
The finance manager and commercial manager planning with the departmental
undertakes a weekly financial planning programmed and every month the time
is reviews so if it requires any adjustment it can be made in time. It has also
borrowed capital in form of loans, deposits that consists of long-term debt.
Financial planning means the planning of finance. In the planning of finance not
only planning is done for spending the money but also planning is done for
finding and evaluating source of finance.
Source of finance
Two type of source of finance is used in IR&IL Company
[A] Internal source
[B] External source
[C] Other sources of finance
[A] Internal source
(1) Equity shares
(2) Reserve & surplus
[B] External source
(1) Secured loans
(2) Unsecured loans
(3) Deposits
It is tried to collect the fund at very cheap rates and utilized in the best possible
manner.
48
CAPITALIZATION
Capitalization means the total value of capital stock of the company i.e. total of
equity, preference & long term debt. It is the sum total of the value of
company’s share plus the value of debentures plus the surplus it has
accumulated the company has to determine in initial stage.
According to the M.C. Shukla “Capitalization is the sum total of all funds of
long term securities assured for company as well as surplus which are not meant
to be distributed”.
49
CAPITAL STRUCTURE
Capital structure refers to make up its organization. However it includes all the
long terms capital sources including loan, bonds, share issue etc. and the
component of capital structure. Capital Structure is the proportion of debt and
preference and equity shares on a firm’s balance sheet.
Every company should have its own capital structure; capital structure is the
permanent financing of the firm. Represented by long term debt, preferred stock
and net worth. A company can produce funds by issuing and securities.
Company should decide type & proportion of security. The optimal capital
structure is necessary to maintain financial stability.
1) Share Capital
2) Reserve & Surplus
50
CAPITAL BUDGETING
Capital budgeting can also be term as long-term investment decision.
According to R.N.Lynch“A capital budgeting consist of planning and the
budgeting of available capital for the purpose of maximizing the long term
profitability of the firm.
Payback Method
It represents the number of years required to recover the original cash
outlets invested in a project.
51
The fixed assets of TEXSPIN are as under
PARTICULAR Rs.
Gross block 12,33,04,
(Plant, Machinery 761
etc.)
Less: 3,90,70,5
Depreciation 90
Total fixed assets 8,42,34,1
71
52
WORKING CAPITAL MANAGEMENT
DIAGRAM
Cash Raw material Work in process
Trade debtors
sales finishedg
oods
53
PARTICULAR Rs.
TOTAL 6,18,04,865
Inventory
Inventories are the stock of the computers of this is that make up the product.
In other words it is the total cost of raw material used in manufacturing the
product. The different forms in which the inventories exists are raw material
works in progress, finished good etc.
54
RATIO ANALYSIS
Liquidity Ratios :
Liquidity ratios measure the ability of the firm to meet its current
obligations. A firm should ensure that it does not suffer from lack of
liquidity, and also that it does not have excess liquidity. The failure of a
company to meet its obligations due to lack of lack of sufficient liquidity,
will result in poor creditworthiness, loss of creditors’ confidence, or even in
legal tangles resulting in the closure of the company. A very high degree of
liquidity is also bad; idle assets earn nothing. The firm’s funds will be
unnecessarily tied up in current assets. Therefore, it is necessary to strike a
proper balance between high liquidity and lack of liquidity.
The most common ratios, which indicate the extent of liquidity or lack of it,
are:
Current ratio,Quickratio,Cashratio,Net working capital ratio
Current Ratio: Current Assets/Current Liabilities
Current Ratio of the firm measures its short-term solvency, which indicates the
rupees of current assets available for each rupee of current liability. The current
ratio represents a margin of safety for creditors.
1.7
1.6
terms
Ratio
1.5
1.4
2004-05 2005-06
year
55
Cash Ratio: Cash / Current Liability
Cash is the most stringent measure of liquidity. It generally measures the
liquidity of the firm. A high ratio shows the high liquidity of the firm. In other
words we can also say that how much cash a company holds in hand to pay its
liabilities.
56
Leverage Ratio :
To judge the long-term financial position of the firm, financial leverage, or
capital structure, ratios are calculated. The ratios indicate mix of debt and
owner’s equity in financing the firm’s assets.The leverage ratios may be defined
as financial ratios that throw light on the long-term solvency of a firm as
reflected in its ability to assure the long-term creditors with regard to
Periodic payment of interest during the period of the loan and
Repayment of principal on maturity or in predetermined installments
at due dates.
Accordingly, there are two different, but mutually dependent and interrelated,
types of leverage ratios.
Ratios that are based on the relationship between borrowed funds and
owner’s capital. These ratios are computed from balance sheet.
Capital structure ratios, popularly called coverage ratios, are calculated
from the profit and loss account.
Total Assets Turnover Ratio = Sales / Total Assets
Total assets turnover ratio indicates productivity ratio, which measures the
output produced from the given input deployed. Assets are inputs, which are
deployed to generate production. Higher the asset turnover ratio, the higher the
efficiency or productivity use of inputs.
Profitability ratio:
A company should earn profits to survive and grow over a long period of time.
Profit is the difference between revenues and expenses over a period of time.
The financial manager should continuously evaluate the efficiency of company
in term of profits. The profitability ratiois calculated to measure the operating
efficiency of the company. Besides management of the company, creditors and
57
owners are also interested in the profitability of the firm. This is possible only
when the company earns enough profits.
18
17.5
17
terms16.5
16 Ratio
15.5
15
14.5
2004-05 2005-06
year
58
Net Profit Margin = Net Profit / Sales
It indicates the management’s ability to operate the business with sufficient
success not only to recover from revenues of the current period the cost of
merchandise or services but also the expenses of compensation to the owners
for providing their capital at risk. This ratio shows that the earnings left for
shareholders as a percentage of net sales.
8.4
8.2
terms
8
East
7.8
7.6
7.4
7.2
year
2004-05 2005-06
59
60
ANNUAL REPORTS of 2014-15
950000
TO wages 4550000
BY Purchase return
TO Fuel 6440000
5470000
TO power
900000
TO Other direct expenses
57150000 57150000
61
PROFIT AND LOSS A/c OF VADILAL INDUSTRIES
TO Insurance 690000
TO NET PROFIT
17410000
24804000 24804000
62
BALANCE SHEET OF VADILAL INDUSTRIES
8000000 (2)LOANS&ADVANCE
UNSECURED LOANS
Prepaid insurance
CURRENT LIABILITIES& Advance income tax 360000
PROVISION 640000
MISCELLANEOUS
(1)CURRENT LIABILITY EXPENCES
(2)PROVISION
229820000 229820000
63
ANNUAL REPORTS of 2015-16
TO wages 5350000
BY Purchase return 430000
TO Fuel 4140000
5970000
TO power
640000
TO Other direct
expenses
100000
TO Sales return
17180000
TO GROSS PROFIT
66420000 66420000
64
PROFIT AND LOSS A/c OF VADILAL INDUSTRIES
TO Insurance 900000
20808000 20808000
65
BALANCE SHHET OFVADILAL INDUSTRIES
8000000 (2)LOANS&ADVANCE
UNSECURED LOANS
Prepaid insurance
CURRENT LIABILITIES& Advance income tax 260000
PROVISION 460000
MISCELLANEOUS
(1)CURRENT LIABILITY EXPENCES
(2)PROVISION
99753000 99753000
66
ANNUAL REPORTS of 2016-17
950000
TO wages 4940000
BY Purchase return
TO Fuel 6870000
5470000
TO power
1200000
TO Other direct expenses
65550000 65550000
67
PROFIT AND LOSS A/c OFVADILAL INDUSTRIES
18145000
TO NET PROFIT
27695000 27695000
68
BALANCE SHHET OF VADILAL INDUSTRIES
(2)PROVISION
148020000 148020000
69
A) FIXED CAPITAL DETAILS :-
1. Land 26,000,000
2. Building 10,140,000
3. Furniture 68,40,000
TOTAL 42,980,000
TOTAL 49,480,000
70
B) WORKING CAPITAL DETAILS (per month) :-
TOTAL 9,57,500
Say 9,60,000
71
C) DEPRECIATION :-(yearly)
TOTAL 14,09,000
72
FUTURE PLAN
Every company has a future plans, because if we don’t know what will have to
be achieved in future, we cannot make planning.
73
SUGESSTION
74
CONCLUSION
labour force is also engaged in the production process. It use modern machine
on one hand and labours on the other hand; tries to keep balances between two
‘m’ man and management.
75
BIBLIOGRAPHY
3 Production ChaseJacobs -
Management Aquilano
76
WEBLIOGRAPHY
www.vadilalicecream.com
www.google.com
www.answers.com
www.wikipedia.com
77