Etihad Airways

ETIHAD AIRWAYS
 One of the youngest and fast-growing airlines in the world
 Based in Abu Dhabi, United Arab Emirates
 First National Flights: Al Ain (Nov 3rd, 2003)
 First Commercial Flight: Beirut (Nov 12th, 2003)
 Covering 103 destinations
 Across 63 countries
 Currently having 150 office Locations
 In July 2003 established as the national airline of UAE by Royal (Amiri) Decree issued
by Shiekh Khalifa bin Zayed Al Bahyan
 National Carrier of UAE
 Headquarter in the Capital of UAE, Abu Dhabi
 Started Operation in Nov 2003
SUPPLY CHAIN MANAGEMENT

Main Product (Service)
 Air Transportation of Passengers

Other Products (Services)
 Etihad Ground Services
 Etihad Cargo
 Etihad Holidays
 Etihad Flight College
ETIHAD CARGO
 Dangerous goods
 Mail
 Cold Chain
 Sky stables
 Human Remains
ETIHAD GROUND SERVICES

Etihad Airways acquired 3 subsidiaries of ADAC
 Abu Dhabi Cargo Company (ADCC)
 Abu Dhabi In-Flight Catering (ADIFC)
 Abu Dhabi Airport Services (ADAS-Ground handling Business)

Now, it created its own Subsidiary
 Etihad Airport Services

 Catering (Food, Beverages, Duty Free, Cleaning etc)
 Ramp (Luggage Handling, catering trucks, passenger stairs, and wheelchairs for
passengers, refueling, ground power)
 Cabin (Passengers assistance and in flight)
ETIHAD HOLIDAYS
Etihad holidays is yet another product servicing its customers throughout the destinations
including:
 Travel Packages
 Hotels
 Cab Services
 Cruises
 Events (One good example is Etihad AD Grand Prix-Formula 1)
ETIHAD FLIGHT COLLEGE

 Etihad Airways is in the process of establishing Etihad Flight College, a world-class
flight training facility in the United Arab Emirates for Emirati and international cadet
pilots
 Based in Al Ain, Etihad Flight College will provide fixed wing flight training for ab-
initio cadets, for the Airline Transport Pilot License (ATPL), Multi crew Pilot Licence
(MPL) etc
KEY ELEMENTS-SCM
Etihad Airways Important Supply Chain elements which help executing its Supply Chain
Strategy are:
 Facilities
 Information
 Sourcing
 Pricing
 Inventory
 Transportation
OPERATIONAL STRATEGY POLICIES

 Operational strategy involves establishment of policies and working practices in
order to execute the crucial processes and operations of the company including
effective utilization of resources and personals.
 The basic purpose of operational strategy is to meet the demands of market and
goals and objectives of the company.
SUPPLY NETWORK STRATEGY

 Operations of a company are not complete without successful supply network.
 Supply network refers to the degree to which it is determined whether operations

are being conducted in-house or outsourced
 Supply network is web of interdependencies between key parties who help to

streamline the operations.
PROCUREMENT AND SUPPLIES

FUEL
 Procurement of fuel is one of the most important functions of supply chain

management
 Etihad Airways is working on project of streamlining the supply of biofuel in UAE
 This will result in Administrating smooth and steady operations of airline.

In-flight
 Motivation of passengers
 Entertainment (games, customized iPad)
 On board Shopping
Maintenance Spare Parts
 The purpose is to ensure no delay in flight shortages
 Periodic meetings with contractors and subcontractors in order to ensure timely

availability of material.
 For purchasing of Etihad consumables, effective monitoring and control system is

placed in action by the airline company
Fleet Capacity
 Capacity deals with size of operations in meeting demands of the customers or

clients
 The company is adding more planes to its portfolio
 Number of aircraft by Brands
A330- A340- A340-

Aircraft Family A319-100 A320-200 A321-200 A330-200 A380
300 500 600
Airbus 2 23 3 18 6 4 7 1
B777- B777- B777-

Aircraft Family B777-200LR B787
300ER 300ERM 300ERS
Boeing 5 6 2 1
FACILITIES
 Facilities involve focus of operational resources including size and location
 Improvement of ground services at airport facilities, and waiting lounges
 Warehouses and facilities closed to airport to secure smooth supply of requirements
 Etihad is in the phase of expanding its network with other airlines and this is also one
of the most important strategies regarding operations
PROCESS TECHNOLOGY
 Technology is being used in each part of operations
 SAP implementation
 Etihad Training College
INNOVATION
 Etihad is establishing technology centers in UAE in order to foster innovation and
creativity
 Flying Nanny Service in which specially trained flight attendants provide expert
childcare
 Customized iPad onboard
 A state-of-the-art chair “Go Sleep “that converts into a sleeping pod innovated
product customized to Abu Dhabi International Airport specifications
CONTINUOUS IMPROVEMENT
 Improve performance and upgrade systems that deliver ease and quality.
 Initiative of supporting biofuel supply chain in UAE

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ETIHAD AIRWAYS

 One of the youngest and fast-growing airlines in the world

 Based in Abu Dhabi, United Arab Emirates

 First National Flights: Al Ain (Nov 3rd, 2003)

 First Commercial Flight: Beirut (Nov 12th, 2003)

 Covering 103 destinations

 Currently having 150 office Locations

 National Carrier of UAE

 Headquarter in the Capital of UAE, Abu Dhabi

 Started Operation in Nov 2003

SUPPLY CHAIN MANAGEMENT

 Air Transportation of Passengers

 Etihad Ground Services

 Etihad Flight College

ETIHAD GROUND SERVICES

 Abu Dhabi Cargo Company (ADCC)

 Abu Dhabi In-Flight Catering (ADIFC)

 Abu Dhabi Airport Services (ADAS-Ground handling Business)

 Etihad Airport Services

 Events (One good example is Etihad AD Grand Prix-Formula 1)

ETIHAD FLIGHT COLLEGE

OPERATIONAL STRATEGY POLICIES

SUPPLY NETWORK STRATEGY

 Supply network refers to the degree to which it is determined whether operations

 Supply network is web of interdependencies between key parties who help to

PROCUREMENT AND SUPPLIES

 Procurement of fuel is one of the most important functions of supply chain

 Etihad Airways is working on project of streamlining the supply of biofuel in UAE

 This will result in Administrating smooth and steady operations of airline.

 Entertainment (games, customized iPad)

 The purpose is to ensure no delay in flight shortages

 Periodic meetings with contractors and subcontractors in order to ensure timely

 For purchasing of Etihad consumables, effective monitoring and control system is

 Capacity deals with size of operations in meeting demands of the customers or

 The company is adding more planes to its portfolio

 Number of aircraft by Brands

A330- A340- A340-

B777- B777- B777-

 Improvement of ground services at airport facilities, and waiting lounges

 Warehouses and facilities closed to airport to secure smooth supply of requirements

 Etihad Training College

 Customized iPad onboard

 Initiative of supporting biofuel supply chain in UAE

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