Chapter 3 Target Market
Chapter 3 Target Market
Chapter 3 Target Market
A. ADVERTISING
peso; thus, it affects the business’ sale. Why? Because awareness can affect the
customer’s perception about a certain product and leads them to buy it.
TARPAULIN:
medias, prices,
FLIER:
SOCIAL MEDIA:
B. TARGET MARKET
For the target market of business, the primary target market includes the
Generation Z (or Gen Z) and the Millennials within Metro Manila, specifically in the
University Belt. Meanwhile, the secondary target market consists of the people who work
in the area. In addition to it, Netizens, who patronize Tuhog-Tuhog, are also considered
as a part of the secondary target market. Most of these target customers will come from
universities or mainly those students that are interested in street foods. The innovative
business will surely gain large profit due to the type of customers aforementioned.
In the mid-1990s to early 2000s, the demographers and researchers used the term
Millennials to the people that are born within those years. And after that generation, the
Generation Z took over; they are the people that were born within the early 2000s up to
the present. These demographics will be the potential customers to our business.
Students, faculty staff, or even public drivers are mostly a part of the target customers to
our business.
Street foods are mostly seen everywhere and are common in a crowded place. It
could be in public markets, schools, offices, and subdivisions. These places are the
common spot to start a business; Most of the time, potential customers are in those
places. For the location to introduce the business, the university belt is a good choice.
We will use this spot to gain a good foundation in order to further improve the circulation
of the business
After a long exhausting day, students or office workers often search for something
to refresh the energy spent. Seeing street food being sold in the street, it certainly arouses
someone’s hunger. The smells and the looks of our product can attract different potential
customers especially since it is easy to prepare. Just skewer the food that you want and
pay. No more waiting for an extended period just to eat. It is easy to prepare and eat.
C. MARKETING MIX
Facebook page.
too.
Eto pre