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    ch5 Uber Essays

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    Uber's long-term goal is to be a leading provider of self-driving cars to create a safer and better transportation system. In the short-term, Uber aims for sustainable growth while it recovers from a fatal accident involving its self-driving prototype. CEO Khosrowshahi wants to dominate the industry by developing autonomous vehicles.

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    ch5 Uber Essays

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    api-483088268
    1K views1 page
    Uber's long-term goal is to be a leading provider of self-driving cars to create a safer and better transportation system. In the short-term, Uber aims for sustainable growth while it recovers from a fatal accident involving its self-driving prototype. CEO Khosrowshahi wants to dominate the industry by developing autonomous vehicles.

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    Uber's long-term goal is to be a leading provider of self-driving cars to create a safer and better transportation system. In the short-term, Uber aims for sustainable growth while it recovers from a fatal accident involving its self-driving prototype. CEO Khosrowshahi wants to dominate the industry by developing autonomous vehicles.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views1 page

    ch5 Uber Essays

    Uploaded by

    api-483088268
    Uber's long-term goal is to be a leading provider of self-driving cars to create a safer and better transportation system. In the short-term, Uber aims for sustainable growth while it recovers from a fatal accident involving its self-driving prototype. CEO Khosrowshahi wants to dominate the industry by developing autonomous vehicles.

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    of 1

    Ch5 Uber Case – Manager’s Plans

    (word count must exceed 250 words to qualify for evaluation;


    plagiarism or internet copy & paste = disqualification from future extra credit eligibility)

    What are Uber’s long- and short-term goals, based on the case? Are these goals aligned?

    Based on the case Ubers long term goals have the company being a leading force in the pursuit of a
    self-driving car. The goal is for the car to be safer than human drivers and creating a better world for
    all travelers. The short-term goals of Uber are still to be an affordable and convenient transportation
    but instead of having to fight in heavily contested markets. Uber is in the sustainable growth phase in
    the short term as they wait for the fall out of the fatal accident involving the testing of their prototype
    for a self-driving car. In the long run Uber wants to use their innovations in the tech industry to change
    the market and the world.

    CEO Khosrowshahi is determined to dominate the industry by developing self-driving cars.


    Draft a SMART goal that will represent his wishes and make sure to explain each element of
    the goal.

    A SMART goal for Uber is very complex but a specific goal for the company is to develop self-driving
    cars that are safer and more reliable that its human counterpart. That next step is a measureable
    aspect and that is to develop the technology that can decrease accidents and deaths on the roads by
    10% each year. The attainable side would be for the technology to be able to safely drive on roads
    with other technology and human drivers without raising the number of accidents and fatalities. The
    relevance of it will not be an issue as cars are the primary method of transportation with next to no
    competition from another method to beat it out in efficiency and ease of access. To wrap up the
    SMART goal for Uber is time and the company should aim to have a functional model within the next
    10 years that can be produced and added into the market by the company.

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