Honda
Honda
Honda
INTRODUCTION:
Soichiro Honda, the man behind Honda Motor Company by his unparalleled
achievement brought motorcycle to masses.
Honda Motor Company the worlds biggest motorcycle makers. Hondas first
motorcycle was born out of necessity in immediate post World War-2, Japan, where
public transportation was desperately overcrowded and gasoline severely restricted.
Brand image is an era and reputation that the product gains through its brand
name building brand image helps the organization in achieving targeted sales and to
sustain in the market for a long time. It helps the organization in an increasing the
awareness of level of consumers and also makes the product competition in every
organization need to improve the level of brand awareness and identify customer
preferences for different products. This will have a greater an impact on sales of the
product.
The present study will be based on both primary and secondary data.
Primary data will be collected through a structured, questionnaire, apart from this,
the other techniques such as interviews, discussions and onsite observations will be
used to collect primary data.
SAMPLE DESIGN:
A sample of 100 customers was taken as per the convenience for the present
study.
LIMITATIONS:
The study based on Khammam and surroundings urban and rural areas.
The study conducted in short period of 45 days. In this limited period the study may
not cover all aspects.
Money is also one of the main constraints in conducting the present study.
CHAPTER DESIGN:
INDUSTRY PROFILE
COMPANY PROFILE
KATKAM HONDA
CHAPTER-2
INDUSTRY PROFILE:
Motorcycles have made their debut around the 1950s; this section looks at the
two wheelers which have over the years caught the imagination of the country. It was
in the year 1954 that the Indian government ordered for totaling number of 800
motorcycles to man the Pakistani borders. The bullets which were initially launched
in England as a 350cc bike and it was upgraded to 500cc a year or so later. These
bikes have remained unaltered, barring some cosmetic changes which have undergone
over the years. Thus one can say without much of the doubt that the 1955 Bullet was
one of the initial hits of the Indian two wheeler industries and till today it continues to
be a darling of the motorcycle enthusiasts. Enfield Bullet had a close competition with
another study bike named Rajdoot; as the bike was strong enough to handle the rough
Indian roads. The company had roped in Indian He-Man Dharmendra for the
promotion of the Bike. With more than 1.6 million vehicles on the road the Rajdoot
motorcycle was one of the initial hits of the earlier years of two wheeler industry in
the country. When heavy motorcycles were the order of the day a relatively lighter
bike had caught on the imagination of the Indian 2 wheeler user. Ind-Suzukia bike
launched by the then TVS Suzuki group was an instant hit. However the bike could
not sustain its initial success due to the high import content in the vehicle and less of
the localization. In Scooters Bajaj Chetak has been hugely responsible for adding
momentum, to the transport system of the country, till today it remains one of the
most successful brands to have come out of the Bajaj Stable. The scooter is named
after the Horse of Legendry Rana Pratap Singh; these sets of two wheels have become
a part of the Indian milieu and are often considered a representative of the Indian
middle class operation. Very few 2 wheelers have been able to emulate the success,
which Bajaj Chetak has achieved over the years. Similarly LML Motors enjoyed a
reasonable success with the launch of LML select which came with new age
technology and improved performance.
Today newer models of 2 wheeler are entering the market every day, slowly
pushing these names down the memory lane. However names like Chetak, Rajdoot
and Bullet will always find a mention in the history of 2 wheelers in the country.
About 2 wheelers:
The motorcycle has entered its third century, and the two wheeler has come a
long way from its origins as a bicycle with an engine. Its new celebrated in the
museums and is revered as a symbol of rebellion and freedom. With the meteoric rise
in gas prices in the first decade of 21st century, many former riders are returning to
motorcycles to save on gas and to create less impact on the environment.
History:
Types:
Motorcycles are classified as either street or off-road. Off-road Bikes are built
to with stand the vagaries of travelling over unpaved terrain. There are 3 basic types
of Street motorcycles. A standard bike usually doesn’t have the room of lots of
luggage or accessories and the rider is positioned upright with his knees below his
waist. Cruisers are larger, with lots of room for baggage and other extras. The cruiser
rider usually sits low in the saddle, reclined back a little, arms extended farther to the
handle bars. The third category, the Sport Bike usually has plastic fairing and is much
lighter faster and more maneuverable than standards and cruisers, the riding profile is
a lean towards the handle bars. Each of these categories has sub categories of
specialized motorbikes, including the sport tourer, which has more room for luggage
and a more upright rider profile.
Popularity:
Safety:
Fatal accidents involving motorcycles are far higher than cars. Data from the
U.S department of Transportations 2005 Fatality Analysis Reporting System report
(the latest available of this writing) indicates there were 25.32 car crashes resulting in
a fatality per 100, 00 passenger cars in that year, compared to 85.93 fatalities per
100,00 re4gistered motorcycles. The biggest causes of motorcycle rider fatalities are
passenger vehicles making an illegal turn into the rider and riders taking turns too
wide and going off the road.
Fuel Efficiency:
The United States govt. does not require fuel emissions standards for
motorcycles and the industry does not have a standardized method for computing
miles per gallon. Modern motorcycles average around 50 miles per gallon.
The two wheelers have played a pivotal role in the surging growth of the
Indian automobile industry. Over the years domestic sale of various brands of 2
wheelers has grown in large numbers. Even, in exports, the 2 wheelers have been able
to maximize the profit margin of various 2 wheelers manufacturers. There are mainly
3 models of 2 wheelers namely, Scooter & motorcycles & mopeds. In recent years,
the 2 wheeler industry has witnessed a sea change. During the yesteryears the scooters
used to have about 50 % of the Market share and the rest were divided between the
motorcycles and mopeds. But now the trend indicates the people are referring
motorcycles more than the scooters. At present there is a huge demand for the
motorcycle models in India.
Two Wheeler Companies:
There are even equipped with more features for faster travel based upon the
engine displacements and power capacity motor cycles are further classified as ; Road
Bikes , Trial Bikes, Racing Bikes, & Touring Bikes. Most of the motorcycles in India
come with engine capacity of about 100cc to 250cc.
To be in the long run these companies are even adding more number of
features to these vehicles. Bike models become popular when they are as good in
appearance as in the performance. Two wheeler bike models in India also get popular
when they are in good price range along with other attractive features.
Two wheelers in India:
India is the second largest producer of two wheelers in the world. In the last
few years the Indian 2 wheeler industry has seen spectacular growth. The country
stands next to China & Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer motorbikes rather than cars.
Capturing a large share in 2 wheeler industries, bikes and scooters cover a major
segment. Bikes are considered to be the favorite among the youth generation, as they
help in easy communication. Large varieties of 2 wheelers are available in the market.
known for their latest technology and enhanced mileage. Indian bikes, scooters and
mopeds represent style and class for both men and women in India.
Benefits of 2 wheelers:
Two wheelers are the most popular and highly sought out medium of transport
in India. The trend of owning 2 wheelers is due to its:
Economical price.
Safety.
Fuel-efficient.
Comfort level.
However, few Indian bike enthusiasts prefer high performance imported bikes.
Some of the most popular high speed bikes are Suzuki Hayabusa, Kawasaki Ninja,
Suzuki Zeus, Hero Honda Karizma, and Bajaj Pulsar & Honda Unicorn. These super
bikes are specially designed for those who have a zeal for speedy drive. Browse
through the pages and catch all the details of high performance 2 wheelers in India.
Know more about latest launches and happenings in 2 wheelers industry.
The 2 wheeler industry has reported robust sales for the month of May. Major
companies reported improved sales year over year (YOY).
Bajaj auto’s sale including the sale of 3 wheelers rose to 62 % at 300000 units
vs. 185000units (YOY) while TVS motors registered a sale of 154667 units and
increase of 30%. Hero Honda, the country’s largest 2 wheeler maker, saw sales jump
14% to 4,35,933 units.
Bajaj auto’s exports were up 60% at 96000 units vs. 60000 unitsYOY. The
company’s motorcycles sale grew 63 % at 27000 units while its 3 wheeler sales were
at 30000 units to 20000 units last year. up 52%the company’s new Discover 150cc
sold 12000 units in May and the target for June is 25000 units. Bajaj auto expects its
exports to go up to 100000 units in June.
Hero Honda motors senior vice president marketing & Sales Anil Dua said the
14% growth in May is very satisfying, coming as it does over the high base of our
sales last year. We had significant contributions from segments resulting in this
achievement. The company’s scooter Pleasure recorded sales of over 24000 units last
month, he added.
TVS’s sales for motorcycle rose 26.94% to 67906 units from 53495 units in the
year ago period. The Company said its exports in May surged 62.07 % to 18046 units
against 11135 units in May 2009. Company’s 3 wheeler sales soared over three fold
to 2313 units in May from 707 units in the same month of last year.
BAJAJ AUTO
LML INDIA
SUZUKI MOTOR
MAHINDRA 2 WHEELERS
ELECTROT HERM
TVS MOTORS
HERO HONDA
KINETIC
ROYAL ENFIELD
YAMAHA MOTORS
Honda philosophy:
Management Policies:
Honda Motor Co., Ltd. Operates under the basic principles of “Respect for the
Individual” and the 3Joys commonly expressed the Joy of Buying, The Joy of Selling
and The Joy of Creating. “Respect for the Individual” reflected the companies desire
to respect the unique character and ability of each individual person, trusting each
others as equal partners in order to do their best in any situation.
Based on this, “The Three Joys” expresses their belief and desire that each
person working in or coming into contact with the company, directly or through our
products, should share a sense of Joy through that experience.
In line with these basic principles, since its establishment in 1948, HONDA
has remained on the leading edge by creating new value and providing products of the
highest quality at a reasonable price, for worldwide customer satisfaction. In addition
the company has conducted its activities with a commitment to protecting the
environment and enhancing safety in a mobile society.
On September 24, 1948 the Honda Motor Co. was founded. Soichiro Honda
took advantage of a gap in the Japanese Market that was decimated by World War II;
Japan was starved of Money & Fuel, but still in need of Basic Transport. Honda
utilizing his manufacturing facilities attached an engine to a bicycle, creating the
Cheap and Efficient Transport that was required.
Honda began producing road Cars in 1960, mostly intended for the Japanese
Market. Though participating in the international Motorsport Honda was having
difficulty selling its automobiles in the United States. Build for Japanese buyers,
Honda’s small cars had failed to gain the interest of American Buyers.
Honda Finally established a foothold in the American market in 1972 with the
introduction of the civic-larger than their previous models, but still small compared to
the typical American car—just as the 1970s energy crisis was impacting worldwide
economics. New emissions laws in the US, requiring American car makers to affix
expensive catalytic converters to exhaust systems, noticeably increased striker prices.
However Honda’s introduction of the 1975 Civic CVCC, CVCC being a variation on
the stratified charge engine, allowed the Civic to pass emissions tests without a
catalytic converter.
In 1976, the Accord was immediately popular because of its economy and fun
to drive nature; Honda had found its niche in the United States. In 1982 Honda was
the first Japanese Car Manufacturer to build car plants in the US, starting with the
Accord plant in Marysville, Ohio. They now have plants in Marysville, Anna, and
East Liberty, as well as in Lincoln, Alabama (Honda Manufacturing of Alabama), and
Timmonsville South Carolina, and plan to open a new plant in Tallapoosa, Georgia.
Honda’s North American and US head quarters are located in Torrance, California.
Honda’s Canadian Civics is manufactured in their plant in Alliston, Ontario since
1985.
Honda was also the first Japanese automaker to introduce a separate luxury line
of vehicles. Created in 1986 and known as Acura, the line is made up of modified
versions of Honda Vehicles usually with more power and sportiness that their Honda
Counter Parts.
1989 saw a move that was set to revolutionalize the way car makers tuned their
engines. Honda launched their VTEC variable valve timing system in its production
car engines., which gave improved efficiency and performance across a border range
of engine speeds. one of the first of its kind is passenger vehicles, it worked on
premise of tuning one engine to operate at 2 different settings depending on load.
Normal driving would use a ‘shorter’ cam lobe that resulted in more efficient
operation. A more aggressive, longer duration can engages when engine RPM reaches
a set point resulting in more power during hard acceleration. The driver gets the best
of both worlds; high efficiency and high power on demand. Many automakers have
introduced their own versions of variable valve timing. The technology is
Now standard across the whole Honda Range.
For the 2007 model year, Honda plans to improve the safety of its vehicles by
providing front seat side air bags, side-curtain airbags, and anti lock brakes as
standard equipment in all automobiles available in North America (except the Insight,
S2000, and Acura NSX, which will not have side curtain air bags). By 2006, Honda
plans to have a standard equipment vehicle safety assist and rollover sensors in all
light trucks, including the CR-V Odyssey, and Acura MDX. Honda also plans to
make its vehicles safer for pedestrians, with more safely designed hoods, hinges,
frame constructs and brake away wiper pivots.
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Honda was found in the late 1940s as Japan struggled to rebuild following the
II-World War. Company founder Soichiro Honda first began manufacturing Piston
Rings before tuning his attention to inexpensive motorcycles. Mr. Honda has a
passion for engineering, and this became evident by the wild sales success of his
motorcycles in the 1960s and by competing head to head against the world’s best in
race tracks. Today, Honda is a juggernaut, offering class-leading machines in most
every category.
1928 Honda returns to Hamamatsu to open his own auto repair Shop.
Enamored with speed, he build his own race car.
1948 Honda Motor Co. Ltd is incorporated. Sichiro Honda focuses on the
engineering side of the business, while financial operations are controlled by
Takeo Fujisawa.
1949 the company produces its first real otorcycle, powered by a 98cc two
stroke motor. When an employee sees the first one assembled and it is ridden
outside the factory, he says, “it is like a dream”. The name “Dream” was
adopted for the bike officially known as model D.
1951 Mr. Honda is infuriated by the noise smell and fumes from the 2 stroke
motorbikes (including his own) that crowd Japanese city streets. In response,
the company creates its first Four Stroke Motorcycle, the Dream E (146cc).
.
1952 Despite the fact thet he despises such primitive powerplants, Honda flirts
with his original notion of auxiliary motors for bicycles. The Club F (2 stroke,
50cc) clip-on motor is sold through thousands of independent bicycle shops
across Japan. It is only manufactured for 2 years, built it introduces the “Cub”
trade mark, which will be popular for decades in various guises.
1953 the Benly J (4 stroke, 90cc) is released. At least some of these were sold
with “Benly” tank-badges, and carried at Honda name on engine cases only.
The Benly series also lasted a long time, and ushered in an era of improved
performance. They were immediately popular with japan’s amateur racers.
1954 Soichiro Honda shares his own dream of success in Grand Prix
motorcycle racing. He writes, “My child hood dream was to be a championof
motor racing with a machine built by myself”. However before becoming
world champion, it is strongly required to establish a stable corporate structure,
provided with precise production fecilities and superior product design. From
this point of view we have been configuring on providing high quality products
to meet Japanese domestic condumer demand and we have not had enough
time to pour our efforts in motor cycle racing until no.... I here avow my
intention that I will participate in the TT race and I proclaim with my fellow
employees that I will pour all my energy and creative powers into winning.
Mr. Honda attended the Isle of Man races as an observer that year, paying
particular attention to the German-made NSU motorcycles that dominated the
125 and 250 classes. Although it is widely believed Honda “copied” these
machines, it is not true; the NSU racers were singles with bevel-drive cams-
nothing like the early Honda racers.
1959 Honda enters the famed Isle of Man TT races for the first time. The
company fields five machines in the 125 cc “Ultra-light weight” class. The
bikes are 125cc twins, of the type raced the previous year in Japanese national
competition. Naomi Tanaguchi achieves the teams the best TT results,
finishing sixth. Honda wins the manufacturer’s trophy in the class.
1961 Honda dominates both the 125cc and 250cc classes at the TT. Mike
Hailwood wins both races, with Honda’s finishing 1st through 5th positions in
each case. The Isle of Man Examiner newspaper says simply “It was a
devastating win for the Orient”.
1963 this year, Honda focuses on F-1 car racing, and the motorcycle racing
programme suffers. Sales of street bikes remain strong, however: the super
Cub is awarded the French Mode Cup: Honda opens its first overseas plant in
Belgium: Grey advertising unveils the famous “You meet the nicest people
on a Honda” campaign. Early the following year, Honda buys commercial
time in the Acadamy awards for a “Nice People” television and featuring the
super cub.
1969 Honda unveiled the CB750 at the Tokyo Motor Show but it didn’t hit
the market. It was the first market bike to come with Disk brakes.
1970 Honda entered four riders in the Daytona 200, but only one-Dick Mann-
finished. It was a huge win for Honda in America.
1974 the first gold wing, the GL1000 is introduced at cologne. It reachs the
U.S market in 75. This was the first Japanese four stroke to be water cooled.
1978 in an effort to build a competitive four stroke motorcycle for the 500GP
World Championship, Honda produces the Oval Piston NR500. It was
effectively a 4 cylindered V-8 with 8 connecting rods and 32 valves.
1981 Honda Gold Wing production moves from Japan to a new factory in
OHIO.
1983 Freddie Spencer wins the 500cc World Championship. For the first time
Honda Wins the “Blue Riband” Championship.
1986 after a shaky start, the V-Four “VF” series of road bikes is redeemed
with the redesigned VFR750F “Interceptor”. Its gear drive out of the cams
once and for all banish cam drive and wear problems, and the model is
generally acknowledged as the “Best All Round Road Bike” for most of the
next ten years.
1987 the CBR600F “Hurricane” is Honda’s first fully faired, four cylinder
street bike.
1990 the VFR750R aka RC30 finally arrives in the U.S three years after it is
first sold in Japan.
1992 200 units of the legendary NR aka NR750 are produced. This is a street
legal version of the ill-fated NR 500 Grand Pix Racer. Which sells for a
breath taking of 60,000$
1993 the CBR900RR stuns the sport bike world. Designd by Tadao Baba,
the “Fireblade” combines the power of an open class motorcycle with the
weight handling of a 600 pounds.
1995 the radical EXP-2 two stroke 400cc wins its class in the Granada-Dakar
Rally. The bike is the proof of concept for a cleaner burning and more
powerful 2 stroke engine concept that uses a pivoting “Valve” to close the
exhaust port.
2001 Valentino Rossi eins the last ever 500cc World Championship on the
NSR500 two stroke.
2002 all change. Or not. Rossi wins the first World Championship in the
990cc MotoGP era, on the five-cylinder four stroke RC211V. Valentino
Rossi eins the last ever 500cc World Championship on the NSR500 two
stroke.
2007 Honda is the first manufacturer to offer a motorcycle with air bag
crash protection.
2010 Honda introduces a 110 cc motorcycle CB Twister and it has won all
11 Awards mainly “Indian motorcycle of the year IMOTY”
Akiohamada
Mikio Oshimi
Atsuyoshi Hyogo
Shigeru Takagi
Tesuo Iwamura.
Honda Motorcycle & Scooters India Private Limited
Established in 1999, the Honda Motorcycle & Scooters India Private Limited
HMSI is a wholly owned subsidiary of Honda motor Company Ltd. Japan and is
located at Manesar, Haryana. The Company’s Most well known brand is the Honda
Activa that Revolutionized the Indian Scooterrete market in terms of design and
features. The company exports scooters to the European Union.
The HMSI factory is spread over 52 acres, with a covered area of about 85,815
square meters at Manesar, Gurgaon district of Haryana. The foundation stone for the
factory was laid on 14th December 1999 and the factory was completed in January
2001. The initial installed capacity was 100,000 scooters per year, which has reached
6,00,000 scooters by the year by 2007 and motorcycle capacity shall be 4,00,000 per
annum. The total investment outlay for the initial capacity was Rs. 215 crores and
now the accumulated investment is 800 crores.
Honda Motorcycle & Scooters India Private Limited:
Honda Motorcycle & Scooters India Private Limited HMSI is a wholly owned
subsidiary of Honda motor Company Ltd. Japan and has a reputation of producing
Rock Solid, trouble free machines.
Motorcycles:
Honda has continuously upgraded their Unicorn and Shine Models adding a
dash of Style to these already proven performers.
With the recent launch of Honda Stunner, Honda have introduced performance
biking to the 125cc segment in India. With sporty styling and tubeless tires and more
powerful engine this bike is bound to appeal to those looking for performance and
looks without sacrificing mileage.
Scooters:
The Honda Activa is by far the most successful auto geared scooter in the
Indian Scooter Market and shares mechanicals with the partially fiber bodied Honda
Aviator and the completely fiber bodied Honda Dio. The Aviator also comes with an
optimal disc brake version that sports alloy wheels.
The Eterno is the lone geared scooter offered by Honda and finds significant
demand in certain regions thanks to its rock solid engine and excellent fuel efficiency.
In accordance with the Honda philosophy of respect for the individual and the three
joys of buying, selling and creating. Honda has always worked closely with its
dealerships to maximize customer satisfaction. Every step of the way, from purchase
to after-sales service, dealerships are working hand in hand with Honda to maintain
the trust of customers.
Sri K China Hanumantha Rao has desire to become the Honda Dealer. He worked
hard spending all his resources to get the dealership under the name of KATAKAM
HONDA in 29-09-2004 it was established.
When potential customer setup into the showroom, the dealer and the
employees receives them well, even if person steps out the showroom with out
placing an order, the dealer and employees give the person same respect which they
had given live when he entered the showroom.
They provide free services to “HONDA BIKE” customers. In case of
“HONDA BIKE” they provide total 4 services to the customers. All the 4 services are
free.
The Organization itself gives dates for servicing, is the date of servicing is
completed they remember the customers through a phone call. Their service towards
customers is very caring.
The warranty of Honda bikes is 2 years. Thus also provides paid charge
services with a little amount after free services.
Most of the people prefer two wheelers, which gives more mileage. People are
ready to spend at a time loans amount and prefer to spend was money in day-to-day
maintenance act also.
SPARE PARTS:
All the spare parts related to Scooters, Motor Bikes are available at KATKAM
HONDA are reasonable according to the quality.
SCHEEMES:
No schemes are provided. Financial fecilities are available from ICICI, HDFC,
INDUS IND, MUTHOOT CAPITAL, SHRI RAM FINANCE & FULLERTON
INDIA.
HONDA MODELS:
HONDA MOTORCYCLES
CUBIC
s.no MODEL CAPACITY
CBR 250 R
CB UNICORN DAZZLER
CB TWISTER
CB SHINE
CB UNICORN
CBF STUNNER
HONDA DIO
HONDA AVIATOR
HONDA ETERNO
Readers Digest - Most Trusted Brand (Gold Award for two-wheeler category)
Economic Times - 100 Most Trusted Brands Survey (no.1 trusted brand in automotive - two-wheel
CSR initiative towards road safety Two-wheeler(Bloomberg TV Autocar India Awards 2015
Activa 125 Scooter Of the Year - Activa 125(NDTV Car & Bike Awards 2015)
Goldwing Import Bike of the Year - Fly Wheel Auto Awards 2015
2014 Corporate Engine of the Year - Honda Eco Technology (HET) 100cc Engine
Dream Neo Motorcycle of the Year upto 110cc - NDTV Car & Bike Awards, 2014
CB Trigger Motorcycle of the Year upto 160cc - NDTV Car & Bike Awards, 2014
Dream Yuga Motorcycle of the Year upto 110cc - NDTV Car & Bike Awards, 2013
Motorcycle of the Year upto 115cc - Car & Bike India Awards
CNB Viewers’ Choice Two Wheeler of the Year - NDTV Car & Bike Awards, 2013
CNB-AAA Creative TV Commercial of the year (2 Wheeler) - NDTV Car & Bike Awards, 2013
CBR 150R Enthusiast Motorcycle of the Year upto 180cc - ET ZigWheels Awards 2012
Motorsport Best Manufacturer to Support Indian Racing - Motor Vikatan Awards 2013
2012 CBR 250R Bike of the Year - BBC Top Gear Awards
Jury:BS Motoring , Bike India , BBC Top Gear , Overdrive , AutoBild India .
Viewers Choice Bike of the Year - Bloomberg UTV & AutoCar Awards
Bike of the Year (upto 250cc) - Bloomberg UTV & AutoCar Awards
Bike of the Year (up to 250cc) - Car & Bike India Awards
Brand Honda Manufacturer of the Year (two-wheeler category)- Car & Bike India Awards
CB1000R Import Two - Wheeler of the Year NDTV Profit Car & Bike Awards 2010
CBR1000RR
Performance Bike of the Year - CNBC TV 18 Overdrive Awards 2010
Fireblade
2009 CBF Stunner Bike of the Year - NDTV Profit Award 2009
Activa Scooter Customers Satisfaction No.1 - CNBC TV18 - Auto Car "Auto Awards 2008
2004 Eterno Best Scooter of the Year (B S. Motoring & ICICI Bank, Overdrive Magazine)
-HMSI & HSCI has been ranked on top in dealer satisfaction survey 2002-03 (TNS)