OYO Case Study
OYO Case Study
OYO Case Study
Industry
Co-living
As per a recently released report by JLL and FICCI, the shared rental
market consisted of 3.6 million beds with co-living penetration being
~2.5%. In 2023, these numbers are estimated to swell up to 5.7 million
beds with co-living’s penetration going up to 8.3%. Estimated to grow at
17% CAGR in next 5 years, co-living will be an INR 1 trillion market
opportunity by 2023.
GROWTH DRIVERS
Keeping in mind the needs of youth, OYO LIFE gives the freedom and
space they need and also eliminates the hassles of dealing with brokers,
brokerage, lock-in periods, houses with little or no amenities,
maintenance charges, housekeeping services, and security deposits,
which can be a costly a air. Also, there’s no lock-in period which ensures
no hassles in case of a transfer to a different city in three months or in
case of a job change.
PROBLEM STATEMENT
2. What's your one Big Business Idea which can help OYO LIFE grow at
an accelerated pace? It can be around new customer segments,
products, geographies, marketing campaign etc. While defining the
Big Business idea– call out the clear objective, idea, impact and
execution strategy.