Sample Business Plan Outline PDF
Sample Business Plan Outline PDF
Sample Business Plan Outline PDF
Title Page
Table of Contents
Executive Summary
1. Business Concept
2. Company
3. Market Potential
4. Management Team
5. Distinct Competencies
6. Required Funding and its Use
7. Exit Strategy
Main Sections
I. Company Description
Mission Statement
Summary of Activity to Date
Current Stage of Development
Competencies
Product or Service
o Description
o Benefits to customer
o Differences from current offerings
Objectives
Keys to Success
Location and Facilities
Entry Barriers
Supply and Distribution
Technological Factors
Seasonality
Economic Influences
Regulatory Issues
IV. Competition
Products Offered
Pricing
Distribution
Promotion
o Advertising and Publicity
o Trade Shows
o Partnerships
o Discounts and Incentives
Sales Force
Sales Forecasts
VI. Operations
Product Development
o Development Team
o Development Costs
o Development Risks
Manufacturing (if applicable)
o Production Processes
o Production Equipment
o Quality Assurance
o Administration
Key Suppliers
Product / Service Delivery
Customer Service and Support
Human Resource Plan
Facilities
Management Team
Open Positions
Board of Directors
Key Personnel
Organizational Chart
Time may be specified on a relative scale rather than specific calendar dates.
Milestones may include some or all of the following:
Financing Commitments
Product Development Milestones
o Prototype
o Testing
o Launch
Signing of Significant Contracts
Achievment of Break-even Performance
Expansion
Additional Funding
Any other significant milestones
X. Risks and Contingencies
Increased competition
Loss of a key employee
Suppliers' failure to meet deadlines
Regulatory changes
Change in business conditions
Appendices
May include:
Management Resumes
Competitive Analysis
Sales Projections
Any other supporting documents