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    BBM 465: Public Relations

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    abmbitha
    This course provides students with an in-depth understanding of the role of public relations in both individual and organizational settings. The course objectives are to define the components of PR, identify the PR process and how it applies to individuals and organizations, and examine the evolution of PR principles. Students will also explore various PR strategies and tactics used to solve organizational problems. By the end of the course, students should be able to define PR components, apply the PR process, explain the development of PR, and identify strategies and tactics to address issues in organizations.

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    BBM 465: Public Relations

    Uploaded by

    abmbitha
    40 views1 page
    This course provides students with an in-depth understanding of the role of public relations in both individual and organizational settings. The course objectives are to define the components of PR, identify the PR process and how it applies to individuals and organizations, and examine the evolution of PR principles. Students will also explore various PR strategies and tactics used to solve organizational problems. By the end of the course, students should be able to define PR components, apply the PR process, explain the development of PR, and identify strategies and tactics to address issues in organizations.

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    PR

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    This course provides students with an in-depth understanding of the role of public relations in both individual and organizational settings. The course objectives are to define the components of PR, identify the PR process and how it applies to individuals and organizations, and examine the evolution of PR principles. Students will also explore various PR strategies and tactics used to solve organizational problems. By the end of the course, students should be able to define PR components, apply the PR process, explain the development of PR, and identify strategies and tactics to address issues in organizations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views1 page

    BBM 465: Public Relations

    Uploaded by

    abmbitha
    This course provides students with an in-depth understanding of the role of public relations in both individual and organizational settings. The course objectives are to define the components of PR, identify the PR process and how it applies to individuals and organizations, and examine the evolution of PR principles. Students will also explore various PR strategies and tactics used to solve organizational problems. By the end of the course, students should be able to define PR components, apply the PR process, explain the development of PR, and identify strategies and tactics to address issues in organizations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    BBM 465: PUBLIC RELATIONS

    Course Purpose
    The purpose of this course is to equip students with an in-depth understanding of the role public plays in
    both individual and organisational settings.
    Course Objectives
    1. To define and identify different components of PR
    2. To identify PR process and application to individual and organizations
    3. To explore the evolution and development of the practice and principles of public relations.
    4. To identify the various PR strategies used by various organizations
    5. To examine various Tactics in solving Public Relations problems in an organization.
    Expected Learning outcomes
    At the end of this course, the students should be able to:
    1. Define and identify different components of PR
    2. Identify the PR process and its application to individual and organizations
    3. Explain the evolution and development of the practice and principles of public relations.
    4. Identify the various PR strategies used by various organizations
    5. Demonstrate the ability to apply various Tactics in solving Public Relations problems in an
    organization.

    Course Content
    The nature of public relations; the origin and development of the public relations function; need for
    public relations; planning, organising, leading and controlling the public relations function; the
    communications task of public relations management and social responsibility, Human relations; Public
    relations in action, media relations, public affairs and corporate relations, public relations and
    marketing, in government, in non commercial sector, parliamentary relations and lobbying, consultancy
    public relations, ethics and professional conduct, legal aspects of public relations practice, international
    public relations, crisis management, sponsorship.

    Learning and Teaching Methodologies:


    Lectures, Tutorials, Case Studies, Group Discussions and Presentations
    Instructional Materials and Equipments
    Lecture rooms, white boards, white board markers, LCD projectors, laptops and case studies
    Assessment:
    Type Weighting
    Continuous Assessment Tests 30 %
    Examination 70 %
    Total 100 %

    Course Texts
    1. Wilcox D (1998). Public Relations: Strategies and tactics, 5th ed. Longman USA
    2. Fraser, S.P. (2001). The Practice of Public Relations, 8th De. Prentice Hall, Inc.
    3. Baskin, Otis et al (1998). Public Relations; The Profession and Practice, 4th ed. McGraw
    4. Jenkins F (1998). Public Relations, 5th ed. M & F Pitman Publishing
    5. Black S (1995). The Practice of Public Relations, 4th Ed. Butterwoth-Heinmann

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