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    Question 1: Although Dell Began Selling Pcs Through Retailers in 2007, The Firm

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    Alex J. Sao
    Dell's marketing strategy differed from competitors like HP and Lenovo by focusing on direct sales to consumers rather than relying on retail outlets. While PC sales growth has leveled off, Dell can continue growing by innovating new products, expanding into foreign markets with affordable PCs, and increasing sales to organizations and businesses. Dell is also unlikely to face significant problems from CEO succession when Michael Dell leaves, as the company has a strong management team and resources to rely on for continued operations.

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    Question 1: Although Dell Began Selling Pcs Through Retailers in 2007, The Firm

    Uploaded by

    Alex J. Sao
    477 views2 pages
    Dell's marketing strategy differed from competitors like HP and Lenovo by focusing on direct sales to consumers rather than relying on retail outlets. While PC sales growth has leveled off, Dell can continue growing by innovating new products, expanding into foreign markets with affordable PCs, and increasing sales to organizations and businesses. Dell is also unlikely to face significant problems from CEO succession when Michael Dell leaves, as the company has a strong management team and resources to rely on for continued operations.

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    A great source by Jonathan

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    Jonathan Koeppel

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    Dell's marketing strategy differed from competitors like HP and Lenovo by focusing on direct sales to consumers rather than relying on retail outlets. While PC sales growth has leveled off, Dell can continue growing by innovating new products, expanding into foreign markets with affordable PCs, and increasing sales to organizations and businesses. Dell is also unlikely to face significant problems from CEO succession when Michael Dell leaves, as the company has a strong management team and resources to rely on for continued operations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    477 views2 pages

    Question 1: Although Dell Began Selling Pcs Through Retailers in 2007, The Firm

    Uploaded by

    Alex J. Sao
    Dell's marketing strategy differed from competitors like HP and Lenovo by focusing on direct sales to consumers rather than relying on retail outlets. While PC sales growth has leveled off, Dell can continue growing by innovating new products, expanding into foreign markets with affordable PCs, and increasing sales to organizations and businesses. Dell is also unlikely to face significant problems from CEO succession when Michael Dell leaves, as the company has a strong management team and resources to rely on for continued operations.

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    © All Rights Reserved
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    of 2

    New Post by Jonathan Koeppel

    5 days ago
    Case 1: Dell Computers
    Question 1: Although Dell began selling PCs through retailers in 2007, the firm
    continues to rely heavily on direct sales to end users. How did and does Dell’s
    marketing strategy differ from that of its major competitors such as HP and Lenovo?

     Though Dell, HP, and Lenovo were all selling similar products, Dell used a
    different sales strategy that would cut out the middle man and lower costs to
    consumers while maintaining satisfactory profit margins. Dell was and still is
    focused on, but probably not as much as before, selling direct to consumer
    instead of using retail outlets as the primary way that a customer can purchase a
    Dell product. The other companies put more of an emphasis on making sales at
    retail stores.

    Question 2: Sales of personal computers grew rapidly in the 1980s and early 1990s but
    have leveled off in the 2000s. Is it possible for Dell to continue to grow in such a heavily
    saturated market?

     When it comes to company growth, anything is possible when there is innovation


    and affordable prices for consumers. Dell can and will continue to grow as long
    as it comes out with new products and floods the foreign markets with affordable
    PC's of decent quality. Another thing that may continue to help the company with
    growth in this saturated market is to push sales to organizations (schools,
    businesses, hospitals, government facilities, etc..). That helps set Dell apart
    because it doubles as a major branding strategy since large amounts of
    employees and students use Dell products for work - it would it that much easier
    for them to purchase a Dell product for personal use when they are deciding on
    which brand to purchase.

    Question 3: Will Dell face significant problems of CEO succession when Michael Dell
    eventually leaves the firm?

     Since Dell has a strong management team and large amount of resources, I do
    not see it being a detrimental problem to the company. Stock prices may
    fluctuate and there will be speculation from blockholders during the transition, but
    the consumer isn't going to stop purchasing Dell products as long as the
    company continues to sell decent computers and innovates. When Steve Jobs
    died, did Apple stop making Iphones and other products? No. But, the stock
    prices dropped and there was much speculation about the future of Apple as a
    company. Dell will be fine when Michael Dell eventually leaves the firm.

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