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2nd August, 2019

Dr. Nazmul Amin Majumder

Faculty member of School of Business and Economics,

North South University

Subject: Assignment on “Mentoring at Coca-Cola Foods”

Dear Sir,

With due respect, this is to inform you that we have completed the assignment on “Mentoring
at Coca-Cola Foods”. It is immense pleasure for us because we have successfully completed
this report by receiving your continuous guideline as a supervisor. We have endeavoured to
prepare this assignment from our level of best to accumulate relevant case & insightful
information. If we are included any wrong information in unconsciously so please forgive us
as your student. It is a great experience for us to make this assignment. We have tried to make
the assignment comprehensively within the schedule time & limited resource.

Your’s sincerely

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 Table of Contents
Introduction: ............................................................................................ 5
............................................................................................................ 6
History of Coca-Cola ................................................................................ 6
Mission, Vision & Values ........................................................................... 7
Mission of Coca-Cola................................................................................ 7
Vision of Coca-Cola ................................................................................. 7
The Coca Cola Company Values .................................................................. 7
SWOT Analysis: ...................................................................................... 8
Products of Coca-Cola Foods Company ......................................................... 9
Direct competitors – Other soft drinks and energy drinks ................................. 10
Indirect coca cola competitors. ................................................................. 14
Objective: .............................................................................................. 15
Objective-1 Differences between mentoring and coaching based on the case. .......... 17
Objective-2 Goals of protégé from the mentoring programme of Coca-Cola Foods. ........ 18
Objective-3 Evaluating the10 step mentoring process used by Coca-Cola Foods. .......... 18
Objective-4 Conditions important for the success of Mentorship program in Coca-Cola.
21
RECOMMENDATION ................................................................................... 22
CONCLUSION: .......................................................................................... 22
References ............................................................................................. 24

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 Executive Summary
This assignment gives us the detailed about the “Mentoring at Coca-Cola Foods”. It starts off
by briefly examining history of the brand to see how it becomes the world’s largest beverage
company. It also introduces the various products that the company offers.

This report goes on to introduce the various strategies that the company employs conducting
their operations. This report shows the company strength, weakness, opportunities and
threats. This report shows the managerial view to the company along with the Human
Resource Management. This report also shows the mentoring process and also gives the
details about the 10 part of mentoring process that helps the company to become more
successful

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 “Mentoring at Coca-Cola Foods”

Introduction:
The Coca-Cola Company is the world’s largest beverage company in the
World and is the leading producer and marketer of soft drinks. Today,
Coca-Cola is consumed throughout the world at the rate of more than 600
Million times per day and this figure is continuing to rise. However
Coca-Cola is not the sort of company to live in its past glories instead
It looks to the future as a challenge and constantly seeks new markets and ways of increasing
its market share in areas where it currently has a strong presence. It is the world’s largest
producer and distributer of syrups and concentrates for soft drinks. As we all know, the Coca
is today’s one of the biggest corporation that offers different refreshment in form of a soft-
drink. But aside from their historical success, the Coca Cola Company is still a typical
business that is affected and at the same time affecting the different type of communities.
Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages
are consumed every second.

The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven

continents and is recognized by 94% of the world population. How did Coca-Cola grow from
its humble roots as a home-brewed Georgia-based patent medicine to be the international soft
drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise
to the top of the soft drink industry, defining new technologies and establishing paradigms
that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola
perfected Coke as a beverage and spread it throughout the world. Even today, the US soft
drink industry is organized on this principle. "The Coca-Cola Company" is now the largest
soft drink company in the world. Every year 800,000,000 servings of just "Coca-Cola" are
sold in the U.S alone.

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History of Coca-Cola
Coca-Cola Enterprises, established in 1986, is a young company by the standards of the
Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-
Cola that is the foundation for this Company. The Coca-Cola Company traces it’s beginning
to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola
syrup for sale in fountain drinks. However the bottling business began in 1899 when two
Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead, secured the
exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-
Cola Company. The Coca-Cola bottling system continued to operate as independent, local
businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The
Coca-Cola Company merged some of its company-owned operations with two large
ownership groups that were for sale, the John Lupton franchises and BCI Holding
Corporation's bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its
stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an
annual basis, total unit case sales were 880,000 in 1986. In December 1991, a merger
between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston)
created a larger, stronger Company, again helping accelerate bottler consolidation. As part of
the merger, the senior management team of Johnston assumed responsibility for managing
the Company, and began a dramatic, successful restructuring in 1992.Unit case sales had
climbed to 1.4 billion, and total revenues were $5 billion.

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Mission, Vision & Values

Mission of Coca-Cola

Their Roadmap starts with their mission, which is enduring. It declares their purpose as a
company and serves as the standard against which they weigh their actions and decisions.

 To refresh the world...

 To inspire moments of optimism and happiness...
 To create value and make a difference.

Vision of Coca-Cola

Their vision serves as the framework for their Roadmap and guides every aspect of our
business by describing what they need to accomplish in order to continue achieving
sustainable, quality growth. It is presented in 6Ps:

1. People: Be a great place to work where people are inspired to be the best they can be.

2. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.

3. Partners: Nurture a winning network of customers and suppliers, together they create
mutual, enduring value.

4. Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.

5. Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.

6. Productivity: Be a highly effective, lean and fast-moving organization.

The Coca Cola Company Values

Their values serve as a compass for their actions and describe how they behave in the world.

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  Leadership: The courage to shape a better future
 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands
 Quality: What we do, we do well

SWOT Analysis:

SWOT Analysis of Coca-Cola Company

Strength Weakness
1. The best global brand in the world value 1. Significant focus on carbonate drinks.
77 billion 2. Undiversified product portfolio
2. World’s largest share in the beverage 3. High debt level due to acquisition
3. Strong marketing and advertising 4. Negative publicity
beverage distribution 5. Brand failure or many brands with
4. Extensive channel insignificant amount of revenue
5. Customer loyalty
6. Bargaining power over suppliers
7. Corporate social responsibility
Opportunities Threats
1. Bottle water consumption growth 1. Changes in consumer preferences
2. Increasing demand of healthy food and 2. Water scarcity.
beverage 3. Strong dollar disclose
3. Growing beverage consumption in 4. Legal requirements to product negative
emerging market (Specially in BRIC) information on levels
4. Growth of acquisitions 5. Decreasing gross profit and net profit
margins 6. Competition from Pepsi Co
7. Saturated carbonated drinks market

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Products of Coca-Cola Foods Company

Coca-Cola: Coca-Cola is the most popular and biggest-selling soft drink in history, as well
as one of the most recognizable brands in the world.

Sprite: Sprite is another product from Coca-Cola. It was introduced in 1961, Sprite is the
world's leading lemon-lime flavoured soft drink. Sprite is sold in more than 190 countries and
ranks as the No. 3 soft drink worldwide.

Fanta: Introduced in 1940, Fanta is the second oldest brand of The Coca-Cola Company and
our second largest brand outside the US.

Diet Coke: Diet Coke, also known as Coca-Cola light in some markets, is a sugar- and
calorie-free soft drink. It was first introduced in the United States on August 9, 1982, as the
first new brand since 1886 to use the Coca-Cola Trademark.

Coca-Cola Zero: Coke Zero was Coca-Cola's largest product launch in 22 years and launched
in 2005, reaching billion-dollar status in 2007. Coca-Cola Zero offers great Coke taste,
uplifting refreshment and zero sugar.

Coca-Cola Life: Coca-Cola Life is a reduced-calorie cola sweetened with cane sugar and
stevia leaf extract.

Ciel: Ciel is purified, noncarbonated bottled water that has been enjoyed by consumers since
1996. Ciel Mineralised, a bottled mineral water, became available in Mexico in 2001.

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PowerAde: PowerAde combines carbohydrates, electrolytes with fluids for energy and
hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or
other intense activities.

Coca-Cola light: Diet Coke, also known as Coca-Cola light, is a sugar- and calorie-free soft
drink.

Direct competitors – Other soft drinks and energy drinks

1) Pepsi

Without a doubt one of the strongest coca cola competitors is Pepsi. One of the reasons these
brands fight tooth and nail is because both of them are very strong in their distribution and
have excellent marketing and sales policies. As a result, you will find that the maximum
market share is of these 2 brands – be it any country.

We love the rivalry between Coke and Pepsi so much, that we wrote an article on the top ads
showing the rivalry between Coke and Pepsi

2) Red Bull

Red Bull gives you wings, quite literally!! Red Bull is one of the strongest growing energy
drink/sports drink and is amongst the strongest direct coca cola competitors in terms of brand
valuation. The popularity of Red Bull is because of a wide adoption in the pub culture where
Red Bull can be mixed in various drinks. Its taste is stronger and loved by Red Bull drinkers.

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Red Bull is another brand which is known for its strong distribution channel. It was one of the
first entrants to popularize energy drinks to such a massive audience (Gatorade is targeted
towards sports whereas Red bull is targeted towards the masses). Interestingly, amongst the
top 6 direct competitors of Coca-cola, Red bull is the only one not manufactured by Coca-
cola or Pepsi. It is owned by an Australian company Red Bull GmbH.

3) Diet Coke / Diet Pepsi

The diet soft drink market is fast rising, especially with at least a 1000 videos and blog
articles bombarding people about the sugar content in traditional soft drinks such as Coca-
Cola and Pepsi. As a result, Diet Coke and Diet Pepsi both are being replaced and being
consumed instead of regular coke and Pepsi.

If we had to rank further, Diet coke will rank much higher than Diet Pepsi in terms of market
penetration and in terms of Brand valuation as well.

4) Fanta

Again a sub-brand of the Coca-Cola Company and one of the most widely loved fruit-
flavored carbonated drink. If you want a break from cola’s which are black colored, you
would do well with the various tastes of Fanta. In fact, as per this Wikipedia article, Fanta has
close to 100 flavors being used across various countries.

Fanta is also known for a differentiated marketing message in each of the countries which it
operates in. But the target message is always towards “freshness”

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5) Sprite

Sprite originally started as a competitor to 7 up but it has ended up being a large market share
holder of soft drinks market and although it is from the house of Coca-Cola, it is one of the
strong coca cola competitors in the market. Sprite’s clear formula has helped the brand amass
an excellent fan following and it has captured the market which previously belonged to
Limca or 7 Up.

There are at least 20 variations of sprite and the soft drink is a hit with the teenagers. Sprite
majorly targets the youth and talks of being a brand with a no bullshit – clear message. This
is obviously a pun because Sprite is a soft drink which is clear in color and is transparent in
nature. It is the 5th strongest direct coca cola, competitor

6) Gatorade

Gatorade uses Science to come up with its various formulae and targets mainly sports and
athletes for its drink. It has various nutrients, each of which can be applied to different sports
activities – such as drinking before the game, drinking within the game or drinking after it.
Calories, proteins, and various nutritional value facts are included in the packaging of the
product so that the athlete has a complete knowledge of what he is drinking.

Gatorade is the 6th highest ranked brand in the soft drink market and hence is a competitor for
coca cola especially in the calorie conscious and energy desiring sports market. If you want to
be lean and fit, it is much more likely that you will opt for Gatorade instead of something like
Coke or Pepsi.

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7) Dr Pepper (Dr Pepper Snapple)

The 7th coca cola competitor is another one in

this list which is not from the house of Coca-
Cola or Pepsi. Dr Pepper Snapple Group has a
combination of some well-known brands such
as 7 up and RC Cola. Amongst these, the
flagship product which is the strongest coca
cola competitor is Dr Pepper itself.

Dr Pepper comes in various flavors and in fact, is known and loved for its unique taste. The
brand is distributed in many countries but has a major market penetration in the US, from
where it derives its brand valuation. It is also known for its smart marketing and use of
slogans, due to which it has survived and thrived for long against the likes of Coca-cola and
Pepsi.

8) Mountain dew

Mountain dew is a clear carbonated drink from the house of PepsiCo. Mountain dew is
known for its clear beverage worldwide but it also has a lineup known as Kick start.

Between mountain dew and kickstart, the brand has 40 flavors in the market, all of them lined
up for competition against the standard colas. Mountain dew lags behind Sprite because of
the massive distribution advantage which sprite has being from the house of coca cola.

There are many other direct competitors of coca cola and the list is endless. There are many
regional players as well. However, besides the direct coca cola competitors, we would also
like to include 3 indirect and equally strong coca cola competitors. They are as follows

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Indirect coca cola competitors.
9) Lipton

Most prominently known for its green tea and various flavors of tea, Lipton is the number
one competitor for coca cola brand especially in tea drinking nations like UK, India, China,
and others. As people are getting more health conscious, they are turning towards the tea
providers which are brands such as Lipton. Lipton has its own café’s as well to fulfill the
demand of its target markets.

10) Nescafe

Some people love tea and others love Coffee. The USA itself is a major coffee drinking
nation and so are many others. And in Coffee, the one brand which has the top mindshare is
Nescafe. Nescafe is without a doubt a very strong coca cola competitor because of its superb
taste and fantastic distribution.

Nescafe is a product from the brand Nestle. Nestle is known for various brands like Maggi,
cerelac, various breakfast cereals and whatnot. As a result, Nescafe has a distribution setup
which is even larger then Coca-cola because of the simple reason that Nescafe is also sold in
medical shops besides being sold in groceries or other markets.

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Objective:
1. Differences between mentoring and coaching based on the case.
2. Goals of protégé from the mentoring programme of Coca-Cola Foods.
3. Evaluating the10 step mentoring process used by Coca-Cola Foods.
4. Conditions that are important for the success of Mentorship in Coca-Cola Company

What is Coaching and mentoring?

Coaching and mentoring are not recent phenomena. Edification of some kind has existed
since Homer’s Mentor advised Odysseus and thus lent his name to this very human activity.
It was probably the goddess Athena herself, disguised as Mentor, Who guided Odysseus son
Telemachus in search for his father. Whatever the case, these “wise and trusted counsellors”
have remained a feature human interaction throughout the history. The common noun
“mentor” was first recorded in 1750. Interestingly, the etymology of the noun “coach” is
actually Hungarian. It is derived from the word for a vehicle or a carriage- the idea brings that
instructors carried their pupils!

Of course the connotations of both these words have widened significantly since they were
first recorded. Their relatively recent adoption into HR theory and practice has turn them into
verbs, implying institutionalized training strategy. According to the survey of training
managers by the CIPD in 19999, some 87 percent of UK companies have some kind of
coaching and mentoring scheme. There is certainly no shortage of books, papers and
conferences on the subject.

There are many kinds of coaching and mentoring-from life coaching to mentoring schemes
designed exclusively for women or minorities to corporate per-to-per mentoring or “buddy”
system.

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Coaching

Coach • n. Give (someone) professional advice on how to attain their goals.

– Oxford Dictionary

In contrast to a trainer (who must be an expert in their field), a coach does not necessarily
need to have specialist knowledge. Coaching presumes that people hold the key to their own
success, and so don’t need others to tell or show them what to do.

Therefore, a coach is someone who specialises in helping to unlock the potential of others.
This is achieved through observing and measuring the performance levels of the learner,
whilst also setting them new goals, and providing motivational and developmental feedback.
A coach utilises much more of a questioning mode of operation, as opposed to the telling
style adopted by trainers.

Mentoring

Mentor • n. A person who gives a younger or less experienced person help and advice
over a period of time.

– Cambridge Dictionary

Mentors are often described as wise old owls, although personally I prefer to replace the word
old with experienced!

Mentoring is all about guiding, advising, and helping the learner to master a particular field
that the mentor has already mastered. Therefore, it’s a prerequisite of mentors to have
specific experience and expertise themselves.

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Unlike coaching, which is about solving immediate problems and issues, mentoring focuses
on long-term success, and looking at the bigger picture. Put another way, if coaching is about
improving performance, mentoring is concerned with building capability. Whereas a coach
usually sets the goals for the learner, a mentor guides the learner to set their own goals. A
mentor lights the path so that the learner can discover their own wisdom and self-reliance.

Objective-1 Differences between mentoring and coaching based

on the case.
Mentoring program used by Coca-Cola is used to develop its workforce with the help of its
organizational leaders. This is more of a relationship based program where a Mentor,
someone who is higher up in the organization with more experience and knowledge, is linked
up with a protégé, who is usually in the lower or fresh level in the organization. Mentorship
program helps a protégé for having a clear understanding in their career development within
Coca-Cola. Moreover, it also gives a protégé to know about the business strategy as a whole.

To ensure that there is no direct reporting relationship involved, a mentor and a protégé will
not have the same department.

Coaching, on the other hand, is like an interaction between the trainee and the coach, for
performance enhancement. Unlike mentoring, in a coaching, the process is more goal &
technique driven where the trainee gets to learn new techniques and avail opportunities;
rather focusing on the relationship element.

Summaries the above discussion the difference among coaching and mentorship are

Mentorship Coaching

Helps to develop less experienced/new Coaching helps to develop skills which are
employee for future career current job related.

Develop certain attitude and behaviour which Develop certain hard skill within a certain
require long term relationship. period.

May be formal or informal It’s formal process

Voluntary participation Mandatory participation

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Mentoring is a long term process Coaching is a short term process

Very hard to reverse and re-learn Highly repetitive and re- learn

The mentor is usually someone “higher” up Coaching can occur down the hierarchy, up it
in the organization, for laterally.

Mentors helps mentee through providing Coach helps through day to activities,
career guideline reinforcement and feedback.

Objective-2 Goals of protégé from the mentoring programme of

Coca-Cola Foods.
Mentoring at Coca-Cola helps to create a formal relationship between two people of different
departments and status in the organization. The goal of the mentoring program is to help
protégés:

• Know about the Coca-Cola and their role in it.

• Learn about the culture of Coca-Cola, how the company works, what is the mission of
the company, understand the environment, way of working and how to get things done in the
company.
• Gain a confidant, with whom he/she can share any issues, concerns or career plan
within the organization.

Objective-3 Evaluating the10 step mentoring process used by Coca-

Cola Foods.
Coca-Cola Foods believes that human resource development is a key to building competitive
advantage through people and to the creation of a high performing organization. Coca-Cola
foods use a ten part mentoring process. Now we evaluate the ten part mentoring process used
by Coca-Cola -----

1. Portege Identification
2. Identifying developmental needs
3. Identifying potential mentors
4. Mentor-protégé matched
5. Orientation for mentors and protégés
6. Contracting
7. Periodic meeting to execute the plan

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 8. Periodic reports
9. Conclusion
10. Evaluation and follow-up

1. Portege identified :
In this step Coca-Cola Foods identifies the group of people who are eligible for the
mentoring programme. This can be done in a variety of ways such as looking at
certain job levels, departments, employee characteristics etc. They can also be found
by having them volunteer, nominated by a boss or other employee sponsoring, or if
they can also complete for selection through application and testing. The process is
fair until bureaucracy is involved.

2. Identifying developmental needs :

In this step developmental plans are determined on an individual level. This can be
done by the voluntary involvement of the protégés disclose what they think their
development needs are or having their bosses determine these needs or by having
deficiencies revealed through assessment. Coca-Cola needs to make sure that the
potential protégés are vocal about their needs instead of being introverted.

3. Identify potential mentors :

This step produces a pool of individuals who can serve as mentors. Coca-Cola Foods
identify their mentor is higher up in the organization , someone who has experience
and knowledge about the culture and dynamics of the organization .Coca-Cola Foods
selected the mentors who have been successful, enjoy working for organization.
Failure to do so can lead to a potentially wrong mentorship.

4. Mentor-protégé matching:
A mentor is selected for a specific protégé after considering the skills and knowledge
needed by the protégé and the ability of the mentor to provide practice or guidance in
those areas. It is important to match the personalities and styles of work are
compatible; without which otherwise would result in a dormant relationship.
5. Orientation for mentors and protégés:
The mentor and protégé are from different departments so that there are no direct
reporting relationships involved. So before starting the mentoring relationship Coca-

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 Cola Foods make an orientation for both mentors and protégé. For Mentor this
orientation includes, time commitments, activities, time and budget support, the
relationship with the natural boss, reporting requirements and protégés responsibility
for the development. Failure to do so will result in an unstructured program.

6. Contracting:
A clear agreement is required between both parties where the key points are the plan
of development, confidentiality requirement, the duration of the relationship,
frequency of meetings, time invested in mentoring activities by each party and the
role of the mentor.

7. Periodic meetings to execute the plan:

Mentors and protégés must meet for performance planning, coaching, and feedback
sessions. Since Coca-Cola Foods views coaching as an interaction, that enhances
performance, by providing goals, techniques, opportunities to practice and feedback,
the coach helps the person increase competence and the probability of success. Since
these meetings are a way forward to the progress of the program.

8. Periodic reports:
It is easy to evaluate the success of the mentoring programme if periodic status report
submitted by Coca-Cola Foods mentors and protégés. This step is optional unless if
required by Coca-Cola to make this relationship formalised. Perks of making this
relationship formalised with periodic report makes it easy to keep the progress track
well documented and not abuse the system by non-productive gossips

9. Conclusion:
A mentoring relationship concludes when the items delineated in the initial agreement
have been accomplished. It might also end in the midway of the program if there is a
budget constraint and the program is closed. Or if both parties feel that the program is
no longer productive. That is why, to make sure there is no sunk cost, the program
managers should clearly need to identify the goals and objective that has clear value
addition. Sunk cost can also arise, if either the mentor or the protégé leaves the job
during or immediately after the conclusion of the program.

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 10 Evaluation and follow up:
After the program is complete, assessment is done to understand about the value of
the process, timing, logistics and any other things that could affect the mentoring
process. This stage is crucial for HR managers to have a clear look into the
mentorship process and look for avenues in optimisation in terms of cost and time.
This stage also creates path for future mentorship programs.

Objective-4 Conditions important for the success of Mentorship

program in Coca-Cola.

As for Coca-Cola being an organization, that is made of people from all genders, nationalities
and life experiences, The Coca-Cola Company is committed to creating a culture of
mentoring at all levels. This creates a level of satisfaction in the employees and value
addition in the culture of the organization.

To make sure, the mentorship program is successful:

Both mentor and protégé need voluntary participation from outside the normal hierarchy
relationship. Just because a mentor is senior than the protégé doesn’t mean the program will
strictly follow strict hierarchical relationship.

One on one relationship has to be maintained to make the smoothen communication between
mentor and protégé.

Integration with other development affairs in the program will help motivate the protégé be
more enthusiastic about their career development.

There has to be a commitment to the program by the protégés boss, without which otherwise
the protégé will not be able to maintain the relationship with the mentor thus hampering the
learning curve and the process as a whole.

The creation and communication of policies and procedures make the relationship follow
formal procedures in order to make this process systematic and successful.

The policies should include a format for contracting, a requirement for confidentiality and
feedback guidelines and a duration limit for the formal program.

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RECOMMENDATION
Whatever matching approach the program manager decides to take, they will have to make
sure:
The selection of protégé and mentor is not done based on biased decision. The risk of
selecting wrong protégé increases, when selected from a pool, unless a proper assessment and
analysis is done.
The match between the mentor and protégé is properly done; because the relationship has to
have a mutual expectation, respect and understanding.
There has to be a set of clear rules and regulations for communication policy, meeting policy
and mentorship learning goals.
There has to be a level of trust, openness, openness and commitment to finish the program.
The feedback mechanism has to be both sided; and should ideally be sought at regular
intervals. This creates a timely opportunity to identify be sought at regular intervals. This
creates a timely opportunity to identify potential trouble spots and rectify any mistake.
The evaluation process of the program has to be stringently measured with proper qualitative
and quantitative parameters.
The program should take into consideration about gender and racial bias affect to make sure
the selection process is justified.
The program doesn’t end up being a failure for being too much costly, less productive or too
much time consuming.
The program has to have a top down support both from the management and the line manager
of both the mentor and protégé.
Most importantly, the goals set down should not have unrealistic expectation and should have
measurable goals from the program.

CONCLUSION:
Coaching is a relationship activity designed to increase performance. Generally, coaching is
informal and occurs between the boss and employees. Mentoring is a more formal
process, based on a one-on-one relationship with someone distant in the organization. While
a mentor can use all of the coaching types, their purpose is broader in scope than that of a
coach. Coca-Cola foods believes that both processes are an important part of its human
resource development effort and that human resource development is a key to building
competitive advantage and to the creation of high performing organization.

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As stated previously, the struggle of Coca-Cola foods has been maximize and optimize
HRD’s contribution to business success.
Because there is a great deal of evidence regarding the important contributions which
mentors make to career success and because Coca-Cola has tied both coaching and mentor
programs to business goal, It would seem that Coca-Cola food approach is in line both the
scientific evidence and with recent proponent of achieving competitive advantage through
people.

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References
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from Euro monitor Passport Database.

"World Demographics Profile 2013." World Demographics Profile 2013. N.p., n.d. Web. 16
Mar.2014. <http://www.indexmundi.com/world/demographics_profile.html>.

"Who, What, Why: In which countries is Coca-Cola not sold?." BBC News. N.p., n.d.
Web.16 Mar. 2014. <http://www.bbc.com/news/magazine-19550067>.

"Common menu bar links." Caffeine and Carbonated Soft Drinks. N.p., 29 July 2010. Web.
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