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    Satya Paul

    Uploaded by

    Reetika Gupta
    Satya Paul introduced the concept of designer brands and choreographed saree collections to India in 1985, changing how consumers viewed sarees with their innovative prints and vivid colors. The brand evolved to include embellished and embroidered sarees while staying rooted in traditional Indian textiles and weaves. Satya Paul's prints draw inspiration from power, popular culture, and philosophy, representing images of struggle, hope, and transformation. Their collections adhere to these three elements of power, pop, and philosophy through strong, expressive prints that communicate inspiration to modern women.

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    Satya Paul

    Uploaded by

    Reetika Gupta
    58 views1 page
    Satya Paul introduced the concept of designer brands and choreographed saree collections to India in 1985, changing how consumers viewed sarees with their innovative prints and vivid colors. The brand evolved to include embellished and embroidered sarees while staying rooted in traditional Indian textiles and weaves. Satya Paul's prints draw inspiration from power, popular culture, and philosophy, representing images of struggle, hope, and transformation. Their collections adhere to these three elements of power, pop, and philosophy through strong, expressive prints that communicate inspiration to modern women.

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    characterstics of satya paul's work

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    Satya Paul introduced the concept of designer brands and choreographed saree collections to India in 1985, changing how consumers viewed sarees with their innovative prints and vivid colors. The brand evolved to include embellished and embroidered sarees while staying rooted in traditional Indian textiles and weaves. Satya Paul's prints draw inspiration from power, popular culture, and philosophy, representing images of struggle, hope, and transformation. Their collections adhere to these three elements of power, pop, and philosophy through strong, expressive prints that communicate inspiration to modern women.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    58 views1 page

    Satya Paul

    Uploaded by

    Reetika Gupta
    Satya Paul introduced the concept of designer brands and choreographed saree collections to India in 1985, changing how consumers viewed sarees with their innovative prints and vivid colors. The brand evolved to include embellished and embroidered sarees while staying rooted in traditional Indian textiles and weaves. Satya Paul's prints draw inspiration from power, popular culture, and philosophy, representing images of struggle, hope, and transformation. Their collections adhere to these three elements of power, pop, and philosophy through strong, expressive prints that communicate inspiration to modern women.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    of 1

    At a time when there was little or no awareness about fashion or the idea of

    designer brands in India, Satya Paul introduced the idea of choreographed


    collections in 1985. The brand's take on print innovations and use of vivid color
    palettes did not only change the way the consumer previously looked at Sarees but
    also developed a specific niche for concept-based designs and aesthetics.

    With print as its DNA, the brand further evolved to include embellished and hand
    embroidered sarees. Going back to the roots with contemporary designs on Indian
    handwoven textiles and weaves which are produced indigenously is the heart and soul
    of every Satya Paul collection.

    BRAND PHILOSOPHY
    Every Satya Paul print has a distinct personality with three elements playing a
    role interchangeably: Power, Pop, and Philosophy.

    Power
    With compelling, dynamic and energetic concepts, the prints are powerful and
    polarizing, opening up a bold range of possibilities for the designs.

    Pop
    The vibrant popular culture of art, music, literature, and culture inspire the
    brand to create beautiful clothes and accessories that draw on youth, colour, and
    rebellion.

    Philosophy
    Satya Paul prints are born from thoughts, reflections, and opinions. Images of
    desire, struggle, hope, and transformation are woven in with care in strong
    expressive creations.

    Satya Paul's collections adhere to these three elements in all their designs
    empowered by the print.
    The company creates powerful prints that are a form of communication and
    inspiration drawn from the free-thinking modern women of today.
    Beautiful printed Scarves and shawls taking inspiration from the landscapes,
    flora-fauna and architectural treasures complete their collection

    INSPIRATION
    Satya Paul is a lyrical world of color, art, and mystery. The patterns of nature,
    geometrics of graphics or the details of a rich artistic history find their
    bearings in the design process. Behind every collection is a story, the aspects of
    which reach out to the Satya Paul Women across different walks of life.

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