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    Reality TV: Remaking Television Culture

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    allibug1832
    American Idol and Survivor were early examples of the power of media convergence, bringing together old and new media in a way that previous attempts at interactive television had failed to do. Reality TV shows engaged massive audiences that participated by calling or sending text messages to cast votes, with American Idol receiving over 20 million messages per episode at the height of its popularity. This level of audience participation demonstrated that people were more interested in asynchronous interaction, such as voting, rather than real-time back-and-forth engagement, and it helped drive increased adoption of text messaging in the US.

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    Reality TV: Remaking Television Culture

    Uploaded by

    allibug1832
    53 views11 pages
    American Idol and Survivor were early examples of the power of media convergence, bringing together old and new media in a way that previous attempts at interactive television had failed to do. Reality TV shows engaged massive audiences that participated by calling or sending text messages to cast votes, with American Idol receiving over 20 million messages per episode at the height of its popularity. This level of audience participation demonstrated that people were more interested in asynchronous interaction, such as voting, rather than real-time back-and-forth engagement, and it helped drive increased adoption of text messaging in the US.

    Original Description:

    jenkins buying into american idol

    Original Title

    19.Jenkins.buyingIntoIdol

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    American Idol and Survivor were early examples of the power of media convergence, bringing together old and new media in a way that previous attempts at interactive television had failed to do. Reality TV shows engaged massive audiences that participated by calling or sending text messages to cast votes, with American Idol receiving over 20 million messages per episode at the height of its popularity. This level of audience participation demonstrated that people were more interested in asynchronous interaction, such as voting, rather than real-time back-and-forth engagement, and it helped drive increased adoption of text messaging in the US.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    53 views11 pages

    Reality TV: Remaking Television Culture

    Uploaded by

    allibug1832
    American Idol and Survivor were early examples of the power of media convergence, bringing together old and new media in a way that previous attempts at interactive television had failed to do. Reality TV shows engaged massive audiences that participated by calling or sending text messages to cast votes, with American Idol receiving over 20 million messages per episode at the height of its popularity. This level of audience participation demonstrated that people were more interested in asynchronous interaction, such as voting, rather than real-time back-and-forth engagement, and it helped drive increased adoption of text messaging in the US.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    17

    Reality TV llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll

    Buying into American Idol


    Remaking Television Culture How We Are Being Sold on Reality Television

    Henry Jenkins
    1111111111111111111111111111111111111111111111111111111111111111

    Second Edition
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    Who would have predicated that reality television series, such as Sur­
    vivor (2000) and American Idol (2002), would turn out to be the first
    killer applications of media convergence-the big new thing that dem­
    EDITED BY onstrated the power that lurks at the intersection between old and new
    media? Initial experiments with interactive television in the mid-199os
    !
    ., Susan Murray and Laurie Ouellette were largely written off as failures. Most people didn' t want to stop
    watching television just to buy the clothes one of the Friends (1994)
    was wearing. Few were interested in trivia quizzes flashing up at the
    bottom of the screen during sportscasts or James Bond movies. Critics
    argued that most of us simply wanted to sit back and watch televi­
    sion rather than interact with it. The current success of reality televi­
    sion is forcing the media industry to rethink some of those assump­
    tions. The shift is one from real-time interaction toward asynchronous
    participation.
    Few can argue with American Idol's success. By the final weeks of its
    second season in 2003, FOX Broadcasting Company was receiving more
    than 20 million telephone calls or text messages per episode, casting ver­
    dicts on the American Idol contestants.' This made the phone companies
    happy because they have been trying to find a way to get Americans more
    excited about text messaging, which hasn't taken off in the United States
    the way it has in Asia and northern Europe. Of the 140 million mobile
    phones in the United States today, only 27 million are being used for text
    NEW YORK UNIVERSITY PRESS messaging.2 AT&T Wireless reported that roughly one-third of those who
    participated in American Idol through text messaging had never sent a
    NEW YORK AND LONDON
    text message before.3 As an AT&T spokesman explained, "Our venture

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