Draft for Internship Report Guideline

Department of Fashion Design

Acknowledgement
Preface
Internship Letter
Student’s Declaration
Mentor Certificate
Introduction
 About Internship Project
 Details of Project Guide: Project Guide and Designation ,Brand
 Details of Project: Brand, Project Area, Title of the Project, Objectives
and Deliverables of the Project

Overview of Company Profile:

 Company Name/ Address
 Company Vision
 Organizational Structure
 Infrastructure
 Production/Manufacturing Capacity
 Market Coverage
 Brand Architecture
 Identity Statement
 Brand Positioning
 Brand Aesthetics
 Merchandise Mix
 Target Consumer Profile
 Product Development Process ( followed by the company)
 Sizing chart
 Costing

Research & Analysis

Market Research
Consumer Research
Trend Research (Primary and secondary sources)
Research Analysis/ Key Insights

Concept and Design Development

Design Process Flowchart
Design Brief
Inspiration Board
Mood board and Keywords
Color board
Silhouette Exploration
Fabric and Trim Directions
Print Directions
Garment Interpretation
Range Planning
Print/ Fabric Exploration and Developments
Technical Sketches/ Flat Drawings
Specification Sheets
Sampling/ Prototyping
Sample Feedback
Costing of final collection
Line Presentation

Styling/Imaging
Photo shoot and Look Book
References

Over view
Incepted in 1925, Raymond has been synonymous with Trust, Quality
and Excellence.

Raymond is a diversifi ed group with majority business interests in

Textile & Apparel sectors as well as presence across diverse segments
such as FMCG, Engineering and Prophylactics in national and
international markets. Having enjoyed the patronage of over a billion
consumers, Raymond as a brand has been consistently delivering
world class quality products to its consumers since the past nine
decades.

Being a vertically and horizontally integrated manufacturer of Textiles,

Raymond produces ‘The fi nest fabric in the world’. With over 1100
exclusive stores spread across 380+ cities and an expansive network
of over 20,000 points-of-sale in India, Raymond and its brands are also
available in tier IV & V cities. Over the years, Raymond has emerged
as a preferred choice for top design houses across 55 countries.
Raymond has also been a leading player in Shirting fabrics and is the
No.1 brand in the OTC space. A formidable player in the Denim space,
Raymond is also the top producer & preferred supplier of high quality
Ring Denim to world’s leading Jeanswear brands. Given our fi bre to
fabric manufacturing capabilities, Raymond is a textile powerhouse
with state of the art manufacturing infrastructure, best industry
practices that has raised the bar of Indian textile manufacturing.

Having established its dominance in the Textiles, Raymond is also an

aggressive player in the ready to wear apparel segment with reputed
brands such as Park Avenue, Raymond Ready To Wear ColorPlus & Parx
that are a part of its product portfolio. Having pioneered the
innovative concept of customised clothing, ‘Raymond Made To
Measure’ off ers luxurious service allows discerning customers to
personalize their ensemble bringing together their own personal taste.

The Raymond Group is present in the FMCG business through

associate companies – J.K. Helene Curtis Limited and J.K. Ansell
Private Limited (JKAL). Through these companies, Raymond Group
caters mainly to the male grooming segment through pioneering
brands like Park Avenue and KS; home care segment through Premium
brand and sexual wellness segment through KamaSutra brand.

Raymond Group also has an extensive presence in the B2B space,

through its garmenting business. Raymond’s state of the art & wholly
owned subsidiaries such as Silver Spark Apparel Ltd, Celebrations
Apparel Ltd & Everblue Apparel Ltd by crafts suits, trousers, shirts &
Jeans for leading fashion labels across the world and is the only
manufacturer of Full canvas premium Jackets in India.

Raymond Ltd. ventured into the engineering business with the

establishment of JK Files (India) Ltd. in 1949. Today, JK Files Ltd. is a
leading manufacturer of steel fi les in the world with a domestic
market share of about 65% in the fi les business. The group also has a
presence in the auto components industry through its subsidiary Ring
Plus Aqua Ltd. This business comprises of the manufacture of Ring
Gears, Flexplates and Water pump bearings. The company is present
in diverse industry segments such as Automotive, Industrial and Power
generators, Agricultural and Marine Applications, marked by strong
relationships with domestic and international OEMs.

Re imagine
CMD’S MESSAGE
RELATED TAGS
#Raymond #Reimagined #Company #CMD Message
CMD’S MESSAGE
The world economy has witnessed some of the most revolutionary shifts in
technology and geopolitics in the past decade that has altered business
definitions, reinstating the relevance of the Darwinism adage on survival of the
fittest. Embracing transformation to regain relevance in the markets is the new
imperative, to ensure agility and higher value-creation.

The future lies in imagining the

unimaginable!!! At Reimagined
Raymond we aspire to achieve
just the same. We aim to create
not just offerings but an
organisation that is built for the
future.
The transformation journey at Raymond is conceptualised to create a new-age
organisation that is geared to outpace competitors and drive higher growth and
profitability. Adapting an asset-light approach with a strong focus on ROCE will
enable us to not just survive but thrive in this volatile marketplace. Since
inception, Raymond has been heralded for creating numerous pioneering
innovations in turn creating a leadership position for itself in the market. As the
scope of business expanded over the years, there was a need felt for
divestment of ownership and management to ensure scalability.

The future lies in imagining the unimaginable!!! At Reimagined Raymond we

aspire to achieve just the same. We aim to create not just offerings but an
organisation that is built for the future. With customer centricity at the soul of
this transformation powered by realigned matrices to ensure cross functional
synergies and driven by a highly qualified management team from some of the
most reputed corporate names in the industry will create a Reimagined
Raymond. Today, Raymond is gradually evolving into a great place to work
where aspirations of its young generation workforce are fulfilled as they create
world class offerings with an increased thrust on agility. The entire ecosystem
continues to undergo a drastic overhaul with a singular focus on creating value.

A buoyant economy, India is today a land of opportunities blessed with a

favorable demographic dividend and a promising growth rate of about 7%. With
the backdrop of Skill India and Make in India initiatives by the Government,
presents an untapped opportunity for the Indian textile sector, which is the
second largest employment generator after agriculture. Strengthening our
manufacturing prowess by establishing Greenfield manufacturing facility in
Amravati region in Maharashtra is a reaffirmation of our commitment to ‘Make
in India’ initiative. In our endeavour to Skill India by reviving tailoring as a
profession reinstates our efforts to create an inclusive society.

Having spearheaded this evolution for a ‘Reimagined Raymond’, it gives me

immense pleasure to share with you that the early success indicators of
transformation are evident with an enhanced value creation for all
stakeholders. As opportunities galore, we at Raymond are equipping ourselves
to leverage our strengths of an organisation that is ‘Built to Last’. Having
embraced transformation, this new tapestry is weaved to create an
unprecedented future beyond Imagination for brand Raymond.

Gautam Hari Singhania,

Chairman and Managing Director
Raymond Ltd.

Award
TEXTILE
 Raymond 'The Complete Man' TV commercial (husband-baby)
has won the "National Laadli Media & Advertising Award for Gender
Sensitivity 2013-14"
 Raymond Vapi plant has won the Second Prize in the National
Energy Conservation Award 2013
 Raymond has been placed at the top of the 'Textile and
Garment' segment as the 'Most Admired Companies in India 2013'
by Fortune magazine
 The Businessworld Most Respected Company Award 2011 in the
Apparel & Textile category
 Raymond has been ranked 20th in "The Brand Trust Report, India
Study, 2011"
 Images Fashion Awards 2009 - Most Admired Textile Brand of the
Year
 Reader's Digest - Platinum Trusted Brand, 2008
 Lyrca Images Fashion Awards 2008 - Most Admired Textile Brand
of the Year
 Lyrca Images Fashion Awards 2008 - Most Admired Suiting Brand
of the Year
 CNBC Consumer Award 2007 - The Best Branded Readymade
Garment and Textile
APPAREL
 Park Avenue has won the Best Design Concept of the year Award
for Innovative AUTOFIT Concept at Images Fashion Awards 2015.
 Raymond has won the 'Best Retail Store Design for Fashion
Apparel brand" for Raymond Ready-to-wear store, Viviana Mall,
Thane from Visual Merchandising & Retail Design Awards 2015.
 Park Avenue has won the 'Retailer of the Year - Fashion &
Lifestyle' Award at Asia Retail Congress 2015.
 Parx has won the 'Best Use of Social Media in Digital Marketing'
Award at Asia Retail Congress 2015.
 ColorPlus awarded for 'Impactful Retail Design and Visual
Merchandising' - Asia Retail Congress 2013
 ColorPlus awarded for 'Impactful Retail Design and Visual
Merchandising' - Asia Retail Congress 2013
 Raymond has won the 'Most Trusted Apparel Brand 2011' Award
from Economic Times Brand Equity
 PARK AVENUE has won the 'Most Preferred Men's Apparel Brand'
under the Lifestyle category in the NORTH EAST CONSUMER
AWARDS 2011
 Park Avenue has been ranked 36th 'Most Trusted Personal Care
Brand 2011' in Economic Times Brand Equity
 Images Fashion Awards 2011 - Most Admired Men's Formalwear
Brand of the Year
 Images Fashion Awards 2009 - Most Admired Menswear Brand of
the Year
 Lyrca Images Fashion Awards 2008 - Most Innovative Lycra
Brand of the Year
RETAIL
 Raymond has won the 'Best Window Display 2015" for Colors Of
Wool campaign from Visual Merchandising & Retail Design Awards
2015.
 Raymond has won the 'Best Shop Fitting, 2nd Merit prize" for
Raymond Ready-to-wear store, Viviana Mall, Thane from Visual
Merchandising & Retail Design Awards 2015.
 Raymond Made-to-Measure has won the 'Retail Idea of the Year
2013' from ET Retail Awards 2013.
 Raymond Retail has won the 'Most Innovative Retailer of the
Year 2012' from 10th National Franchising and Retail Industry
Awards.
 Raymond Made-to-Measure has won the 'Most Innovative Store
Design' from ET Retail Awards 2011.
 ColorPlus awarded for 'Impactful Retail Design and Visual
Merchandising' - Asia Retail Congress 2013
ENGINEERING
 JK Files (India) Ltd. – Chiplun Unit has won the coveted "INDIZEN
2014 Award" for Excellence in Operations from KAIZEN Institute of
India at National Case Study Competition
 EEPC (Engineering Export Promotion Council) India "Export
Excellence Award 2011-2012" for Hand Tools Exports in the
category of Large Enterprise
 EEPC (Engineering Export Promotion Council) India "Star
Performer Award Year 2008-2009" for the highest engineering
exports in Hand Tools (Large Enterprise)
PERSONAL CARE
 Park Avenue Beer Shampoo has won a bronze at the WARC
Strategy Awards 2014.
 JKHC has won the INDIASTAR 2014 Awards for packaging in Park
Avenue Beer Shampoo and Shower Gel.
 Raymond Fragrance has won the 'Best Consumer Packaging in
Asia' from Asia Star Award 2012.
INTERNATIONAL BUSINESS
DHL & CNBC TV18 International Trade Awards 2006-07 - 'Outstanding
Exporter Award' in the engineering category

HR
 Raymond has won an Award for best Talent Management
practices in Asia by the Learning & Organization Development
Roundtable Network.
 ACCOR Services - (International Leaders and India's Foremost
in Employee Benefi ts, Motivation and Loyalty Solutions) - Presented
the "Global HR Excellence Awards 2007-08" for the Outstanding
Contribution to the Cause of Education at the Asia Pacifi c HRM
Congress

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