Business Plan Reeeeee

Manila Central University
Business Expo
For the Completion in Performance Task
In Entrepreneurship
Submitted by: ABM 12 – 2
AVENIDO, AMELIA T.,
ADAMOS, DIVINE LYKA M.,
BOCO, ANTHONETTE A.,
CHUA, ORJAN A.,
GO, GAILE FRANCES L.,
HIPOLITO, REI JUSTINE D.C.,
MACAHIA, PATRICIA ANNE R.,
MENDOZA, RALPH LAWRENCE B.,
NAVARRO, MARC CHRISTIAN G.,
TAN, KIM ARNOLD B.
ZERNA, ERICHA
Submitted to: MR. JESS FONDEVILLA

TABLE OF CONTENTS
TITLE PAGE NUMBER
TITLE PAGE 1
TABLE OF CONTENTS 2-3
CHAPTER I: INTRODUCTION 4–5
 EXECUTIVE SUMMARY
CHAPTER II: BUSINESS DESCRIPTION 6–7
 OBJECTIVES
 GOALS
 VISION
 MISSION
CHAPTER III: INDUSTRY ANALYSIS 8 – 12
 SWOT ANALYSIS
 DIRECT & INDIRECT COMPETITORS
 CONSUMER SEGMENTATION
 ADVANTAGES & DISADVANTAGES
CHAPTER IV: MANAGEMENT PLAN 13 – 59
 FORMS OF OWNERSHIP
 ORGANIZATIONAL CART
 JOB DESCRIPTION
 QUALIFICATIONS AND EXPERTISE
 RESUMES
CHAPTER V: MARKETING PLAN 60 – 78
 MARKETING MIX
 MARKETING PLAN ADVERTISEMENT
 COMMERCIAL
 JINGLE
 TARPAULIN
 BROCHURE
 FLYERS
 SOCIAL MEDIA ACCOUNTS
CHAPTER VI: OPERATIONAL PLAN 79 – 87
 PHYSICAL ACTIVITY PLAN
 EQUIPMENTS
CHAPTER VII: FINANCIAL STATEMENT

88 – 91
 INCOME STATEMENT
 COSTING
 SUMMARY OF EXPENSE
92 – 102
DOCUMENTATION
103
ACKNOWLEDGEMENTS
104 – 116
EVALUATON
CHAPTER I: INTRODUCTION
EXECUTIVE SUMMARY
Mr. Jiggles Company established because of the Filipino taste of loving and
having a sweet taste before and after eating. This is the reason why we came up with
the idea of Mr. Jiggles products such as, Mr. Jiggles Buko Pandan, Mr. Jiggles Jelly
Flan and Mr. Jiggles Coffee Jelly.
The Mr. Jiggles Company offers delicious chilled gelatin desserts that is served
in a cup topped with condensed milk and other toppings such as marshmallows and
chocolate chips. It is simply made by combining gelatin, water, flavorings and sugar to
add some sweetness. Our gelatin is a low-fat dessert that ranges in three flavors, such
as, buko pandan, coffee jelly, and leche flan that will satisfy our customer's tastes. Our
gelatin desserts especially buko pandan jelly are the perfect comfort food for every
Filipino's taste since coconut and pandan are crowd favorites here in the Philippines.
The Mr. Jiggles Buko Pandan is a fusion of two flavors that will now be savor with
a cheaper price. Mr. Jiggles Jelly Flan is a combination of the Filipino-style leche flan
and gelatin. And with Mr. Jiggles Coffee Jelly is a different twist of strong coffee and
sweetness of the cream.
Gelatin is not just simply jelly its healthy jelly! It improves gut health and
digestion. Protects joints and lowers joint pain. Helps improve sleep quality. Lifts your
mood and improves cognitive abilities. Improves skin health. Helps maintain heart
health. Maintains strong bones. Helps you feel full. A type of protein derived from
collagen, gelatin is found in animal parts that provide us with important amino acids, the
“building blocks” of proteins. In fact, its unique amino acid profile is the reason for many
of its health benefits.
We are innovating how our product are made and produced to further improve it
from the usual standard gelatin around. By mixing different special ingredients to
produce a jellylicious gelatin while still being a low-fat dessert, its distinctive trait that will
surely be unforgettable is guaranteed.

CHAPTER II: BUSINESS DESCRIPTION
“Let’s giggle with Mr. Jiggles!”
OBJECTIVES
Objectives represent a managerial commitment to achieve specified results in a
specific period of time. They clearly spell out the quantity and quality of performance to
be achieve. The time period, the process and the person who is responsible for the
achievement of the objective.
Mr. Jiggles objectives are:
 To be the premier stall among all businesses.
 To achieve 50% return on capital employed.
 Mr. Jiggles target of 250 customers over a day.
 Collaborate support function across the market.
 Offering wholesome, fairly priced, ethnically diverse flavour options.

GOALS
Goal is defined as an “intermediate result to be achieved by a certain time as
part of the grand plan. A plan, can there for have many goals.” It is a specific target that
a firm intend to reach in long term.
Our goals are:
 Provide job opportunities in service area which promotes higher standards for all
markets.
 Monitor and strive to improve the quality of management and supervision.
 Attract, develop and retain able and loyal employees.
 Provide equal employment opportunities and a high degree of training along with
modern professional tools.
 Enhance the community image of the company be being receptive to the needs
of the customers and the community.
VISION
To be one of the most recognized brand in terms of gelatin products, meeting
customer satisfactions and building strong relationship towards our customers.
MISSION
To provide customer satisfaction by giving them quality jelly with a new and
unique taste.
CHAPTER III: INDUSTRY ANALYSIS
SWOT ANALYSIS
STRENGHTS WEAKNESSES
 Lower Price  Other Jelly Products
 Commercial  Endorsements
 New Market  Limited Distribution
 Quality  Lower Price Jelly Products
 Variety of Flavors
OPPORTUNITIES THREATS
 Availability of Product  Competitors
 Availability of Ingredients  Production Issue
 Easy to make  Defaulted Products Flavor
 Increase of Purcasing Power  Hazards Occuring in Production
 New Jelly Products
Our Company's Strengths are: First is we have Lower Price because our product
cost only 15 pesos each. Next is we have a commercial that will interest consumers.
The Quality of our product is also good because we take proper steps on producing our
products. Lastly, the variety of Flavors our product, can capture the different taste and
likes of our customers.
Our Company's Weakness are: First is the Other Jelly and dessert products,
because mainly our product is a dessert type. Next is we have a Limited distribution of
our product, which might not be able to provide all buyers the product.Lastly, if we have
Lower Price products competitors.
Our Company's Opportunities are: First is that the Availability of Ingredients. Our
product is composed of easy to find ingredients. Second is that it is Easy to make, we
would not have difficulties on producing our products. Lastly is the Increase of
purchasing power, because our product has a low price.
Our Company's Threats are: First are the Competitors. We may have difficulties
on competing certain products. Next is that there may be some Production Issues that
may unable us to produce some products. Lastly, there Hazards occurring in production
that may cause us to lose some of our assets, and have difficulties on producing more
jelly.
DIRECT COMPETITORS
 Cuptain Creamery offers dessert creamy ice cream. This company can attract
customer because of its sweet products that would result of lose in our sales.
 ABM Patisserie also offering sweet cupcakes and crinkles. And because of this,
we are competing for the same potential market.
INDIRECT COMPETITORS
 Oinakku Company serves rice with spam, chicken or hotdog. With these, it can
also attract customer because of their snack/meal.
 Snack Republic also serving fries with drinks that most of the customer’s craving
list.
 Udelta Company offering empanada. Because of this empanada, customers
possibly buy first what would make their tummy full.
 DaBread Boulevard selling sandwiches and drinks. This is one of our indirect
competitors because their product could satisfy the customer need.
CONSUMER SEGMENTATION
Sales
1.2%
1.4%
3.2% 8.2%
16-17 yrs. Old 18-19 yrs. Old 20-24 yrs. Old 25 above.
DEMOGRAPHICS
We’re targeting consumer’s ages from 7years old to 25 years old and above
because our product’s strong points are a lot more marketable to young people.
PSYCHOGRAPHIC
Most of the people in the middle class or even lower class tend to buy products
that are a lot more affordable for them than the other products that are pretty expensive
good-looking it is or by how they advertise it but still has the same qualities of other
products while having cheaper price.
GEOGRAPHIC
Choosing a school as a location for our market gives us the edge over achieving
our target consumers e.g. students.
BEHAVIORAL
Having loyal people that keep coming back for our products and services
because of its price and quality would help us get the maximum profit possible.
ADVANTAGES and DISADVANTAGES
Many people dream of owning a business and see it as a way to control their
destiny. Starting a business is an exciting venture that offers many benefits. However,
you should also analyze what it takes to run a successful business. Although, no special
skills are required, running a successful company takes determination, patience, and an
understanding of business principles.
Below are the advantages and disadvantages of Mr. Jiggles.
ADVANTAGES:
 Our gelatins are home-made unlike the prefabricated gelatin used by others.
 Our styled spoons and cups will be more entertaining for our markets.
 You will expect a high degree of enthusiasm and friendly staffs.
 We offer a fun store that reflects the company’s youthful and energetic culture.
 Mr. Jiggles products and toppings are always new and made fresh without
preservatives.
 We peddled products.
 We accept orders and offer home delivery.
 We offer unique “fusion” concept of toppings and flavors.
 Mr. Jiggles is often available in ample supply to people in areas where other
consumer goods companies could never consider delivering their products.
DISADVANTAGES:
 We only have services to people within the areas since we don’t have branches
yet.
 Mr. Jiggles is limited for now because we are in the stage of estimating if it will
become effective product to sale.
 It is our first time to release this product so we take the risk of what it might be go
further.
CHAPTER IV: MANAGEMENT PLAN
FORMS OF OWNERSHIP
Mr. Jiggles Company is a form of partnership in a business organizations.
According to the partnership code of the Philippines, “a partnership is a contract
whereby two or more persons bind themselves to contribute money, property, or
industry to a common fund, with the intention of dividing the profits among themselves”.
We launched a partnership because of it’s advantages:
 Easier to create. Because unlike in a corporation, they are under the control and
supervision of the Government.
 Easy to obtain additional Capital. Because in a partnership, money is not the only
resource that can be contributed. They can also contribute other assets like
property, such as, land, vehicles, building, etc.
The Mr. Jiggles Company produced by the partnership of the following:
 Adamos, Divine Lyka M.,
 Avenido, Amelia T.,
 Boco, Anthonette A.,
 Chua, Orjan A.,
 Go, Gaile Frances L.,
 Hipolito, ReiJustine DC.,
 Macahia, Patricia Anne R.,
 Mendoza, Ralph Lawrence B.,
 Navarro, Marc Christian G.,

 Tan, Kim Arnold B.,
 Zerna, Ericha
ORGANIZATIONAL CHART
JOB DESCRIPTION
PRESIDENT – Ericha Zerna
President & Chief Executive Officer (CEO) is responsible for providing
strategic leadership for the company by working with the Board and other management
to establish long-range goals, strategies, plans and policies.
VICE PRESIDENT - Marc Christian G. Navarro
Vice President’s primary responsibilities are managing client accounts and
assisting in growth and development of staff as well as the overall firm. Take
responsibility for one internal area of management (i.e., new hire orientation, tech
support, new business, office moral, etc.)
MANAGER – Amelia T. Avenido
Manager is an employee who is responsible for planning, directing and
overseeing the operations and fiscal health of a business unit, division, department, or
an operating unit within an organization. The manager is responsible for overseeing and
leading the work of a group of people.
BUDGET ANALYST – Divine Lyka M. Adamos
Budget analysts typically do the following: Work with program and project
managers to develop the organization's budget. Review managers' budget proposals for
completeness, accuracy, and compliance with laws and other regulations. Monitor
organizational spending to ensure that it is within budget.
FINANCIAL MANAGER – Patricia Anne R. Macahia
Financial manager typical duties include reviewing financial reports, monitoring
accounts, and preparing activity reports and financial forecasts. Financial managers
also investigate ways to improve profitability, and analyze markets for business
opportunities, such as expansion, mergers or acquisitions.
CUSTOMERS RELATIONSIP MANAGER – Ralph Lawrence B. Mendoza
CRM (Customer Relationship Manager) is someone who knows their customer's
needs, wishes and dreams. They are blessed with the special talent of not only being
able to solve customer requests but will proactively offer ideas and insights to improve
the customer's issues and challenges.
ACCOUNTANT – Gaile Frances L. Go
Accountant prepares asset, liability, and capital account entries by compiling and
analyzing account information. Documents financial transactions by entering account
information. Recommends financial actions by analyzing accounting options.
SEARCH MARKETING MANAGER – Antonette A. Boco
SEO/SEM expert to manage all search engine optimization and marketing
activities. You will be responsible for managing all SEO activities such as content
strategy, link building and keyword strategy to increase rankings on all major search
networks.
TECHNICAL SUPPORT MANAGER – Rei Justine D.C. Hipolito
Technical Support Manager manage technical service-related operations for an
organization. Oversees the work of engineering, IT or maintenance staff to ensure that
all jobs are completed on time, within budget, and to customer specifications.
ONLINE MARKETING MANAGER – Orjan A. Chua
Online marketing manager may be in charge of the online marketing team and
responsible for client and partner acquisition and retention. Other duties include tracking
and evaluation of marketing initiatives, collaborating with designers, working with the
sales and client support teams and identifying new online marketing opportunities and
trends.
MAINTENANCE MANAGER – Kim Arnold B. Tan
Maintenance managers oversee the maintenance of buildings and mechanical
systems to ensure required tasks are completed for operational effectiveness. It is also
the one to control the installation, repair and upkeep of employers' property, including
machines and mechanical systems. They may also take on more administrative tasks,
depending on the specifics of their job.

QUALIFICATIONS AND EXPERTISE
In our Mr. Jiggles Company, the business emphasizing our connections in
the world of gelatin, particularly in producing newly improved gelatin products with the
twist. We can get low prices for buying plenty raw materials in producing gelatin that we
can brand with our own name. The members of the business also have their own
experience in making and understanding gelatin and the business. One of them, have
their business already so, this is not new to them. Most of them have taken the
marketing, management, and an accounting subjects and worked in the past, and have
social media account and experience, so they can highlight their expertise.
Ericha Zerna
Grade 12 Student
Contact Number: 09353867949
Email Address: zernaerichaaa@gmail.com
Address: #12 Bencer Street Bagong Barrio , Caloocan City. Philippines
Highlights
Knowledge
Service-minded
Order processing
Motivated worker
Efficient
Multi-tasker
Self-motivated
Goal oriented
Organized
Motivator
Innovative
Seminars Attended
2017 Gender and Development Seminar
On-The-Job Training Seminar
Financial Management Seminar
Gender Research: Process and Product
Marketing and Management Seminar
Research Seminar
Disaster Preparedness
2016 Accountancy and Business management seminar
Stop: Stand To Protect – Manila Central University
Waste Management
Palihan sa pagsulat ng Tula
2015 Medics and Guidon Seminar
2014 Disaster Preparedness
Education
Senior High School

Grade 12
Junior High School
Salvador Araneta Memorial Institute
Certificate Of Completion
Batch 2015-2016
Elementary
Bagong Lote Elementary School
Batch 2011-2012
Achievements
2017 Academic Eccellence
2016 Palihan sa pagsulat ng tula
2015 Academic Excellence
Filipino Quiz Bee Competitor
Volleyball Medalist
Basketball Medalist
Filipino Quiz Bee Finalist
Volleyball Medalist
Basketball Medalist
Filipino Quiz Bee Finalist
Basketball Medalist
Talumpati Participant
Filipino Quiz Bee Competitor
Basketball Medalist
2011 Poster Making Contestant
2010 Participant of Talentadong taga-barangay
2006 Time’s Person of the Year
Experience
2017-2018 Job Immersion
2015-2016 Studied Accountancy and Bookkeeping subject
References
Mrs. Analyn Orcine
MCU-SHS Coordinator
Ms. Marivic Villajos
Marketing and Management Professor
Mr. Franklyn Guzman
Accounting 1 & 2 Professor
Ms. Lilibeth Pedrola
Elementary Principal
Ms. Carina V Animoza
Highschool Principal
For contact please refer to the applicant.
Ericha Zerna
Applicant’s Signature
Marc Christian G. Navarro
1350 Sta. Maria Street, Tamaraw Hills, Valenzuela City
0916-655-6508
marcchristiannavarro@gmail.com
CAREER OBJECTIVE
I would like to utilize my skills and experience as well my passion. Moreover, I
would like to work in a challenging surrounding demanding all my skills and efforts and
be a part of the development of an organization.
EDUCATIONAL BACKGROUND
2016 – Present Manila Central University
Senior High School
Accountancy, Business, and Management
Academic Excellence Awardee
2013 – 2016 Manila Central University
Grades 8 – 10
Junior High School Completer

2012 – 2013 Caloocan High School
Grade 7
2006 – 2012 Gregoria De Jesus Elementary School
Grades 1 – 6
Elementary Graduate
SKILLS
 Punctual
 Hardworking
 Ability to handle some situations.
 Communicating with other people.
 Perseverance
 Adaptability
 Leadership
 Basic computer skills (MS Word, MS Excel, and MS PowerPoint)

WORK EXPERIENCE
Cabosura Torres Pesa & Co.
 Intern
 December 4, 2017 – December 8, 2017 (OJT)
ACHIEVEMENTS
SELECTED AWARDS
o 7th Honor (Grade 1)
o Best in Math (Grade 1)
o Top 4 (Grade 2)
o Top 1 (Grade 8)
o Perfect Attendance (Grade 9)
o Top 2 (Grade 10)
o Top 1 in Math (Grade 10)
o Top 3 Overall in Science (Grade 10)
o 2nd Best Thesis in our Class (Grade 10)
o Math and Science Quiz Bee Finalist (Grade 10)
o Academic Excellence Award – With Honors (Grade 12)
o Perfect Attendance (Grade 12)

SEMINARS AND TRAINING PROGRAMS ATTENDED
o Outreach Program (Manila Central University – January 22, 2016)
o Work Immersion (Manila Central University – July 2017)
o Career Readiness Program (Manila Central University – September 22,
2017)
o Marketing Essential Seminar (Manila Central University – September 22,
2017)
o Career Talk for Accountancy and Business (Manila Central University –
November 24, 2017)
o Career Opportunities of Certified Public Accountant (Manila Central
University – November 29, 2017)
o Financial Wellness (Manila Central University – December 1, 2017)
CLUB ORGANIZATION and LEADERSHIP
o Class Auditor (2014 – 2015)
o PFO Member (2014 – 2016)
o Math Club Member (2014 – 2016)
o ESP Club Member (2015 – 2016)
o Filipino Club Member (2016 – Present)
o Class President (2017 – Present)

PERSONAL DATA
Date of Birth : August 08, 1999
Place of Birth : Olongapo City, Philippines
Civil Status : Single
Citizenship : Filipino
Religion : Catholic
CHARACTER REFERENCES
Marketing and Management Professor and Adviser
Manila Central University – EDSA, Caloocan City
Mr. Franklyn Guzman

For contact details, please call the applicant.
I hereby certify that the above information and statement in this resume are true
and correct according to the best of my knowledge and belief.
MARC CHRISTIAN G. NAVARRO
Amelia T. Avenido
F-52 Babanse St. N.B.B.S Kapitbahayan Kaunlaran Vill. Navotas
City
Contact no: 09974517160
Email Address: ameliaavenido08@yahoo.com
PERSONAL INFORMATION
Nick Name : Ame
Sex : Female
Date of Birth : April 8, 2000
Place of Birth : Manila
Height : 5’2
Weight : 48 kg
Religion : Roman Catholic
Dialect : Filipino & English
Mother’s Name : Cris Avenido
Occupation : Housewife
Father’s Name : Alfredo Avenido
Occupation : Electronic Technician
EDUCATION
Elementary Junior High School Senior High School
Kapitbahayan Kaunlaran High School Manila Central
Elementary School University Edsa Rd.

Bangus St. Kaunlaran
Bangus St. Kaunlaran Caloocan City
Vill. Navotas City
Vill.Navotas City Batch: 2016-2018
Batch:2012-2016
Batch:2006-2012
SEMINARS ATTENDED
 Disaster Preparedness (Manila Central University)
 Water Management (Manila Central University)
 Earthquake (Manila Central University)
 Anti-Bullying (Manila Central University)
 Career Plan (Manila Central University)
 Anti-Social Harassment (Manila Central University)
 Early Pregnancy (Manila Central University)
 Social Issues (Manila Central University)
 ABM Opportunities (Manila Central University)
 Work Immersion (July 2017 at Manila Central University)
 Career Readiness Program (September 22, 2017 at Manila Central University)
 Marketing Essential Seminar (September 22, 2017 at Manila Central University)
AWARDS
ACADEMIC AWARDS
 Top 1 Overall (GRADE 2)
 Top 3 Overall (GRADE 3)
 Top 10 in Overall (GRADE 4)
 Top 9 in Overall (GRADE 7-THIRD QUARTER)
 Top 3 in Math Overall (GRADE 8)
 Top 6 in Overall (GRADE 1O)
CAREER OBJECTIVE
 To obtain work immersion as an accountant at your company.
Mr. Franklyn Guzman Manila Central University – EDSA,
Caloocan City
Ms. Marivic Villajos Manila Central University – EDSA,
Caloocan City
Adviser
I hereby certify that the above stated information is true and correct.
Amelia T. Avenido
Divine Lyka M. Adamos
#303 B 3rd Ave., West Nadurata St. Corner
Grace Park, Caloocan City
Contact no: 09179936013
Email Address: lyka.adamos@yahoo.com
Nick Name : Bayn
Sex : Female
Date of Birth : January 06, 2000
Place of Birth : San Manuel, Isabela
Height : 5’3
Weight : 51 kg
Dialect : Filipino, English & Ilocano
Mother’s Name : Marites Adamos
Occupation : OFW
Father’s Name : Allan Adamos
Occupation : Messenger @ Metro Bank
EDUCATIONAL BACKGROUND & ACHIEVEMENTS

Elementary
La Salette of Roxas (Main) Roxas, Isabela
Grade 1: Awarded as Academic Excellence
: 9th Honor
St. Mark’s Institute (Main) Las Pinas
Grade 2: Top 10 Awardee
Grade 3: 3rd Honor
Grade 4: 4th Honor
: Best in English
: Best in Computer
Grade 5: n/n
Grade 6: n/n
Junior High School
Grade 7: Top 6
Grade 8: Top 5
Grade 9: Top 4
: Nominated in Slogan Making
Grade 10: Top 3
: Nominated in Healthy Lifestyle Board Making Contest
Senior High School
Grade 11: ABM Strand
: Filipino Club Member
SEMINARS ATTENDED
 Investiture & Moving on Ceremony
 Disaster Preparedness
 Waste Management
 Earthquake Drill
 Anti-Bullying
 Career Plan
 Anti-Sexual Harassment
 Drug Abuse Prevention ( March 7, 2013 )
 CAT
 Work Immersion (July 2017)
 Career Readiness Program (September 22, 2017)

 Marketing Essential Seminar (September 22, 2017)
SKILLS
 Hardworking
 Communication Skills
 Leadership
 Planning & Organizing
 Managing Multiple Priorities
 Adaptability
 Responsibility
 Positive Attitude
WORK EXPERIENCE
Caloocan City Hall, LGU Caloocan
 Intern
 November 27, 2017 – December 12, 2017 ( OJT )
CAREER OBJECTIVE
I want to succeed in a challenging environment and to become successful
person as a accountant. I want a career where I can use my skills and
knowledge. To establish an enjoyable career for myself.
Ethics an Finance Professor
Mr. Franklyn Guzman
Economics Professor
Divine Lyka M. Adamos
Patricia Anne R. Macahia
#26 Sampaguita Street, East Bagong Barrio,
Caloocan City
macahiapatriciaanne@gmail.com
CAREER OBJECTIVE
I would like to seek challenging assignment and responsibility, with an
opportunity for growth and career advancement as successful achievements.
EDSA, Caloocan City
Senior High School
2012 – 2016 Baesa High School
Baesa Road, Caloocan City
Junior High School
2006 – 2012 Balumbato Elementary School
Salazar Drive, Quezon City
Grade School
SKILLS
 Hardworking
 Leadership
 Organization
 Delegation
 Motivational
ACHIEVEMENTS
 SELECTED AWARDS
o 1st Honor (Grade 7)
o 3rd Honorable (Grade 9)
o Academic Excellence Award (Grade 10)
o Slogan Finalist (Science) (Grade 7)
o Science Quiz Bee Finalist (Grade 7)
o Math Quiz Bee Finalist (Grade 7)
o Spelling Bee Finalist (Grade 10)
 SEMINARS AND TRAINING PROGRAMS ATTENDED
o Work Immersion (July 2017)
o Career Readiness Program (September 22, 2017)
o Marketing Essential Seminar (September 22, 2017)
o Career Talk for Accountancy and Business (November 24, 2017)
 CLUB ORGANIZATION
o Supreme Student Government (2013-2016)
o Red Cross Youth Volunteer (Vice President) (2013 – 2016)
o Math Club Member (2013 - 2016)
o UNICEPS Club (P.R.O. External) (2016-2017)
PERSONAL DATA
Birth Date: August 22, 2000
Birth Place: Caloocan City
Civil Status: Single
Citizenship: Filipino
Religion: Roman Catholic
WORK EXPERIENCE
Local Government Units Caloocan, Caloocan City Hall
Work Immersion (November 27, 2017)
CHARACTER REFERENCE
Marivic Villajos

Franklyn Guzman
PATRICIA ANNE R. MACAHIA
Ralph Lawrence B. Mendoza
7-1 P.Deato st. Brgy. Balangkas. Valenzuela City.
0935-966-7636
ralphmendoza1603@gmail.com
CAREER OBJECTIVE
To work in a progressive organization which can expand all my knowledge and
provided me exciting opportunities to utilize my skills and qualification to produce result
fidelity.
EDSA, Caloocan City
Senior High School
2012 – 2016 St. Louis College Valenzuela
Maysan rd. Valenzuela City
Grade 7 - 10

Maysan rd. Valenzuela City
Grade 1 – 6
SKILLS
 Punctual
 Hardworking
 Ability to handle some situations.
 Creativity
 Perseverance
 Simplicity
 Time management
 Automotive repair
PERSONAL DATA
Birth Date: September 3, 1999
Religion: Catholic
INTERNSHIP (Nov 27- Dec 27, 2017)

Pag-ibig Fund ( Edsa Caloocan)
 Search for application forms that loan applicants needed.
 Entertained the members that are asking for updates about their loan.
 Texting the members who have unfilled up forms.
Mr. Franklyn Guzman
RALPH LAWRENCE B. MENDOZA

Gaile Frances L. Go
4596c Chico st. Gent de Leon. Valenzuela City.
0997-418-8535
gogailefrances@gmail.com
CAREER OBJECTIVE
To seek challenging assignment and responsibility, with an opportunity for growth
and career advancement as successful achievements.
EDSA, Caloocan City
Senior High School
Maysan Rd. Valenzuela city.
Grade 7 - 10
2006 – 2012 Maysan Elementary School

Maysan Rd. Valenzuela city
Grade 1 – 6
PERSONAL DATA
Birth Date: May 16, 2000
Birth Place: Valenzuela City.
Religion: Catholic
Mr. Franklyn Guzman

GAILE FRANCES L. GO
ANTHONETTE A. BOCO
Unit 12 100 Old Samson Road Balintawak Quezon City
Grace Park, Quezon City
Contact no: 09179936013
Email Address: Anthonetteboco@yahoo.com
OBJECTIVE: I want to succeed in a challenging environment and to become successful
person as a accountant. I want a career where I can use my skills and knowledge. To
establish an enjoyable career for myself.
Nick Name : Tonet
Sex : Female
Date of Birth : March 12, 2000
Place of Birth : Metro Manila
Height : 5’3
Weight : 45 kg
Dialect : Filipino, English & Ilocano
Mother’s Name : Fely Aguilar

Occupation : House Wife
Father’s Name : Antonio Boco
Occupation : Pattern Maker
EDUCATIONAL BACKGROUND &ACHIEVEMENTS
Elementary
Apolonio Samson Elementary School
Grade 1: Awarded in Spelling Bee
: 1st place
Grade 2: Top 5 in class
Grade 3: Secretary in class
Junior High School
Quezon City Academy
Grade 7: Vice Preident
Top 10
Grade 8: Secretary
Grade 10: Class President
Top 6
DEPA MEMBER
Senior High School
: Math Club Member
SEMINARS ATTENDED
 Anti-Bullying
 Career Plan
 CAT
 Marketing Essential Seminar (September 22, 2017)\

SKILLS
 Hardworking
 Communication Skills
 Leadership
 Planning & Organizing
 Managing Multiple Priorities
 Adaptability
 Responsibility
 Positive Attitude
Mr. Franklyn Guzman
BOCO, ANTHONETTE
Rei Justine DC. Hipolito
13 F. Alarcon St., Maysan, Valenzuela City
Contact no: +63905-513-3346
Email: arjeyhipolito@gmail.com
Nickname: RJ
Sex: Male
Date of Birth: December 23, 1999
Place of Birth: Australia
Citizenship: Australian
Senior High School
Accountancy, Business and Management (ABM)
Junior High School
March 2016, 3rd honors
Leadership Award, Best in Araling Panlipunan

Best in Extra-Curricular, Best in Recitation, Most Active Award
St. Raphael Montessori School
Elementary
March 2012, 1st Honorable Mention
Best in Recitation, Best in Sports
Most Active Award
St. Raphael Montessori School
SELECTED ACHIEVEMENTS
Elected as President of the St. Raphael Montessori School’s Student Council for A.Y.
2015-2016
Captain of the St. Raphael Montessori School’s Volleyball Team for A.Y. 2015-2016
Awarded as MVP for the Men’s Volleyball Competition during the Intramurals in Manila
Central University; 2017
SEMINARS ATTENDED
 Anti-Bullying
 Career Plan
 CAT
 Marketing Essential Seminar (September 22, 2017)\
SKILLS
 Hardworking
 Leadership
 Responsibility
 Positive Attitude
 Adaptability
 Multitasking
 Prioritizing
Manila Central University EDSA, Caloocan City
Mr. Franklyn Guzman
Manila Central University EDSA, Caloocan City
Rei Justine DC. Hipolito
Orjan A. Chua
14 J&D Bldg. Howmart Rd. Apolonio Samson,
Balintawak, Quezon City, Philippines
0927-568-8211
orjanchua19@gmail.com
Educational Background
Senior High School 2016-2018
Francisco School
High School 2012-2016
Seminars Attended
At Manila Central University
 Water Management
 Earthquake
 Anti-Bullying
 Career Plan
 Drug Abuse Prevention
 Early Pregnancy
 Social Issues
 ABM Opportunities
 Marketing Essential Seminar (September 22, 2017)
Skills
Hardworking
Easy to adapt
Basic Computer Skills (Microsoft Word, etc.)
Club & Organization
PFO Officer (2016-2017)

Character References
Marc Simon Recto
Senior High School Teacher
University of the East - Caloocan
Rachelle Maravilla
Finance Executive
Encora Technologies Sdn. Bhd.,
I hereby certify that the above information and statement in this resume
are true and correct according to the best of my knowledge and belief.
ORJAN A. CHUA
Kim Arnold B. Tan
#359 Dinalaga Street, East Bagong Barrio, Caloocan City
0956-189-6329
tkimarnold@gmail.com
CAREER OBJECTIVE
I would like to utilize my skills. Moreover, I would like to work with other
professionals to improve my skills as an accountant.
EDSA, Caloocan City
Senior High School
2012 – 2016 Baesa Adventist Academy
Baesa Road, Caloocan City
Junior High School
2006 – 2012 Imelda Adventist Elementary School
East Bagong Barrio, Caloocan City
Grade 1 – 6
SKILLS
 Good Follower
 Hardworking
 Adaptability
 Leadership
 Computer Skills
ACHIEVEMENTS
 SELECTED AWARDS
o 2nd Honor (Grade 6)
o 1st Honorable (Grade 7)
o 3rd Honorable (Grade 8)
o Outstanding Awardee—Achiever (Grade 9)
o Outstanding Awardee—Silver Medalist (Grade 10)
o Quiz Bee Finalist (Math & Science) (Grade 10)
 SEMINARS AND TRAINING PROGRAMS ATTENDED
o Work Immersion (July 2017)

o Career Readiness Program (September 22, 2017)
o Marketing Essential Seminar (September 22, 2017)
 CLUB ORGANIZATION
o Student Supreme Government with a position of P.R.O (2013 – 2016)
o Math Club Member (2016 - 2017)
PERSONAL DATA
Birth Date: May 18, 2000
Civil Status: In a relationship
Citizenship: Filipino – Chinese
Religion: Catholic
CHARACTER REFERENCE
Marivic Villajos

Franklyn Guzman
KIM ARNOLD B. TAN
CHAPTER V: MARKETING PLAN
MARKETING MIX
Our Marketing Mix aims to show the ingredients that are combining to capture
and promote our product’s unique selling points, those that differentiate it from our
competitors.
Product: Our product is a gelatin that has a lot of health benefits but what makes
it unique is the combination of Flavors and the ingredients that compliments each other.
Unlike any ordinary jelly, our product has a delicious overall taste from the gelatin to
toppings and it is also low fat.
Price: The Price of our product is very affordable for people ranging from 15
pesos and add 5 for extra toppings. It’s not too heavy for the pocket, and we want our
customers to have a taste of product in a simple price.
Promotion: In promoting our products, we release fliers, commercial and online
advertisements on social medias in disseminating our product information, not having to
put a lot of cost.
Place: The place where we are going to sell our products is at MCU C-Gym. Our
Potential customers mainly the senior high school students, elementary students and
college students are located there.
MARKETING PLAN ADVERTISEMENT
We want to show what will Mr. Jiggles bring in our life especially when the
climate is hot and there’s no budget for yourself to feel refreshing. Mr. Jiggles plan is to
catch the customer’s attention by making our commercial catchy, relatable and
remarkable. We Mr. Jiggles aren't choosing any kind of customer kids and adults are
always welcome. Age doesn't matter but our target here is elementary students due to
its affordable price that even the kid can buy itself we also know that kids love sweets
too.
COMMERCIAL
JINGLE
Come here now visit Mr.jiggles
Come here now and like Mr.jiggles
Come here now and vote Mr.jiggles
Come here now have fun with Mr.jiggles
Let's buy gelatins
It's our favorite (Yes)
Truly very sweet,and affordable you can have it any time
Come here in our booth
Start to love desserts (Yes)
We are giving you newly combination that you haven't taste
Welcome in our stall
Meet our friendly staffs (Yes)
Give yourself a break, back your energetic body by buying sweets
Oh let's taste it all
Buy and back for more (Yes)
Bukopandan's here,coffee jelly and we also have strawberry.
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TARPAULIN
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BROCHURE
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FLYERS
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WEBSITE
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FACEBOOK
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TWITTER
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INSTAGRAM
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CHAPTER VI: OPERATIONAL PLAN
Mr. Jiggles Coffee Jelly ismade by combining
gelatin, water, secret flavorings, sugar and condensed milk
with all purpose cream to add some different sweetness.
Mr. Jiggles Buko Pandan is simply made up of
gelatin, water, bukopandan flavorings, sugarand with
condensed milk to perfectly blend with it.
Mr. Jiggles Jelly Flan is easily made by just putting
gelatin in a casserole pan full of water, continuously mixing
it sugar to add the right sweetness needed and other
flavorings then the perfect blended Jelly Flan is all ready to
be served! And take note that it’s best served when cold!
P a g e 47 | 96
PHYSICAL ACTIVITY PLAN
Physical activity plan involves the production process of the business. Lack of
physical activity is an important underlying health risk related cost and is associated
with reduced worker performance. The potential of business and industry to improve the
level of physical activity among workers at the workplace is better. However, the role of
business and industry should go beyond the workplace itself and reach deep into the
family and community. The production process is the process a process a product or
service takes in order for it to become ready for customers to buy. Production will
certainly depend on the type and the nature of your proposed business.
Here are the following steps consist in our production process in simplest form:
1. Deciding what flavours are we going to sell including the toppings for it.
2. Fabrication (where combination of toppings and flavours are finally decide with its
form that will surely attract the customers.
3. Buying of ingredients as well as the materials that we will use for gelatins.
4. Mixing and assembling all of the ingredients to create finished products.
5. Cooling all the gelatin to have a better finished products.
6. Slicing the gelatin into parts to be placed in its suitable cups.
7. Sanitary purposes (Inspection)
8. Doing a free taste of finished products.
9. Packaging the finished products.
10. Sale it to customer particularly the target markets.
P a g e 48 | 96
The production process is concerned with transforming a range of inputs into
those outputs that are demand by the markets. This involves two main sets of
resources: the transforming resources and the transformed resources.
Transforming resources includes our stall, equipment, technology, machinery
and people that carry out the transforming processes, while Transformed resources are
the raw materials, ingredients, and components that are transformed into end products.
Adding value involves making a products more desirable to a consumer so that
they will buy and pay more for it. It’s not always about the marketing, it includes the
marketing process which we used such as advertising, promotion and distribution
involving the use of our commercials, flyers, brochures, logo, free tasting and tarpaulin.
EQUIPMENTS
The following are equipment that is used in the business and operational plan:
PLASTIC CUPS
The disposable plastic cups are used to hold the gelatin
dessert.
PLASTIC SPOONS
The function of the disposable plastic spoons in our business is
for serving the gelatin and for eating.
P a g e 49 | 96
APRON
The use of apron is to cover the body of our sellers and
makers of gelatin dessert for sanitary purpose.
PLASTIC FACE MASK
Plastic face mask or reusable face mask is also used for
sanitary purpose or hygiene to make sure that any bacteria
coming from the mouth can’t affect our products.
TISSUE PAPER
Tissue paper is used for serving and covering the top of the
cup that contains the gelatin dessert and also for sanitary
purpose.
PLASTIC GLOVES
Disposable plastic gloves is used to cover the hands of our
workers especially the maker and seller.
P a g e 50 | 96
JARS
The mini buckets will serve as the containers that are used
for holding the different toppings of our gelatin dessert.
TRASH BIN
The use of trash bin is for storing all the waste in our stall
for sanitary purpose.
UNIFORM
The uniform is worn by the members of the company to
as a type of branding and for us to know who the part of
the company is.
HAIRNET
The hairnet is also used for sanitary purpose that
ensures the neat appearance of the seller and to avoid
hair to fall in our product.
P a g e 51 | 96
COOLER
The function of the cooler is where the gelatin is stored
and to keep it chilled.
P a g e 52 | 96
CHAPTER VII: FINANCIAL STATEMENT
Mr. Jiggles
Financial Statement
as of January, 2018
Accounts: Amount
ASSETS:
Cash Php4,500
Supplies Php1,468
Equipments Php732
Total Assets: Php6,700
LIABILITIES:
Total Liabilities: 0
EQUITY:
Capital Php2,200
Revenue Php2,300
Supplies Expenses Php1,468

Operating Expenses Php570
Transportation Expenses Php162
Total Expenses: Php2,200
Total Liabilities and Equity Php6,700
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INCOME STATEMENT
Mr. Jiggles
Income Statement
as of January, 2018
Accounts: Amount
Net Sales Php2,300
Supplies Expenses (Php1,468)
Other Expenses (Php732)
TOTAL: Php 100.00
NET INCOME
P a g e 54 | 96
COSTING
COSTING
w/o toppings
YIELD: 60
Ingredients/Materials Quantity Equivalent Measure Peso Cost

Gelatin 6.48 pack Php73.86
Cups 2.73 pack Php32.94
Matte Sticker 10.23 piece Php38.87
Mini Plastic Spoon 60 pieces Php27.27
Sugar 340g grams Php15.69
Nestle Cream 136.4 ml Php34.44
Doreen Condense Milk 72.16 ounce Php121.40
Kopiko 75.02 grams Php19.10
Nescafe Stick 2.73 grams Php3.41
Total Cost Php366.98
Cost Per Yield 6.12
100% Profit Margin 59.20%
SUGGESTED RETAIL PRICE 15
COSTING
w/ toppings
YIELD: 116
Ingredients/Materials Quantity Equivalent Measure Peso Cost

Gelatin 12.52 pack Php142.74
Cups 5.27 pack Php63.66
Matte Sticker 19.77 pieces Php75.13
Mini Plastic Spoon 116 pieces Php52.73
Marshmallows 125 grams Php25
Kisses 250 grams Php50
Sugar 660g grams Php30.31
Nestle Cream 263.6 ml Php66.56
Doreen Condense Milk 139.46 ounce Php234.60
Kopiko 144.98 grams Php36.90
Nescafe Stick 5.27 grams Php6.59
Total Cost Php784.22
Cost Per Yield 6.76
100% Profit Margin 66.20%
SUGGESTED RETAIL PRICE 20
P a g e 55 | 96
SUMMARY OF EXPENSE
MR. JIGGLES COMPANY

SUMMARY OF EXPENSES
As of October 12, 2017
DATE TITLE DOCUMENT NUMBER AMOUNT
30-Sep-17 TRANSPORTATION N/A 39

10-Oct-17 TRANSPORTATION N/A 33
11-Oct-17 TRANSPORTATION 317556 50
12-Oct-17 TRANSPORTATION N/A 216
TRANSPORTATION N/A 60
11-Oct-17 ADVERTISEMENT 47 250
11-Oct-17 ADVERTISEMENT 4113719 59.75
ADVERTISEMENT N/A 26.5
30-Sep-17 INVENTORY 1774509 99.6
30-Sep-17 INVENTORY 960 96.6
30-Sep-17 INVENTORY 071722 A 114
30-Sep-17 INVENTORY N/A 80
5-Sep-17 INVENTORY 0001-00262633 210
12-Oct-17 INVENTORY N/A 75
11-Oct-17 INVENTORY 157952 360
30-Sep-17 EQUIPMENT 071722 A 24
30-Sep-17 EQUIPMENT N/A 22.5
30-Sep-17 EQUIPMENT N/A 50
30-Sep-17 EQUIPMENT 071720 A 21.1
30-Sep-17 EQUIPMENT 071720 A 10
11-Oct-17 EQUIPMENT 4113719 314.25
11-Oct-17 EQUIPMENT 124934 156
TOTAL: Php 2,641.30
P a g e 56 | 96
DOCUMENTATION
Preparing for our Mr. Jiggles booth.
This is our booth, Mr. Jiggles.
P a g e 57 | 96
This are souvenirs for teachers.
This is our Adviser, Ms. Marivic Villajos and our product Mr. Jiggles and one of
our souvenirs.
P a g e 58 | 96
This is our spoon and forks and our other product; Gummy worms and Sour
Tapes.
This is our product; Jelly Flan, Buko Pandan and Coffee Jelly.
P a g e 59 | 96
While preparing for our product.
We also have meeting to finalized our expenses in business venture .
P a g e 60 | 96
While preparing for some stickers, menus, brochures and flyers for our booth.
This is our other product that we sell, it is Gummy worms and Sour Tapes.
P a g e 61 | 96
ACKNOWLEDEGEMENT
Before ending our Business Venture we would like to add a few words of
appreciation for the people who have been part of this project right from the inception.
Thank you for our teachers giving this opportunity, we are able to exhibit what we have
learned from various subjects. We may have faced some challenges and without your
support, patience and guidance, this task would not have been successful. It is to them
we owe our deepest gratitude.
It has been a privilege for our group to have a business venture and having the
teachers that assisted us from the commencement of this project. The success of our
business venture project is a result of sheer hard work of each and everyone in this
group, also the determination put in us with the help of our teachers. We hereby take
this opportunity to add a special note of thanks to them who undertook to act as our
mentors in every different aspect of this project despite them having many other
academics and other commitments. Their wisdom, knowledge, and commitment to the
highest standards inspired and motivated us. Without their insights, support and energy,
this project wouldn’t have kick-started and neither would have fruitfulness.
Our project is dedicated to all those people who helped us doing this project.
P a g e 62 | 96

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Manila Central University

For the Completion in Performance Task

Submitted by: ABM 12 – 2

AVENIDO, AMELIA T.,

ADAMOS, DIVINE LYKA M.,

BOCO, ANTHONETTE A.,

CHUA, ORJAN A.,

GO, GAILE FRANCES L.,

HIPOLITO, REI JUSTINE D.C.,

MACAHIA, PATRICIA ANNE R.,

MENDOZA, RALPH LAWRENCE B.,

NAVARRO, MARC CHRISTIAN G.,

TAN, KIM ARNOLD B.

Submitted to: MR. JESS FONDEVILLA

TITLE PAGE NUMBER

TABLE OF CONTENTS 2-3

CHAPTER I: INTRODUCTION 4–5

CHAPTER II: BUSINESS DESCRIPTION 6–7

CHAPTER III: INDUSTRY ANALYSIS 8 – 12

 DIRECT & INDIRECT COMPETITORS

 ADVANTAGES & DISADVANTAGES

CHAPTER IV: MANAGEMENT PLAN 13 – 59

CHAPTER V: MARKETING PLAN 60 – 78

 MARKETING PLAN ADVERTISEMENT

 SOCIAL MEDIA ACCOUNTS

CHAPTER VI: OPERATIONAL PLAN 79 – 87

 PHYSICAL ACTIVITY PLAN

CHAPTER VII: FINANCIAL STATEMENT

Flan and Mr. Jiggles Coffee Jelly.

sweetness of the cream.

of its health benefits.

surely be unforgettable is guaranteed.

“Let’s giggle with Mr. Jiggles!”

Objectives represent a managerial commitment to achieve specified results in a

achievement of the objective.

Mr. Jiggles objectives are:

 To be the premier stall among all businesses.

 To achieve 50% return on capital employed.

 Mr. Jiggles target of 250 customers over a day.

 Collaborate support function across the market.

 Offering wholesome, fairly priced, ethnically diverse flavour options.

Goal is defined as an “intermediate result to be achieved by a certain time as

a firm intend to reach in long term.

Our goals are:

 Monitor and strive to improve the quality of management and supervision.

 Attract, develop and retain able and loyal employees.

modern professional tools.

of the customers and the community.

To be one of the most recognized brand in terms of gelatin products, meeting

customer satisfactions and building strong relationship towards our customers.

 New Market  Limited Distribution

 Quality  Lower Price Jelly Products

 Availability of Product  Competitors

 Availability of Ingredients  Production Issue

 Easy to make  Defaulted Products Flavor

 Increase of Purcasing Power  Hazards Occuring in Production

 New Jelly Products

likes of our customers.

Lower Price products competitors.