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    Content Page Mark 333

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    Devaky_Dealish_182
    This marketing communications report is for Munchy's and proposes an integrated marketing strategy. It includes a summary of key benefits, a remote conveyor model to showcase new products, a table outlining costs in local currency, and a proposed multi-channel media strategy incorporating television, print, outdoor, digital and public relations efforts. The report was compiled by a group of 5 marketing students and contains additional appendices and a references page.

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    Content Page Mark 333

    Uploaded by

    Devaky_Dealish_182
    59 views2 pages
    This marketing communications report is for Munchy's and proposes an integrated marketing strategy. It includes a summary of key benefits, a remote conveyor model to showcase new products, a table outlining costs in local currency, and a proposed multi-channel media strategy incorporating television, print, outdoor, digital and public relations efforts. The report was compiled by a group of 5 marketing students and contains additional appendices and a references page.

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    Content Page Mark 333

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    This marketing communications report is for Munchy's and proposes an integrated marketing strategy. It includes a summary of key benefits, a remote conveyor model to showcase new products, a table outlining costs in local currency, and a proposed multi-channel media strategy incorporating television, print, outdoor, digital and public relations efforts. The report was compiled by a group of 5 marketing students and contains additional appendices and a references page.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    59 views2 pages

    Content Page Mark 333

    Uploaded by

    Devaky_Dealish_182
    This marketing communications report is for Munchy's and proposes an integrated marketing strategy. It includes a summary of key benefits, a remote conveyor model to showcase new products, a table outlining costs in local currency, and a proposed multi-channel media strategy incorporating television, print, outdoor, digital and public relations efforts. The report was compiled by a group of 5 marketing students and contains additional appendices and a references page.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MARK 333 INTEGRATED MARKETING

    COMMUNICATION

    MARKETING COMMUNICATIONS (MARCOMS)


    REPORT
    COMPANY: MUNCHY’S

    Name UOW ID
    Ang Zhiyang 5507601
    Devaky Paramasivan 5721222
    Lee Eugene 6195325
    Marina Hong Ke Yin 5839105
    Ng Jin Liang 5838694
    Contents Page

    Item Page

    1.0 Part A Summary And Key Benefit Claim 1

    2.0 Remote Conveyor Model 2-3

    3.0 Peso Table 4

    4.0 Media strategy 5-9

    Appendices: Story Board


    References

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