CERTIFICATE COURSE IN

FULL STACK DIGITAL MARKETING

8+ 21+ 10+ 100% 100%

INDUSTRY VALID ADVANCED YEARS INDUSTRY JOB
EXPERIENCED INTERNSHIP PLACEMENT
CERTIFICATION MODULES OPPORTUNITY
FACULTIES OPPORTUNITY
TABLE OF CONTENTS

Introduction

Who is this course for?

What can you expect?

What will you learn?

14+ Certification to Add Value to Your Career

Course Content

Why Choose Digital Marketing?

Why Courseinn Academy

Career Options
Introduction

The Courseinn Academy is the world’s leading professional institute in the

field of Digital Marketing. Working closely with expert-practitioners, the
Academy promotes best current practice, theory and applied skills in Digital
Marketing for individuals and organisations.

Meet and exceed your Digital Marketing goals through application of the latest
trends, and attain the world’s most widely taught and valued professional
qualifications in Digital Marketing.
Who is this course for?

Digital marketing is not a limitation to anyone. People from different walks of

life can benefit by learning digital marketing course. Come, let’s find out how
universal trend is digital marketing to study and follow.

 Fresher’s
 Entrepreneurs
 IT professionals
 Web Designers
 Marketing professionals
 Sales Persons
 Start-up industry professionals
 Career Switchers
 MBA graduates
 Housewives
What can you expect?

Through dynamic lectures, case studies and small group discussions, you will
be exposed to the latest methods, techniques and tools for improving your
organisation’s Digital Marketing and brand-building efforts.
What will you learn?

The Courseinn Academy panel of practitioner-lecturers has specifically

structured the curriculum to focus on current trends and best practices in
Digital Marketing. As well as creating innovative strategies, you will also learn
how to leverage these strategies to gain competitive advantage for both your
business and your career.

 How to enhance website traffic targeting the right audience

 Enhance brand identity, conversions and sales
 Significant content marketing techniques
 Brand awareness using video marketing
 How to use Social media platforms to grow your business
 Lead Nurturing and Converting Customers
 Insights and strategies in B2B and B2C contexts
 Best practices in mobile marketing
14+ Certification to Add Value to Your Career
Course Content

The Full Stack Digital Marketing Course focuses on the planning,

implementation and measurement of your Digital Marketing strategy.

There are ten modules in the course:

Module 1 Fundamentals of Marketing

Module 2 Fundamentals Digital Marketing
Module 3 Website Architecture & Technologies
Module 4 Search Engine Optimization
Module 5 Search Console
Module 6 Mobile SEO (Mobile Website Optimization)
Module 7 Local My Business
Module 8 Tag Manager
Module 9 Landing Page Optimization
Module 9 Content Marketing
Module 10 Search Engine Marketing
Module 11 Display Marketing
Module 12 Video Marketing
Module 13 Shopping Marketing
Module 14 Mobile App Marketing
Module 15 Remarketing
Module 16 Social Media Marketing
Module 17 eCommerce Marketing
Module 18 Lead Generation
Module 19 Email Marketing
Module 20 Web Analytics
Module 21 Influencer Marketing
Module 22 APP Store Optimization
Module 23 Mobile App Marketing
Module 24 Online Reputation Management
Module 25 Blogging and AdSense
Module 1 - Fundamentals of Marketing

Marketing is the process of getting consumers interested in your company’s product

or service. This happens through market research, analysis, and a solid
understanding of your ideal consumer’s wants and needs. Marketing pertains to all
aspects of a business, including product development, distribution methods, sales,
and advertising.

Topics covered include:

 Marketing and its Process

 Segmentation, Targeting & Positioning
 4 P's of marketing
 Understand Competition & Environment by analysing
 Understand the element of building brand

Module 2 - Fundamentals of Digital Marketing

v
Digital marketing encompasses all marketing efforts that use an electronic device or
the internet. Businesses leverage digital channels such as search engines, social
media, email, and their websites to connect with current and prospective customers.

Topics covered include:

 Overview of Digital Marketing

 Overview of Digital Marketing Personas
 Inbound V/S Outbound Marketing
 Overview of Digital Marketing Audience
 Digital Marketing Channels and Metrics
 Overview of Digital Marketing Methods
 Overview of Return on Investment
Module 3 - Website Architecture & Technologies
v
A website is a set of related web pages served from a single web domain. One
needs to have a website to have an online presence and do online branding. These
days when the world of marketing is rapidly getting swathed by digital marketing, you
are actually hitting your business if you don’t have an online presence and the first
step towards getting an online presence is to get a website.

Topics covered include:

 Core Web Standards (URL,HTTP HTML)

 Web Architecture
 Web Platform
 Overview of HTML Website
 Overview of WordPress
 Overview of ecommerce Platform

Module 4 - Search Engine Optimization

vvv
Search engine optimization (SEO) is the process of affecting the online visibility of a
website or a web page in a web search engine's unpaid results - often referred to as
"natural", "organic", or "earned" results.

Topics covered include:

 Fundamental of SEO  Website visits factors
 Latest Search Engine Algorithms  User behaviour signals
(How Search Engine Works)  Social Signals
 Keyword Research
 SEO Algorithm Updates and History
 Search Engine Results Page (SERP)
 SEO Audits
 On-page SEO
 SEO Tools
 Technical SEO
 SERP Tracking
 Backlink profile factors
 Why & Reason Drop SERP Position
 Link Building Techniques  Case Study
 Website security factors
 Content factors
Module 5 - Search Console
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Google Search Console is a free service offered by Google that helps you monitor
and maintain your site's presence in Google Search results. You don't have to sign
up for Search Console for your site to be included in Google's search results, but
doing so can help you understand how Google views your site and optimize its
performance in search results.

Topics covered include:

 Understanding Google Webmaster guidelines
 Setting Up Your Website on Google Webmaster Tools
 Site Dashboard
 Site Messages
 Search Appearance
 Search Traffic
 Google Index
 Crawl
 Security Issues
 Labs

Module 6 - Mobile SEO (Mobile Website Optimization)

vvv
Mobile SEO is the practice of optimizing your website for users on smartphones and
tablets. Mobile optimization also includes making your site resources accessible to
search engine spiders.

Topics covered include:

 Overview of Mobile SEO  Deliver user-cantered mobile
 Mobile First Index experiences
 Win customers with mobile sites  Make mobile sites that drive
 Cut load times with Developer conversions
Tools  Test and optimize mobile
 Speed up mobile site rendering experiences
 Key metrics for testing your site  Create super-fast sites with AMP
 Optimize mobile site transfer size  Create Progressive Web Apps
 Optimize images and fonts  Engage users with APIs
 Focus on mobile user experience  Mobile Sites Certification
Assignment
Module 7 - Local My Business
vvv makes it easy to create and update your business listing — so
Google My Business
you can stand out, and bring customers in. Your listing appears right when people
are searching for your business or businesses like yours on Google Search or Maps.

Topics covered include:

 Overview of Local My Business
 Setup business to Google
 Claim your Google My Business listing
 Get your business listing verified
 Optimize your Google My Business listing
 Use tools to engage your customers
 Manage listings simply in bulk
 Google Express Ads
 Bing Places for Business
 Setup business to Bing
 Optimization Techniques of Bing Places

Module 8 - Tag Manager

vvv
Manage all your tags without editing code. Google Tag Manager delivers simple,
reliable, easily integrated tag management

Topics covered include:

 Starting out with Google Tag Manager
 Setting up Google Tag Manager
 Collecting data using the Data Layer, variables, and events
 Triggers – create and configure triggers
 Variables
 Workspaces
 Testing and debugging
 Using additional tags for marketing and remarketing
 Best practices
 Practical Sessions
Module 9 - Landing Page Optimization
vvv
Landing page optimization (LPO) is the process of improving elements on a website
to increase conversions. Landing page optimization is a subset of conversion rate
optimization (CRO), and involves using methods such as A/B testing to improve the
conversion goals of a given landing page.

Topics covered include:

 Landing Page Fundamentals
 Page Elements & Architecture
 Call to Action Design
 Lead Capture Forms
 Live Chat Integration
 Landing Page Copywriting
 A/B Testing Landing Page
 Tracking Elements

Module 10 - Content Marketing

vvv
Content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable customer action.

Topics covered include:

 Extending the Value of Your
 Understanding Content Marketing Content through Repurposing
 Principles of content marketing  Developing and Distributing
 The Power of Storytelling Content
 Generating Content Ideas  Evaluating Impact of Content
 Planning a Long-Term Content Marketing
Strategy  Developing a Growth Marketing
 Building a Content Creation Mind-set
Framework  Creating a Blog Post
 Becoming an Effective Writer  Creating Topic Clusters and Pillar
Pages
Module 11 - Search Engine Marketing
vvv
Search Engine Marketing or SEM encompasses the steps taken to increase relevant
paid traffic to your website, through higher rankings on search engines.

Topics covered include:

 Understanding Search Engine  Set up a Search Engine campaign
Marketing  Adjust bids to favour performers
 Fundamental of Pay Per Click  Determine a good bidding
 Goals for Search campaigns strategy
 Choose the best campaign types  Evaluate Search engine campaign
 Get to know the Google Search performance
experience  Align your budget with your goals
 Implement website conversion  Evaluate campaign performance
tracking  Avoid editorial errors
 Create effective text ads  Address trademark disapprovals
 Enhance your ads with extensions  Track Paid Search Traffic with
 Control which searches trigger your Google Analytics
ads

Module 12 - Display Marketing

Display Marketingvvv
can help you reach people while they’re browsing their favourite
websites, showing a friend a YouTube video, checking their Gmail account, or using
mobile devices and apps.

Topics covered include:

 Learn the basics of Google Display Ads
 Goals for Display Marketing
 Where customers see your ads
 Set up a Display Network campaign
 Choose the most beneficial ad formats
 Build effective creative for your goals
 Reach customers with targeting
 Determine a good bidding strategy
 Drive results with the Display Network
 Optimize your Display campaign
 Adjust targeting to reach more people
 Track conversions to improve performance
 Avoid Editorial errors & trademark disapprovals
Module 13 - Video Marketing
vvv
Video Marketing let you show video ads on their own or within other streaming
video content on YouTube and across the Google Display Network.

Topics covered include:

 Learn the basics of Google Video  Target with the Display Network
Ads  Build your video campaign in
 Developing content on YouTube Google Ads
 Understand your audience  Optimize your video campaign for
 Find the right video solutions & success
metrics  Keep track of video campaign
 The value of video advertising performance
 Where customers see your video  Avoid editorial errors and
 Make effective True View ad creative trademark disapprovals

Module 14 – Retail or Shopping Marketing

vvv
Sell products to the shoppers who matter most—the ones looking for what you
offer, whether they’re at home, on the go, or in-store. You only pay when they click
through to your website or view your local inventory.

Topics covered include:

 Find new customers with Google  Align your bid strategy to Shopping
Shopping goals
 Create a Merchant Centre account  Reach users with Showcase
 Capture your product data Shopping ads
 Simplify with automatic item  Ensure your Shopping ads are
updates compliant
 Use Feed Rules to optimize  Optimize your Shopping campaign
product data  Reach users with Showcase
 Submit product data without Shopping ads
errors  Measure Shopping campaign
 Create a Shopping campaign performance
Module 15 – Remarketing
vvv
Remarketing is a clever way to connect with visitors to your website who may not
have made an immediate purchase or enquiry. It allows you to position targeted
ads in front of a defined audience that had previously visited your website - as they
browse elsewhere around the internet.

Topics covered include:

 Remarket with the Search Network
 Remarket with the Display Network
 Tailor ads with Dynamic Remarketing
 Remarket with the YouTube

Module 16 – Social Media Marketing

vvv
Social media marketing refers to the process of gaining traffic or attention through
social media sites. Social media itself is a catch-all term for sites that may provide
radically different social actions
Topics covered include:  Creating a business profile on
 Traditional vs. social media Instagram
 Social media strategies and  Connect and Engagement
objectives Strategies on Instagram
 Structure of social networks  Instagram Advertising
 Social consumer profiles  Build Your Brand on Google +
 Social media measurement and  Google + Audience Insights
analytics  Build a community of engagement
 Social media channels and strategy strategies on Google +
implementation  Connect and Engagement
 Build Your Brand on Facebook Strategies on Instagram
 Facebook Audience Insights  Build Your Brand on LinkedIn
 Connect and Engagement  LinkedIn Audience Insights
Strategies on Facebook  Content to Publish on LinkedIn to
 Business Manager Facebook Drive Engagement
 Facebook Advertising  Build a community of engagement
 Build Your Brand on Twitter strategies on LinkedIn
 Twitter Audience Insights  Connect and Engagement
 Connect and Engagement Strategies on LinkedIn
Strategies on Twitter  LinkedIn Advertising
 Twitter for Business  Build Your Brand on Pinterest
 Twitter Advertising  Make a brand new business profile
 Build Your Brand on Instagram  Connect and Engagement
 Instagram Audience Insights Strategies on Pinterest
Module 17 – eCommerce Marketing
vvv
Ecommerce marketing is the process of driving sales by raising awareness about
an online store's brand and product offerings

Topics covered include:

 Overview of eCommerce Website
 Overview of eCommerce Marketing
 eCommerce Landing Page Optimization
 eCommerce SEO
 Site Search & Merchandising
 Stock Photos & Videos
 Product Reviews
 Social Media for eCommerce Marketing
 display marketing for eCommerce
 video marketing for ecommerce
 Google shopping marketing
 Referral Marketing
 Content Marketing for Ecommerce Sites
 eCommerce Remarketing Techniques
 eCommerce Affiliate Marketing

Module 18 – Lead Generation

vvv
Lead generation describes the marketing process of stimulating and capturing
interest in a product or service for the purpose of developing sales pipeline

Topics covered include:

 Overview of Lead Generation
 Lead Magnet
 Funnels & Landing Pages
 Essential of Lead Generation
 Content Lead Generation
 A/B Testing
 Google Ads Lead Generation
 LinkedIn Lead Generation
 Facebook Lead Generation
 Lead Management(CRM)
 Lead Nurturing
 Conversion Rate Optimization
Module 19 – Email Marketing
vvv
Email marketing helps you connect with your audience to promote your brand and
increase sales. You can do a lot of things with emails, like sell products, share some
news, or tell a story.

Topics covered include:

 Understanding Email Marketing
 Creating a Contact Management and Segmentation Strategy
 Sending the Right Email
 Creating High-Performing Email
 Understanding Email Deliverability
 Outlining the Design of Your Marketing Emails
 Analysing Your Marketing Emails
 A/B Testing Your Marketing Emails
 Develop Relationships With Lead Nurturing
 Start Marketing Right

Module 20 – Web Analytics

vvv
Web analytics is the process of analysing the behaviour of visitors to a Web site.
The use of Web analytics is said to enable a business to attract more visitors, retain
or attract new customers for goods or services, or to increase the dollar volume
each customer spends.

Topics covered include:

 Introducing Google Analytics
 The Google Analytics layout
 Basic Reporting
 Basic Campaign and Conversion Tracking
 Data Collection and Processing
 Setting Up Data Collection and Configuration
 Advanced Analysis Tools and Techniques
 Advanced Marketing Tools
 advanced Tracking Template
 UTM Tracking
 Heat Map
 Video Analytics
Module 21 – Influencer Marketing
vvv
Influencer marketing (also influence marketing) is a form of marketing in which
focus is placed on influential people rather than the target market as a whole. It
identifies the individuals that have influence over potential customers, and orients
marketing activities around these influencers.

Topics covered include:

 Understanding Influence Marketing
 Setting Goals for your Influencer Program
 Building an Influencer Marketing Strategy
 Identify the right influencer through segmentation, targeting, and
positioning
 Perform effective influencer outreach
 Embarking on Influencer Engagement
 Perform effective influencer outreach
 Manage influencer marketing campaigns across all platforms
 Measure influencer marketing campaigns with the best tools and
reporting practices

Module 22 – App Store Optimization

vvv
App Store Optimization, or ASO, is a way of ensuring your app meets app store
ranking criteria and rises to the top of a search results page.

Topics covered include:

 Introduction to App store optimization
 Keyword Research for ASO
 Implementing ASO for Your Google Play Store Listing
 Graphics: Icons
 Graphics: Screenshots
 Mobile App Analytics
 SEO for your App page
Module 23 – Mobile App Marketing
vvv
Mobile marketing can be a pretty broad term, referring to mobile ads, apps, mobile
websites–just about any kind of marketing that happens on a mobile device.

Topics covered include:

 Mobile App Marketing in Google
 Mobile App Marketing in Facebook
 Mobile App Marketing in Twitter

Module 24 – Online Reputation Management (ORM)

vvv
Online reputation management (ORM) means taking control of the online
conversation. Its techniques and strategies ensure that people find the right
materials when they look for you on the Internet.

Topics covered include:

 Overview of Online Reputation Management (ORM)
 How to Listen Online for Brand Conversations
 Online Reputation Management Tools
 Real Time Analysis & Measurement
 Dealing with Negative Conversations

Module 25 – Google AdSense

vvv
Learn how to make money online by pursuing your passion. We help you with
website and content monetization so you can make money while doing what you
love.

Topics covered include:

 Google AdSense
 Gmail Creation
 YouTube Channel for AdSense
 Approval of Hosted and Non Hosted
 Types of Advertisements
 Embed AdSense code
 Best Information’s
 Earn More with Google AdSense
 Payment method
 Ways to Boost Your Earning of AdSense
CAREER OPTIONS (for fresher’s)
vvv
In 2018 Skills & Knowledge
Matters... Degrees don’t

Social Media Analyst

Salary: 20k to 32k
After 3 years of experience
Designation- Social Media Manager
Salary: 42k to 80k

PPC Analyst
Salary: 22k to 35k
After 2 years of experience
Designation - Sr. PPC Analyst
Salary: 45k to 90k

Content Marketing Executive

Salary: 25k to 40k
After 3 years of experience
Designation- Content Marketing Manager
Salary: 50k to 70k

Digital Marketing Executive

Salary: 27k to 45k
After 3 years of experience
Designation- Digital Marketing Manager
Salary: 65k to 1L
 Yesterday

NOW
Tomorrow

www.courseinn.com +91 9962097767 info@courseinn.com