5may Advocacy-Toolkit PDF
5may Advocacy-Toolkit PDF
5may Advocacy-Toolkit PDF
5 May
Approximately 70% of health Hand hygiene saves millions ‘SAVE LIVES: Clean Your Almost 20 000 health You are invited to join the
care workers and 50% of of lives every year when Hands’ is marked on 5 May facilities across nearly 180 campaign every year, to help
surgical teams do not performed at the right times every year. countries worldwide (as of improve hand hygiene
routinely practice hand in health care. May 2016) have joined the practices and raise
hygiene. The campaign aims to highlight awareness of HAIs.
campaign.
However, sub-optimal infection the importance of hand hygiene
Studies have shown that prevention precipitates the in health care, by ‘bringing Health care facilities across Changes are needed at every
practising routine hand hygiene spread of germs, including people together’ in support of the world have run activities to health care encounter, to
achieves a reduction in health those resistant to antibiotics. hand hygiene improvement support hand hygiene ensure hand hygiene is
care-associated infections globally. improvement to ensure patient practised at the right times.
To support health care
(HAIs). and health worker safety.
workers, WHO leads a global WHO marks this day each year Your commitment and energy
WHO is committed to improving annual campaign on 5 May, by issuing tools and materials, WHO aims to support all are vital and key to keeping
hand hygiene in health care, and working closely with key focused on a different theme, to countries to build on this this campaign successful for
working with others to raise stakeholders to support support local activities. success and expand the reach many years to come.
awareness to achieve action. improvements in IPC around further into the future.
the world.
Aim to make hand hygiene Make meaningful engagement Inspire infection prevention Ensure hand hygiene
a global priority, viewed as with all health workers (and and hand hygiene campaign recognition through
an essential life-saving others) on hand hygiene and advocates in a range of continuity with a ‘SAVE
action in the delivery of emphasize how their role plays clinical settings to support LIVES: Clean Your Hands’
safe, quality care. a part in improving patient sustained behaviour activity each year – driving
outcomes. change, aligning with the on-going engagement with
campaign call to action. the use of campaign
resources available on WHO
webpages.
Health
Workers
can
Health workers can: Health workers, when performing Policy-makers can: Patients and the general public
key interventions known to can:
• follow evidence-based guidelines • support and advocate for greater
for hand hygiene. increase infection risks, can: monitoring of HAIs. • talk to health workers about hand
• improve the prevention of infections • practise hand hygiene whenever • improve the control of infections hygiene.
in all health care settings inserting, managing or removing an across all health services regulating • visit the WHO website to see what
throughout the patient’s care intravenous (IV) line, urinary catheter and promoting hand hygiene action they can do to support patient
journey by understanding and or endotracheal tube, as per the “My 5 as per WHO recommendations. participation in hand hygiene best
applying the WHO ‘My 5 Moments Moments”. • make information widely available on practice.
for Hand Hygiene’. These are • practise safe surgical care, for the impact of HAIs, and encourage all
critical life-saving actions for every example, for a post-operative wound health workers to play their part.
day of the year. (WHO Moments 2 and 3 for Hand • reward innovation and development
• improve IPC by championing hand Hygiene). of programmes to improve the
hygiene best practice and educating knowledge, understanding and
all health workers on the behaviour change related to hand
importance of clean hands. hygiene best practice.
Thank you for pledging to safer patient care every year. We invite
all of you to join us and to commit to on-going hand hygiene
action. Let’s make sure every health worker has safe hands in
health care.
Plan your activities early (including necessary budget), and confirm commitment from target At the start of each year. Keep target audiences
audiences. informed of your activities and key date(s).
.
Commit to WHO’s campaign theme, look out for regular updates and issue your own At the start of each year. Make sure you announce your
information in the months leading up to the campaign. day (or week) of action, which should be on or around 5
May.
Use WHO technical/educational materials, including posters that explain the critical times for
hand hygiene (“My 5 Moments”). Routinely. Use within your routine IPC activities
• Use these in training sessions, focus group discussions, morning ward or grand rounds, or throughout the year.
as hand-outs to highlight the risks and actions required to ensure patient safety.
Use WHO campaign materials (posters, infographics), and new supporting data as it is issued,
to help you engage health workers or key target audiences. Regularly. Once campaign information is available, it is
important to provide updates to engage others.
Post campaign information in your own newsletters, intranet and websites, using text from the
‘SAVE LIVES: Clean Your Hands’ newsletter or WHO campaign slide set, to raise awareness.
Feature the following link – http://www.who.int/gpsc/5may/en/ – on your web pages, and WHO April onwards. Together we can achieve global reach
will acknowledge your participation by linking to your web pages. of 5 May messages.
Be active on social media with your own strategy to help raise awareness using the official
WHO campaign hashtag [changes annually].
Follow the World Health Organization on Twitter (@WHO), Facebook, Instagram, and share
social media posts relating to 5 May activities with your followers and friends. 5th May. Don't miss out, help create a buzz and ensure
a global impact. Make sure you are part of this amazing
Take part in the annual WHO online/virtual education classes and encourage others to attend. global social movement, which helps keep patients and
health workers safer every day.
At times, WHO will announce global surveys to understand the burden of HAI and/or hand
hygiene improvement progress. Take part in these surveys as another way of getting involved
and maintaining the global profile of this important life-saving action.
2014 2016
In 2014, the ‘It takes just 5 The ‘See Your Hands: Hand Hygiene
Moments to change the world: Supports Safe Surgical Care’ theme
clean hands stop the spread of used a visual identity that supported a
drug-resistant germs’ theme call to action for surgical teams. The
used a visual identity to build on purpose of the campaign was to
WHO’s ‘no action today: no cure remind surgical teams that patients are
tomorrow’ AMR campaign. The IN their hands, and that they should
aim of the campaign was to show see what’s ON their hands ‒ this
that hand hygiene action is proven messaging aimed to promote the
to protect patients from harmful regular practice of hand hygiene from
drug-resistant germs and to admission to discharge of surgical
engage with the global AMR patients, in particular. A range of other
agenda. materials were also created to support
the campaign [more on pg.12].
1 In 2016, WHO encouraged health workers, and The key activity involved surgical colleagues
4
those passionate about IPC, to partner up with a “joining hands” to take a photo holding a WHO
surgical colleague. campaign board (available on the WHO website)
to support the campaign.
Remember to prepare a post-campaign report explaining the importance of activities, including their impact. This could help provide
guidance on how to support and improve future campaigns.
1 Talking points – an internal message document used to 7 Videos – short videos are known to draw attention to a topic.
support spokespeople who present campaign objectives and
activities.
8 Public service announcements – via radio, TV, online, SMS.
2 Technical materials – help educate audiences about the
problem, and provide guidance on how to address the
9 Case studies – real-life storytelling can help bring the
ongoing issue.
campaign to life (make sure you get permission in advance to
feature personal details and photographs).
3 Factsheets – can be useful to summarize the data and latest
evidence.
10 News release – engaging with media experts can enhance
4 Posters – can clearly highlight the theme, slogan and call to your campaign messaging and reach. However, this tactic is
action of your campaign. only worthwhile if you have new facts and figures to release.
• Any permissions for reproduction or adaptation should be sent to WHO. Find information here http://www.who.int/about/licensing/en/. WHO
does not warrant that the information contained in the campaign materials is complete and correct and shall not be liable for any damages
incurred as a result of their use.
To see the latest number of hospitals and health care facilities which
have signed up to support the campaign visit:
http://www.who.int/gpsc/5may/registration_update/en/
Or contact:
savelives@who.int