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    Swot Analysis of Isuzu

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    Rosevhic Badiana
    Isuzu faces several weaknesses including limited market share due to competition, failure in the passenger car business, and high investments in R&D that do not always yield returns. Opportunities include reviving the car business with Toyota's help, acquisitions for expansion, and developing new products. Threats are the shift to electric vehicles, growing competition lowering profits, lack of brand recognition globally, and competition from established Japanese and Korean brands.

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    Swot Analysis of Isuzu

    Uploaded by

    Rosevhic Badiana
    65 views2 pages
    Isuzu faces several weaknesses including limited market share due to competition, failure in the passenger car business, and high investments in R&D that do not always yield returns. Opportunities include reviving the car business with Toyota's help, acquisitions for expansion, and developing new products. Threats are the shift to electric vehicles, growing competition lowering profits, lack of brand recognition globally, and competition from established Japanese and Korean brands.

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    Isuzu faces several weaknesses including limited market share due to competition, failure in the passenger car business, and high investments in R&D that do not always yield returns. Opportunities include reviving the car business with Toyota's help, acquisitions for expansion, and developing new products. Threats are the shift to electric vehicles, growing competition lowering profits, lack of brand recognition globally, and competition from established Japanese and Korean brands.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    65 views2 pages

    Swot Analysis of Isuzu

    Uploaded by

    Rosevhic Badiana
    Isuzu faces several weaknesses including limited market share due to competition, failure in the passenger car business, and high investments in R&D that do not always yield returns. Opportunities include reviving the car business with Toyota's help, acquisitions for expansion, and developing new products. Threats are the shift to electric vehicles, growing competition lowering profits, lack of brand recognition globally, and competition from established Japanese and Korean brands.

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    © All Rights Reserved
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    SWOT ANALYSIS

    Weaknesses in the SWOT analysis of Isuzu :

    1) Limited market share due to intense competition

    The competitors like Tata Motors, Ashok Leyland, and much more makes it difficult to expand
    the market share drastically. Isuzu will have to work in this area as continuous growth is what every
    business needs, they just can’t become stagnant.

    2) Failure in passenger car business

    They failed in the passenger car business which was a set back to their image in the industry.
    They need to understand their strengths and weaknesses before stepping in new avenues to ensure
    these steps do not harm the current businesses.

    3) High investments in R&D

    Isuzu is making heavy investments in research and development but still selling their traditional
    products. This kind of investment sometimes become a sunk cost and affects the cash flow of the
    company.

    4) Could not sustain the SUV business even with the diesel engine which is their strength

    There may be some organization level problem that they were unable to sustain the SUV
    business as well. These failures often seem like the weakness of a company to enter new businesses.

    Opportunities in the SWOT analysis of Isuzu :

    1) The revival of car segment

    They can look for reviving the car business with the help of their shareholders like Toyota who are
    already strongly present in the industry.

    2) Look for new acquisitions for expansion

    Given the past experiences, they can also look out for new acquisitions in new geographies to
    expand the business.
    3) New products

    It has been long that they are dependent on their traditional products of commercial vehicles
    and diesel engines. It will definitely be a plus if they can further increase their product portfolio and
    deep dive in existing segments like buses.

    Threats in the SWOT analysis of Isuzu :

    1) The world is shifting to electric and hybrid

    There has been a huge shift in the way automobile industry works. Companies are innovating and
    moving the entire industry in the direction away from traditional fuels. This may be a big threat to
    Isuzu given its product portfolio.

    2) Growing competition is lowering down the profitability –

    The competition is ever increasing which is directly proportional to the decrease in profitability.
    There has been a huge need for continuous innovation in products to make sure Isuzu is right there
    in the market.

    3) The brand is not famous in all geographies

    Isuzu is not a famous brand all over the world. This makes it vulnerable when thinking of expanding
    in new geographies.

    4) Established Japanese and Korean brands

    Many other Japanese and Korean brands have established themselves in the market very well. In
    such times, it becomes difficult to revive an old brand.

    Key Indicator Performance

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