Presented by Team 3 Marketing Management
Presented by Team 3 Marketing Management
Presented by Team 3 Marketing Management
Source : http://www.strategyr.com/MarketResearch/Toothpaste_Market_Trends.asp
ORAL CARE INDUSTRY IN INDIA
• The Oral care industry in India is worth Rs. 5400 Crore
with Toothpaste : 60%, Tooth Powder : 23 %,
Toothbrush:17%
• Rapidly growing dynamic markets in India’s FMCG
sector.
• CAGR of 11.4% from last five years is expected to double
by 2021.
• Reasons of Growth- Rising oral care, brand awareness,
increasing demand in middle class, availability of
affordable oral products.
DANT KANTI
• Category – Personal Care
• 4 Toothpaste Variants – Regular, Advanced, Medicated & Junior.
• 1 Tooth powder Variant- Divya Dant Manjan
• Contains more than 10 natural extracts. (26 in Medicated)
• Sales of Rs. 450 crore in 2015-16
• “An Effective Protection For Your Teeth”
• Tagline – “Tightens Gums Fights Germs”
NEEDS SERVED
OPPORTUNITIES THREATS
Colgate
Dabur
HUL
POSITION VIS-À- VIS THE KEY COMPETITIONS