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A Project Report On: "Marketing Strategies" OF Hindustan Unilever LTD., Bangalore

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A

Project Report on
“MARKETING STRATEGIES”
OF
HINDUSTAN UNILEVER LTD., BANGALORE
Submitted in partial fulfillment of the requirements for the Award of the
Degree of
MASTER OF BUSINESS ADMINISTRATION

JNT UNIVERSITY, ANANTAPUR


Submitted
By
Mr. TOTTIREDDY DURGA REDDY
174D1E0008
Under Esteemed Guidance Of
Mr. K. SREEKANTHA REDDY, MBA.
Asst. Professor, Dept of MBA.

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION


Shri Sai Institute of Engineering and Technology
(Affiliated to JNTUA)
NH – 44, Vadiyampeta, Anantapur
(2017-2019)
SHRI SAI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved By AICTE, Affiliated To JNTUA)
# 2-383, Ward No.10, N.H.44, Vadiyampeta (Post), Bukkarayasamudram (Man),

CERTIFICATE

This is to certify that the project entitled “A STUDY ON MARKETING

STRATEGIES” is the bonafide work done by Mr. TOTTIREDDY DURGA REDDY bearing Roll

No: 174D1E0008 in partial fulfillment of the requirement for the award of MASTER OF

BUSINESS ADMINISTRATION from SHRI SAI INSTITUTE OF ENGINEERING AND

TECHNOLOGY, VADIYAMPETA, ANANTAPUR (DIST) A.P.

INTERNAL GUIDE HEAD OF THE DEPT.

Mr.K.Sreekantha Reddy, Mr. A.Surendra Kumar


Asst. Professor Head of the Department
Dept. of MBA. Dept. of MBA.

EXTERNAL EXAMINER
DECLARATION

I TOTTIREDDY DURGA REDDY hereby declare that this project report entitled “A

STUDY ON MARKETING STRATEGIES” done with reference to “HINDUSTAN UNILEVER

LTD”, BANGALORE has been prepared by me and submitted to “SHRI SAI INSTITUTE OF

ENGINEERING & TECHNOLOGY” in partial fulfillment of the requirements for the award of the

degree of “MASTER OF BUSINESS ADMINISTRATION” prescribed by JNT University,

Anantapur.

I also declare that this project report is the result of my own effort and that it has not

been copied from any of the earlier reports submitted by anybody to JNT University or to any other

university for the award of any Degree.

I also assert that the information collected by me “HINDUSTAN UNILEVER LTD’’,

BANGALORE will be kept confidential.

T. DURGA REDDY
174D1E0008
ACKNOWLEDGEMENT

I am thankful to SRI. K.MAHENDRA KUMAR, MANAGER –EXTERNAL,

HINDUSTAN UNILEVER LTD, BANGALORE for his kind co-operation who has been helped
me throughout the project.

I am very thankful to Sri. A.SURENDRAKUMAR, Head of the Department of M.B.A for


granting me the permission to carry on the project work.

I also express my sincere thank to my internal guide MR. K.SREEKANTHA REDDY for
his constant support and guidance throughout the project.

I gratefully extended my sincere thanks to my family and friends and who helped and
encouraged me in the accomplishment and fulfillment of my project.

T. DURGA REDDY
174D1E0008
TO WHOM IT MAY CONCERN

This is to certify that Mr. TOTTIREDDY DURGA REDDY S/O- Sri.


TOTTIREDDY KOTHA REDDY , a student of MBA IV SEMESTER
bearing H T No : 174D1E0008 From Shri sai institute of Engineering
and Technology , Vadiyampeta , Ananthapur has successfully
completed his Project work at Hindustan Unilever Ltd- RC ,
Bangalore. During the period of his Project with us he was found
punctual and hardworking.

We wish him every success in life.

FOR HUL-RC

Manger – EXTERNAL

Hindustan Unilever Research Centre No. 64, Millennium Avenue,


Whitefield, Bangalore, Karnataka 560066.

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