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    Research Methodology New Topic

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    harman singh
    This study compares the corporate social responsibility initiatives of State Bank of India (SBI), a public sector bank, and ICICI Bank, a private sector bank. Secondary data was collected from annual reports, websites, and journals. SBI and ICICI Bank were chosen because they are the largest public and private sector banks in India respectively. Both banks focus on supporting healthcare, education, livelihoods, disaster relief, and financial inclusion through their CSR programs. The study uses a sample of 60 bank customers from SBI and ICICI Bank branches to understand perceptions of the banks' CSR activities through a questionnaire. Limitations include a small sample size and focus on only two bank branches.

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    Research Methodology New Topic

    Uploaded by

    harman singh
    117 views4 pages
    This study compares the corporate social responsibility initiatives of State Bank of India (SBI), a public sector bank, and ICICI Bank, a private sector bank. Secondary data was collected from annual reports, websites, and journals. SBI and ICICI Bank were chosen because they are the largest public and private sector banks in India respectively. Both banks focus on supporting healthcare, education, livelihoods, disaster relief, and financial inclusion through their CSR programs. The study uses a sample of 60 bank customers from SBI and ICICI Bank branches to understand perceptions of the banks' CSR activities through a questionnaire. Limitations include a small sample size and focus on only two bank branches.

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    Research Methodology New Topic

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    This study compares the corporate social responsibility initiatives of State Bank of India (SBI), a public sector bank, and ICICI Bank, a private sector bank. Secondary data was collected from annual reports, websites, and journals. SBI and ICICI Bank were chosen because they are the largest public and private sector banks in India respectively. Both banks focus on supporting healthcare, education, livelihoods, disaster relief, and financial inclusion through their CSR programs. The study uses a sample of 60 bank customers from SBI and ICICI Bank branches to understand perceptions of the banks' CSR activities through a questionnaire. Limitations include a small sample size and focus on only two bank branches.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    117 views4 pages

    Research Methodology New Topic

    Uploaded by

    harman singh
    This study compares the corporate social responsibility initiatives of State Bank of India (SBI), a public sector bank, and ICICI Bank, a private sector bank. Secondary data was collected from annual reports, websites, and journals. SBI and ICICI Bank were chosen because they are the largest public and private sector banks in India respectively. Both banks focus on supporting healthcare, education, livelihoods, disaster relief, and financial inclusion through their CSR programs. The study uses a sample of 60 bank customers from SBI and ICICI Bank branches to understand perceptions of the banks' CSR activities through a questionnaire. Limitations include a small sample size and focus on only two bank branches.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    RESEARCH METHODOLOGY

    The present study covers largest banks in India, one each in public sector and private sector
    i.e. State Bank of India and ICICI Bank is based on secondary data collected from the
    company’s annual reports, sustainability reports, magazines, websites etc.. Several reputed
    journals in the field of corporate responsibility were consulted for obtaining valuable
    information with regards to social initiatives taken by the banks.

    The above mentioned study is confined to the topmost public sector bank, State Bank of India
    and topmost private sector bank, ICICI bank in India. The choice of the banks is based on the
    number of accounts holders, assets, deposits and profits.

    Banking sector in India

    Roots of commercial banking in India can be traced back to the eighteenth century with the
    establishment of Bank of Hindustan in 1770 at Calcutta but was liquidated in 1830-32. In the
    later years three presidency banks, namely the Bank of Calcutta which later came to be known
    as Bank of Bengal was established in 1806, Bank of Madras, established in 1843 and Bank of
    Bombay in 1868 formed the golden triangle were established under the British Raj. Later in
    1921, all these three banks merged to form the Imperial Bank of India.

    State Bank of India

    Bank of Calcutta (now Kolkata) which was founded in 1806, evolved into State Bank of India
    (SBI) in the year 1955 under the Act of Parliament. SBI represents a sterling legacy of over 200
    years. It is the oldest commercial Bank in the Indian subcontinent, strengthening the nation’s
    trillion-dollar economy and serving the aspirations of its vast population. The Bank is India’s
    largest commercial Bank in terms of assets, deposits, profits, branches, number of customers
    and employees, enjoying the continuing faith of millions of customers across the social
    spectrum.

    SBI is one of the first banks in India that started performing the activities way ahead of any
    type of guidelines either from the RBI or the government. They have been using some part of
    their profit in the noble cause of development, advancement of society, employment
    generation etc.:

     The Bank is a corporate citizen, with resources at its command and benefits which
    it derives from operating in society in general. It, therefore, owes a solemn duty to the
    less fortunate and under-privileged members of the same society.

     Staff members are encouraged to make their contribution by understanding the


    aspirations of the public around them and by endeavouring to evolve measures to
    remove indisputable social and developmental lacunae. This will lead to their self-
    development and improvement of the Bank’s image besides development of the
    Community.

    Over the past years, SBI has been focusing on several aspects, areas for
    implementation of activities which can be broadly classified under five categories
    namely

     Supporting healthcare
     Supporting education
     Livelihood creation
     Support during Natural calamities
     Financial Inclusion.
    ICICI Bank

    ICICI is the largest private sector banks in Indian banking system which started its
    operation in the country in 1994 as ICICI Limited and it is the first private sector bank
    in India to cross mortgage portfolio of `1 trillion. In early 2008, ICICI group founded
    ICICI Foundation in order to carry forward and build upon its legacy of promoting
    inclusive growth. ICICI Foundation works in partnership with government and NGOs
    for implementation of its initiatives.

    ICICI foundation has been working towards their vision and mission since its inception
    towards betterment and development of society. The implemented by ICICI foundation can
    be broadly classified under five major areas.

     Supporting Primary Healthcare

     Supporting Elementary Education

     Skill development & sustainable livelihoods

     Support during Natural Calamities

     Access to finance

    Method of Data Collection:


     Our communication approach was basically structured questioning, that is personal
    interview with the aid of printed questionnaires.
    Sources of data:
     The data is basically primary in nature
     It was obtained from the customers

    Sample size:

     Ghauri (2002) stated that sample size depend on the desired precision from the
    estimate. Precision is the size of the estimating interval when the problem is one of
    estimating a population parameter. This research selects 60 respondents as the
    sample size due to limited of time by asking them that they are having an account in
    SBI bank and ICICI bank due to the convenience in collecting the data. The
    respondents can be any gender, any income level, any occupation and any education
    level.

    Sampling plan:
    The researcher is going to collect the data from the ATMS and also by visiting the bank.

    Limitations of the Study:


     The study is limited to a particular branch of SBI and ICICI bank.
     Since the time is less the researcher has taken a sample of 100 people and it will not
    reveal the whole population of a country.
     Responses generated from the respondents are based on their personal views.

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