Blackbook Project On Insurance

Requirement Analysis and Financial Planning for Individual
ACKNOWLEDGEMENT
The sanitation and euphoric that accompany the successful completion of task, would
be incomplete without the mention of the people who made it possible.
After all, a success is a epitome of hard work, severance, undeterred missionary,

zeal, steadfast, determination and most of all encouraging guidance. So, with
immense gratitude, I acknowledge all those guidance and encouragement served as a
“beacon light” and crowned my efforts with success.
I sincerely thank Mr. Pravin Nagpal, founder of Ifians Financial Services, Pune and
my company guide for giving me an opportunity to take this project. I thank him for
being a constant source of inspiration, mentor and above all for his encouragement.
His experience in Market was itself a great source of knowledge and information for
me. Despite his demanding schedule, he bestowed every possible facility to me, so
as to carry on the project work without any encumbrance.
I would like to express my profound sense of gratitude of PROF.S.P.MARATHE of

Institute of Business Management and Research, Pune and my faculty guide for
guiding me as well as providing me the support to conduct this project.
With a deep sense of gratitude and indebtedness, I sincerely and whole-heartedly

thank my fellow colleagues and the staff team at IFIANS Financial Services, Pune
for giving me value suggestions and advice throughout the execution of the project.
This project would not have been conduct successfully within time without their
support and help.
Aruna Ambastha MBA (2010-2012)
1
Executive Summary
Financial planning is the process of assessing financial goals of individual,
taking an inventory of the money and other assets which the person have, determine
life goals and then take necessary steps to achieve goals in the stipulated period.
It is a method of quantifying a person’s requirement in terms of money. It was a
great opportunity to work with IFIANS Financial Services, sub-broker of Motilal
Oswal Securities, India’s leading broking firm. We will get to know the
organisational structure and various business models of the company. Financial
services refer to services provided by the finance industry. The finance industry
encompasses a broad range of organizations that deal with the management of money.
Among these organizations are banks, credit card companies, insurance companies,
consumer finance companies, stock brokerages, investment funds and some government
sponsored enterprises. Financial Planning is one such advisory service, which is
yet to get recognition from investors. Although financial planning is not a new
concept, it just needs to be conducted in organized manner. Today we avail this
service from Insurance agent, Mutual fund agents, Tax consultant, Equity Brokers,
Chartered Accountants, etc. Different agents provide different services and product
oriented. Financial Planner on other hand is a service provider which enables an
individual to select proper product mix for achieving their goals. The major things
to be considered in financial planning are time horizon to achieve life goals,
identify risk tolerance of client, their liquidity need, the inflation which would
eat up living and decrease standard of living and the need for growth or income.
Keeping all this in mind financial planning is done with six step processes.
2
Scope of work The scope of planning will include the following: • • • • Risk
Management and Insurance Planning Investment Planning Retirement Planning Tax
Planning
Followings are the objectives of work: • • • • • • To identify investment habit of

people. To understand financial planning done in India. To analyze the
characteristics of different asset class. To study changes in financial planning
with change in age. To identify various avenues for investment. To examine factors
influencing the investment decision
A good financial plan includes Contingency planning, Risk Planning (insurance), Tax
Planning, Retirement Planning and Investment and saving option. Contingency
planning is the basic of financial planning and also the most ignored. Contingency
planning is to be prepared for major unforeseen event if it occurs. These events
can be illness, injury in family, loss of regular pay due to loss of job. Such
events are not certain but may have financial hardship if they occur. Thus a person
should have enough money in liquid form to cover this risk. Risk Coverage is done
through insurance. Risk can be classified into life risk, health risk and property
risk. Today we have different insurance which covers different risk. Everyone is
exposed to life risk but the degree of risk varies. Life insurance provides an
economical support to the family and dependents. Apart from life risk we are also
exposed to health risk. Health insurance covers health risk by funding medical
expenses and hospital charges. 3
Also we have property insurance to cover risk attached to house property like
theft, fire, damage, etc. and various auto insurance. Tax planning is what every
income earner does without fail and this is what financial planning is all to them.
A good plan is one which takes the maximum advantage of various incentives offered
by the income tax laws of the country. However, do understand that the tax
incentives are just that, only incentives. Financial planning objective should be
getting maximum advantage of various avenues. It is to be remembered that tax
planning is a part and not financial planning itself. There are many investments
which do not offer tax shelter that does not mean they are not good investments.
The prudent investment decision made and the returns that accrue will more than
offset the tax outgo. In any case the primary objective of a good financial plan is
to maximize the wealth, not to beat the taxmen. However many investment provides
great returns which can offset the tax on it. A detailed study of various
investments which provides deduction and exemption is given in report. Retirement
Planning is also an important aspect of financial planning. To a greater extend
most earning people do retirement planning. There are various schemes in market
through which a person can do his retirement planning. To list a few are Annuity
Insurance Plan, PPF and EPF.
4
TABLE OF CONTAINS
Chapter 1: Introduction to the

Topic..............................................................................
........ 9 1.1 1.2 1.3 1.4 1.5 Introduction to Financial
Planning ..........................................................................
... 9 Study of various
factors ...........................................................................
................. 10 Why I have selected this
topic. ............................................................................
..... 11 Six step process of Financial
Planning ..................................................................... 11
Constitute of Financial
Planning...........................................................................
.... 13
Chapter 2: Introduction to the

Company ...........................................................................
.. 15 2.1 2.2 Profile of
IFIANS ............................................................................
......................... 15 Services offered by
IFIANS ............................................................................
......... 15
Chapter 3: Introduction to Financial Planning

Industry ...................................................... 22 Chapter 4: Scope
of
Work ..............................................................................
..................... 25 Chapter 5: Objective of the Project
Work ........................................................................... 26
Chapter 6: Research
Methodology .......................................................................
............... 27 6.1 6.2 6.3 6.4 Research
Design ............................................................................
........................... 27 Data collection techniques and
tools ........................................................................ 27
Sample
Design ............................................................................
.............................. 28
Limitations .......................................................................
......................................... 29
Chapter 7: Theoretical
Background ........................................................................
............. 30 7.1 Constitute of Financial
Planning...........................................................................
.... 30
A good financial plan should include the following

things:-............................................... 30 7.2 Life
Insurance .........................................................................
.................................. 36 7.2.1 7.2.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 Life
Stage in Life
Insurance..........................................................................
. 38 Need Analysis in life
Stages ..........................................................................
39
Equities ..........................................................................
........................................ 40 Mutual
Funds .............................................................................
........................... 40 Certificate of
Deposits...........................................................................
................ 44 Public Provident Fund
(PPF) .............................................................................
... 44 Real Estate
Investment ........................................................................
.................. 44
Gold ..............................................................................
......................................... 45 Investment in
Bank ..............................................................................
................. 46 5
7.9.1 7.9.2 7.10
Fixed
Deposit ...........................................................................
...................... 46 Recurring
Deposit ...........................................................................
............... 46
Savings Bank
Account ...........................................................................
................... 47 7.10.1 7.10.2 7.10.3 7.10.4 7.10.5 Investment through Post
Office ..................................................................... 47
Post office Recurring Deposit Account
(RDA) ............................................. 47 Time
Deposit............................................................................
...................... 47 National Savings
Certificates.......................................................................
.. 48 Post Office Monthly Income
Scheme ............................................................ 48
Chapter 8: Data Analysis and

Interpretation.....................................................................
... 49 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 Age distribution of the
respondent.........................................................................
... 49 Income distribution of
respondent ........................................................................
.... 50 Person willingness to take risk according to
age ...................................................... 51 Investment made by
the respondent in various avenues ........................................... 52
Satisfaction of investors on their previous
investment ............................................. 53 Sources of
information/reference for investor influencing investment decision. ..... 54
Investment Objectives of
Individuals .......................................................................
55 Respondent frequency of
investment ........................................................................
56 Financial Literacy of
respondent ........................................................................
...... 57 Do respondent have enough time to manage their investment
affairs ...................... 58 Case study: Financial planning for single
women .................................................... 59 My
observations: .....................................................................
.......................... 60
Assumptions .......................................................................
............................... 60
Solution...........................................................................
................................... 61
8.11.1 8.11.2 8.11.3
Chapter 9: Observation and

Findings ..........................................................................
....... 64 Chapter 10:
Limitations .......................................................................
............................... 65 Chapter11: Suggestions and
Recommendations ..................................................................
67 Chapter 12:
Bibliography.......................................................................
.............................. 74
Annexure ..........................................................................
.................................................... 75
Questionnaire .....................................................................
........................................... 75
6
Index of Tables
Table 1: Key players in Financial Planning
Services .......................................................... 23 Table 2
Income Tax slab for
individuals .......................................................................
...... 31 Table 3: Analysis of life
stage .............................................................................
................ 39 Table 4: Investment in
Gold ..............................................................................
.................. 45 Table 5: Age distribution of
respondent ........................................................................
...... 49 Table 6: Income distribution of
respondent ........................................................................
. 50 Table 7: Age distribution with respect to willingness to take
risk....................................... 51 Table 8: Investment made by the
respondent ......................................................................
52 Table 9: Satisfaction of
investors..........................................................................
............... 53 Table 10: Sources of information/reference for
investor ..................................................... 54 Table 11:
Investment Objective of
Individuals.................................................................... 55
Table 12: Respondent frequency of
investment .................................................................. 56
Table 13: Financial Literacy of
respondent ........................................................................
. 57 Table 14: Time available to respondent for investment
management ................................. 58 Table 15: Current
Portfolio .........................................................................
......................... 59 Table 16: Financial goal and time
horizons .........................................................................
60 Table 17: Earning and
expenses ..........................................................................
................ 61 Table 18: Summary of Financial
Plan ..............................................................................
... 63
7
Index of Figures
Figure 1: Data Collection
Techniques ........................................................................
......... 27 Figure 2 : Types of life
insurance .........................................................................
............... 37 Figure 3: Life stage in life
insurance .........................................................................
.......... 38 Figure 4: Working of mutual
funds .............................................................................
........ 41 Figure 5: Types of mutual
funds .............................................................................
............. 42 Figure 6: Risks associated with different mutual
funds ....................................................... 43 Figure 7: Age of
respondent and percentage
chart .............................................................. 49 Figure 8:
Income of respondent and percentage
chart ........................................................ 50 Figure 9: Age
distribution with respect to willingness to take
risk ..................................... 51 Figure 10: Investment made by the
respondent ................................................................... 52
Figure 11: Satisfaction of
investors .........................................................................
............ 53 Figure 12: Sources of information/reference for
investor ................................................... 54 Figure 13:
Investment Objective of
Individuals .................................................................. 56
Figure 14: Respondent frequency of
investment ................................................................. 57
Figure 16: Financial Literacy of
respondent ........................................................................
58 Figure 17: Time available to respondent for investment
management ................................ 59
8
Chapter 1: Introduction to the Topic
1.1 Introduction to Financial Planning

Financial Planning is the process of meeting life goals through the proper
management of finances. Financial planning is a process that a person goes through
to find out where they are now (financially), determine where they want to be in
the future, and what they are going to do to get there. Financial Planning provides
direction and meaning to persons financial decisions. It allows understanding of
how each financial decision a person makes affects other areas of their finances.
For example, buying a particular investment product might help to pay off mortgage
faster or it might delay the retirement significantly. By viewing each financial
decision as part of the whole, one can consider its short and longterm effects on
their life goals. Person can also adapt more easily to life changes and feel more
secure that their goals are on track. In simple Financial Planning is what a person
does with their money. Individuals have been practicing financial planning for
centuries. Every individual who received money had to make a decision about the
best way to use it. Typically, the decision was either spends it now or save it to
spend later. Everyone have to make the same decision every time they receive money.
Does it need should be spend now or to save it to spend it later? Today in India,
financial planning means only investing money in the tax saving instruments. Thanks
to the plethora of tax exemptions and incentives available under various sections
and subsections of the Income Tax Act. This has led to a situation where people
invest money without really understanding the logic or the rationale behind the
investments made. Further the guiding force in investment seems to be the ‘rebate’
they receive from the individual agents and advisors. The more the rebate an agent
gives, the smugger person are in the belief that they have made an intelligent
decision of choosing the right agent who has offered them more rebate. In the
process what is not being realized is the fact that the financial future is getting
compromised.
9
1.2 Study of various factors

Things to consider while doing financial planning are: i. Time Horizon and Goals:
It is important to understand what individual’s goals are, and over what time
period they want to achieve their goals. Some goals are short term goals those that
people want to achieve within the year. For such goals it is important to be
conservative in one’s approach and not take on too much risk. For long term goals,
however, one can afford to take on more risk and use time to one’s advantage.
ii.
Risk Tolerance: Every individual should know what their capacity to take risk is.
Some investments can be more risky than others. These will not be suitable for
someone of a low risk profile, or for goals that require being conservative.
Crucially, one’s risk profile will change across life’s stages. As a young person
with no dependents or financial liabilities, one might be able to take on lots of
risk. However, if this young person gets married and has a child, person will have
dependents and higher fiscal responsibilities. So persons approach to risk and
finances cannot be the same as it was when they were single.
iii.
Liquidity Needs: When does money is needed to meet the goal and how quickly one can
access this money. If investment is made in an asset and expects to sell the asset
to supply funds to meet a goal, then it needs to be understood how easily one can
sell the asset. Usually, money market and stock market related assets are easy to
liquidate. On the other hand, something like real estate might take a long time to
sell.
iv.
Inflation: Inflation is a fact of the economic life in India. The bottle of cold
drink that is brought today is almost double the price of what would be paid for
ten years ago. At inflation or slightly above 4% per annum, a packet of biscuits
that costs Rs 20 today will cost Rs. 30 in ten years time. Just imagine what the
cost of buying a car or buying a home might be in ten years time! The purchasing
power of money is going down every year. Therefore, the cost of achieving goals
needs to be seen in what the inflated price will be in the future.
10
v.
Need for Growth or Income:As person make investments think about what is required,
whether capital appreciation or income. Not all investments satisfy both
requirements. Many people are buying apartments, but are not renting them out even
after they take possession. So, this asset is generating no income for them and
they are probably expecting only capital appreciation from this. A young person
should usually consider investing for capital appreciation to take advantage of
their young age. An older person however might be more interested in generating
income for themselves.
1.3 Why I have selected this topic.

Financial Planning is an integral part of any individual life, especially in this
modern world where value of everything is expressed in terms of money. The active
working span of human life is short as compared to the life span. This means people
will be spending approximately the same number of years in after retirement what
they have spent in their active working life. Thus it becomes important to save and
invest while working so that person will continue to earn a satisfying income and
enjoy a comfortable lifestyle. Financial Planning enables a person to identify
their goals, assess the current position and takes necessary steps to achieve the
goals. It helps us to understand how financial decisions made effect our life.
Financial Planning is not just about investment planning but it is about life time
planning. Thus through proper financial planning a person can have a easy and
secured financial life.
1.4 Six step process of Financial Planning

i. Self assessment: Clarify present situation, this is a preliminary step someone
has to complete prior to planning their finance. Doing a self-assessment enable a
person to understand their present wealth status and responsibilities. Self-
assessment should contain following • • • Prospective retirement age Main source of
income Dependents in family 11
• •
Expenses and monthly savings Current investment status
One should identify their wealth status prior to move with financial planning. ii.
Identify financial, personal goals and objectives: Each individual aspires to lead
a better and a happier life. To lead such a life there are some needs and some
wishes that need to be fulfilled. Money is a medium through which such needs and
wishes are fulfilled. Some of the common needs that most individuals would have
are: creating enough financial resources to lead a comfortable retired life,
providing for a child's education and marriage, buying a dream home, providing for
medical emergencies, etc. Once the needs/ objectives have been identified, they
need to be converted into financial goals. Two components go into converting the
needs into financial goals. First is to evaluate and find out when it is needed to
make withdrawals from investments for each of the needs/ objectives. Then person
should estimate the amount of money needed in current value to meet the objective/
need today. Then by using a suitable inflation factor one can project what would be
the amount of money needed to meet the objective/ need in future. Similarly one
need to estimate the amount of money needed to meet all such objectives/ needs.
Once person have all the values they need to plot it against a timeline.
iii.
Identify financial problems or opportunities: Once goals and current situation are
identified, the short fall to achieve the goal can be assessed. This short fall
need to be covered over a period of time to full fill various needs at different
life stages. Since future cannot be predict, all the contingencies should be
considered will doing financial planning. A good financial plan should hedge from
various risks. A flexible approach should be taken to cater to changing needs and
should be ready to reorganize our financial plan from time to time.
iv.
Determine recommendations and alternative solutions: Now review various investment

options such as stocks, mutual funds, debt instruments such as PPF, bonds, fixed
deposits, gilt funds, etc. and identify which instrument(s) or a 12
combination thereof best suits the need. The time frame for investment must
correspond with the time period for goals.
v.
Implement the appropriate strategies to achieve goals: Until person put things into
action everything is waste. Necessary steps needs to be taken to achieve financial
goals this may include gathering necessary documents, open necessary bank, demat,
trading account, liaise with brokers and get started. In simple terms, start
investing and stick to the plan.
vi.
Review and update plan periodically: Financial planning is not a one-time activity.
A successful plan needs serious commitment and periodical review (once in six
months, or at a major event such as birth, death, inheritance). Person should be
prepared to make minor or major revisions to their current financial situation,
goals and investment time frame based on a review of the performance of
investments.
1.5 Constitute of Financial Planning

A good financial plan should include the following things:i. Contingency planning:
Contingency means any unforeseen event which may or may not occur in future.
Contingency planning is the basic and the very first step to financial planning. It
was found that a large number of people have invested in financial planning
instrument but have ignored their contingency planning. Why it is more important to
have a contingency plan? May will have planned for their future that’s a great
thing, this would definitely help in long run. But there is always a million dollar
question to be asked, What about today; is there a plan in place? Everyone would
think that they have a secure present with regular salary, but what if suddenly
something happens and it is not possible to draw that monthly income. There are
many possibilities that due to illness, injury or to care of family member a huge
amount of money is required. ii. Risk Coverage: Every individual is exposed to
certain type of risk whether it is due to loss or damage of personal property, loss
of pay due to illness or disability; or even due to death. Such risk cannot be
determined but on occurrence there may be a financial loss to 13
the individual or their family. Proper personal financial planning should

definitely include insurance. One main area of the role of personal financial
planning is to make sure that one has the ability to carry on living in case of
some unforeseen and unfortunate event. Basically, insurance provides a safety net
to provide the necessary funds when one meets with events like accidents,
disabilities or illnesses. iii. Tax Planning: A good plan is one which takes the
maximum advantage of various incentives offered by the income tax laws of the
country. However, do understand that the tax incentives are just that, only
incentives. Financial planning objective should be getting maximum advantage of
various avenues. It is to be remembered that tax planning is a part and not
financial planning itself. There are many investments which do not offer tax
shelter that does not mean they are not good investments. In any case the primary
objective of a good financial plan is to maximize the wealth, not to beat the
taxmen. However many investment provides great returns which can offset the tax on
it. But with the knowledge of the Income Tax (IT) Act one can reduce income tax
liability. It also helps to decide, where to invest and to claim deductions under
various sections.
14
Chapter 2: Introduction to the Company
2.1 Profile of IFIANS

IFIANS is a team of finance professionals, based in Pune – India. We consistently
invest our efforts and resources in improving our processes and the involved
technology. With our superior infrastructure facilities and professional workforce,
we are successfully delivering integrated solutions with greater focus and clarity
to our clients. We are a professional firm since 1997 offering services like
Accounting, Auditing, Taxation, Service Tax, Company Formation, Project Reports &
Project Financing, Investments, Insurance, Portfolio Management, Loan Assistance
and Housing Consulting. Our aim is to provide a professional service to our clients
at a reasonable cost using state of the art technology.
2.2 Services offered by IFIANS

They are a professional firm since 1997 offering various financial services. Their
aim is to provide a professional service to their clients at a reasonable cost
using state of the art technology. Few of the major services offered by them are:-
2.2.1 Income TaxIncome earned in a financial year is liable to tax as per the rates
prescribed for that year. A financial year runs from 1 April to 31 March of the
following year. India follows a residence based taxation system. Broadly, taxpayers
may be classified as residents or nonresidents. Individual taxpayers may also be
classified as 'residents but not ordinary residents'. An Indian company is always
an Indian resident. Additionally, any other company whose affairs are wholly
controlled and managed from India is also a resident. Any other company would be a
non-resident.
15
They provide following income tax services for Resident Indians: • • • • • • • • •

Filling of Income return for Individuals, HUF, Firms, Trust, Co-Op. Soc., Private
Limited & Limited Companies (including MNC’s). Income tax returns for Landlords,
Rental income, Professionals – Doctors, Architects. Electrical &Engg. Contractors.
Rectification, Revision or Appeal of Income tax orders. To follow up for income tax
refunds. To get the clearance certificate for going abroad. Payments on which
income tax deduction at source required. Annual return for TDS in electronic form (
eTDS ). Registration of trust for charitable purposes.
2.2.2 Service Tax:The service tax is payable on all the taxable service rendered in
India (except Jammu & Kashmir), whether to an Indian or foreign client. However
services rendered abroad shall not attract service tax levies, as it extends only
to services provided within India however services have been classified with effect
from 15.3.2005 which shall determine their taxability in case the payment is
received in convertible foreign exchange. The rate of service tax for F.Y. 2009-10
is 10% ad valorem plus education cess of 3% ( 2% towards education cess and 1%
towards higher education cess).* IFIANS provides following service in relation to
service tax: • • • • • • • Registration Record to be maintained and invoice.
Payment of service tax. Classification of services. Adjustment of excess service
tax paid. Credit of service tax paid. Calculation Interest and penalty. 16
• • • •
Notice and visit by departmental officer. Assessment Revision and appeal Refund of
tax.
2.2.3 Accounting and Payroll

Professional Accounting Services is the procedure by which financial information
about a business is summarized, interpreted, noted, classified, and communicated.
We provide finance and accounting outsourcing solutions to organizations, who are
interested in increasing their operating efficiency and effectiveness. Types of
Accounting Services provided: • • • • • • Accounting System Setup. Writing complete
books of Accounts. Financial Statement Preparation. Payroll Report Services.
Accounting Analysis. Preparation of tax returns.
Payroll Processing Services Includes: At Ifians, they provide end to end, client
specific, cost effective payroll solution to their clients. The main features of
this service are as follows: • • • • • • Entire process of Payroll which includes
maintaining of records, master data, MIS etc. Bonus & other statutory benefits.
Full and Final Settlement. Loan Management. Provident Fund, GIS, & Other statutory
requirements. Preparation and filing of Monthly, Quarterly and Annual returns
(TDS/TCS returns). 17
2.2.4 Company Registration

Companies are governed in India by Companies Act, 1956. Every company is required
to register themselves with the Registrar of Companies (ROC) and file the necessary
documents for various statutory requirements. Types of companies: Normally
companies are limited by liability and the shareholders are liable up to the unpaid
value of their shares.
Private Limited Company: Maximum number of members is 50 and prohibits any

invitation to the public to subscribe any shares or debentures, restrict the right
to transfer its shares. Public Limited Companyinvites public to subscribe shares or
debentures and any number of members or other than private limited companies.
Provides following services in respect of companies: • • • • • • • • • • Formation

of Private/Public limited company. Drafting of memorandum and article of
association of companies. Conversion of a private company into a public company and
public Ltd. into a private Ltd. Changing the name of company. Change of registered
office. Alteration of main objects of the company. Inclusion of new business in the
memorandum of the company. Statutory meeting and statutory report. Appointment of
directors and their remuneration. Holding and subsidiary company.
18
2.2.5 Mutual Fund

IFIANS provides the best ever investment portfolio with various funds: • • • •
Equity Oriented funds (Open and Closed ended funds) Debt Funds FMP (Fixed Maturity
Plans) Tax Savings Funds
Along with the mutual funds they also help for Investment in Post Office schemes:
(How to open a PPF A / C, How to invest in NSC, How to start a Monthly Income
Scheme i.e. MIS) • • • • • Government, RBI and other Bonds Companies Fixed Deposits
Mutual Funds Investment in Capital Gain Account Special Portfolio for Senior
Citizens.
2.2.6 Insurance
Security is the most uncertain thing for every human being. Everyone wants to live
a healthy life, which is uncertain. We always plan to provide everything to our
family. In such an uncertain world, we help you to fulfill your plans by insuring
you in the most suitable manner with:
Our Insurance advisors have a wide experience with both the above Companies, and
provided hundreds of policy to our esteemed customers. Our experts provide you the
most suitable policy according your income & requirements for maximum benefit. 19
Few of Policies available are:

• • • • • • • • Term Insurance Whole Life Policies Endowment Insurance. Money Back
Policies Retirement Policies Child Benefit Plans (Regular & ULIP) ULIP (Unit Linked
Insurance Plans) And most importantly - Health Insurance. General Insurance
2.2.7
Homes and Loans
Ifians helps to get a property on lease (Rent) with lowest ever charges. They have
a good network of property owners who wish to give property on Rent in and around
Pune. 2.2.7.1 Property Management and Leasing (for Owners):
Leasing / Rental: Ifians, a team with the database of more than 5000 clients. They
get regular enquiries from those, who need properties on Rent. For the best deal of
your property, contact us. However, no charges are being taken from owners for
renting any property.
Ifians will take care about: • • • • • Leasing / Renting of property to good

tenants. To check if your property is managed properly from time to time. To check
if the tenant is paying electricity bill etc and he is paying on time. To take care
about the society charges, corporation and other compulsory taxes. To repair the
property as required.
20
• • 2.2.7.2
We will forward the snaps (photograph) of property to you from time to time by
email. To take care of the assets (furniture) etc as provided.
Sale / Purchase of Property:
If you are the one intend to sell your property, we are the one to help you. If you
are the one intend to purchase a property, we are the one to help you. At Ifians,
we have a team of Lawyers, to take care of all the registration, verification and
other procedure, so leave everything on us.
Loans: Our experts will guide you about the loans, the terms etc. It will be our
job to help you get the best deal. Also, in association with HDFC Home Loans, we
provide home loans at most attractive rates and such terms suitable to our
customers. And of course, transfer of loans are also been taken care.
Soon we will be starting four wheeler, two wheeler and Personal loans through
various institutions.
21
Chapter 3: Introduction to Financial Planning Industry

Financial services refer to services provided by the finance industry. The finance
industry encompasses a broad range of organizations that deal with the management
of money. Among these organizations are banks, credit card companies, insurance
companies, consumer finance companies, stock brokerages, investment funds and some
government sponsored enterprises. The Indian financial services industry has
undergone significant changes over the years, particularly in the last decade, and
continues to evolve today. Financial Planning - a distinct element within the
spectrum of financial services industry - is still relatively a young discipline.
But personal finance products & services are increasingly becoming an important
part of this industry as the Indian consumers seek to maximize and optimize the
potential earnings and fruits of their hard-earned money. Currently, there are
distinct divisions within the financial services industry. A person goes to a bank
to save his money or to get a loan. He buys stocks and bonds from a broker. He
purchases insurance from an insurance agent and mutual funds from a mutual fund
distributor. The regulation of the industry reflects the division of these
transaction-based services. Category • • • • • • • • • • • Products for sales and
advice Insurance agent Insurance Policies Mutual Fund distributor Mutual Funds
Equity share broker/sub-broker Share trading, IPOs Income tax consultant Tax
Planning, Employee Benefits Distributor/Advisor of multiple financial products
&services MFs, Insurance, Post Office schemes, share trading, tax etc 22
Table 1: Key players in Financial Planning Services Company IndiaInfoline

Investment Services Ltd Service offerings Online trading, equities, derivatives,
commodity trading, IPO, MF distribution, personal finance, market and sector
research, investment banking, wealth management MotilalOswal Financial Services
Equity, derivatives, portfolio management, online trading, insurance, commodity
trading, mutual funds, margin funding ICICIdirect.com Online trading, market and
research, personalfinance and corporate services, equity, F&O, IPO, overseas
trading, retirement solutions, life insurance HDFC Securities Online trading, call
and trade, IPO, equity, derivatives Religare Enterprises Ltd Equities, commodity
trading, personal finance, wealth management, asset management, portfolio
management services, insurance solutions Sharekhan.com Equities, commodity trading,
portfolio management, MF distribution, research EmkayGlobal Finance Ltd Wealth
management, e-broking, research, commodity trading, equities, derivatives
Indiabulls Securities Services Ltd Equities, research, commodities, MF
distribution, derivatives Edelweiss Capital Ltd Equities, F&O, research,asset
management services, investment banking GeojitBNP Paribas Financial Services Ltd
Onlinetrading, MF distribution, insurance services, PMS, IPO, property services
Indians have been making investment through such agents which was restricted to a
particular product. Apart from the above agent friends and professionals like
Chartered
23
Accountant played an important role in investment decisions. This is how for few
decades investors have been doing their Financial Planning. However, financial
services, especially on the retail side, have undergone a major transformation and
financial consumers are demanding a holistic & comprehensive approach to their
personal finance. Various factors have catalyzed this change like privatization of
insurance and mutual fund sectors has increased product options for the investor.
Second, fluctuating interest rates and the end of ‘guaranteed return’ products have
prompted investors to look for alternative modes of investment. And also with a
number of miss-selling instances taking place in the financial markets, investors’
confidence in ‘advisors’ has been shaken and the investors are asking for a
‘trusted financial advisor’.
24
Chapter 4: Scope of Work

The scope of study is getting familiar with various investment avenues available in
market. To study the life stages of an individual and to identify their risk
tolerance, income flow, life goals and current investment. Study should cover all
areas of the individuals financial needs and should result in the achievement of
each of the individuals goals. The scope of planning will include the following: •
• • • Risk Management and Insurance Planning Investment Planning Retirement
Planning Tax Planning
25
Chapter 5: Objective of the Project Work

Followings are the objectives of work: • • • • • • To identify investment habit of
people. To understand financial planning done in India. To analyze the
characteristics of different asset class. To study changes in financial planning
with change in age. To identify various avenues for investment. To examine factors
influencing the investment decision
26
Chapter 6: Research Methodology
6.1 Research Design

The study is about to find various avenues available for an individual to invest
and ways to achieve long term and short term financial goals through financial
planning. It intends to study the pattern in which individual allocates his savings
in various asset class. It describes the awareness of investor about various
alternatives available to them. It also aims at creating awareness of financial
planning. The data required for the study would be acquired through personal
interview and questioner and it was collected by means of cold calling (Cold
calling is the process of approaching prospective customers or clients, who were
not expecting such an interaction),and the research period was spread out in twenty
days. For this purpose researcher choose Tech Mahindra Ltd Campus (Hinjewadi),
where researcher could find enough educated office going people, which will help us
getting better understanding of how financial planning is done.
6.2 Data collection techniques and tools

For the purpose of data collection researcher took help of both primary data and
secondary data collection method.
Data Colletction Techniques
Primary Data
Secondary Data
Figure 1: Data Collection Techniques Primary data are those, which are collected
afresh and for the first time, and thus happen to be original in character. This
method was used by means of Personal Interview, wherein researcher had face-to-face
contact with the persons. The reason behind choosing this 27
method was to have detailed information on the subject. It also provided

opportunity for selecting the sample for interview. The interview conducted were a
mixture of structured and unstructured interviews. Scope was kept open for detailed
discussion at the discretion of the interviewee. Where there was a time crunch a
structured procedure was followed wherein predetermined questions were put forward.
The other method was adopted in primary data collection was Questionnaires. This
was used to assist a more structured form of information. The information thus
obtained was standard and in a more unbiased form. It assisted to collect data from
a large sample size. The pattern adopted was a general form of questionnaire.
Questions are in dichotomous (yes or no answers), multiple choice and open ended
question. Open ended questions are restricted due to the difficulty faced in
analyzing. The questioner was kept short and to the point. Secondary data means
data that are already available i.e., the data which is already collected and
analyzed by other. To get a better understanding and to have a larger exposure on
the subject this method was used. Methods use was data available on worldwide web,
articles in newspapers, financial industry reports, Financial Planning board of
India reports and article, reports published by Government of India, etc. Support
was also provided by the project guide by giving inputs from his years of
experience
6.3 Sample Design

Sample design was based on principles of sample survey. Sample was decided on socio
demographic factors such as income and age group. The number of respondent were
restricted to 100-200 due to lack of time. Sampling unit was geographical unit
where the research was carried in Tech Mahindra Ltd, Hinjewadi, Pune. Source list
for respondents was not predetermined it was on random basis. The various
parameters on which the research was to be conducted are: • • • • Awareness of
financial Planning Alignment of life goals and financial goals Investment
distribution in various asset classes Decision influencing investment
28
6.4 Limitations
Lack of response from sample: It is also said as access to resource of information.
As the method adopted was cold calling the respondent were not easily available for
discussion. Unwilling to reveal financial position: In technical term it can be
said as access to information. Many of are not comfortable to disclose our
financial affairs openly. In such a situation researcher had to convince the
respondent a lot more times. Time: Due to lack of time availability of respondent
and the period which can be used to collect data was short the research could not
be conducted on a large sample size. Using organization (company) name: Many a time
to get access to respondent researcher had to revel the organization identity.
People thought that it was for the purpose of sales of promotional activity, which
lead to negative response from many people. Lack of expertise: On the side of the
researcher there was lack of in-depth information on the topic.
29
Chapter 7: Theoretical Background
7.1 Constitute of Financial Planning

A good financial plan should include the following things:i. Contingency planning:
Contingency means any unforeseen event which may or may not occur in future.
Contingency planning is the basic and the very first step to financial planning. It
was found that a large number of people have invested in financial planning
instrument but have ignored their contingency planning. Everyone would think that
they have a secure present with regular salary, but what if suddenly something
happens and it is not possible to draw that monthly income. There are many
possibilities that due to illness, injury or to care of family member a huge amount
of money is required. ii. Risk Coverage: Every individual is exposed to certain
type of risk whether it is due to loss or damage of personal property, loss of pay
due to illness or disability; or even due to death. Such risk cannot be determined
but on occurrence there may be a financial loss to the individual or their family.
Proper personal financial planning should definitely include insurance. One main
area of the role of personal financial planning is to make sure that one has the
ability to carry on living in case of some unforeseen and unfortunate event. a.
Life Risk: Every individual is prone to risk of losing life it’s a naked truth but
what is not certain is the time of death. In terms of financial planning, covering
life risk means insuring the life of the person through proper life insurance plan.
Life insurance, simply put, is the cover for the risks that person run during their
lives. Insurance enables us to live our lives to the fullest, without worrying
about the financial impact of events that could hamper it. b. Health Risk: Lifespan
of Indian is known to have increased nowadays, and senior citizens strive to stay
healthy and active as they age. However, the older person gets the more extensive
health care is needed. Health insurance is an insurance Policy that insures against
any medical expenses. Insured medical expenses will be taken care of by the
insurance company provided person pays their premium regularly. c. Property
Coverage: Property Coverage insures personal property from damage, destroy or
stolen. Dwelling coverage also known as Homeowners Insurance offers protection
against direct physical damage caused to the dwelling, including rooms, fireplaces,
carpeting, tile floors and elements of decor. iii. Tax Planning: A good plan is one
which takes the maximum advantage of various incentives offered by the income tax
laws of the country. Financial planning objective should be getting maximum
advantage of various avenues. It is to be remembered that tax 30
planning is a part and not financial planning itself. There are many investments
which do not offer tax shelter that does not mean they are not good investments.
However many investment provides great returns which can offset the tax on it. But
with the knowledge of the Income Tax (IT) Act one can reduce income tax liability.
The rate of income tax is different for different income levels, and thus, the
income tax payable depends on the total earnings in a given year. Table 2 Income
Tax slab for individuals A) Following are valid for Men Income Range Tax Percentage
Up to 1,60,000 No tax / exempt 1,60,000 to 5,00,000 10% 5,00,000 to 8,00,000 20%
Above 8,00,000 30% B) Following are valid for Women Up to 1,90,000 No tax / exempt
1,90,000 to 5,00,000 10% 5,00,000 to 8,00,000 20% Above 8,00,000 30% C) Following
are valid for Senior Citizen Up to 2,40,000 No tax / exempt 2,40,000 to 5,00,000
10% 5,00,000 to 8,00,000 20% Above 8,00,000 30%
a.Section 80C: The government encourages certain types of savings – mostly, long
term savings for retirement – and therefore, offers tax breaks on such savings. Sec
80C of the Income Tax Act is the section that deals with these tax breaks. It
states that qualifying investments, up to a maximum of Rs. 1 Lakh, are deductible
from income. This means that income gets reduced by this investment amount (up to
Rs. 1 Lakh). Qualified investment under Section 80C are: Provident Fund (PF): The
payment that is made to PF is counted towards Sec 80C investments
31
Voluntary Provident Fund (VPF): If person increase PF contribution overland above

the statutory limit (as deducted compulsorily by employer), even this amount
qualifies for deduction under section 80C. Public Provident Fund (PPF): If person
have a PPF account, and invest in it, that amount can be included in Sec 80C
deduction. Life Insurance Premiums: Any amount that person pay towards life
insurance premium for self, spouse or children can also be included in Section 80C
deduction. Equity Linked Savings Scheme (ELSS): The investments that are made in
ELSS are eligible for deduction under Sec 80C. Home Loan Principal Repayment: The
Equated Monthly Instalment (EMI) that is paid every month to repay home loan
consists of two components – Principal and Interest. The principal component of the
EMI qualifies for deduction under Sec 80C Stamp Duty and Registration Charges for a
home: The amount paid as stamp duty while buying a house and the amount paid for
the registration of the documents of the house can be claimed as deduction under
section 80C in the year of purchase of the house. National Savings Certificate
(NSC): The amount that is invested in National Savings Certificate (NSC) can be
included in Sec 80C deductions. Infrastructure Bonds: These are also popularly
called Infra Bonds. These are issued by infrastructure companies, and not the
government. The amount invested in these bonds can also be included in Sec 80CCF
deductions. Pension Funds – Section 80CCC: Section 80CCC: This section – Sec 80CCC
– stipulates that an investment in pension funds is eligible for deduction from
income. Section 80CCC investment limit is clubbed with the limit of Section 80C -
it means that the total deduction available for 80CCC and 80C is Rs. 1 Lakh. Bank
Fixed Deposits: This is a newly introduced investment class under Section 80C.Bank
fixed deposits (also called term deposits) having a maturity of 5 years or more can
be included in Sec 80C investment.
32
Others: Apart from the major avenues listed above, there are some other things,
like children’s education expense (for which receipts are need), that can be
claimed as deductions under Sec 80C. Tax planning with section 80C - An age wise
strategy: Typically, most people invest a large part of the money in Public
Provident Fund (PPF) and the rest is taken care of by life insurance premiums and
so on. However, investing this amount blindly is not the best way to go about it.
Here’s some help on how to go about allocating this 80C limit depending upon age.
Age 21-30: In the initial phase of six-seven years of this age bracket, most people
are single and little or no dependents. If there are no dependents, it’s not
necessary to have a large life insurance. Instead focus on returns. Considering the
state of the equity markets today, a substantial portion – around 70 per cent to 80
per cent of the 80C contribution can be made in ELSS, which invests primarily in
stocks. This will ensure that the process of investing for the long term has been
started. Also, since there is a lock-in of three years for these schemes, it will
lead to a forced savings. Age 31-45: By this time, person is expected to be married
with small children. Also, there could be additional liabilities like buying a
house or car. The first step that must be taken is to get adequate life insurance,
for dependents and liabilities. Make sure to cover all the liabilities so that
dependents are not under any financial pressure, in case of an unfortunate mishap.
Use a term plan to get the highest possible cover at a low cost. Children college
fees can be included as a part of the 80C benefits. The home loan principal payout
can form the second leg of the contribution for this age group. So, besides EPF
contribution, life Insurance premiums and home loan principal should be sufficient
to take care of the entire Rs 1 lakh requirement. If there is still any shortfall,
look at ELSS investments and Provident Fund. Age 46-60: Person is probably at the
peak of the career or moving towards it. This is most likely the final phase of
earning a regular income. There is a good chance that loans have been paid-off by
now and children are in the stage of becoming independent. The last few years of
this phase is when a lot of families plan and should retire their loans. It is also
an age where life insurance is of extreme importance. Re-evaluate need for life
cover at this 33
point of time. If life cover is needed more, increase it substantially. Health

insurance need to be included due to various diseases and illness taking toll with
growing age. Hence, risk management is of extreme importance here. Senior citizens:
In this age group, capital protection and need for regular income are two most
important needs. One must first opt for a Senior Citizens’ Savings Scheme that will
give tax benefit. Since SCSS is generally parked in a lump sum, look at fixed
deposits only if they are giving high interest rates. If interest rates are low,
then person should opt for PPF, if person is in the highest tax bracket as
liquidity is still the best (account should have completed 15 years a long time
ago) and can withdraw tax-free amounts comfortably. b.Mediclaim (Sec 80D):
Individual and Hindu Unified Families (HUF) are eligible for deduction under
Section 80D for mediclaim premium paid. Deduction can be claimed on premium paid
for assessee, spouse, dependent children and dependent parents. The criteria of
dependency isn’t applicable in case of a spouse (i.e. she/he may even be
independent, but the assesse can still pay the premium on his/her life to get tax
benefits for the same). Deduction For non-senior citizens: The amount of mediclaim
insurance premium paid or Rs. 15000, whichever is less For senior citizens: The
amount of mediclaim insurance premium paid or Rs. 20000, whichever is less. c.
Interest and Dividend Received (sec 80L): Deduction up to a maximum of Rs. 15,000
(out of which Rs. 3,000 is especially dedicated to government securities) is
allowed from the taxable income in respect of aggregate earnings from some
specified sources. The schemes are: Deposits with Banking Company, Co-operative
Banks & Co-operative Societies. • • • • • Housing Boards Small Savings Schemes
National Savings Certificates Post Office Time and Recurring Deposits National
Savings Scheme, 1992 34
• • •
Post Office Monthly Income Scheme Notified debentures of co-operative societies or

institutions or public sector companies Government Securities
iv. Retirement Planning: A retirement plan is an assurance that person will

continue to earn a satisfying income and enjoy a comfortable lifestyle, even when
they are no longer working. Due to the improved living conditions and access to
better medical facilities, the life expectancy of people is increasing. This has
led to a situation where people will be spending approximately the same number of
years in retirement what they have spent in their active working life. Thus it has
become imperative to ensure that the golden years of the life are not spent
worrying about financial hardships. Planning for retirement and choosing a pension
strategy to safeguard financial security can be a minefield. In the last few years,
there have been many changes; the volatility of the stock market, reduction of
final-salary pension schemes, the rise of buy-to-let property portfolios and
changes in taxation and pension legislation. Reasons for doing Retirement planning
can be understood with the following: Life expectancy With advancement in
technology life expectancy is likely to increase. Which means a person would be
spending a large amount of time in his post retirement period. Thus one needs to
have a regular income to sustain living which is only possible if prepared for it
when earning. Medical emergencies With age come health problems. With health
problems, come medical expenditure which may make a huge dent in post-retirement
income. Failure here could lead to liquidate (sell) assets in order to meet such
expenses. Remember mediclaims do not always suffice. Nuclear families Independence
is the new way of life, gone are the days when people use to have an entire cricket
team making a family. Today's youth prefer not more than two children. With 35
westernization coming in, the culture of joint family is changing. Most prefer
independence and stay away from their family. No government sponsored pension plan
Unlike the US and UK where they have IRA and state pension respectively as social
security benefit during retirement, the government of India does not provide such
benefits. So, persons are responsible for themselves now. Job hopping With
youngsters hopping jobs regularly they do not get benefit of plans like super
annuity and gratuity. Both these require certain number of working years spent in
the service of a particular employer. Inflation One needs to take into account
inflation while calculating retirement corpus as well as returns. With the rising
inflation it would only the raise the cost of living and it would also eat the
return on the investment. The CAGR (compounded annual growth rate) of inflation
over the past 10 years is 5.5 per cent. Assuming an individual at the age of 30,
requires Rs 25,000 a month to lead a comfortable life, for the same standard of
living after 30 years, he may require Rs 1.25 lakh a month, given the inflation
factor. In India persons employed in the organised sector have some form of social
security such as Employees Provident Fund (EPF), Employees Pension Scheme (EPS) and
gratuity. Those who are employed in government and its related arms also enjoy the
benefit of pension along with GPF and gratuity. But these two sections account for
only seven per cent of the working population. The remaining 93 per cent of the
people have no form of mechanism to take care of their retirement. Over 80 per cent
of Indian employees have done no retirement planning independent of any mandatory
government plans.
7.2 Life Insurance

Life Insurance is a policy provided by an insurance company, according to which in
exchange for premium payments, the insurer is obliged to pay a certain sum (a lump
sum or portions of smaller sums) to the beneficiary in the event of insured death.
Life Insurance 36
is literally a matter of life and death, since purchasing Life Insurance is

basically planning for after the death. When healthy and well, people from all
walks of life prefer not to think that one day they would pass away. Factor to be
considered before buying an Life Insurance Policy Before buying a Life Insurance
Policy it is always important to find out why do I want to buy Insurance and for
what purpose. How much Life Insurance Cover do I need, comes second. Few factors
which need to be considered are:
• • • •
Age and number of dependents. Annual Income and Annual Expenses. Outstanding
Liabilities like Home Loan, Car Loan etc. Investments and Savings. Life Style
Expenses. Money require in Future
Types of Life Insurance
Life Insurance Term Insurance Endowment Insurance Whole Life Insurance Money-Back
Plan
ULIP
Figure 2 : Types of life insurance
37
7.2.1
Life Stage in Life Insurance
Figure 3: Life stage in life insurance
38
7.2.2
Need Analysis in life Stages
Table 3: Analysis of life stage Need / Purpose Recommended Insurance Plan • Savings
&capitalappreciatio n • • Protection (Risk cover • • • • • • Security to dependents
Risk cover Child's future studies Child's marriage Retirement Benefits Risk cover
Pension plans • • Persons aged above 40 Persons not having pension provision from
their employer • • Risk cover Periodic payments • • • Risk cover Savings Endowment
Plans • Money back policy • Persons having recurring financial requirements Low to
moderate income Requirement of fixed sum after lapse of certain period Children
plans Term policy • • • • Young individuals Low income Have dependents Couples
having small kids Have dependents ULIP • Moderate to high income Best Suited For
39
7.3 Equities
Equities are a type of security that represents the ownership in a company.
Equities are traded (bought and sold) in stock markets. Alternatively, they can be
purchased via the Initial Public Offering (IPO) route, i.e. directly from the
company. Investing in equities is a good long-term investment option as the returns
on equities over a long time horizon are generally higher than most other
investment avenues. However, along with the possibility of greater returns comes
greater risk.
Share Price Determination At any given moment, equity’s price is strictly a result
of supply and demand. The supply is the number of shares offered for sale at any
one moment. The demand is the number of shares investors wish to buy at exactly
that same time. The price of the stock moves in order to achieve and maintain
equilibrium. Another theory of share price determination comes from the field of
Behavioral Finance. According to Behavioral Finance, humans often make irrational
decisions— particularly, related to the buying and selling of securities—based upon
fears and misperceptions of outcomes. The irrational trading of securities can
often create securities prices which vary from rational, fundamental price
valuations. Stock market investments= Economics + Mathematics/Statistics +
Psychology Economics Deals with fundamentals of company. Statistics deals with
study of companies’ financial statement and it past performance in stock market.
Psychology deals with market sentiments (Herd mentality) which are most crucial as
it can lead in wrong direction.
7.4 Mutual Funds

A Mutual Fund allows a group of people to pool their money together and have it
professionally managed, in keeping with a predetermined investment objective. This
investment avenue is popular because of its cost-efficiency, risk-diversification,
professional management and sound regulation. Person can invest as little as Rs.
1,000 per month in a Mutual Fund. There are various general and thematic Mutual
Funds to choose from and the risk and return possibilities vary accordingly. A
Mutual Fund is a trust that pools the savings of a number of investors who share a
common financial goal.
40
The flow chart below describes broadly the working of a mutual fund:
Figure 4: Working of mutual funds Types of Mutual Funds Scheme in India Wide
variety of Mutual Fund Schemes exists to cater to the needs such as financial
position, risk tolerance and return expectations etc. The table below gives an
overview into the existing types of schemes in the Industry • By Structure o Open -
Ended Schemes o Close - Ended Schemes • By Investment Objective o Growth Schemes o
Income Schemes o Balanced Schemes o Money Market Schemes • Other Schemes o Tax
Saving Schemes o Special Schemes o Index Schemes o Sector Specific Schemes o
Structural Description of Mutual Fund o Study of Individual Financial Planning
Most mutual funds are open-end. The reason why these funds are called "open-end" is
because there is no limit to the number of new shares that they can issue. New and
Most mutual funds are open-end. The reason why these funds are called "open-end" is
because 41
there is no limit to the number of new shares that they can issue. New and existing
shareholders may add as much money to the fund as they want and the fund will
simply issue new shares to them. Open-end funds also redeem, or buy back, shares
from shareholders. In order to determine the value of a share in an open-end fund
at any time, a number called the Net Asset Value is used Closed-end funds behave
more like stock than open-end funds; that is to say, closed-end funds issue a fixed
number of shares to the public in an initial public offering, after which time
shares in the fund are bought and sold on a stock exchange. Unlike open-end funds,
closed-end funds are not obligated to issue new shares or redeem outstanding
shares. The price of a share in a closed-end fund is determined entirely by market
demand, so shares can either trade below their net asset value ("at a discount") or
above it ("at a premium"). Since one must take into consideration not only the
fund's net asset value but also the discount or premium at which the fund is
trading, Broad mutual fund types
Figure 5: Types of mutual funds
42
Risk Hierarchy of Different Mutual Funds Different mutual fund schemes are exposed
to different levels of risk and investors should know the level of risks associated
with these schemes before investing. The graphical representation hereunder
provides a clearer picture of the relationship between mutual funds and levels of
risk associated with these funds:
Figure 6: Risks associated with different mutual funds
43
7.5 Certificate of Deposits

Certificate of deposit was introduced in India in 1991. It is a scheme of raising
funds by commercial banks, except rural banks and is a negotiable receipt of funds.
Due to their negotiable nature, they are also called Negotiable Certificate of
Deposit (NCD). Though interest on certificate of deposits is taxed, it is still a
popular form of shortterm investments for companies due to following reasons: • • •
These certificates are fairly liquid. They are generally risk free. They offer a
higher yield as compared to conventional deposits.
7.6 Public Provident Fund (PPF)

PPF is considered safe investment avenue. The current interest rate on PPF is 8%
per annum. Again like EPF the rate of interest is not fixed The best part of PPF is
that the interest thereon is exempt from tax under section 10(11) of the Income Tax
Act. Tax deduction can be claimed on contribution made by an individual into his
own PPF account or into the PPF account of his spouse or children.
PPF account can be opened in a nationalized bank or a post office. It is a 15-year

account. The entire amount including accumulated interest can be withdrawn after 15
years.
7.7 Real Estate Investment

Real Estate Investment is now treated as a major case of capital budgeting by using
stateof-the-art investment analysis which incorporates the future stream of income
it may generate and the associated risk adjustments. It has been the highlight of
the investment literature since the 1970’s when investment theorists extended
techniques such as probability, time value of money and utility into its analysis.
Real estate is basically defined as immovable property such as land and everything
permanently attached to it like buildings. Real property as opposed to personal or
movable property is characterized by the right to transfer the title to the land
whereas title to personal property can be retained.
44
7.8 Gold
The love for gold in India is legendary. There has always been a good demand for
gold in India making it the largest consumer of gold in the world. The consumption
of gold is mostly in form of jewellery. But as investment an investors generally
buy gold as a hedge or safe haven against any economic, political, social or
currency-based crises. These crises include investment market declines, inflation,
war and social unrest.
Gold can be bought in various forms, one can either buy it in the form of physical
gold -bars, biscuits and or coins or even in a dematerialized form. Gold jewellery
is not a good investment as it is not as liquid as bars or gold fund. Gold
Exchange-Traded Fund or Gold ETF is the new investment option of recent origin.
This open-ended mutual fund collects money from the investors to invest in standard
gold bullion. Instead of physical holding the gold, the investors will be assigned
units of the gold ETF. Gold ETF are listed in the stock exchanges of their
respective countries. GoldETFs give the same advantages of holding gold in the
physical form without the hassles associated with keeping gold in physical form.
Table 4: Investment in Gold
45
7.9 Investment in Bank

Bank investment can be said as the most common or primary investment avenues. Not
many people recognize this sector as an investment avenue. Banks are the most
common and many a times people first investment experience. Few investments in bank
can be in following form:
7.9.1 Fixed Deposit

A fixed deposit is meant for those investors who want to deposit a lump sum of
money for a fixed period; say for a minimum period of 15 days to five years and
above, thereby earning a higher rate of interest in return. Investor gets a lump
sum (principal + interest) at the maturity of the deposit.
The minimum deposit amount varies with each bank. It can range from as low as Rs.
100to an unlimited amount with some banks. Deposits can be made in multiples of Rs.
100/-.
With effect from A.Y. 1998-99, investment on bank deposits, along with other
specified incomes, is exempt from income tax up to a limit of Rs.12, 000/- under
Section 80L. Also, from A.Y. 1993-94, bank deposits are totally exempt from wealth
tax. The 1995 Finance Bill Proposals introduced tax deduction at source (TDS) on
fixed deposits on interest incomes of Rs.5000/- and above per annum.
7.9.2 Recurring Deposit

The Recurring deposit in Bank is meant for someone who wants to invest a specific
sum of money on a monthly basis for a fixed rate of return. At the end, person will
get the principal sum as well as the interest earned during that period.
The minimum investment of Recurring Deposit varies from bank to bank but usually it
begins from Rs 100/-. There is no upper limit in investing. The rate of interest
varies between 7 and 11 percent depending on the maturity period and amount
invested. The interest is calculated quarterly or as specified by the bank. The
period of maturity ranging from 6 months to 10 years.
46
7.10 Savings Bank Account

A Saving Bank account (SB account) is meant to promote the habit of saving among
the people. It also facilitates safekeeping of money. In this scheme fund is
allowed to be withdrawn whenever required, without any condition. Hence a savings
account is a safe, convenient and affordable way to save money. Bank deposits are
fairly safe because banks are subject to control of the Reserve Bank of India with
regard to several policy and operational parameters. Bank also pays a minimal
interest for keeping money with them.
The interest rate of savings bank account in India varies between 2.5% and 4%. In
Savings Bank account, bank follows the simple interest method. The rate of interest
may change from time to time according to the rules of Reserve Bank of India.
7.10.1 Investment through Post Office

Share of Post office investment has also a major part in Indian Household
investment, which is mostly due to its all India presence of service network.
Various avenues for post office investment are as follows: 4.9.1. Post office
Recurring Deposit Account (RDA)
7.10.2 Post office Recurring Deposit Account (RDA)

A Post-Office Recurring Deposit Account (RDA) is a banking service offered by
Department of post, Government of India at all post office counters in the country.
The scheme is meant for investors who want to deposit a fixed amount every month,
in order to get a lump sum after five years.
The minimum investment in a post-office RDA is Rs 10 and then in multiples of Rs.

5/- for a period of 5 years. There is no prescribed upper limit on investment.
The post-office recurring deposit offers a fixed rate of interest, currently at 7.5
per cent per annum compounded quarterly. As the post office is a department of the
government of India, it is a safe investment. Interest earned on this account is
exempted from tax as per Section 80L of Income Tax Act.
7.10.3Time Deposit
The scheme is meant for those investors who want to deposit a lump sum of money for
a fixed period; say for a minimum period of one year to two years, three years and
a 47
maximum period of five years. Investor gets a lump sum (principal + interest) at
the maturity of the deposit. Time Deposits scheme return a lower, but safer, growth
in investment.
The rate of interest is relatively high compared to the 4.5% annual interest rates
provided by banks. Although the amount invested in this scheme is not exempted as
per section 88 of Income Tax, the amount of interest earned is tax free under
Section 80-L of Income Tax Act.
7.10.4National Savings Certificates

National Savings Certificates (NSC) are certificates issued by Department of post,
Government of India and are available at all post office counters in the country.
The scheme combines growth in money with reductions in tax liability as per the
provisions of the Income Tax Act, 1961. The duration of a NSC scheme is 6 years.
It is having a high interest rate at 8% compounded half yearly. Tax benefits are
available on amounts invested in NSC under section 88, and exemption can be claimed
under section 80L for interest accrued on the NSC. Interest accrued for any year
can be treated as fresh investment in NSC for that year and tax benefits can be
claimed under section 88.
7.10.5Post Office Monthly Income Scheme

The post-office monthly income scheme (MIS) provides for monthly payment of
interest income to investors. It is meant for investors who want to invest a sum
amount initially and earn interest on a monthly basis for their livelihood.
Deposit in Monthly Income Scheme and invest interest in Recurring Deposit to get
10.5% (approx) interest. The interest income accruing from a post-office MIS is
exempt from tax under Section 80L of the Income Tax Act, 1961. Moreover, no TDS is
deductible on the interest income. The balance is exempt from Wealth Tax.
48
Chapter 8: Data Analysis and Interpretation
8.1 Age distribution of the respondent

Table 5: Age distribution of respondent Age group of respondent 21-30 30-45 45-60
Above 60 Total No. of Respondent 65 60 35 15 175 Percentage 37% 34% 20% 9% 100%
70 60 50 40 30 20 10 0 21-30 30-45 45-60 Above 60 No. of Respondent Percentage
Figure 7: Age of respondent and percentage chart Almost 70% of respondent was from
age group 21yrs to 45yrs this is considered to be most active age group. During
this age, life of an individual changes very drastically. The career is in growing
stage in starting few years and there are hardly any responsibilities, at this time
there is a lot of funds available for disposal. It is this age where maximum risk
can be taken and a greater period can be given to grow the amount invested. As a
person enter into their 30’s they have increased family responsibility and
gradually the risk taking ability reduces with the age. 49
8.2 Income distribution of respondent

Table 6: Income distribution of respondent Income Upto 2,00,000 2,00,000-3,00,000
3,00,000-4,00,000 4,00,000-5,00,000 Above 5,00,000 Total Respondent
59 48 29 22 17
Percentage 34% 27% 17% 13% 9% 100%
175
70 60 50 40 30 20 10 0 Respondent Percentage
Figure 8: Income of respondent and percentage chart Financial planning is about

assessing our present cash flows; estimating the required cash flow after a certain
period of time and to determine the steps required to achieve this over a period.
The amount of disposable income at hand determines various investment decisions. It
also helps in making tax plans so that maxim benefit can be gained through various
tax exemptions. So it is necessary to know the income inflow of an individual. The
above graph shows that a major portion of respondent are in income slab of upto
Rs.2,00,000 p.a.; this indicates that the persons may be in the beginning stage of
career. With increasing income slab the no of respondent are reduced. 50
8.3 Person willingness to take risk according to age

Table 7: Age distribution with respect to willingness to take risk
Age Group
Willingness to take risk High Moderate Low 9 7 30 3
Total
21-30 31-45 45-60 Above 60 Total
29 14 10 9
25 19 13 7
63 40 53 19 175
35 30 25 20 15 10 5 0 High Moderate Low 21-30 31-45 45-60 Above 60
Figure 9: Age distribution with respect to willingness to take risk The investment
decisions are more based on the willingness to take the risk rather than the
ability to take risk. The above graph describes the willingness to take risk at
various life stages. At the younger age people are more willing to take risk which
reduces over the years as responsibility increase. Although different individual
may have different preferences which could contradict their age, many a time
investment is a function of willingness rather than ability which is clearly
described by above graph.
51
8.4 Investment made by the respondent in various avenues

Table 8: Investment made by the respondent
Avenue Life Insurance Fixed Deposit Mutual Fund Equity Market Gold PPF Post Office
Deposit Total
Respondent 45 28 25 13 5 38 21 175
Percentage 100 62 58 28 12 82 48
120 100 80 60 Respondent 40 20 0 Life Fixed Insurance Deposit Mutual Fund Equity
Market Gold PPF Post Office Deposit Percentage
Figure 10: Investment made by the respondent A fair idea of asset allocation of
individuals in various asset classes can be observed through this. It was observed
that the all respondent had a life cover policy. This shows that the basics of
financial planning were achieved. The next major portion was provided Fund due to
it being more secure investment and also tax exemption offered. Major investments
were also made in Bank Fixed Deposits and Post Office Deposits. Equity was not a
preferred investment among many due to its volatile nature but many used it as a
long 52
term investment by investing in large companies. Investment in gold was more in

form of jewellery which is not a good option as investment. Very few invested in g
gold coins/bars and Gold ETFs.
8.5 Satisfaction of investors on their previous investment

Table 9: Satisfaction of investors : Satisfaction Yes No Neutral Total Respondents
56 79 40 175 Percentage 32 45 23 100
Respondents Satisfaction on Investment Returns

0%
Neutral 23%
Yes 32%
No 45%
Figure 11: Satisfaction of investors : A major portion of respondent was

unsatisfied with the returns they got on their investment. This reflects that
investment decision was not taken properly. Few common reasons cited were: • •
nowledge Inadequate knowledge about the instrument in which investment was made
Misguided by the agent of financial company 53
• •
Charges applicable were not disclosed initially Unplanned investment
Also a major portion of investment was in assets which has a low risk – low returns
category. This also was a major reason of respondent unsatisfied with current
returns.
8.6 Sources of information/reference for investor influencing investment decision.

Table 10: Sources of information/reference for investor Source of information News
paper, Publications & Media Professionals Agents / Broker Friends, Peer group etc
Total 29 72 23 175 Respondent 51
Respondent
72
51
29 23
News paper, Publications & Media
Professionals
Agents / Broker
Friends, Peer group etc
Figure 12: Sources of information/reference for investor
54
There are sources of information which are vital in making investment decision. The
graph shows the source of information which is plotted according to its
authentication. On the X axis the extreme right indicates highest authentication
and it get reduce as we move to right. We find that major respondent have taken
investment decision on the bases of information provided by Agents & Broker of
different financial company. The next major information source is Newspapers,
publication and media which are considered to be highly authenticated data. Help of
professionals in investment decision is taken not by many, due the fees charged by
various professional for their service. There is less number of respondents taking
their investment decision on information provided by friends. Mostly the
information provide by such people is based on their experience which may not be
true for others.
8.7 Investment Objectives of Individuals
Table 11: Investment Objective of Individuals Investment Objective Principle Safety

Maintain Standard of Living Meet future expenses Safeguard against contingencies
Total 175 100% 41 38 23% 22% Respondent 37 59 Percentage 21% 34%
55
Investment Objective
17%
20% Principle Safety Maintain Standard of Living Meet future expenses
29% 34%
Safeguard against contingencies
Figure 13: Investment Objective of Individuals : Investment objective to a greater

extend determine the investment tenure and the avenue. Different investment
objectives have different investment avenues to meet them. By determining the
objective we can easily determine the investment vehicle for indivi individuals.
The persons looking for principal safety can investment in Post office schemes,
government securities, banks and PPF. Investment in Equity and Mutual funds can
give greater returns which can beat high inflation rate. Term deposits are useful
when mo money is needed after a fixed period of time.
8.8 Respondent frequency of investment

Table 12: Respondent frequency of investment : Preferred Frequency of investment
Monthly Quarterly Half Yearly Annually Single /One Time Total 56 Respondent 62 25
21 42 25 175 Percentage 35% 14% 12% 24% 15% 100%
70 60 50 40 30 20 10 0 Monthly Quarterly Half Yearly Annually Single /One Time

Respondent Percentage
Figure 14: Respondent frequency of investment A good number of investors prefer to

invest regularly on monthly basis, thanks to Systematic Investment Plan. Monthly
investment helps to invest in small denominations with benefits of Rupee cost
averaging. Monthly investment was largely found in Mutual Funds. To a surprise many
prefer to invest in single or one time installment without knowing the risk
attached to it. One time investment is a good option only for physical assets life
real estate and gold.
8.9 Financial Literacy of respondent

Table 13: Financial Literacy of respondent Financial Literacy Very Good Good
Average Poor Total Respondent 69 51 38 17 175
57
Respondent
Poor
Average Respondent
Good
Very Good 0 20 40 60 80
Figure 15: Financial Literacy of respondent
The purpose behind knowing the financial literacy is to get to know how better the
respondent can take investment decision individually. A large portion of respondent
stated they have a good knowledge of investment avenues but their investment
portfolio contradicted. Thus it states that many are not ready to acknowledge that
they do not possess the required knowledge. This keeps them into darkness and may
lead to wrong investment decisions, which are hard to correct.
8.10 Do respondent have enough time to manage their investment affairs

Table 14: Time available to respondent for investment management Time Available Yes
No Total Respondents 66 109 175 Percentage 38% 62% 100%
58
Respondent able to allocate time for financial planning
38% 62%
Yes No
Figure 16: Time available to respondent for investment management It reflects that
not many have time to do financial planning. In such cases it is mostly observed
that the investment decision was influenced by people around.
8.11 Case study: Financial planning for single women

This case study deals with Ms. Asha Sharma who was divorced and required assistance
in financial planning. She is 32 years old and is working as an Assistant Manager
with KPO with post-tax salary of Rs 30,000 per month (p.m.). She has a 5 years old
son. She had taken a car loan for 5 years @ 12%; the EMI for this comes to Rs
8,500. She had taken a joint home loan for 2BHK apartment with her ex-husband for
20 years; the EMI for this comes to Rs 25,000. Her total monthly expenses are Rs
24,500 p.m. Table 15: Current Portfolio Instruments Public Provident Fund (PPF)*
Fixed Deposits (FD)* Cash Gold Jewellery Corpus (Rs) 50,000 120,000 100,000 100,000
Total Assets 370,000 * PPF will mature after 11 years and FD will mature after 5
years 59
8.11.1 My observations:
• •
Ms. Sharma cannot maintain the same lifestyle given her current circumstances. Her
investments were in conventional fixed income instruments with no exposure to
equity.
Her loans i.e. car loan EMIs and home loan EMIs took away more than 50% of her
salary.
• •
Before separation, she was dependent on her husband for her personal expenses. She
was not familiar with different investment avenues.
The course of action: After conducting several rounds of discussion with Ms.
Sharma, I identified her immediate goal was to buy a house and the long-term goals
were buying car, saving for her child's education and her retirement. The table
displayed below summarises her financial goals and time horizon. Table 16:
Financial goal and time horizons Financial goals Time horizon (years) Buying a
house 5 Son's Education 12 Retirement 28 Future cost (Rs) 675,000* 3,000,000
11,200,000
* Comprises of down-payment (35,00,000 X 15%) + 150,000 of stamp duty &

registration
8.11.2 Assumptions
•
We advised her to maintain at least Rs 100,000 in bank account to meet any

contingency.
• • •
Interest income on cash is not considered as part of her monthly income. We assumed
her salary will grow by 10% p.a. and inflation will increase by 6% p.a. I have not
considered the impact of alimony in this case study. However, for women in similar
situations that can be an additional source of income.
The current house will be either transferred in the name of her ex-husband or sold.
We assumed that there was no profit generated from this transaction.
I assume her life expectancy to be 75 years. 60

I have assumed return of 7% p.a. post-tax on investments in fixed deposits and

equity. 8.11.3 Solution
Cut down expenses: I started Ms. Sharma's financial planning by projecting her
monthly cash flows by getting the break-up of income, expenses and savings. The
table below shows that her monthly expenses were more than 90% of her salary, which
led to negligible savings. Hence the first advice was to stop spending liberally on
things that were secondary for her day-to-day operations. Spending more can lead to
increase in debt and reduced savings, which in turn would delay her financial
goals. I advised her to sell her current car and prepay the loan and defer this
goal by 3 years. Table 17: Earning and expenses Monthly Budget A. Salary Current
(Rs) 30,000 Recommended (Rs) 30,000 18,000 9,000 1,000 8,000 12,000
B.Total Expenses (a+b+c+d) 24,500 a) Household exp. 15,000 b) Child's Education c)

Car EMI d) House Rent C.Total Savings (A-B) 1,000 8,500 5,500
Opt for Insurance: The most important financial instrument that was missing in her
portfolio was insurance. Insurance helps the insured's dependents in case of the
eventuality. In this case, her 5-Yr old son was the sole dependent and has at least
another 15 years before which he can take care of himself financially. Hence we
suggested her to opt for term insurance policy for cover of Rs 50 lakhs for 20
years. The annual premium for this comes to Rs 14,000. Next we advised her to opt
for medical insurance with insurance cover of Rs 5 lakhs. The premium for the same
worked out to Rs 5,000 per year. Buying house: Based on her income, financial
commitments and ability to service the loan, I advised her to opt for a 1BHK house
worth Rs 35 lakhs. She should avail of home 61
loan for 85% of the cost. I advised her to stay in a rented apartment till the time
she is able to accumulate the corpus for the down-payment and the stamp duty and
registration fees. The monthly rental worked out to Rs 8,000 p.m. Next step was to
make a plan for accumulating corpus of Rs 675,000. The stamp duty and registration
charges of Rs 150,000 will be taken care by the fixed deposit which will mature
after 5 years. For the down-payment of Rs 525,000, we advised her to invest Rs
7,300 p.m. for next five years, assuming return of 7% p.a. post-tax. Son's
education plan: Ms. Sharma wishes to send her son to engineering college after
completion of junior college i.e. after 12 years. The estimated expenses for the
same worked out to Rs 30 lakhs. We advised her to avail education loan for 80% of
the estimated cost. For the balance cost of Rs 6 lakhs, we advised her to invest Rs
2,700 p.m. for next twelve years, assuming return of 7% p.a. post-tax. Retirement
planning: Ms. Sharma plans to retire at the age of 55 years. Given her current
financial commitments, she cannot start planning for her retirement immediately.
Hence, it was suggested that she start her retirement planning from the age of 43.
Her expenses post-retirement will comprise of : Household expenses, Premium towards
medical insurance, Health care expenses and Travelling expenses Assuming growth of
10% p.a. in salary, we expect her salary to be Rs 10 lakhs p.a. at age of 43.
Considering her current household expenses and travelling/healthcare expenses; her
retirement corpus worked out to Rs 1.12 crores. Accordingly, I advised her to
invest Rs 44,200 p.m. from the age of 43 years till the age of 55 years, assuming
return of 7% p.a. post-tax.
62
Table 18: Summary of Financial Plan Financial goals Time Future Start Investment
Investment CAGR (%)
horizon cost (years) (Rs)
investment horizon(years) required at the age of per month (Rs)
Buying a house Son's Education Retirement
675,000*
32
7,300
7%
12
3,000,000 32
12
2,700
7%
28
11,200,000 43
13
44,200
7%
Asset Allocation: The risk-appetite of Ms. Asha Sharma is moderate. Hence I

recommended asset allocation of 45% in equity and 55% in debt. As she does not have
the required skill sets to invest in equity directly, I advised her to invest in
equity mutual funds via SIP route. For debt investments, I advised her to invest in
fixed deposits and debt mutual funds. I also advised her to invest in tax efficient
products like ELSS and PPF to save on taxes. In conclusion: Person willing to have
strong financial should follow below basic points: • • • • • • Indentify key
financial goals. Find a financial advisor. Identify your risk appetite Buy
Insurance. Save more, cut-down expenses. Review your financial plan.
63
Chapter 9: Observation and Findings
1. About 90% of the respondents do not seek advice from a professional financial
planner. 2. Only 47% of the respondents are regular Investors while 53% are
satisfied with 1 or 2 policies 3. It was found that 67% of the investors invest
using scientific tools while rest are investing using intuition. 4. The investment
criteria of the investors are mostly in real estate or their own business. 5. It
was noticed that investors are very conscious about their money. They need more
returns with less risk. 6. Most of the investor are satisfied with their mode of
investment. Investors who belong to income group 3-5 lacs are investing in
insurance while investors whose income is 1 lacs are still investing in insurance.
7. It was found that 98% of investors are aware about ULIPS.
64
Chapter 10: Limitations Reasons cited for not undertaking financial planning are:
Will start financial planning later –No one knows when the later would come. We
need to change this psychology and need to understand that financial planning is
needed at every stage of life and earlier we start is better. Waiting to have money
to do financial planning – We should realize that we need a plan to have money and
not money to have a plan. Lack of knowledge – there are plenty of books and
websites that can help to gain the knowledge of financial planning. A person can
even engage a certified financial planner for this purpose. Misguide earlier under
name of financial planning -We need to understand that financial planning is not
restricted to a particular asset class or product. Believing financial planning is
only for rich - It is a fact that financial planning is even more important for the
person with an average income than it is for someone who earns a very high income.
Reasons for failure of financial plan are:No financial education – This is probably
be the number one reason why we mess up our financial lives, because no one has
taught us how to manage finances. Investing simply without knowing what we are
doing is financial suicide. More over not many are willing to learn it on their
own. With lack of knowledge we are bound to have a wrong way. We need to understand
that almost everything today is related to money in one way or another. Leaving
planning options and choices to others – We are never responsible to ourselves in
life, but the truth is that personal finances are persons own responsibility.
Mostly believe that government or employer would take care of their financial well
being in future. Person should understand that the best government or employer can
do is guide and provide opportunities. Relying on lousy advisors – There are many
financial agents which claim to have all the knowhow of financial planning. With
lack of awareness we believe the agents and put all 65
our hard earned money on their recommendations which may not be right all the time.
Such advices are mostly related to a product category and do not cover financial
principal of diversification. Expensive free advice – In India advice come free
from every corner, and every other person loves to do that. Advices can come from
family members, friends, and professionals. We should know from whom to take
advice. Greed – Everyone ones to get rich over a night, when greed enters the mind
it blocks logical thinking. In the process of getting more we often lose more. We
should understand that there is risk attach to every investment which may not suite
our risk appetite. Give no priority to personal finance management – We all know
financial planning is important but when it comes to implementing it’s not the
same. Any investment objective should be preceded by a proper financial plan.
Investment without objective can lead us nowhere. No clear or specified financial
goals – Many of us are not clear about our financial goal, we just want to earn
money. Making lots and lots of money is not a proper goal. We fail to understand
the various need which would come with our growing age. Following the crowd
mentality - Some call it the “herd” mentality, too. When people blindly follow the
advice of other its bound to meet disaster.
66
Chapter11: Suggestions and Recommendations

After all this it can be stated that the fundamental corner stone’s of successful
investing are: • • • • • Save regularly, Invest regularly Start Early Diversify Use
tax shelter Keep a regular check on investment and modify plans as and when needed
People need to be educated and informed about Financial Planning and this provides
a greater opportunity to financial product distributer like Reliance Money to
educate people. Companies can arrange for seminars and sessions through which they
can provide information to people and in return can get prospective clients from
the audience. In this way both the audience and the company can also be benefited.
Financial planning is not a onetime activity; the initiative should be taken by
financial planner to put this forward to their client. Regular meetings should be
conducted between the financial planner and client to review the investment
portfolio. Alteration should be made in portfolio as per need and requirement of
the client. This will ensure that the investment objectives are achieved. It will
create goodwill for the financial planner and his company. This is one area where
many planners are lacking today. Follow-up, follow-up, follow-up is need of hour
and it should be understood by financial service provider. Goal should be properly
divided into short term, medium term and long term. Proper allocation should be
done in various instruments according to the time period of goal. There are various
instruments available which can site different time period needs. If investment are
giving regular return or are going to get matured should be reinvested properly. If
an investor is seeking help from advisor then he should collect enough information
of product from different sources. It will help to take proper investment decision
and choose a right advisor. It is also necessary that advisor should have enough
experience. Thus the ultimate responsibility is on the investor when it comes to
taking investment decision.
67
Always keep investment a simple affair. Diversification is must but not to a

greater extend. Investor should know exactly what he is investing in. If they do
not have adequate information, question should be asked to financial advisor. It is
better to invest in instruments which we can understand rather than being dependent
on someone else advice. All the documentations should be complete and need to be
preserved. At time of maturity it is necessary to produce the investment documents
which act as a proof. But many times investors do not have proper documents which
dishonors the claim at maturity. It is also recommended that all the disclosure
documents also be preserved as it would help in case of any dispute in settlement.
Investment through SIP should be encouraged. A little amount regularly invested for
long period can create a greater wealth. SIP helps in Rupee cost averaging, develop
habit of saving and it provides convenience of investment. Buy and hold. Investment
should be done fairly for a longer period of time only then capital appreciations
is possible.
68
Chapter 12: Conclusion

The Saving behavior has been changed considerably over the last couple of years.
The savings rate in India is comparatively higher than various other countries.
Earlier the trend of saving was in terms of physical assets but it has started to
shift now to financial instruments. This trend partially reflects the relentless
expansion of the various branch networks of the financial institutions into the
county's rural areas and partially holds the increasing trend of the easy
accessibility of the alternative investment opportunities. Today corporate
securities have become a part of household savings wherein retail individuals
prefer to invest his saving in security market. The reasons cite for this are the
growth seen in the stock market and a low interest rate and return offered by
traditional instruments. Also the growing income of working class has also
contributed largely to the changing pattern of saving in India.
The household savings in India can be broadly categorized into the following types:
• • Savings in physical properties Savings in financial instruments or financial
household savings
Financial household savings in India usually include the following: • • • • • • •

Savings deposits with banks Life insurance policies Provident funds Pension funds
Liquid cash of households Deposits with non-banking financial institutions Unit
Trust of India Investment Schemes
The major portion of financial saving goes into pension funds and life insurance.
It has been found recently that the traditional instruments of savings like special
tax incentives or higher interest rates are not able to increase the rate of
private saving rate in the long run. It is also found that the response of saving
for the interest rate changes in India was amongst the lowest in the developing
countries. 69
Over past 30 years, the prime two instruments for household long term saving like
pension saving and life insurance have come to an idle state. On the other hand,
the mutual funds started to become more successful in the early years of 1990s.
Considering these two factors, we can conclude two weaknesses of the saving market
in India. First, public sector dominates the markets. Second, the allocation of
portfolio is under control that makes the low returns from the market developments.
Financial Planning – Age Approach

Need Analysis-Stage I - Young Professional Life Stage Analysis • • • • • • • Age of
20yrs and 30yrs – young group. Started with new job or profession. May or may not
have a Spouse. Ambitious and Career Focused. Probably do not have any dependents.
Might not have made any Investment Likes to Spend
Financial Needs Analysis • • • • • • Might have a financial support from parents.

No habit of Investments and likes to spend. May be thinking of Buying a Home or
Car. Planning to get married. May be thinking of Higher Education. Can take high
risk
Financial Planning • • Understanding the importance of savings and benefits of

compound growth returns. Save more and invest more, its only possible during this
stage of life, where responsibilities are less. 70
Life Insurance Needs are almost negligible, but should be included in investment as
it will not only provide life cover but also would create a habit of Saving. ULIP
would be better option in this stage.
• • • •
Equity and equity related instrument can occupy a greater portion of portfolio.
Need for liquidity is less but still keeping in mind the era of pink slip
contingency plan should be in place. Should think for building real estate. Very
long term investment
Life Insurance Need Analysis-Stage II- Newly Married Life Stage Analysis • • • • •
• • • Age of 31yrs to 45yrs. Married and have Dependents, Kids. Income on rise.
Might have taken some Loan i.e Home Loan, Car Loan etc. Have a high Expenditure.
Effective tax planning is needed. Might have started some Investments in Equity or
Mutual Funds. Risk appetite is Moderate
Financial Needs Analysis • • • • • Have a high Debt Repayment through Instalments

i.e. EMIs May want to save for Children’s education. Persons need to financially
protect their Family and Dependents from unfortunate events. Elderly parents also
need financial support. Start saving for retirement
Financial Planning • • • Need a more stable portfolio, with moderate risk. Should
concentrate on less volatile investment Insurance is a must, include child plan and
retirement plans under this. 71
• •
Should concentrate on reducing debts Relatively long term investment
Life Insurance Need Analysis- Stage III-Proud Parents (Pre-Retirement) Life Stage
Analysis • • • • • •
Age of 45-60 years. Major expenses go towards Child higher education and marriage.
Reduced Loan Burden Have a good Income. Retirement on mind. Low risk taking
appetite.
Financial Needs Analysis • • • Saving for retirement. Childs Higher Education

Expenses or Marriage. Previous Investments giving Good dividends and Returns.
Financial Planning • • • • Should invest in instruments which provide regular

return, such as fixed income products. Major portion of investment should be
diverted towards retirement plan. Health insurance should be included. Investment
should be highly liquid
Life Insurance Need Analysis- Stage IV- Post-Retirement Life Stage Analysis • • • •
• Age 60 years or above. Retired from employment. Might have taken some assignment
as consultant. Planning to pursue long cherished hobbies. Children are financially
independent and married. 72
• • •
Reduced monthly income. Might have small or no Loan outstanding liabilities.

Marginal or zero risk appetite.
Financial Needs Analysis • • • • Need regular income to maintain current life

style. Need to protect investments from market risk. Need to save for spouse.
Require enough cash balance for any emergency medical expenditure for both self and
spouse.
Financial Planning • • • • Single Premium Immediate Annuities Health Insurance is a

must Regular income products Should do estate planning
73
Chapter 12: Bibliography

Websites
http://www.ifians.com
Monday 8th Aug 2011, 3:50PM

http://www.fpsbindia.org/
Monday 8th Aug 2011, 4:15PM

http://profit.ndtv.com/PersonalFinance/Insurance.aspx
Tuesday 16th Aug 2011, 3:15PM

http://profit.ndtv.com/2008/01/16190747/Compare-Different-Insurance-Pl.html
Wednesday 17th Aug 2011, 11:15AM

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http://www.kingswoodconsultants.com/LifetimeFinancialPlanning.html
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12:25PM
74
Annexure
Questionnaire
1) What is your Age? a) 21-30 Yrs b) 30-45 Yrs c)45-60 Yrs 2) What is your Income?
a) Up to 2,00,000 c) 3,00,000 - 4,00,000 e) Above 5,00,000 3) What kind of risk you
can take in your investment? a) High b) Moderate c) Low b) 2,00,000 - 3,00,000 d)
4,00,000 - 5,00,000 d) Above 60 Yrs
4) What kind of investment you have done? a) Life Insurance d) Equity Market b)
Fixed Deposit e) Gold c) Mutual Fund f) PPF g) Post office deposit
5) Are you satisfied with your investment? a) Yes b) No c) Neutral
6) What is your source of information for investment decision? a) News Papers,

Publications and media b) Professions c) Agents/Broker d) Friends, peer group etc
7) What is your investment objectives a) Principle safety b) Maintain standard of
living c) A meet future expenses d) Safeguard against contingencies 8) How
frequently you do investment? a) Monthly b) Quarterly c) Half yearly d) Annually e)
Single/One time
9) How do you scale yourself in Financials knowledge? a) Very Good b) Good c)

Average d) Poor
10) Do you have enough time to manage your investment affairs a) Yes b) No
75

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Requirement Analysis and Financial Planning for Individual

After all, a success is a epitome of hard work, severance, undeterred missionary,

I would like to express my profound sense of gratitude of PROF.S.P.MARATHE of

With a deep sense of gratitude and indebtedness, I sincerely and whole-heartedly

Aruna Ambastha MBA (2010-2012)

Followings are the objectives of work: • • • • • • To identify investment habit of

Chapter 1: Introduction to the

Chapter 2: Introduction to the

Chapter 3: Introduction to Financial Planning

A good financial plan should include the following

7.9.1 7.9.2 7.10

Chapter 8: Data Analysis and

8.11.1 8.11.2 8.11.3

Chapter 9: Observation and

Chapter 1: Introduction to the Topic

1.1 Introduction to Financial Planning

1.2 Study of various factors

1.3 Why I have selected this topic.

1.4 Six step process of Financial Planning

Expenses and monthly savings Current investment status

Determine recommendations and alternative solutions: Now review various investment

1.5 Constitute of Financial Planning

the individual or their family. Proper personal financial planning should

Chapter 2: Introduction to the Company

2.1 Profile of IFIANS

2.2 Services offered by IFIANS

They provide following income tax services for Resident Indians: • • • • • • • • •

2.2.3 Accounting and Payroll

2.2.4 Company Registration

Private Limited Company: Maximum number of members is 50 and prohibits any

Provides following services in respect of companies: • • • • • • • • • • Formation

2.2.5 Mutual Fund

Few of Policies available are:

Homes and Loans

Ifians will take care about: • • • • • Leasing / Renting of property to good

Sale / Purchase of Property:

Chapter 3: Introduction to Financial Planning Industry

Table 1: Key players in Financial Planning Services Company IndiaInfoline

Chapter 4: Scope of Work

Chapter 5: Objective of the Project Work

Chapter 6: Research Methodology

6.1 Research Design

6.2 Data collection techniques and tools

Data Colletction Techniques

method was to have detailed information on the subject. It also provided

6.3 Sample Design

Chapter 7: Theoretical Background

7.1 Constitute of Financial Planning

Voluntary Provident Fund (VPF): If person increase PF contribution overland above

point of time. If life cover is needed more, increase it substantially. Health

Post Office Monthly Income Scheme Notified debentures of co-operative societies or

iv. Retirement Planning: A retirement plan is an assurance that person will

7.2 Life Insurance

is literally a matter of life and death, since purchasing Life Insurance is

Types of Life Insurance

Figure 2 : Types of life insurance

Life Stage in Life Insurance

Figure 3: Life stage in life insurance