6 Deconstructing Print Advertisements Activity

St.
Rita Media Group
Advocacy Project
DECONSTRUCTING ADVERTISEMENTS AMNESTY INTERNATIONAL
Task:
Your group will be responsible for deconstructing one of the advertisements featured in the Amnesty International PowerPoint.
Process:
1. Your group will be assigned one of the advertisements from Amnesty International. 2. Using the handouts and the examples entitled Deconstructing Advertisements, use the T.A.P.P. model to deconstruct the advertisement you have been assigned. You will be analyzing the following four elements: a. Technique, b. Audience, c. Point of View, d. Purpose. 3. Organize and record your thoughts in the chart provided on the back of this assignment. 4. Be prepared to present your findings to the class.
Resources:
1. The advertisement you will be using will come from the Amnesty International PowerPoint. Your teacher will either print your advertisement or an electronic version will be provided. 2. Use your notes and examples from the Deconstructing Advertisements section.
Evaluation:
See the attached rubric.
St. Rita Media Group
Advocacy Project
ELEMENT TECHNIQUE
USING T.A.P.P TO DECONSTRUCT PRINT ADVERTISEMENTS DESCRIPTION EVIDENCE A technique is any specialized procedure or method used to create a desired result.
AUDIENCE
The audience is the people who are going to read, watch, or listen to the media form.
POINT OF VIEW
Point of view refers to the perspective, attitude, or beliefs of the creator of the media form.
PURPOSE
A purpose is the goal or result that is intended when media is created.
St. Rita Media Group
SOCIAL ADVOCACY MEDIA PROJECT: DECONSTRUCTING ADVERTISEMENTS
LANGUAGE ARTS RUBRIC Advocacy Project
NAME: ________________________________________
DUE DATE:__________________________________
Use a yellow high-lighter to identify the level that you feel you've achieved for each of the Learning Categories below. Your work will be assessed using a blue highlighter where the colour overlaps and turns green our assessment matches. Complete the Learning Skills section on the reverse of this page by reflecting on the statements and identifying how you feel you have used your learning skills to complete this task. CATEGORIES KNOWLEDGE LEVEL 1 The student demonstrates limited knowledge of deconstructing strategies. The student uses processing skills such as making inferences and detecting bias with limited effectiveness. LEVEL 2 The student demonstrates some knowledge of deconstructing strategies. The student uses processing skills such as making inferences and detecting bias with some effectiveness. The student transfers knowledge and skills to new contexts with some effectiveness. The student expresses and organizes ideas and information with some effectiveness. LEVEL 3 The student demonstrates considerable knowledge of deconstructing strategies. The student uses processing skills such as making inferences and detecting bias with considerable effectiveness. The student transfers knowledge and skills to new contexts with considerable effectiveness. The student expresses and organizes ideas and information with considerable effectiveness. LEVEL4 The student demonstrates thorough knowledge of deconstructing strategies. The student uses processing skills such as making inferences and detecting bias with a high degree of effectiveness. The student transfers knowledge and skills to new contexts with a high degree of effectiveness. The student expresses and organizes ideas and information with a high degree of effectiveness.
THINKING
The student transfers knowledge and skills to new contexts with limited effectiveness. COMMUNICATION The student expresses and organizes ideas and information with limited effectiveness.
APPLICATION
St. Rita Media Group TEACHER
Advocacy Project
COMMENTS:
LEARNING SKILLS ASSESSMENT:

(Key: N-Needs Improvement, S-Satisfactory, G-Good, E-Excellent)
COLLABORATION:
Self- _______
Teacher- ______
INDEPENDENT WORK: Self- _______
Teacher- ______
I do my job and recognize when others need help and offer support. I take on different roles when working in groups and I help to delegate the various responsibilities. I speak kindly and appropriately with my peers, teachers, and guests to the school. I accept other peoples opinions, even if they are different than mine. I share my ideas and learn from other peoples ideas.
I demonstrate active listening skills without interrupting others. I am able to work without direct teacher supervision. I complete all tasks, including homework assignments, on time, and with care.

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St.

Rita Media Group

DECONSTRUCTING ADVERTISEMENTS AMNESTY INTERNATIONAL

See the attached rubric.

St. Rita Media Group

A purpose is the goal or result that is intended when media is created.

St. Rita Media Group

SOCIAL ADVOCACY MEDIA PROJECT: DECONSTRUCTING ADVERTISEMENTS

LANGUAGE ARTS RUBRIC Advocacy Project

St. Rita Media Group TEACHER

LEARNING SKILLS ASSESSMENT:

INDEPENDENT WORK: Self- _______

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