Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 16K views

    Unilever Mission Statement and Objectives

    Uploaded by

    Harsha Ranaweera
    The document discusses mission statements, aims, and objectives for organizations. It provides definitions for mission statements and discusses whether they are useful. Mission statements are meant to guide an organization and provide a sense of direction. While they can motivate employees and inform stakeholders, some argue they are just publicity and not reflective of true goals. The document also provides Unilever's mission statement and lists some of its objectives, such as increasing sales, market share, and profits while being socially responsible. Employees are asked to assess how well Unilever is achieving its objectives. Exam questions are provided to test understanding of key terms like turnover, mission statement, and objectives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Unilever Mission Statement and Objectives

    Uploaded by

    Harsha Ranaweera
    16K views11 pages
    The document discusses mission statements, aims, and objectives for organizations. It provides definitions for mission statements and discusses whether they are useful. Mission statements are meant to guide an organization and provide a sense of direction. While they can motivate employees and inform stakeholders, some argue they are just publicity and not reflective of true goals. The document also provides Unilever's mission statement and lists some of its objectives, such as increasing sales, market share, and profits while being socially responsible. Employees are asked to assess how well Unilever is achieving its objectives. Exam questions are provided to test understanding of key terms like turnover, mission statement, and objectives.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses mission statements, aims, and objectives for organizations. It provides definitions for mission statements and discusses whether they are useful. Mission statements are meant to guide an organization and provide a sense of direction. While they can motivate employees and inform stakeholders, some argue they are just publicity and not reflective of true goals. The document also provides Unilever's mission statement and lists some of its objectives, such as increasing sales, market share, and profits while being socially responsible. Employees are asked to assess how well Unilever is achieving its objectives. Exam questions are provided to test understanding of key terms like turnover, mission statement, and objectives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16K views11 pages

    Unilever Mission Statement and Objectives

    Uploaded by

    Harsha Ranaweera
    The document discusses mission statements, aims, and objectives for organizations. It provides definitions for mission statements and discusses whether they are useful. Mission statements are meant to guide an organization and provide a sense of direction. While they can motivate employees and inform stakeholders, some argue they are just publicity and not reflective of true goals. The document also provides Unilever's mission statement and lists some of its objectives, such as increasing sales, market share, and profits while being socially responsible. Employees are asked to assess how well Unilever is achieving its objectives. Exam questions are provided to test understanding of key terms like turnover, mission statement, and objectives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11
    At a glance
    Powered by AI
    The key takeaways are that mission statements outline an organization's purpose and goals to guide actions and decision making. Advantages include providing employees purpose and promoting the organization externally, while disadvantages include that formally stating goals may not necessarily lead to success or achievement.

    Some advantages of mission statements mentioned are that they give employees purpose and can be used for promotion. Disadvantages include that formally stating goals may not guarantee success, writing them down does not mean they will be achieved, and they may just be a publicity tool rather than a true reflection of goals.

    Some of Unilever's objectives mentioned are to increase sales, market share, share price, profits, and expand into overseas markets while also being socially responsible.

    Mission statements, aims and objectives

    Mission statement
    A mission statement is a short written statement of the purpose of an organisation. The mission statement should guide the actions of the organisation, spell out its overall goal, provide a sense of direction, and guide decision-making.

    Are mission statements useful?


    Advantages: Give employees a sense of purpose and something to aim for. Can be used as a promotional tool lets external stakeholders know the companys purpose.

    Are mission statements useful?


    Disadvantages: Formally stating aims not necessary for success. Writing aims down does not mean they will be achieved. Hard to develop in diversified organisations Just a publicity tool not a true reflection of companies aims.

    Unilevers mission statement


    Our mission is to meet everyday needs for nutrition, home hygiene and personal care with brands that help people feel good, look good and get more out of life. Do you think this is a good mission statement?

    Activity
    Write down a list of aims and objectives that you think Unilever are trying to achieve.

    Unilevers objectives
    Write these into the first column of your table

    Increase sales (turnover) Increase market share competitors (Procter & Gamble, Nestl, Kraft Foods, Mars Incorporated, Reckitt Benckiser) Increase share price (two share prices Unilever NV and Unilever plc) Increase profits Be socially responsible i.e. ethical e.g. sustainability Expand into overseas markets

    Activity
    Use the sheet to assess how well Unilever are achieving their objectives.

    Exam questions
    Key terms explain the term and give an example Mark scheme 1 mark definition 1 mark development 1 mark example Turnover Mission statement

    Exam questions
    Section A What is meant by the term objective. (2) Mark scheme: 1 Define the term; 1 further detail or example Describe two objectives Unilever might have. (4) Mark scheme: For each objective: 1 state relevant objective; 1 description of the objective

    Key terms noughts and crosses


    Conglomerate Public Limited Company Fast Moving Consumer Goods

    Diversified

    Share price

    Social responsibility

    Market share

    Franchise

    Target market

    You might also like