TQM On Mcdonald
TQM On Mcdonald
TQM On Mcdonald
McDonald's Corporation is the world's leading food service organization. Started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. (today worldwide, over 31000 restaurants) In addition, McDonald's opens a new restaurant every three hours. Big Mac, the world's most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers.
Competition
Competitors
Direct
Indirect
Direct Competitors
Direct competitors refers to firms producing the same products or services as McDonald's does. Big Competitors Burger King- It operates a total of 9644 restaurants in 110 countries. Wendy's- It operates 6776 restaurants in 32 countries Hardee's- operates 3080 restaurants in 20 countries
Indirect Competitors
Indirect refers to firms producing one or two products that compete with McDonald's products and therefore be a threat to the company. Big Competitors Henry J. Beans-It is also known as Hank's. offers hamburgers and fries on its menu. Targets middle to upper class customers. T.G.I. Friday- It also competes with McDonald's by offering hamburgers and fries K. F. C. Popeye'sBoth compete with McDonald's by offering chicken nuggets and fries
Training -In the next step of TQM, McDonalds puts it attention on its
human resources. The objective of training their human resources is to create a balance in the overall working of employees. Thus they try to create a connection between the quality of a product and the ability of the employees.
Customer Satisfaction-. The improved quality standards, well trained employees and a continuous learning desire of McDonalds results in increased level of satisfaction of the customers. Like when the quality is improved and the personnel attending the customers is well trained and the overall service environment is improved then there is no room left for customer dis-satisfaction.
Quality Control
CONCLUSION
Quality, Service, Cleanliness & Value, (QSC&V) , are 4 elements that summarize MD pledge to all our customers. Our commitment to QSC&V represents the quality of our products, employees, suppliers, systems and processes throughout the supply chain. Systems and processes are only part of the quality equation, and dedicated people are the key . Around the world, McDonalds knows how its products are handled and prepared. McDonalds employees are trained to prepare and present meals according to very specific procedures that are strictly enforced. For example, a ten-minute holding time for sandwiches ensures maximum quality and freshness to each customer. McDonalds even designs our restaurants to meet the ultimate in hygiene specifications , including hand-washing procedures. In addition, the staff is also trained to maintain the right procedures, food quality and safety, especially in the preparation and handling of raw and cooked products.