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Assignment on Servo

Mentor: ATUL RAZDAAN Sir

Assignment by: Himanshu sitani Mohd. Ahmad Prachi uniyal Rajeev rajan k. Vivek singh thakur

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Table of Content
1. Introduction to IOCL......... 3

2. Lubricants and greases.... 4-15 y Product y Performance standard y SAE Grade 3. Distribution Network........ 16-27 y S S-I North Region y S S-I Eastern Region y S S-I Western Region y S S-I South Region 4. Promotional event and scheme ............28 5. Advertisement.............. 29-30

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INDIAN OIL CORPORATION LIMITED

Incorporated as Indian Oil Company Ltd. on 30th June, 1959, it was renamed as Indian Oil Corporation Ltd. on 1st September, 1964 following the merger of Indian Refineries Ltd. (established 1958) with it. IndianOil and its subsidiaries account for approximately 48% petroleum products market share, 34% national refining capacity and 71% downstream sector pipelines capacity in India.

As the flagship national oil company in the downstream sector, IndianOil reaches precious petroleum products to millions of people everyday through a countrywide network of about 35,000 sales points. They are backed for supplies by 167 bulk storage terminals and depots, 101 aviation fuel stations and 89 Indane (LPGas) bottling plants. About 7,335 bulk consumer pumps are also in operation for the convenience of large consumers, ensuring products and inventory at their doorstep. It reaches Indane cooking gas to the doorsteps of over 53 million households in nearly 2,700 markets through a network of about 5,000 Indane distributors. IndianOil's ISO-9002 certified Aviation Service commands over 63% market share in aviation fuel business, meeting the fuel needs of domestic and international flag carriers, private airlines and the Indian Defence Services. The Corporation also enjoys a dominant share of the bulk consumer business, including that of railways, state transport undertakings, and industrial, agricultural and marine sectors.

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LUBRICANTS AND GREASES BY IOCL UNDER THE BRAND NAME OF SERVO S.NO. PRODUCT
Hyundai Servo CRDi Premium Engine oil HYUNDAI SERVO ENGINE OIL

PERFORMANCE STANDARDS
API CH-4 / SL*, ACEA A3/B3 - 04

SAE GRADES
15W-40

1.

2.

API SG in gasolene and API CF4 in diesel service.

15W-40

3.

HYUNDAI SERVO GEAR OIL HYUNDAI SERVO PREMIUM ENGINE OIL KINETIC ULTRA 2T OIL LANCER ENGINE OIL

API GL 4, IS 1118-92 EP Type GL4 SAE

80W-90

4.

API SJ, ACEAA3/B3 2004.

15W-40

5.

JASO FC specifications API SJ / CF 2.

10W-30

6.

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7.

8.

API SF in gasoline and CD in diesel service, US Military MIL-L46152 B, E-PL 2 / E-DL 2 of IS: 13656- 2002 TVS XL Super, SERVO 2W TVS XL Super GEAR OIL (Heavy Duty) JASO FC Specifications, API TC Specification JASO T903 : API SG / JASO MA 2 JASO T 903 : API SJ / JASO MA 2 API CF / CD E-DL 3 of IS: 13656-2002, US Military MIL-L2104C, MACK T-7 test for oil thickening tendency Sequence III F API Service GL 5, API MT 1, MIL- PRF 2105E

MARUTI GENUINE OIL

20W-40

40

9. SERVO 2T SUPREME 10. 11. 12. SERVO 4T SERVO 4T ZOOM SERVO BOAT ENGINE OIL

20W-40 20W-40 20W-40

13.

SERVO GEAR AXLE

85W-140

14.

SERVO GEAR HP 80W, HP 80, HP

API Service GL 4 IS: 1118-1957 (Reaffirmed 1993), UK Defence CS

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85W, HP 85, HP 90, HP 140 15. SERVO GEAR HP

3000A, US military MIL-L2105 API Service GL 4 IS: 1118-1992 UK Defence CS 3000A US military MIL-L2105 MUL Alfa Specifications, API GL 4, IS 1118 - 92 EP Type GL4 API Service GL5, US Military MIL-L2105D, UK Defence CS 3000B, IS : 1118-1992 API Service GL5 / IS-1118-1992, US Military MIL-L2105D, UK Defence CS 3000B API Service GL 5, US military MIL-L2105 API Service GL 5, US military MIL-L2105 75W - 90

16.

SERVO GEAR HP ALFA

80W - 90

17.

SERVO GEAR SUPER 80W, 80, 85W, 80, 90, 140 SERVO GEAR SUPER

18.

80W 90 85W-140

19.

SERVO GEAR SUPER SERVO GEAR SUPER

80W-90(T) 85W-140 (T) 85W-140

20.

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21.

22.

SERVO GEAR SUPER LS 90 SERVO GEAR HP 80W (T), 90(T) , SUPER 85W-140(T)

API GL5 , ZF TE ML 05

LS 90

Servo Gear HP (T) oils meets: API Service GL , IS: 1118-1957, (Reaffirmed 1993) UK Defence CS 3000A, Servo Gear Super 85W-140 meets: API Service GL 5, US military MIL-L2105

80W, 90, 85W-140

23.

SERVO LML 2T OIL

Latest JASO FC specifications

24.

SERVO PREMIUM

API CF / CD, E-DL 3 of IS: 136562002, US Military MIL-L2104C, MACK T7, Sequence III F

20W-40

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25.

SERVO PREMIUM (N) SERVO PREMIUM CF-4

API CH-4 , MB 228.3, ACEA E3-96 API CF4 / SG, MB 228.1, MIL-L-2104E, MILL-46152E, MACK EO-K 2, MAN 271, VOLVO VDS, Volkswagon VW 505 issue 11/92, Allison C4, Cummins CES 20075 API CG4 , MB 228.3, MACK EO-M, MAN 271, VOLVO VDS-2, Cummins CES 20071 & 20072, ACEA E3-96 Issue 2, ACEA B3-98 , ACEA A3-98 US MIL-L 2104C, API CF/CD, E-DL 3 of IS:136562002, Caterpillar Series 3, MACK T-7 test for oil thickening tendency, Sequence III F

15W-40

26.

15W-40

27.

SERVO PREMIUM CG-4

15W-40

28.

SERVO PRIDE

10W, 20, 30, 40, 50, MG 10W-30, MG 20W-40

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29.

SERVO PRIDE SUPER SERVO PRIDE TC

30.

ACEA - E5 02, E-DL 4 OF IS:13656-1993, MB 228.3 API CF-4 / SG, MB 228.1

15W-40, 20W-50

15W-40

31.

SERVO PRIDE XL

32.

SERVO PUMP SET OIL

API CH-4, MB 228.3, MACK EO-M Plus, MAN 3275, VOLVO VDS-2, Cummins CES 20076, ACEA E3-96 PERFORMANCE BENEFITS:

15W-40

30, 40

33.

Low maintenance cost Enhanced engine life Less wear and tear SERVO API Service CD, CKD Caterpillar Series (SKODA) 3, GENUINE Ford M2C-87/88, DG SET OIL IS:EDL 2 of BIS 13656-1993, US Military MIL-L45199B

40

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34.

Servo API CD, Skoda US Military MIL-LGenuine Oil 2104 C HD

40

35.

36.

SERVO SKODA GENUINE OIL XHD SERVO SUPER MG

API CD, US Military MIL-L2104 C API SC/CC, US MIL-L-2104B, E-PL 1/E-DL 1 of IS:13656-2002 US MIL-L 2104C, API CF/CD, E-DL 3 of IS:136562002, Caterpillar Series 3, MACK T-7 test for oil thickening tendency, Sequence III F API SF in gasolene and CD in diesel service, US Military MIL-L46152 B, E-PL 2 / E-DL 2 of IS:13656 - 2002 API SG

40

5W-30, 10W-30, 10W-40, 20W-40, 20W-50 20W- 40

37.

SERVO SUPER PLUS

38.

SERVO SUPERIOR

10W-30, 10W-40, 20W-40, 20W-50

39.

SERVO SUPERIOR XEE

10W-30, 10W-40, 15W-40, 20W-50

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40. 41.

SERVO SYNCHRO SERVO TRACTOR OIL

API Service GL 4 API CD for engine oil and API GL 4 for gear oil, US Military MIL-L45199B for engine oil and MIL-L-2105 for gear oil, E-DL2 of IS:136562002, Caterpillar series 3 Fiat specification No.9.55550 API CD, US MIL-L-45199B, Caterpillar Series 3, E-DL 2 of IS:136562002 specifications Servo Ultra RR oil meet specification, 1051/91 of MTU, Germany API CD, US MIL-L-45199B, Caterpillar Series 3, Meets BEML ED 10CD for KB 10 & BEML ED 30 CD for KB 30, E-DL 2 of IS:136562002 specifications

80W-90

20W-40

42. 43.

SERVO TRANSUNO SERVO ULTRA

80W-90 10W, 20, 30, 40, 50 40

44.

SERVO ULTRA 40 RR SERVO ULTRA KB

45.

10W, 30

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46.

47.

API CE/SF, US MILL-2104D, MIL-L-46152B, US MIL-L21260C, ACEA E-3, Servo Unitrac also meets the following manufacturers approval : Massey Ferguson : M 1139, CMS 1135, Ford : M2C 159B & 159C & M2C 134D, Case: MS 1207, ZF : TE ML 07 SERVO XEE API SJ in gasoline SJ and API CF in diesel service, ACEA A3/B3 96, VW 500.00/505.00, MB 229.1, Fuel economy standards API EC II & EC I for 10W-30 and 10W-40 grade respectively. SERVO UNITRAC SERVO XEE API SL in gasoline SL service. Comply with ILSAC GF-3 Performance SERVO API Service GL 4 GEAR ALT 90 SERVO API Service GL 4 GEAR ALT 140

30, 15W-30

10W-30, 10W-40, 15W-40, 20W-50

48.

5W-20, 10W-40

49.

ALT 90

50.

ALT 140

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51.

52.

53.

54.

55.

56.

Servo Grease ALT Grease ALT meetsIS:12203:198 7 (Reaffirmed 1993) SERVO API Service GL 4, HMT Gear HMT GEAR IS: 1118-1957 OIL 90 (Reaffirmed 1993), UK Defence CS 3000A, US military MIL-L2105 SERVO Servo HMT Grease HMT Grease HMT meets GREASE IS:12203:1987 (Reaffirmed 1993) SERVO API CF4 / SG, 15W-40 HMT MB 228.1, PREMIUM ED-L-5 of IS : 13656 TRACTOR - 2002 OIL SERVO API CD for engine 20W-40 HMT oil and API GL 4 for TRACTOR gear oil, OIL US Military MIL-L45199B for engine oil and MIL-L-2105 for gear oil, E-DL2 of IS:136562002, Caterpillar series 3

SERVO GEAR SUPER ALT 85W140 SERVO GREASE ALT

API Service GL 5, US military MIL-L2105D

ALT 85W140

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57.

58. 59.

SERVO HYDRAULI C ALT 32 SERVO PRIDE SERVOGEM ALT

IS: 10522:1983 ( Reaffirmed 1993)

32

60. 61.

62.

API CH-4, ALT 15W-40 MB 228.5 Meets specification NLGI GRADE of Association of : American Railroads (AAR-MServogem 942-81) with ALT deviation in consistency and passes SKF Emcor corrosion test and WD-17-MISE-92 specifications SERVOKOO JIS K 2234-1994 L ALT CLASS 2 SERVOSYN API SJ for Petrol 5W-40 TH SJ 5W- and API CF in 40 diesel service, Meets ACEA A3/B3 98, VW, 502.00/505.00, MB 229.1 SERVO Meets the following Transtrac 30 TRANSTRA OEM service C 30 specification Tractor OEM : Ford New Holland M2C 134 D Massey FergusonM1135 & M1141 John Deere - J 20 C, J 14 A, J 20 D

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White Farm - Q 1826 Transmission : Allison - C4 Hydraulics : Denison - HF-0, HF-1, HF-2

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Distribution Network of IOCL

There are two key markets for lubricants in India. The original equipment market contributes almost 70 percent and 30 percent of the market is comprised by the retail sales segment. The channel for replacement market or the retail segment is petrol pumps or retail stores. Almost 70 percent of the lubrican ts in India are sold through petrol pumps. Most of the MNC s have tied up with oil majors for marketing their lubricants like Castrol with Escorts and Tata BP with Telco. After the deregulation of the petrol pumps companies are keenly watching the developments in the lubes market. The distribution channel adopted by public sector units is through the petrol pumps. Other private participants have had to set up an independent infrastructure comprising of distributors, stockiest and retailers through out India. MNC s and private companies sell through retail stores. To compete with dominant public sector distribution, concepts like "Bazaars" and "Super Stores" have also been developed. Castrol developed the concept of "Bazaars." These are outlets meant only for lubricant sales. The concept of "User Outlet" is another new concept developed by Castrol. In this, the consumer selects his own brand of lube after giving his vehicle for service in the same outlet. Convenient stores and highway stops for vehicles are being built from where the vehicle owners can get their vehicles repaired and get their supply of lubricants. In the lube market, Indian Oil Corporation Limited is leading the market with 30 percent market share. Castrol is next with 25 percent of the share and HPCL and BPCL are next with about 20 percent and 15 percent shares respectively. Other private companies hold the remaining market share.

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SERVO STOCKIEST INDUSTRIAL NORTHERN REGION

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Name Of SSI Contact Person Address A to Z Bearing Centre

Contact No.

Email atozmanoj@yahoo.co.in

Nihalchand Jain 9415030097 / Manoj Jaswani Market, New Road, 0510-2473240 Jhansi 105, Government Industrial Estate, Kalpi Road, Kanpur - 208 012, (Up) India 39, IDC, Mehrauli Road, Gurgaon - 122001 Mandi Road, Jalandhar City 144001

Archita Agencies

Ajitesh Chatterjee

0512-2297103 / 2220035 / servo_sales@satyam.net.in, 09415128019 / servo_sales@dataone.in 09415128017, Fax 0512-2232055 0124-4066208, 9810723173 9417258200 / 0181-5003231 bhaskarsales2003@gmail.com

Bhaskar Sales Birbal Das Prakash Chand

Mr. Manu Ahuja Anupam Mahindroo

bdpc@sify.com

12 B New Haridwar, Deepak Gupta Deepak Gupta Opp.Icici Bank & Company Haridwar-249407

9219608387

gdeepak_gupta2007@indiatimes.com

Giriraj Oil & V K Singhal & 11/42 Ram Bagh; 9412260882 / Lubricanting Chetan Singhal Hathras Road, Agra 9412260837 Co. Opp Car Parking, Kabul Chand Market Nainital Road Haldwani

girraj11@rediffmail.com

Goyal Traders Vikas Goyal

9837886566

goyaltraders_ssi@yahoo.com

Ind Lube Agencies Indian International

G-13, Industrial Navneet Mehta Estate, Digiana, Jammu-180010 Navalkishore & Manish Aggarwal 92, Bhogal Road, New Delhi 9 Lalit Plaza, Badkhal Road, Ankhir, Faridabad 121 001 Plot No 41 Sector 24 Faridabad121005, Haryana 2, New Motor Market , Kota,324 007 4/4 , Transport

9419186286 / 0191-2431171 / 0191-2453846 9811066607 / 9811000000 9810012895 / 0129-2423794 / 0129-2434184 9811078029 / 0129-2231964 / 0129-4028830 0744-2363001 / 9460176096 9413342011 /

info@indlube.net

reliableIndustries 04@yahoo.com.

Lalit Mining & Trading

S C Gupta

lalitearth@vsnl.net

MG Sachdeva

Neeraj Sachdeva

neeraj_sachdeva@hotmail.com.

Mahadev Lalit Gera, & Tractor Parts S.D.Sharma Manoj Motors Lal Chand

ssi_kota@yahoo.co.in manojmotor@yahoo.co.in

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Agarwal & S P Nagar, Jaipur,301 Gupta 004 Mohak Oil Store Randhir Kumar

9413342013

Dukhniwaran 9814121966 / Road, Patiala - 147 0175-5001103 001 9872723456 / 9815331425 / 0161-2721121 / 0161-2721089 9829244170 / 935211595 9829021301 / 9414145053 / 2647352 (Fax)

mohakoiltraders@rediffmail.com

Mothu Ram Prem Chand

Near Raikhy Rajesh Kumar Cinema Chowk, Gupta G.T.Road, Ludhiana (Punjab) Tahir Hussain, Old Bus Stand, & Mushtaq Chittor Road, Sheikh Bhilwara Akshay Pagaria Ridhi Sidhi Market, 10Th Chopasani Road, Jodhpur 342 003

mrpc_co@sify.com

National Associates

servo_ssibhl90@yahoo.com

Pagaria & Sons

ssi_jodhpur@ yahoo.com

Santosh Associates Singal Oil Company

Lalit Bindal Mr. Amit Goyal, Mrs. Anita Goyal

7 New Arya Nagar, Delhi Meerut Road 9810121438 , Ghaziabad 270, Auto Market, Hisar (Haryana) Pin - 125001 208, Sector 29-D, (Steel Market), Chandigarh - 160 029. 01262-236933, 9996248111 9417210066 / 0172-2638960 / 0172-5068960

santoshgzb@yahoo.com

singaloilco@gmail.com

Skipper Chemicals

Anil Manro

scpl5@rediffmail.com

Sree Balajee Oil Sri Nath Trading Company

Rajeev Goyal

Plot No. 88, Sector 29, Huda, Panipat - 9416002510 132 103

ssi_panipat@yahoo.com

7-8 Uit Shopping Sanjay Parakh Centre, Sevashram 9414158431 / & Nitin Parakh Circle, Udaipur 9414163059 313001 Radore Road, Yamunanagar 9896048741

stcudaipur@sancharnet.in

The Yamuna Ajai Garg Syndicate Ltd Unique Industrial Lubricants VGS Oils

ajaygarg@isgec.com

RK 116 A Civil Lines Khandelwal & 9412291777 /0581 ,Behind Icici Bank uniqueil@idiatimes .com Rishi 2511220 , Bareilly - 243001 Khandelwal CK.62/7, Kashipura Garvi, Varanasi 9839055191 / 0542 -2411319 / mohit_vgsoils@rediffmail.com 0542-2370133

Mohit Aggarwal

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SERVO STOCKIEST INDUSTRIAL EASTERN REGION

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Name Of SSI

Contact Person

Address 23 C R Avenue , Kolkata - 700072

Contact No.

Email

Bharat Petro Anil Centre Gadodia Golden Enterprise R Rout

033-22129354 / bharatpetrocentre@gmail.com, 09433034188 bharatpetro@hotmail.com gold.ent@yahoo.com

Pitamahal, At PO & Dist : Rayagada 9437024187 (Orissa)

Jay Oil Co

13/2 Raja Madhukar Manindra Road, Chawla Kolkata- 700037 Arihant Parakh

033-25322995, ssikolkata@mail.com, 09831020756 ssi_kolkata@yahoo.co.in

Parakh Lubes

1 Amalgamated Compound, Nehru 09932023523 / Road, Siliguri , Dt. 0353-2778360 Darjeeling, 734005

servoslg@rediffmail.com

Patesaria Brothers

Sanjay Patesaria

130 1/2 Mile Post, G T Road, 0341-3291640 / Satgram, Dt.patesaria@rediffmail.com 09474541251 Burdwan, West.Bengal Chandni Chowk , 9334901893 / Kanti Road, 9431813146 / prakashenterprises.ioc@gmail.com Muzaffarpur, Bihar 0621 - 2217692

Prakash Enterprises

Lalan Jha

Shree Lubes

Hotel Solan Lane, L New Station Road, 9437044693 / Chhaperia Rourkela - 769001 0661-2514006 (Orissa)

chhaperia@yahoo.com

A-I-64, Nayapalli, Somnath N 9937001358 / Bhubaneswar Commercials Mohapatro 0674-2561358 751003

somanath_commercials@rediffmail.com

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SERVO STOCKIEST INDUSTRIAL WESTERN REGION

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Name Of SSI

Contact Person Address High Court Road, Near Unani Hospital, Reddy Chowki, Jabalpur 482002

Contact No. 9425324707 / 9425155807 /9827212347 / 0761-2343589, 4086316/ 07612343589 (Fax)

Email

Akram Servo Stockist Industrial

Md. Akram Mansuri

akramservo@rediffmail.com

B M Auto Marine

Girish Ramchandani

Plot No. 3, Sector8, Gandhidham 9825226523 / Dist. Kutch 02836-229669 Pincode 370201 9826223233 / 07552536031 / Chowki Imambara, 07552532874 / Bhopal 07552767441 (FAX)

bmautomarine@hotmail.com, kamlesh_gr@hotmail.com

Bhopal Motor & Machinery R S Ratra Company

bplmotormachr@sancharnet.in

201, Parshwa Drona & Jigar Nirav Mehta & Complex, Ellora Enterprises P D Mehta Park, Vadodara Pvt.Ltd. 390023

9924544555 / 0265 dronaji@dronaji.com -23806090

Explodeal Services

9827140815 / 78, Shanti Nagar, 0775-2249621 / Davinder Singh Ameri Road, 07752-505020 / BILASPUR 495 Kalra 0775-2220457 001 (FAX) 314, Tansen Nagar, Near Vikas Harlalka Arogya Sadan, Gwalior 474 002 407,Zafryn Chambers, Opp Sewri Rly Station, Sewri (East), Mumbai - 15

explodeal@rediffmail.com

GP International

9425110048 / 0751-2369171 / 0751-2365192 / gpinternational_ssi@indiatimes.com 0751-2338048 (O) / 0751-2369171 (FAX) 022-24131828 / 2831 / 02224132705 (Fax) / 9820403274 / 9224598640

Hindustan Lubes

Sunil R Shah

servostockist@rediffmail.com

Lube Oil Distributors

Near Cotton Green Rohit Adani & Rly Stn, Next to Panna Adani & Hotel Rajdoot, Darshan Shah Cotton Green (W), Mumbai - 400 033 Gurjeet Singh Garecha

98210 38360 (M) / 022-23715064 / lod@vsnl.net 23722882 ( O ) / 24152389 ( R ) / 23772757 (FAX)

Lube Services

Opp. Lucky Bharat 0771-2423232 / Garaje, Old 0771-5052323 / lubeservices@rediffmail.com Industrial Area, 0771-5030303 (O) /

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Bhanpuri, RAIPUR 492 331. M & D Sales & Services

0771-2536857 (FAX)

Dilip Nagarkatti 321/A, Shankar 020-26451407 / & Moshi Seth Road, Pune 26458504 Nagarkatti 411042 0731- 466395 / 125, Bhawarakua 0731-5089312 / Chorahha, Near 466395 (O) / Gurjar Hospital, Mobile No. A.B. Road, Indore 9826069518

dilipnagarkattil@yahoo.com

Multicare Enterprices

Laxmirattan Modi

iocl_ssi_indore125@yahoo.com

Nagpur Virendra Techno Marketing Pvt Chandak Ltd. SJP Automobiles SK Enterprises Prem Totala Chandrasinh Rathod & Rajendrasinh Rathod Chetan S Kajaria & Jayanand A Khadke

X - 16, Chandak 0240-2555080 (O) / Bhavar, MIDC ntmptltd_ngp@sanchanet.in Commercial Zone, 9823163545 (M) Higna Rd. Nagpur C-16, M I D C, 0240-2333627 / Walij, Aurangabad 2343906 5-B, Maninagar, Navrangpara Main Road, Mavdi Plot, Rajkot-360004 576 E Ward, Shahupuri, 1st Lane, Kolhapur 416001 9825078888 / 9825077577 / 9825217155 / 02812388023 0231-2660403 / 09822042750 ptotala@rediffmail.com

ssv_ril@yahoo.co.in

Sandhya Sunder Enterprises

ckajaria68@yahoo.co.in

Shree Krishna Manoj Saraf Enterprises

644, Ajanta Shopping Centre, 9825142460 Ring Road, Surat395002.

precisioneng@hotmail.com

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SERVO STOCKIEST INDUSTRIAL SOUTHERN REGION

Name Of SSI

26 | P a g e Contact Person

Address

Contact No. Email

Aruna Ind Services

No.525, S.V.Arunachalam K.K.Nagar, 9894366442 arunaoil@airtelmail.in Madurai 625 020 No: 1 Mettu Street, Athipet, 9840160404 s_baskar@vsnl.net Ambattur, Chennai 600 058 Old No.A -15, New No.39, Sivaprakasam Road, Anna Nagar, Tennur, Trichy, Tamilnadu, Pin code 620017 Manar Complex, Balmatta New Road, Mangalore 575 001 Phone 04316461558/ 2794755 FAX 0431gopaldastrichyssi@yahoo.com , 2794855, gopaldastrichyssi@rediffmail.com Mobile 9790022813, 9790022818 & 9790022820 9844020303 / 08242427391 / isaacvas@gmail.com 08244262020

GBS Lubricants

Capt. S Baskaran

Gopaldass Industrial Services

Mr. C. Gunasekaran

Jyothi Ads Isaac Vas

K Sudhakar & A KAN Sudhakar & P Enterprises Royprakash

9866185715 Plot No. 92, / MVP Double 9866558878 kanoil@yahoo.com Road, / Visakhapatnam 9866667715 20 th km, Old Madras Road, Bangalore 560 049 9448288001 / 080lnp@keerthigroup.com;keerthilnp@yahoo.com 41208760/61

Keerthi Service Station

L N Prakash Gupta

M Narayana Prasad

1A, Canal Side, PSC Bose Road, 9440157382 / M.Narayanaprasad Jawahar Auto mnp@prasadpowers.com 9441062259 nagar,, Vijayawada - 7 Near Traffic Police Station, New Cotton Market, Hubli 580 029 TC No.9/2099(2) 9448285569 / neelamssi@rediffmail.com 9448285573 04712728989 /

Neelam Lubricants

Jagdish Madalgi

Oil World

S.N.Binil Roy

binilroy@sify.com

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Thamarakulam 9447018989 lane, Sasthamangalam , Trivandrum 695 010 Sy No. 886A, Plot Nos. 3, 4 & 5, Anantapur Road, Patel Nagar, Bellary 583 101 9845476655 / 08392 pssioclbly@rediffmail.co 260210 / 260109

P Seenappa P V N Rao Setty & Son

Premier Marketing Agencies

G Geetha

1/B-10, SV Cooperative Industrial Estate, 9848752740 premierssi@yahoomail.com Balangar, Hyderabad - 500 037 3/7, Kasturibai Street, Old Sathy Road, 9442156715 sgsiocl@rediffmail.com; sgsiocl@yahoo.com Ganapathy, Coimbatore 641 006 No.5, SIPCOT Shopping Complex, Opp Lakshmi Automotive Loom, Hosur 635 126 Plot No-8, SV Cooperative Industrial Estate, Balanagar, Hyderabad - 500 037 1127/34 Balakrishna Menon Road, Edappally, Cochin 682 024

SGS Engineering K Ganesan Works

Sri Ram Agencies

C.Shanmugam

9443233456

ssisriram@rediffmail.com; ssisriram@yahoo.com

Uma Kolli Ramesh Krishna Enterprises

9848139165 / 98485 34607 Fax- kolliramesh@vsnl.net, umakrishna95@gnail.com 23771022 Phone 64506799 04842576488 / vatenterprises@yahoo.co.in 04846523554 / 9895052408

VAT Vinod Jose Enterprises

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Promotional event and scheme

What is the scheme? SERVO 4T Car in a Can Offer is an All India campaign. This offer is for SERVOs range of 4 stroke oils, SERVO 4T and SERVO 4T Zoom. The offer consists of two parts as explained below
y

An SMS driven scheme, where a customer SMSes the unique code given on the back of the label in the standard format SERVO to 53636. This would make the person eligible for the lucky draw, in which there is 1 Hyundai Verna and 8 Hyundai i10s to be won. The selection would be done by random selection process. This offer is valid till 30th June, 2010. A cash back scheme wherein the customer, after buying a Servo 4T/ 4t Zoom engine oil pack, will be required to scratch a portion of the label to claim an assur ed cash back reward ranging from Rs 5 to Rs. 50/-. This cash back offer will be valid till the stocks last

The above-mentioned offers are available only on 900ml and 1 ltr packs of SERVO 4T and SERVO 4T Zoom with special campaign labels. How can one participate? One can enter the contest just by buying a 1ltr or 900ml pack of either SERVO 4T or SERVO 4T Zoom. The unique code on the back of the perforation needs to be SMSed to 53636 in the following format "SERVO < space >< unique code >" By doing so, the customer stands to win 1 Hyundai Verna or 8 Hyundai i10s as the ultimate bumper prize Till when is the scheme valid? 1. The SMS based scheme to win 9 Hyundai cars is valid till 30th June, 2010 2. The instant cash back scheme is valid till the stocks last

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Advertisement by Servo

Indian Oil's latest Servo engine oil commercial conveys dependability using the theme of reunion. Leo Burnett, the ad agency responsible for the advertisement, puts across the idea that there is one engine oil brand working overtime across different walks of life. That Servo touches people every time they use a vehicle. Says S. K. Swaminathan, Executive Director (Lubes), Indian Oil Corporation, "Since 1994, when we actually began advertising with the `Servo adds life' campaign, we realised that our core st rengths lay with our relationship with the consumer, and since then relationships have been an integral to all our communication platforms." Scripted by Russell Barrett from Leo Burnett and directed by K. S. Chakravarthy of MAD Films, this 30-second commercial depicts a few middle-aged men heading towards a destination on four different modes of

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transport. Some are in cars while two board a train. Yet another person relies on his trusty motorcycle while another group is on a bus. Right through the film, as these old pals head for their destination, the commercial attempts to remind viewers that Servo not only powers cars but trains too, and not just motorbikes but buses as well. Eventually, all of them congregate at their alma mater for a re-union, and the message culminates in `Everyone depends on Servo.' Says M. Venkataraman, National Account Director, Leo Burnett: "Our research concluded that people weren't too keen on product details, especially in the engine oils category. The idea was to register bra nd recall among its consumers and to communicate that all types of vehicles use Servo." Having been off the advertising circuit for last two years, Indian Oil's latest Servo engine oil television commercial hit the screens at an opportune time during the current India-Pakistan cricket series. Servo ads were strategically aired on Ten Sports to garner enough eyeballs across the nation to bring about brand recall. Reunion as a theme is relatively fresh though it has been employed in a few high-involvement products like fabrics. Percept H, for instance, in 2002, had used a similar theme in its campaign for J. Hampstead. "Reunions are all about camaraderie, meeting up after years, checking on who's doing what and lastly about measuring swelling waistlines and receding hairlines. So while working on the storyboard we tried to capture every possible emotional moment that reu nions carry," Venkataraman said. Unlike the earlier ads, which had truck drivers and garage owners as its central characters, this commercial depicts seemingly prudent alumni, and the impressive edifice connoting the alma mater of this bunch of characters gives it a more urban appeal. "Though reunion as a fete is a very urban concept, we had to keep in mind the increasing number of passenger cars hitting the roads," Swaminathan of IOC says, adding that earlier it was transport companies, especially truck owners, which commanded large volume sales. "But with the recent spurt in passenger car sales, we had to address this new category of the urban middle class as well." Apart from Leo Burnett, IOC has also tied up with Rediffusion for further communication initiatives. "After bringing back customer recall on Servo, we will concentrate on product-specific brand building," Swaminathan added.