MSc Electronics & Communication 

MODULE 3: PROJECT MANAGEMENT AND ENTERPRISE

Business Plan

Prepared by

Group ( I )

( IM & CO)

Prof : Steve Wilks

1. Executive Summary....................................................................................3
1.1. Description of Business...................................................................3
1.2. Finance Required............................................................................3
1.3. Financial Projections.......................................................................3
1.4. Business Differentiators...................................................................3
1.5. Business Credibility.........................................................................3
2. The Company and It’s Industry..................................................................4
2.1. Purpose of the Company.................................................................4
2.2. Company founders and skill sets....................................................4
2.3. Competitive differentials..................................................................4
3. Products and Services................................................................................5
3.1. Main products, services and markets..............................................5
3.2. Distinctive qualities..........................................................................5
3.3. Technological capacity....................................................................5
3.4. Licence/patent rights.......................................................................5
3.5. Future potential................................................................................5
4. Markets.......................................................................................................6
4.1. Geographic spread..........................................................................6
4.2. Market history..................................................................................6
4.3. Market size......................................................................................6
4.4. Possibilities for growth.....................................................................6
4.5. Customers.......................................................................................6
4.6. Purchasing decision makers............................................................6
4.7. Competitors.....................................................................................6
4.8. Market segmentation.......................................................................7
4.9. Expected market share....................................................................7
5. Marketing....................................................................................................8
5.1. Promotion and Sales.......................................................................8
5.2. Measuring success..........................................................................8
5.3. Product benefits...............................................................................8
5.4. Sales expectations..........................................................................8
5.5. Market positioning...........................................................................9
5.6. Distribution channels.......................................................................9
5.7. Customer coverage.........................................................................9
5.8. Early prospects and interest............................................................9
6. Design and Development.........................................................................10
6.1. Product/Service development stages............................................10
6.2. Risks in the design/development process.....................................10
6.3. Design rights and registration........................................................10
7. Manufacturing and Operations.................................................................12
7.1. Business location...........................................................................12
7.2. Source of supplies and workforce.................................................12
7.3. Manufacturing capabilities.............................................................12
7.4. Machinery/vehicles/plant...............................................................12
 7.5. Production process........................................................................12
8. Management.............................................................................................13
8.1. Business owners and directors.....................................................13
8.2. Non-executive directors and key managers..................................13
8.3. Planned staff numbers...................................................................13
8.4. Recruitment/development/retention..............................................13
8.5. Quality systems.............................................................................14
9. Finance.....................................................................................................16
9.1. Financial requirements..................................................................16
9.2. Detailed financial plan...................................................................16
9.3. Financial highlights, risks and assumptions..................................16
10. Risks and rewards................................................................................17
10.1. Risks..........................................................................................17
10.2. Rewards.....................................................................................17
11. Objectives and milestones....................................................................18
11.1. Action plans and timetable.........................................................18
11.2. Personal objectives....................................................................18
11.3. Business objectives...................................................................18
Appendices......................................................................................................19
Introduction:
Title: IM & Co

The title IM refers to instinctive messenger which is considered as an automatic