VODAFONE HR Info
VODAFONE HR Info
VODAFONE HR Info
Human Resources
Vodafone conducts an annual employee survey that includes questions about whether the
company is generating trust and adequately managing its environmental impact. Vodafone
does seek the approval of employees on what they are doing and the ratings are generally
above 90%. Employees report being more highly motivated because of the company’s CR
initiatives, with local operating companies on average having a better understanding of CR
and related higher pride for working with Vodafone. Vodafone’s internal website is also used
for collecting information or ideas from employees on CR initiatives.
Training:
Vodafone delivers a variety of global training through the use of e-tools, including an e-
module on CR. Vodafone is developing a set of new indicators to identify the number of
employees that have also received classroom CR training (e.g. ten global managers received
training in social audit; 84% of Supply Chain Management managers and employees have
received training on the Code of Ethical Purchasing). Other communication mechanisms are
utilized to increase awareness of CR issues such as: topic emails (e.g. climate change);
themed events (e.g. invited employees to attend showing of the documentary, An
Inconvenient Truth, followed by a panel discussion where the Corporate Affairs Director
discussed climate change and what Vodafone is doing to improve its practices); monthly CR
teleconferences (CR is also discussed between Group functions and operating companies in
many other forums connected with operational issues); and the monthly newsletter from the
CEO normally contains a paragraph to discuss Vodafone’s CR initiatives (e.g. one of the last
newsletters addressed some of the external recognition Vodafone received related to CR).
The CEO’s newsletter often addresses Vodafone’s way of dealing with an issue. Vodafone
also includes CR in the training for its managers. A session on CR is included in the Global
Management Development Program, which is a threeday course for the most senior
managers. The participants debate a series of issues from the perspective of different
stakeholder groups and devise a response. Vodafone is also working at standardizing
processes related to training among its local operating companies. For example, Vodafone
UK is piloting an elearning training course on the Business Principles for all UK employees.
If successful, this would be rolled out across local operating companies.
In 2006, specific CR performance targets were defined and embedded into the performance
quarterly review process. Local operating CEOs and Group operating business unit CEOs
now have their bonuses also tied to personal performance against CR targets. CEOs cascade
the performance targets throughout their organizations so the local CR team members, the
energy efficiency manager, etc. would also have a CR-related target.