Pathology Laboratory: by Priyanka Kadam
Pathology Laboratory: by Priyanka Kadam
Pathology Laboratory: by Priyanka Kadam
laboratory
By Priyanka kadam (83)
• Name :-
• Tagline :- Knowledge from Outside, Curing you inside
• Service offered :- Medical test
• Location :- Thane
Business profile
• Area of interest
• Personal experience
• Multiple opportunities
Certification required
• securing 80% of the physicians in the local area
• develop 20% of revenue from physicians who practice in
the nearby vicinity.
• desire to reach profitability with 18 months
Objectives
Target market:-
• large number of physicians
• Hospitals
• direct customers who will be coming to lab for testing.
• Insurance companies requiring medical checkups for
policy holders.
Marketing plan
• Service:- All kinds of medical test
• Price:- Depend on test
• Promotion:-Direct Approach
Hospitals
Word of mouth
Pamphlets
Brochures
Continue..
Test offered cost
CBC 150
Electrolytes 300
Creatine 200
Personnel required
Certified staff 2
Helpers 1
• The initial cost of project is 10,00,000
Financial plan
CAPITAL EXPENDITURE
Expenses Amount
Machinery 8,00,000
Furniture 1,00,000
computer 20,000
Advertising 20,000
TOTAL 10,00,000
CURRENT EXPENSES
Expenses Monthly Yearly
Total 1660000
Less:-
Revenue 660000
Opportunities Threats
Start diagnostic lab
New competitors
Start X ray clinic
• open more laboratories in other cities and villages of
Maharashtra
• planning to expand my business by adding the diagnostic
facility and converting pathological laboratory in
Diagnostic Laboratory.
FUTURE PLANS
Thank You