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Pathology Laboratory: by Priyanka Kadam

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Pathology

laboratory
By Priyanka kadam (83)
• Name :-
• Tagline :- Knowledge from Outside, Curing you inside
• Service offered :- Medical test
• Location :- Thane

Business profile
• Area of interest
• Personal experience
• Multiple opportunities

Why this business?


• National Accreditation Board for Testing
and Calibration Laboratories (NABL)
Mission :-
• To serve local physicians with fast,
accurate, private, reasonably priced
blood testing services.

Certification required
• securing 80% of the physicians in the local area
• develop 20% of revenue from physicians who practice in
the nearby vicinity.
• desire to reach profitability with 18 months

Objectives
Target market:-
• large number of physicians 
• Hospitals
• direct customers who will be coming to lab for testing.
• Insurance companies requiring medical checkups for
policy holders.

Marketing plan
• Service:- All kinds of medical test
• Price:- Depend on test
• Promotion:-Direct Approach
Hospitals
Word of mouth
Pamphlets
Brochures

Continue..
Test offered cost

Red blood cell count 100

White blood cell count 100

CBC 150

Blood sugar test 150

Electrolytes 300

Creatine 200

Services offered and their


cost
Timings
7 days a week
Week days 8 a.m. to 8 p.m.
Sunday 8 a.m. to 1 a.m.

Personnel required
Certified staff 2
Helpers 1
• The initial cost of project is 10,00,000

Financial plan
CAPITAL EXPENDITURE
Expenses Amount

Machinery 8,00,000

Furniture 1,00,000

Air condition 20,000

computer 20,000

Legal expenses 20,000

Advertising 20,000

Other stationary and equipments 20,000

TOTAL 10,00,000
CURRENT EXPENSES
Expenses Monthly Yearly

Electricity bill 3000 36000

Phone bill 1000 12000

Salaries 20000 240000

LAB Maintenance 1000 12000

Machinery maintenance 5000 60000

Extra stationary and 10000 120000


equipments
Commission 15000 180000

TOTAL 55000 660000


BREAK EVEN ANALYSIS
Particulars Amount

Total Investment 10,00,000

Current expenses 660000

Total 1660000

Less:-

Revenue 660000

Remaining cost 1000000

Break Even will be after 1 year and 6 months


SWOT ANALYSIS
Strengths
Certified
Weakness
Well equipped lab New in business
All kinds of test
done

Opportunities Threats
Start diagnostic lab
New competitors
Start X ray clinic
• open more laboratories in other cities and villages of
Maharashtra
• planning to expand my business by adding the diagnostic
facility and converting pathological laboratory in
Diagnostic Laboratory.
 

FUTURE PLANS
Thank You

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