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    Indian Readership Survey

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    brucenbs
    The document summarizes the Indian Readership Survey (IRS), which was conceptualized in 1995 to establish a link between media readership and product/brand consumption in India. The IRS surveys over 200,000 individuals across 70 cities, 1,178 towns and 2,894 villages to measure readership of 340 publications and viewership of nearly 200 TV channels. It provides demographic and geographic data on media consumption that is used by advertisers and media companies. The multi-stage sampling and data collection process involves fieldwork in two rounds each year to collect balanced data.

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    Indian Readership Survey

    Uploaded by

    brucenbs
    113 views16 pages
    The document summarizes the Indian Readership Survey (IRS), which was conceptualized in 1995 to establish a link between media readership and product/brand consumption in India. The IRS surveys over 200,000 individuals across 70 cities, 1,178 towns and 2,894 villages to measure readership of 340 publications and viewership of nearly 200 TV channels. It provides demographic and geographic data on media consumption that is used by advertisers and media companies. The multi-stage sampling and data collection process involves fieldwork in two rounds each year to collect balanced data.

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    IRS

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    The document summarizes the Indian Readership Survey (IRS), which was conceptualized in 1995 to establish a link between media readership and product/brand consumption in India. The IRS surveys over 200,000 individuals across 70 cities, 1,178 towns and 2,894 villages to measure readership of 340 publications and viewership of nearly 200 TV channels. It provides demographic and geographic data on media consumption that is used by advertisers and media companies. The multi-stage sampling and data collection process involves fieldwork in two rounds each year to collect balanced data.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    113 views16 pages

    Indian Readership Survey

    Uploaded by

    brucenbs
    The document summarizes the Indian Readership Survey (IRS), which was conceptualized in 1995 to establish a link between media readership and product/brand consumption in India. The IRS surveys over 200,000 individuals across 70 cities, 1,178 towns and 2,894 villages to measure readership of 340 publications and viewership of nearly 200 TV channels. It provides demographic and geographic data on media consumption that is used by advertisers and media companies. The multi-stage sampling and data collection process involves fieldwork in two rounds each year to collect balanced data.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    INDIAN

    READERSHIP
    SURVEY
    Can you recognize the newspaper ?
    Top 10 Publications

    All figures in Thousands


    Can you recognize the magazine?
    Top 10 Magazines

    All figures in Thousands


    About IRS…
    • Conceptualized in the year 1995
    • Established a link between
    product/brand use and readership
    of various publications through
    research
    • Not restricted to survey of
    readership alone but also with both
    readership & consumption across
    various categories of products
    throughout India.
    Uses of IRS Data
    • Reach of Press, TV, Radio, Cinema,
    Internet
    • 340 publications, nearly 200 TV
    Channels
    • Demographic & geographic profile
    of the Indian Consumer
    • Category wise penetration
    • Segmentation & Profiling
    Product Categories Covered
    • Demographic report
    • IRS Media
    • Indian Market
    • Product Profile
    • Telecom report
    • FMCG Package
    • Consumer Durables Package
    Sampling techniques used in IRS
    • IRS survey is based on a multi-stage stratified
    random sampling procedure .
    Sampling techniques used in IRS
    • Sample Size: 2,14,486 people with a
    geographic spread of nearly 70 cities, 1178
    towns & 2894 villages.

    • How is the Questionnaire administered?


    Sampling techniques used in IRS
    Agencies conducting Research
    • Media Research users
    Council

    • Hansa Research Group


    IRS Process
    • IRS data is weighted to the census universe
    • Report is delivered on a user-friendly software
    that facilitates analysis of the readership, &
    consumption on an extensive basis
    • Fieldwork is conducted in two rounds from July to
    November and from January to May
    • Balancing of sample between both the rounds
    • Selection of taluka/district/village
    Release of IRS
    • The data collected is processed.

    • Intense validations are carried out.

    • This activity is covered during the


    intermittent period between two rounds of
    fieldwork
    Reporting Units
    • Metros
    Class I : 40 Lakh +
    Class 2 : 10 – 40Lakh
    Class 3 : Population below 10 Lakh
    • Rest of Urban (Urban excluding metros)
    Class III: Population in between 5 to 10 lakhs
    Class IV: Population in between 1 to 5 lakhs
    Class V : Population in between 50,000 to 1 lakh
    Class VI: Population below 50,000
    • Rural
    ClassVII : Population above 5000
    Class VIII: Population in between 1000 to 5000
    Class IX : Population less than 1000
    References
    • http://www.hansaresearch.com/dload/Output.pdf
    • http://www.mruc.net/images/stories/IRS2010Q2
    %20Topline.pdf
    • http://www.mruc.net/
    • http://newspaperdesign.ning.com/forum/topics/to
    p-ten-indian-dailies

    Thank You

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