Special-Part-3-Top100-Tables.

qxd 5/6/2009 6:58 PM Page 2

bt special-newsmakers
For TATA Motors, 2008-09 could
have been so much better had the
Singur fiasco not happened. The Nano
would have been on the roads by now,

TOP 100 COMPANIES

RANK RANK COMPANY
’07 ’08-’09
TOTAL VISIBILITY QUALITY OF
SCORE EXPOSURE SCORE
(Ranked According to Image Score)
TOTAL IMAGE RANK RANK COMPANY
’07 ’08-’09
wowing owners and rivals alike.

TOTAL VISIBILITY QUALITY OF

SCORE EXPOSURE
TOTAL IMAGE
SCORE

3 1 Tata Motors 1,603,958 137 2,198,814 110 51 Punjab National Bank 96,982 148 144,007
21 2 State Bank of India 540,073 151 817,828 107 52 Hero Honda Motors 91,121 151 137,430
4 3 Microsoft 431,528 161 695,947 32 53 Ford India 141,659 97 137,412
2 4 Google 435,037 152 661,256 82 54 Idea Cellular 88,759 154 137,111
66 5 Indian Hotels 570,343 116 658,880 75 55 Ranbaxy Laboratories 110,373 123 136,004
5 6 Infosys Technologies 421,339 154 648,126 61 56 Merrill Lynch 136,900 99 135,897
6 7 ICICI Bank 471,478 135 638,561 36 57 Goldman Sachs 145,363 91 132,583
1 8 Reliance Industries 411,180 127 521,915 71 58 HP 91,346 144 131,933
13 9 Bharti Airtel 335,079 149 498,710 22 59 General Motors India 151,378 86 130,420
Highest quality
8 10 Hindustan Unilever 277,642 169 468,276 25 60 ArcelorMittal 94,714 136 129,205
of exposure for 42 11 Apple 279,520 161 448,736 n.a. 61 Standard & Poor’s 103,613 124 128,688
any company
11 12 Maruti Suzuki 317,630 139 442,147 101 62 Lehman Brothers 203,027 63 128,323 The lowest
50 13 BSNL 275,290 156 430,401 n.a. 63 Boeing 117,244 108 126,623 in quality of
exposure
15 14 DLF Group 269,588 134 360,094 164 64 Jindal Iron and Steel 93,182 131 122,271
17 15 Wipro 244,996 145 355,351 88 65 HSBC 86,764 140 121,261
19 16 Tata Consultancy Services 224,840 150 337,222 123 66 Axis Bank 88,775 136 121,016
85 17 HDFC Bank 234,760 143 335,101 73 67 KPMG 75,670 157 119,162
52 18 Yahoo! 232,056 133 308,634 38 68 Reliance Retail 94,638 123 116,589
70 19 HDFC 206,853 140 289,594 115 69 Volkswagen 70,964 163 115,903
40 20 Honda Siel 204,161 129 262,401 n.a. 70 Ritu Kumar 67,557 169 114,281
74 21 Indian Oil Corporation 178,395 141 251,070 n.a. 71 Arvind Mills 74,223 153 113,815
18 22 Reliance Communications 188,568 131 246,145 198 72 East India Hotels 101,288 111 112,283
9 23 Vodafone 161,249 144 232,199 n.a. 73 Rohit Bal 62,431 177 110,417
77 24 LIC 166,766 139 231,054 127 74 BHEL 78,033 140 109,069
196 25 Tata Communications* 171,433 134 230,504 24 75 Reliance Capital 83,677 130 108,673
A big gainer
in ranking 7 26 Mahindra & Mahindra 158,844 144 228,533 n.a. 76 Marriott Hotels and Resorts 91,761 116 106,322
23 27 Pantaloon Retail India 153,727 148 227,678 102 77 NTPC 75,714 140 105,630
31 28 Hyundai Motor India 155,970 144 224,277 n.a. 78 Yamaha Motors 72,297 146 105,606
34 29 Nokia 145,078 154 222,730 86 79 Gas Authority of India 68,779 152 104,256
41 30 Coca-Cola 158,541 140 221,957 45 80 JP Morgan 74,165 138 102,044
29 31 IBM 147,218 150 221,392 103 81 UTI 75,817 133 100,561
12 32 Jet Airways 266,063 81 215,511 n.a. 82 Visa 71,935 139 99,990
16 33 Air India 178,511 120 214,214 60 83 SpiceJet 85,215 117 99,701
128 34 Fiat India 139,741 152 212,389 33 84 Wal-Mart 72,838 136 99,005
10 35 Kingfisher Airlines 222,151 94 208,822 113 85 Shoppers’ Stop 66,567 148 98,721
26 36 ONGC 141,118 142 200,535 179 86 Skoda Auto India 67,721 146 98,695
47 37 Toyota Kirloskar Motor 163,143 122 198,758 84 87 BMW 74,114 132 97,626
46 38 Larsen & Toubro 128,818 148 190,447 149 88 Kotak Mahindra Bank 60,330 157 94,687
44 39 Pepsi Foods 133,841 138 184,701 n.a. 89 Delhi International Airport 102,906 92 94,673
14 40 Tata Steel 149,126 123 183,537 n.a. 90 RIM/BlackBerry 72,024 131 94,278
80 41 ITC 116,086 152 176,966 157 91 Spice Communications 66,639 139 92,640
37 42 DaimlerChrysler India 146,073 119 174,008 108 92 BPCL 70,061 132 92,431
93 43 HCL Technologies 105,615 163 172,073 105 93 HPCL 67,266 135 90,559
72 44 Cognizant Technology 113,316 149 168,976 n.a. 94 Wills Sport 62,321 144 89,742
112 45 MTNL 124,759 135 167,950 n.a. 95 Tech Mahindra 53,477 168 89,623
53 46 Standard Chartered Bank 92,553 178 164,886 152 96 ICICI Pru Life Insurance 57,575 154 88,489
62 47 Samsung India 106,898 152 162,154 185 97 Gucci 56,330 156 88,031
125 48 SAIL 110,658 142 156,963 95 98 Intel 60,868 144 87,448
49 49 Bajaj Auto 103,801 145 150,957 n.a. 99 IndiGo 68,647 127 87,182
160 50 Citibank 119,206 126 150,356 35 100 Morgan Stanley 81,552 106 86,359 A big fall
n.a.= Not Available *Formerly VSNL in ranks

000 BUSINESS TODAY MAY 31 2009