The Number One Franchise Opportunity
The Number One Franchise Opportunity
The Number One Franchise Opportunity
Franchise Opportunity ++
What gives the SUBWAY® franchise system the edge in the sandwich category?
• Great food. Our varied menu selection provides customers with endless options.
• Simplicity. We have an easy-to-run operation.
• Support. We have systems in place to assist our franchisees.
• Control. We teach owners to use exceptional control methods to help them run their business
efficiently.
The SUBWAY® franchise system is a strong and growing brand that’s known for great tasting sandwich-
es that are a healthier alternative to traditionally fatty fast food. Why are the sandwiches so good?
• Bread baked on premises. Every restaurant bakes its own pre-frozen bread daily.
• Gourmet sandwiches. The flavored breads and select sauces taste delicious.
• Made to order. Each sandwich is made to order in front of the customer.
We also take great pride in our people, especially our growing team of franchise owners. Here’s why
franchisees embrace the SUBWAY® franchise system :
At DAI we work very closely with our franchisees. There are support structures in place to assist fran-
chisees with their advertising, supply ordering and other operational needs. We have a great organiza-
tion, and if you are interested in bringing the SUBWAY® franchise system to your area or town, we
would love to speak to you about the SUBWAY® system.
Frederick A. DeLuca
President and Co-Founder
P.S. Since we receive more than 1,000 brochure requests each week, we ask that you fill out Dr. Peter Buck and Fred DeLuca,
the enclosed application form to let us know of your interest. As soon as we receive it, we will Co-founders.
send you a disclosure document with detailed information about the SUBWAY® franchise. You can also apply online at
www.subway.com/apply
*Doctor’s Associates Inc.(DAI) is the registered owner of the SUBWAY® trademark. Franchise may be offered by prospectus, through affiliate companies. 1Numbers subject to
change. Please visit www.subway.com for the latest restaurant and country counts. 2The SUBWAY® franchise was ranked the number one franchise for 13 out of the last 17
years by Entrepreneur Magazine in 2005, based on research and surveys of franchises located in the United States. 3The SUBWAY® franchise was ranked the number one food
franchisor by Total Business Magazine in 2004, based on research and surveys of franchises located in 16 countries in Europe. 4There are more operating SUBWAY® restaurants
in 11 countries, than any other franchised restaurant concept.
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
The Food
Here’s what our customers say they like about the food:
Think about your market area and the consumers who live there.
Wouldn’t the quality of the products appeal to those consumers?
Sample US Menu
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
The History
To Pete Buck it was simple. Rent a store, build a counter, buy some food, open for business, and Fred
would soon have enough money to pay for college. If Fred was willing to do it, Pete would be his part-
ner and presented him with a check for $1,000—his investment in their new venture.
Within a month, on August 28, 1965, the entrepreneurs opened their very first sandwich shop in
Bridgeport, Connecticut. In 1974, the duo turned to franchising as a way to grow the business, and
today, there are more than 22,000 restaurants in 76 countries.
The SUBWAY® franchise system provides a healthier alternative to traditionally fatty fast food.
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
Your Investment
Keeping Costs Low
The initial investment in a SUBWAY® franchise is low. Here are some of the reasons that costs are so low:
• The SUBWAY® franchise fee is exceptionally low for a chain of our size.
($15,000 (Local currency) in the United States & Canada, $12,500 in Australia; $10,000 (US dollars) for all
other international countries). Where qualified, additional franchises may be purchased at a reduced price.
• Compact facilities. The operation is efficient and flexible.
• Simple décor. The flexible décor minimizes leasehold improvements.
• Streamlined operation. A detailed operation manual guides you through every possible scenario.
• Factory-direct equipment. You buy equipment direct from the factories.
(See the Capital Requirements sheet in this brochure for more details.)
Financing
• Financing through outside loans is available in the United States, Canada, Australia, New Zealand, Puerto
Rico, and the United Kingdom.
• Equipment leasing is available through us for every qualified franchisee in the United States, Canada,
Australia, New Zealand, South Africa, Taiwan, Venezuela, Puerto Rico, Peru, Netherlands, Germany, France,
El Salvador, Denmark, Costa Rica, Ireland, Singapore, Guadalupe, Martinique and the United Kingdom.
Restaurant Performance
DAI encourages you to learn more about the performance of our restaurants by speaking with our fran-
chisees. Generally, the most important factors are:
Since we don’t know where your restaurant will be or how well you will run it, we can’t predict your results.
In fact, to eliminate possible misunderstandings, we have a policy that no employee or agent of ours can pro-
vide you with projections as to your potential sales, earnings and profitability. The best way to get this infor-
mation is to follow these steps:
1. Fill out an application. We will send you a disclosure document with the names and phone numbers
of our franchisees.
2. Call as many owners as you like. Ask them how they like being franchisees, how long they’ve been
franchisees of the company, how many stores they own and how they are doing.
You’ll enjoy talking to the owners, and you’ll learn first-hand from the people who once did exactly what
you’re doing now—investigating our franchise program.
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
Support
DAI is proud of the excellent support systems available to our SUBWAY® franchisees. Ongoing support is pro-
vided before and after you open your store.
As soon as you join our team, we begin working with you to help you get started.
• Training. You will take part in our intensive two-week program that takes place at SUBWAY® World
Headquarters in Milford, CT, USA or in one of our other training facilities in Miami, FL, USA (In Spanish),
Australia, Germany, India, and China.
• Site selection. We work with you to secure a location for your business. (Training and video provided)
• Restaurant design. We provide you with floor plans for your specific location.
• Equipment ordering. We help you order your equipment package for timely delivery. Our manufacturers
can even consolidate equipment, in some instances, so you receive equipment in one big shipment.
Once your restaurant opens, we have systems in place to help you operate your business effectively.
• Operations Manual. Our in-depth manual covers a full range of topics important to running your
business.
• Field support. You will be assisted by a representative who will help you get started and provide ongoing
operational evaluations.
• Franchisee services. You will be assigned a coordinator who will serve as your main contact person, who
is just a phone call or e-mail away.
• Research and development. Our executive chef, baking specialists, staff nutritionist and product
development team continually strive to make our excellent food even better.
• Continuing education. You’ll receive periodic newsletters, e-mails and voicemails. Videos, DVD’s and
additional training classes are also available.
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
Testimonials
"I've been in the restaurant business for "I have a convenience store called Hilltop Farms. My grandfather
more than 30 years, owning several dif- opened our store in 1955 as a way to sell milk and eggs from our
ferent franchises. However, SUBWAY® local farm to the public. Since the day we first opened until the pres-
has been the greatest way to expand my ent, we have constantly looked for ways to provide better service to
corporation. I have enjoyed being a part our existing customer base while trying to find new and creative
of the SUBWAY® franchise’s growth ways to expand that base. I decided to incorporate a branded food-
over the past 20 years. It’s been a great service concept into our operation. After exhaustively investigating
ride." all of the co-branding options, I bought a SUBWAY®
franchise. I was attracted by its ease of operation, low
Terry LaVallie - Upper Peninsula of Michigan -
start-up cost and wide variety of offerings, which
20 stores include healthy, low-fat menu choices that no one else
"My wife and I have done a lot of things offered. We opened in January 1997, and I was floored
in our lifetime but SUBWAY® has been by the results. The traffic count in our store increased
THE best. We worked for other people by more than 1,000 customers per week. The SUBWAY®
and built their businesses, but now we restaurant in and of itself has been a tremendous success but the
are working for ourselves-plus enjoying effect it has had on my convenience store has been equally incredi-
life to the fullest. We meet and work with ble. Virtually every category in the store has seen dramatic increas-
people that have the true entrepreneurial es due to the added traffic generated by the SUBWAY® restaurant. I
spirit, and their enthusiasm gives us added fuel. The look forward to more great years in the future partnered with this
SUBWAY® system has truly been the best business deci- fantastic franchise, and I take my hat off to all of the headquarters
sion we have ever made-one that gives us a freedom we staff and family of franchisees who work so hard to keep the compa-
never thought possible." ny moving in the right direction.”
Rock Irving - Marshfield, Wisc. - 4 stores Steve Gurwitz - Bellingham, Mass. - 1 store
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
Worldwide Opportunities and Successes
ARUBA · AUSTRALIA · AUSTRIA · BAHAMAS · BAHRAIN · BELGIUM · BOLIVIA · BRAZIL · BRITISH WEST INDIES · BULGARIA · CANADA · CHINA · COLOMBIA · COSTA RICA · CROATIA · DENMARK · ECUADOR · EGYPT · EL SALVADOR · FINLAND · FRANCE
FRENCH WEST INDIES · GERMANY · GUAM · GUATEMALA · HONDURAS C.A. · ICELAND · INDIA · ISRAEL · ITALY · JAMAICA · JAPAN · KUWAIT · LEBANON · MALAYSIA · MALTA · MEXICO · NETHERLANDS · NETHERLANDS ANTILLES · NEW ZEALAND
Hyderabad, India Beijing, China Schwenningen-aussen, Germany Helsinki, Finland Cornerbrook, Canada Ju Bei, Taiwan
NICARAGUA · NORTHERN MARIANA ISLANDS · NORWAY · OMAN · PAKISTAN · PANAMA · PHILIPPINES · POLAND · PORTUGAL · PUERTO RICO · QATAR · REPUBLIC OF IRELAND · RUSSIA · SAUDI ARABIA · SINGAPORE ·
SOUTH AFRICA · SOUTH KOREA · SPAIN · SWEDEN · SWITZERLAND · TAIWAN · TANZANIA · TURKEY · UNITED ARAB EMIRATES · UNITED KINGDOM · UNITED STATES · URUGUAY · US VIRGIN ISLANDS · VENEZUELA · WEST INDIES · ZAMBIA
If you are looking to start your own business, the SUBWAY® sandwich franchise offers you the opportunity
and a formula that works. Thanks to 4 decades of experience in building the largest worldwide fast-food
sandwich franchise, the SUBWAY® system provides you access to a well-structured and effective system. We
feel that the investment is low, and the operation is simple and efficient.
Exceptional Growth
Making Headlines
The SUBWAY franchise continues to make headlines
®
Regional Office
Tradeshow Article in
Franchise
International
Summer 04
Total Business June 2004
Magazine Feature
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
International Development Agent
Opportunities
The SUBWAY® system is looking for Development
Agents around the world to help fulfill our vision, our
mission and embrace our philosophy to achieve suc-
cess in the franchise industry.
“I became a Development Agent because I saw The mission is to provide tools to entrepreneurs, like you, to compete
a great concept that would be keenly embraced
by Australian consumers. I saw this fantastic in the Quick Service Restaurant industry worldwide. We will train you
opportunity to become a significant part of that to operate restaurants, help others to open their own businesses,
process, one that would give me great job sat- evaluate locations and negotiate leases, and provide marketing advice
isfaction, and the opportunity to learn and practice many skills.
No two days are alike! The process of becoming a DA was a and operational guidance.
reasonably easy one, probably because I focused on the "big-
ger picture" and took it step by step. I can honestly say that
my SUBWAY® experience continues to be the most exciting ride Our Company Philosophy
of my personal and professional life. My partner, Jim Dimas,
agrees that we are living our dream.”
It is based on remembering that our success depends on the initiative
Karen Eidsvik - Singapore
we take individually and our ability to work as a team. We will expect
“The best thing about being a SUBWAY® you to take the initiative in running your territory under our
Development Agent is that the learning never Development Agent Agreement and to work with us as a member of
stops! I love my job! Every day I face new and
exciting challenges that I need to address so
a world-class team to make the SUBWAY® system number one in your
that I can continue to build a successful SUB- area.
WAY® territory in Singapore. I get to work on everything from
store design to promotion plans, training and sales. It is never
boring or dull. I get tremendous support from everyone at What It Takes
SUBWAY® headquarters. I feel that they want to help me suc-
ceed. Plus I get to meet and work with excellent franchisees
who are building, through persistence and hard work, toward With 6 months of experience in a SUBWAY® restaurant and having
making their dreams come true.” attended our franchisee training class, you could be on your way to
Christian Tuerke - Germany helping us grow the SUBWAY® franchise in an available territory.
“In 1990 while working in the United States
for a year as a software technician, I tried my To find out more about our Development Agent program visit
first SUBWAY® sandwich - a meatball sub, www.subway.com, click on > Franchise Opportunities, then on
which I remember as if it were yesterday!
After returning to Germany, I started my own > DA Opportunities.
software company, but I made many visits
back to the U.S. and always looked forward to the SUBWAY® If you have additional questions, please contact Danielle Dumont, at
experience. I also introduced many friends to it as well. I final-
ly got tired of them saying, "Why don't we have SUBWAY® ext 1700 or by e-mail at dumont_d@subway.com
restaurants back in Germany?" and I made the decision to
invest in a SUBWAY® franchise. In 1999 I bought my franchise,
and subsequently became a Development Agent so that I could Note: There is no fee to become a Development Agent!
be part of the team developing Germany. I found the DA pro-
gram so challenging and rewarding that I sold my software
company and have concentrated on building the brand in my
market area.”
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
What do Franchisees Think
Our Tuscany Décor About the New Tuscany Décor?
Throughout our growth we’ve strived to keep our brand image fresh. Tuscany Décor Hits the United Kingdom
This includes the look of our restaurants, which has evolved into our Development
most recent design, Tuscany décor. Agent (DA) and
multi-unit owner
We set out to develop a décor that would reinforce the fact that SUB- Deirdre Anderson
WAY® food is healthy and great tasting. We also needed a décor that opened a new
SUBWAY® restau-
would convey to customers that SUBWAY® restaurants are family din- rant in Bury,
ing destinations: warm and inviting – fast casual, not fast food. England with
Tuscany décor. Deirdre opted to install
Welcome to Tuscany Tuscany because, she said, “I love the look,
it’s a terrific improvement over previous
décor packages.”
To find the “feel” we were looking for, we turned to the family back-
ground and Italian heritage of our co-founder Fred DeLuca, and the “As a DA, I wanted to be able to show off the
Tuscany region of Italy. future look of the company,” Deirdre contin-
ued. “The décor has a more upscale, café
The Tuscan region of Italy is know for its earthy tones, and vibrant type feel, and less of a fast food restaurant
flora. Vines of tomatoes and green shrubbery grace the sides of the look to it. And the functionality of the tile,
brown stone and brick structures. The scents and flavors in the air tables and seating areas is very good.”
complement the cultural and artistic variety that is truly Tuscany.
Relocation Wows Customers of Quebec
Although many Tuscan structures were built as far back as the 15th Franchisee!
century, they have stood the test of time because of the quality “Our regular customers
materials such as stone, marble and brick used to build them. This noticed the new décor
beauty, warmth and resilience embodied in those materials, were the right away, and we’ve
been receiving very
inspiration of Tuscany décor.
positive comments!”
That’s how franchisee
After building new Tuscany restaurants in Calgary and Quebec, Daniel Schoolcraft explained his recent
Canada, Florida and Illinois, USA, we conducted customer surveys. remodel to Tuscany décor.
The participants in this research confirmed that we had achieved our
main objectives with Tuscany, to create a warm yet fun and casual “The new décor package makes people want
dining experience. to hang out and rest their heads.” Daniel
made the switch to Tuscany when he relocat-
Seventy-one percent said they would be much more likely or some- ed one of his eight restaurants from a strip
what more likely to visit a SUBWAY® restaurant with Tuscany décor. mall to a freestanding location. “Customers
really appreciate the warm, inviting atmos-
When asked about specific aspects of the new décor, customers con-
phere. People have said that the new décor
sistently ranked Tuscany higher than our existing décor. makes it less like a store, more like a restau-
rant.”
Toll free US & Canada: 1 800 888 4848 - All areas: +1 203 877 4281 - www.subway.com
The Next Steps
Just follow this easy guide to let us know you’re interested.
1
Step 1 - Apply
2
Step 2 - Research
3
Step 3 - Join the Team
Questions?
Phone: +1-203-877-4281 - Fax: +1-203-876-6688 (All Areas)
Toll Free Numbers
U.S & Canada 1-800-888-4848 Mexico 001-800-514-8069
Australia 1-800-553-660 Netherlands 0-800-7324-7324
Austria 0-800-7324-7324 New Zealand 00-800-7324-7324
Belgium 0-800-73-247(324) Norway 800-7324-7324
China 10-800-140-0251 Philippines 1-800-1110-0449
Costa Rica 0-800-015-0198 Poland 00-800-111-4498
Denmark 00-800-7324-7324 Singapore 800-7324-7324
Finland 00-800-7324-7324 South Africa 0-800-996-688
France 0-800-7324-7324 South Korea 00-3-7324-7324
Germany 00-800-7324-7324 Spain 900-961-513
Hong Kong 800-7324-7324 Sweden 02-7324-7324
Israel 1-800-7324-7324 Switzerland 0-800-7324-7324
Italy 800-7324-7324 Taiwan 00-801-263-89
Japan 00-531-16-0077 UK 0-800-169-7712
Malaysia 1-800-803-834 Venezuela 0-800-100-5247
e-mail: franchise@subway.com • www.subway.com
© 2005 Doctor’s Associates Inc.
SUBWAY® is a registered trademark
of Doctor’s Associates Inc.