CCD Company Profile

Company profile
We’re a division of India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as
Coffee Day, it’s a Rs. 750 crore, ISO 9002 certified company.
clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country.
Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore
Café Coffee Day today has cafes in Vienna, Austria and Karachi. What’s more, new cafes are planned across Middle East, Eastern Europe, Eurasia,
Egypt and South East Asia in the near future.
Our Divisions
 Coffee Day Fresh ‘n Ground.
 Coffee Day Xpress.
 Coffee Day Take Away
 Coffee Day Exports
 Coffee Day Perfect
Strategy
 CCD has successfully executed a number of campaigns for various brands across a wide spectrum like FMCG, white goods, telecom,
education and many more categories to meet their brand objectives and thus has proved to be a strong alternative to conventional media
properties.
 The opportunity to get your brand message across to our customers in a very subtle yet effective method is limitless. From large wall
spaces which can attract the customer with eye catching brand messages to 3D table stickers, to branded tissue papers, the list is endless.
We are also trying to continuously innovate and offer the best possible options to create a successful campaign.
 CCD offers you the option to deliver an well rounded brand experience if the youth happens to be your target customer. To know more and
for a peep into our past partnerships, you could download a presentation from this link.
Business Development
Anyone can open a café coffee day shop if he has the following criteria.
1) Retail Space Area: 1000 -1500sft (Ground Floor)

2) Minimum Frontage: 25 running feet
3) Ample Parking space
If you meet our specifications mentioned above, please write to us with the following (mandatory)
details and we’ll get back to you soon
Company profile
Coffee Day’s retail footprint covers 918 cafés, 1,000 kiosks, 14,000 vending machines. It adds four cafés
a week It serves 1 million customers a day Coffee Day is the thirdlargest manufacturer of vending
machines in the world. It makes 300 a month With 10,000 acres of coffee plantations, the group is the
largest producer of Arabica beans in Asia
t is late on an April Monday evening and the air is muggy on the northern outskirts of Bangalore,
signalling premonsoon rains are not far away—a good omen for a three-dayold Café Coffee Day outlet
that has opened on the highway to the airport in India’s Silicon Valley. V. G. Siddhartha, who majority-
owns the coffee chain, Asia’s largest by number of outlets, is sipping a green apple soda that retails at Rs
55 a fill. Store staff wait around nervously. A key ingredient in the drink popular among the young is
soda imported from France, which alone costs Rs 12 each glass. Siddhartha makes a...
Swot analysis of Café coffee
Strength:
 Products of extremely good quality and taste.

 Its a youth oriented brand , hence huge potential since 40 % population is below 20
 It produces/grows the coffee it serves hence reducing the cost.
 USP of brand is its considered a highly affordable brand.
Weakness:
 Weak brand image and lacks strength to maintain brand loyalty

 Poor ambience and decor. CCD outlet served prime space for advertising and promotions
 Many of the CCD stores are incurring loses due to wrong site selection.
Opportunities:
 Coffee cafe industry is one of the fastest growing industry in Asia.

 More people like to visit CCD for informal meetings .
 CCD has gone international, and is planning to attract many new international markets, hence
gaining international recognition
Threats:
 Competeitors
 Competition with other coffee cafes like Barista, Mochas.
Other hukka palours like Sheshas , Peshawar , Koylas, U Turn are also gaining lot of attention
and preferred by young generation to hang around which in tourn is attracting the market
captivated by CCD
PPT for marketing stategy
PPT of supply chain of café coffe day.

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Company profile

 Coffee Day Fresh ‘n Ground.

 Coffee Day Xpress.

 Coffee Day Take Away

 Coffee Day Exports

 Coffee Day Perfect

1) Retail Space Area: 1000 -1500sft (Ground Floor)

Swot analysis of Café coffee

 Products of extremely good quality and taste.

 Weak brand image and lacks strength to maintain brand loyalty

 Coffee cafe industry is one of the fastest growing industry in Asia.

PPT of supply chain of café coffe day.

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