Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 54 views

    Association of Adjectives-BP

    Uploaded by

    manali07
    The document summarizes brand personality research for the jewelry brand D'DAMAS. It finds that D'DAMAS is perceived as: 1) A female brand by 54% of customers and a male brand by 18% of customers. 2) Appealing most to customers between the ages of 20-30 years old. 3) Associated with adjectives like sophisticated, classy, and rich by over 20 customers each, indicating it is seen as a higher-end brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Association of Adjectives-BP

    Uploaded by

    manali07
    54 views4 pages
    The document summarizes brand personality research for the jewelry brand D'DAMAS. It finds that D'DAMAS is perceived as: 1) A female brand by 54% of customers and a male brand by 18% of customers. 2) Appealing most to customers between the ages of 20-30 years old. 3) Associated with adjectives like sophisticated, classy, and rich by over 20 customers each, indicating it is seen as a higher-end brand.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document summarizes brand personality research for the jewelry brand D'DAMAS. It finds that D'DAMAS is perceived as: 1) A female brand by 54% of customers and a male brand by 18% of customers. 2) Appealing most to customers between the ages of 20-30 years old. 3) Associated with adjectives like sophisticated, classy, and rich by over 20 customers each, indicating it is seen as a higher-end brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    54 views4 pages

    Association of Adjectives-BP

    Uploaded by

    manali07
    The document summarizes brand personality research for the jewelry brand D'DAMAS. It finds that D'DAMAS is perceived as: 1) A female brand by 54% of customers and a male brand by 18% of customers. 2) Appealing most to customers between the ages of 20-30 years old. 3) Associated with adjectives like sophisticated, classy, and rich by over 20 customers each, indicating it is seen as a higher-end brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 4

    Association of Adjectives D'DAMAS

    60

    50

    40

    30
    30 27 28 26
    24
    n
    u
    qF

    22
    y
    c
    re

    20

    11 12
    10 10 10

    AF
    YO

    TR
    SO

    ST

    Q
    EX

    R
    LA
    N

    EP

    U
    F
    A

    N
    U

    PH

    IQ

    AL
    CL

    O
    TU

    D
    N

    U
    U

    SY

    IT
    Y
    G

    IS

    TA
    US

    Y
    T

    AB

    TI
    SY
    IC
    IV

    O
    LE
    AT

    M
    E

    N
    BO
    O
    N

    L
    N=20

    D’Damas: Highly Sophisticated, Unique and


    Exclusive Brand.
    Association of Adjectives ….Contd

    • Nakshatra: Exclusive and Status Symbol


    • ORRA: A Young Brand with a bit of class
    • Asmi: Classy, Young and Affordable Brand
    • Kiah: A Sophisticated Brand
    • Tanishq: Mostly assumed to be a Status
    Symbol
    • Gili: Affordable, Trendy and a Classy Brand
    • Adora: Young and Trendy Brand
    Brand Personality –D’dmas
    Gender of D'damas as perceived by
    customers

    Female 54
    Gender

    Male 18

    0 20 40 60
    Number of Customers

    Gender: Perceived as Female

    Age of D'damas as perceived


    Above 35 years 6

    30 - 35 years 8

    25 - 30 years 22
    Age

    20 - 25 years 27

    15 - 20 years 9

    Below 15 years 2

    0 5 10 15 20 25 30
    Number of Customers

    Age: Between 20-30 years


    Brand Personality…D’dmas

    Adjectives
    Adjectives
    Adjectives for personality Adjectives for personality
    1
    Happeni

    Popular 14 Happy 2
    Trendy 15
    Educated 18 Rugged 3
    Cool 1
    Sucessful 22
    Gentle 3

    Professional 3 Fresh 5
    Exciting 2
    Rich 36 Confide 8
    Cheerful 4
    Sophisticated 21
    Young 49
    Classy 20 Beautiful 13

    Smart 15
    Sexy 6
    0 10 20 30 40
    0 10 20 30 40 50 60
    Number of people Number of customers

    Adjectives for personality


    Has Attitude 9
    Modern 5
    Vibrant 2
    Passionate 4
    Charming 10
    Simple 9
    Stylish 4
    Genuine 4
    Different 12
    Matured 5

    0 5 10 15
    Number of customers

    D’damas is perceived as a Young, Rich, Charming female


    having a bit of Attitude who is different from others.

    You might also like