A Real World Study at Malayala Manorama
A Real World Study at Malayala Manorama
A Real World Study at Malayala Manorama
MALAYALA MANORAMA
PATHANAMTHITTA
A Real World Study report submitted in partial fulfilment of requirement
for the award of degree of
(UIT-CME)
ADOOR
2008 November
1
DECLARATION
Kerala is our own work. The report has not been submitted for the award
Place: Adoor
BibinSha B
Irishi Kiran PR
2
ACKNOWLEDGEMENT
At this juncture, we accord our deep sense of thanks and gratitude to Faculty
guide Mr.Ambeesh Mon S for his valuable directions enabling us to
complete this project.
We express our ultimate gratitude to the God Almighty that has been
instrument for enlightening us on our academic venture.
Last but not least, we take this opportunity to thank our parents who
helped us in making this endeavour a success.
Shiju M Raju
Bibin Sha B
Irishi kiran P R
3
Chapter No. Title Page No.
INTRODUCTION
1 • Introduction 5
• Objectives 7
7
• Methodology
8
• Scope of study
• Limitations 9
• Chapterisation 10
11
23-27
3
INDUSTRIAL PROFILE
4
5 ACTUAL STUDY 30-36
7 BIBLIOGRAPHY 39
1.1 INTRODUCTION
5
[citation needed].The Malayalam word Manorama roughly
translates to "Entertainer." Even though this news paper is credited
with mass circulation, the legitimacy of its news content is often
questioned. It is also widely known for sensationalizing news
events to attract public attention.
A joint stock publishing company, destined to acquire the status of
the first joint stock publishing company of Republic of India, was
incorporated by in 1888 by Kandathil Varghese Mappillai at
Kottayam, then a small town in the kingdom of Travancore,
currently, a part of Kerala state, India. The first issue of Malayala
Manorama was published on 22 March 1890 from the press
owned by Malankara Metropoltan H.G Joseph Mar Dionysius of
Orthodox church. The name Malayalam Manorama was chosen
by the poet,Raghavan Nambiar, Villuvarvattathu from Tiruvalla
Kerala Varmagranted the symbol which is a part of the Travancore
kingdom symbol. In a period of two years, from the date of
incorporation till the publication commenced, the company
witnessed several challenges. The undertaking had pumped money
in to the state at a time when money lending and upper class living
were just privileges of elite Hindus or royalty. This sudden change
in the economy and reform in banking promoted by a minority
community (considering the population of Syrian Christians in
Kerala) earned the wrath of the ruling Travancore regime. Once
the paper was closed down owing to this and a bank owned by
Manorama was locked out. Manorama has recently ventured into
broadcasting
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1.2 OBJECTIVES OF STUDY
7
The study aims at evaluating the layout carried out at malayala
manorama
Interview”. In other words most of the data that we made use of is primary
data and are collected by us. All the data collection is done by us by directly
addition to this in order to get a clear idea of layout process we have also
8
Period of study was for 1 day, during November.
understand how this complicated function is carried out in a print media like
As usual for any research, this study was also having certain
limitations as mentioned below:
• An in-depth study was not possible because the time limit was the
main constraint.
• In some departments, actual data was not provided since they had no
time to go through the record. So the data collected may have the
unforeseen bias in terms of the accuracy and validity even though
precautions were taken while recording the data.
9
• It is difficult to get information from the workers about the specific
layout because they don’t know how to relate these facts with the
theory.
1.6 Chapterisation
of the study
10
CHAPTER-2
REVIEW OF LITERATURE
PLANT LAYOUT
Introduction
Plant layout is a floor plan of physical facilities which are used in
production. Layout planning refers to the generation of several possible
plans for the spatial arrangement of physical facilities and select the one
which minimizes the distance between the department
BASIC PRINCIPLES
The basic principles of plant lay out are there fore, as follows:
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c) The layout should ensure adequate safety and healthy working
conditions for the employees.
d) A good layout should take into consideration all the three dimensions
of space available. In addition to the floor space, the vertical space
available should also be taken into account while designing the work.
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CLASSIFICATION OF LAY OUT
Categories.
1. Process layout
2. Product layout
This is typical of the job shop type of production where the equipment
performing similar operation is grouped together. For instance, grinding
machines could be grouped together to form a work area, milling machines
could be together, drilling machines could be grouped together , etc. such a
layout particularly useful where the volume of manufacture is low and the
variety of the jobs is great . Process layouts are found primarily in job shops,
or firms that produce customized, low-volume products that may require
different processing requirements and sequences of operations. Process
layouts are facility configurations in which operations of a similar nature or
function are grouped together. As such, they occasionally are referred to as
functional layouts. Their purpose is to process goods or provide services that
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involve a variety of processing requirements. A manufacturing example
would be a machine shop. Therefore, facilities that are configured according
to individual functions or processes have a process layout. This type of
layout gives the firm the flexibility needed to handle a variety of routes and
process requirements. Services that utilize process layouts include hospitals,
banks, auto repair, libraries, and universities.
Sub assembling
Grinding
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Advantages
1. Reduced investment on machines as they are general purpose
machines.
Disadvantages
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PRODUCT LAYOUT
Product layout also called the straight –line layout or layout for serialised
manufacture ,product layout involves the arrangement of machine in one
line, depending upon the sequence of operations. Materials are fed into the
first machine and finished products come out of the last machines. In theory,
this sequential layout allows the entire process to be laid out in a straight
line, which at times may be totally dedicated to the production of only one
product or product version. The flow of the line can then be subdivided so
that labour and equipment are utilized smoothly throughout the operation
Two types of lines are used in product layouts: paced and unpaced. Paced
lines can use some sort of conveyor that moves output along at a continuous
rate so that workers can perform operations on the product as it goes by. For
longer operating times, the worker may have to walk alongside the work as
it moves until he or she is finished and can walk back to the workstation to
begin working on another part (this essentially is how automobile
manufacturing works).
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used to group the individual tasks performed into workstations so that there
will be a reasonable balance of work among the workstations.
Advantages
Disadvantages
17
FIXED-POSITION LAYOUT
As the term itself implies, fixed position layout involves the movement of
men and machines to the product which remains stationary. A fixed-position
layout is appropriate for a product that is too large or too heavy to move. For
example, battleships are not produced on an assembly line. For services,
other reasons may dictate the fixed position (e.g., a hospital operating room
where doctors, nurses, and medical equipment are brought to the patient).
Other fixed-position layout examples include construction (e.g., buildings,
dams, and electric or nuclear power plants), shipbuilding, aircraft, aerospace,
farming, drilling for oil, home repair, and automated car washes. In order to
make this work, required resources must be portable so that they can be
taken to the job for “on the spot” performance.
Due to the nature of the product, the user has little choice in the use of a
fixed-position layout. Disadvantages include:
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FIXED LAYOUT
Drill Mill
Lathe Grind
Saw Assembly
Weld Paint
COMBINATION LAYOUTS
Many situations call for a mixture of the three main layout types. These
mixtures are commonly called combination or hybrid layouts. For example,
one firm may utilize a process layout for the majority of its process along
with an assembly in one area. Alternatively, a firm may utilize a fixed-
position layout for the assembly of its final product, but use assembly lines
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to produce the components and subassemblies that make up the final product
(e.g., aircraft).
Workers in cellular layouts are cross-trained so that they can operate all the
equipment within the cell and take responsibility for its output. Sometimes
the cells feed into an assembly line that produces the final product. In some
cases a cell is formed by dedicating certain equipment to the production of a
family of parts without actually moving the equipment into a physical cell
(these are called virtual or nominal cells). In this way, the firm avoids the
20
burden of rearranging its current layout. However, physical cells are more
common.
Since workers are cross-trained to run every machine in the cell, boredom
is less of a factor. Also, since workers are responsible for their cells’
output, more autonomy and job ownership is present.
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OTHER LAYOUTS
In addition to the aforementioned layouts, there are others that are more
appropriate for use in service organizations. These include
warehouse/storage layouts, retail layouts, and office layouts.
While layout design is much simpler for small retail establishments (shoe
repair, dry cleaner, etc.), retail stores, unlike manufacturers, must take into
consideration the presence of customers and the accompanying opportunities
to influence sales and customer attitudes. For example, supermarkets place
dairy products near the rear of the store so that customers who run into the
store for a quick gallon of milk must travel through other sections of the
store. This increases the chance of the customer seeing an item of interest
and making an impulse buy. Additionally, expensive items such as meat are
often placed so that the customer will see them frequently (e.g., pass them at
the end of each aisle). Retail chains are able to take advantage of
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standardized layouts, which give the customer more familiarity with the
store when shopping in a new location.
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information about everything from wars and economic conditions to social
customs and “human interest” features. The first printed forerunners of the
newspaper appeared in Germany in the late 1400’s in the form of news
pamphlets or broadsides, often highly sensationalized in content. Some of
the most famous of these report the atrocities against Germans in
Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul,
who became the Count Dracula of later folklore.
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first circulation figures of a million copies per issue were recorded
(ironically, these newspapers are now quite rare due to the atrocious quality
of cheap paper then in use, and to great losses in World War II era paper
drives) At this period appeared the features of the modern newspaper, bold
“banner” headlines, extensive use of illustrations, “funny pages,” plus
expanded coverage of organized sporting events. The rise of “yellow
journalism” also marks this era. Hearst could truthfully boast that his
newspapers manufactured the public clamor for war on Spain in 1898. This
is also the age of media consolidation, as many independent newspapers
were swallowed up into powerful “chains”; with regrettable consequences
for a once fearless and incorruptible press, many were reduced to vehicles
for the distribution of the particular views of their owners, and so remained,
without competing papers to challenge their viewpoints. By the 1910’s, all
the essential features of the recognizably modern newspaper had emerged. In
our time, radio and television have gradually supplanted newspapers as the
nation’s primary information sources, so it may be difficult initially to
appreciate the role that newspapers have played in our history.
1. The Hindu
2. Indian Express
3. Times of India
4. Malayala Manorama
5. Sakal
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Chapter-4
COMPANY PROFILE
26
kerala and there is also editions from New Delhi ,Bangalore,
Mumbai, Chennai and there are two international editions from
Bahrain and United Arab Emirates. In total there are 16 editions for
Malayala Manorama
Timeline
27
The Malayalam Manorama group of publication has a long list of best
selling magazines and reference books, including the following:
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16.Hindi Year Book
CHAPTER 5 BOD
BOD
THE ACTUAL FINDINGS
Ground floor
In the ground floor they arranged reporters bureau, editorial
board, circulation wing, marketing wing, finance department , advertisement
wing , MM News studio, a recently started a matrimonial website named
mformarry.com, reception, press, stock room.
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First floor
In the second floor they created a Senior co-ordinater
cum editor’s cabin (He is the real protégé of the entire unit), sub editors
board ,proof readers room, ,designing room .
Second floor
The second floor is set up for pre printing works and rest of
floor is reserved for their FM radio named RADIO MANGO and it is
coming soon in the Pathanamthitta district.
30
SECOND FLOOR
Pre press
Conference hall
FIRST FLOOR
Editorial
Materials
GROUND FLOOR
News bureau
Finance department
Marketing
Circulation
31
Product layout involves arranging the various
manufacturing processes to fit the sequence required by the product.
Detailed design involves allocating work tasks to locations. The decisions to
be made are:
CYCLE TIME
The cycle time of a product layout is the time between completed products
emerging from the operation. Cycle time is a vital factor in the design of
product layouts and influences most other detailed design decisions. It is
calculated by considering the likely demand for the products over a period
and the amount of production time available in that period.
NUMBER OF STAGES
32
manufacture. The number of such stages can be anything between one and
several hundred, depending on the cycle time required and the quantity of
work involved in making the product. The latter quantity is called the ‘total
work content’ of the product. The larger the total work content and the
smaller the required cycle time, the more stages will be necessary.
TASK-TIME VARIATION
At the moment we can imagine a line of five stages, each contributing less
than a quarter of the total work content in processing the single unit. In
practice of course, the flow would not be so regular. Each stage might on s
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The effectiveness of line balancing is measured by balancing loss. This is
the time wasted through the unequal allocation of work as a percentage of
the total time invested in processing the product.
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parameter
target Previous Current month average
month
quantity >77%
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CHAPTER 6
FINDINGS
Some of the major things that came to my notice are mentioned below.
36
CONCLUSION
Print media in India and around the world has gone through dynamic
changes through globalization. In this modern world the other types of
medias like electronic media, internet, radios etc. are very popular and they
catch the major part in this industry. But today print media has its on
importance. The layout plays an important role, because maximum
utilization of the space within the plant gives the employees to work
independently and freely. This leads to the job satisfaction and finally
results in low employee turnover. The organization taken for the study is
following the product oriented layout. In product oriented layout they are
using assembly line technique for the mass production. Malayala manorama
is ranked as one of the top ten news papers in India. They are also giving
much importance to the quality rather than the quantity. For quality check
they examine the whole unit instead of taking a sample for the whole
produced items.
SUGGESTIONS
37
• Put suggestion boxes for collecting the data about the layout and
spacing of the production plant.
• Should encourage more sales promotional activities.
• Collect feedback from the employees about the particular layout.
• Employees should be provided with more technological training.
7. BIBLIOGRAPHY
1. Company Journals
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WEBSITES
1. www.wikiepedia.com
2. www.google.com
3. www.malayalamanorama.com
4. www.rediff.com
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