Corporate Public Relations

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Done by:
Ranjeet. R. Iyer
Definiton
P.R activities focused on enhancing or
protecting the overall µcorporate image¶ of an
organization.
Corporate public relations is used to influence

customer and non- customers publics and is
particularly relevant in a marketing context when
these publics have to be influenced in order to
gain market entry.
Corporate P.R. is essential as it manages the

reputation of an organisation.
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India¶s largest engineering and

constructions company.
Built many of India¶s priced landmarks.
Presence in over 20 countries apart from

India.
Äopics covered
Need of Corporate P.R.
Functions of Corporate P.R.
Corporate Image
Importance of Logo
Corporate Social Responsibility
Corporate Communications
Need of Corporate P.R
Seeks to project image and identity of the
company.
Required for proper communication with public.
Helps in building positive corporate image.
P.R helps in safety management.
P.R required for proper CSR activities.

Functions of Corporate P.R
Communications management
Media
Government Affairs
Publicity
Investor Relations
Community Relations
Public affairs
Social Responsibility
Corporate Image
Corporate Image
It is the set of beliefs, ideas and
impression a customer, shareholder or an
employee holds regarding the company.
It can be negative or positive.
Cannot built positive image overnight.

How good corporate image can be
developed?
Better quality and pricing techniques.
Attractiveness of products & services.
Discounts, credits, after sales services.
Logos.
Relations with press (media).
Social responsibility.
Employee welfare.
Consumer service & welfare.
Extent of R&D in product modification.
Extent of innovations.
Corporate Image of L&Ä
L&Ä health centre, Mumbai provides free medical check
ups to employees.
Alliances with many foreign companies.
Constructions in abroad also.
Many community welfares and CSRs increased the
image of L&Ä.
AIDS awareness, mother-child care, family planning
measures.
L&Ä constructs state-of-art buildings.
Railway bridge on the Panval Nadi, near Ratnagiri in
Konkan Railway is highest viaduct in Asia.
Corporate Image of L&Ä
Record construction of J.N Stadium in
Chennai in 260 days!
Award for constructing ICICI Corporate
office, BKC, Mumbai
þ
Logo
It¶s a single piece of type comprising a
word or words, trademark or design.
Companies use it for easy identification of

their products.
L&Ä has a simple logo

Need and purpose of Logo
Essence of personality.
Identity to the world.
Logos should be created wisely.
Logo framing involves lot of time and
money.
Should grab public interest in a single
view.
Logos help in checking illegal goods.
Logos and consumers
Logos keep the band name high in
consumer¶s mind.
It helps illiterate people to easily identify

the right product.
Logos with tag-line attract consumers.

L&Ä¶s ECC
A logo of L&Ä in infrastructure educates
people about L&Ä¶s contribution.
L&Ä can bag more contracts with logos

painted in constructions.
Commitment of business firms to serve the
economy.
Ethical behavior towards employees and

customers.
Serving environment in which its operates.

Benefits of CSR
Creates positive image.
Creates emotions among public.
Involved in short-term employment.
Provides satisfaction and motivation to

employees.
Implementing CSR
Proper flow of communication from top to bottom
level.
Appointment of proper CSR personnel.
Good relationship with customers, investors etc.
Annual CSR reports.
Regular feedback.
CSR and Brands
µLead India¶ campaign by Ä I for bringing
change in society.
Ä I gained public sympathy and
enhanced image.
NIKE CSR, 2003-learning from consumer,
NG attacks.
Infosys contributes 1% of PAÄ for various
community development.
CSR and Brands Contd«
E-Choupal by IÄC for assisting farmers
through internet for selling their output.
M&M¶s K.C.M.E.Ä has given Rs.7.5 crs as

grants and scholarships.
ÄCS¶s Adult Literacy Program (ALP) to

address the problem of illiteracy.
CSR and Brands Contd«
Aptech¶s tie up with an NG to provide
education in Barrackpore.
JCB India adopted a government school in

the vicinity of company premises.
DCM Shriram providing education to girl

child, water to villages in Kota, Rajasthan.
L&Ä¶s CSR
Prayas: trust formed to help the less
privileged people of the society.
Rehabilitation efforts: Help during

calamities in rissa, Gujarat and Bhutan.
Free eye check-up with Arvind Eye

Hospital at Kancheepuram, Ä.N.
L&Ä¶s CSR Contd«
AIDS awareness campaign at BIAL on 01st
Dec¶2006.
Blood donation camp at Barkeshwar on 28th

Nov¶ 2006.
Construction Vocational Äraining to laborers

from poor background at Chennai and Panvel.
Ähey were given training on carpentry,

plumbing, masonry etc. free of cost
G LDEN PEAC CK Award for
CSR-L&Ä Infotech
Corporate Communications
Department of L&Ä
Provides an interface with company¶s publics.
Info on company¶s activities (projects, tenders).
Media briefings about company.
Image promotion and marketing.
Advertising.
Ähank you

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| 

 Corporate public relations is used to influence

 Corporate P.R. is essential as it manages the

 India¶s largest engineering and

 Built many of India¶s priced landmarks.

 Presence in over 20 countries apart from

 Functions of Corporate P.R.

 Corporate Social Responsibility

 Required for proper communication with public.

 Helps in building positive corporate image.

 P.R helps in safety management.

 P.R required for proper CSR activities.

 It can be negative or positive.

 Cannot built positive image overnight.

 Companies use it for easy identification of

 L&Ä has a simple logo

 It helps illiterate people to easily identify

 Logos with tag-line attract consumers.

 L&Ä can bag more contracts with logos

 Ethical behavior towards employees and

 Serving environment in which its operates.

 Creates emotions among public.

 Involved in short-term employment.

 Provides satisfaction and motivation to

 Appointment of proper CSR personnel.

 Good relationship with customers, investors etc.

 Annual CSR reports.

 M&M¶s K.C.M.E.Ä has given Rs.7.5 crs as

 ÄCS¶s Adult Literacy Program (ALP) to

 JCB India adopted a government school in

 DCM Shriram providing education to girl

 Rehabilitation efforts: Help during

 Free eye check-up with Arvind Eye

 Blood donation camp at Barkeshwar on 28th

 Construction Vocational Äraining to laborers

 Ähey were given training on carpentry,

 Info on company¶s activities (projects, tenders).

 Media briefings about company.

 Image promotion and marketing.

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|

Corporate public relations is used to influence

Corporate P.R. is essential as it manages the

India¶s largest engineering and

Built many of India¶s priced landmarks.

Presence in over 20 countries apart from

Functions of Corporate P.R.

Corporate Social Responsibility

Required for proper communication with public.

Helps in building positive corporate image.

P.R helps in safety management.

P.R required for proper CSR activities.

It can be negative or positive.

Cannot built positive image overnight.

Companies use it for easy identification of

L&Ä has a simple logo

It helps illiterate people to easily identify

Logos with tag-line attract consumers.

L&Ä can bag more contracts with logos

Ethical behavior towards employees and

Serving environment in which its operates.

Creates emotions among public.

Involved in short-term employment.

Provides satisfaction and motivation to

Appointment of proper CSR personnel.

Good relationship with customers, investors etc.

Annual CSR reports.

M&M¶s K.C.M.E.Ä has given Rs.7.5 crs as

ÄCS¶s Adult Literacy Program (ALP) to

JCB India adopted a government school in

DCM Shriram providing education to girl

Rehabilitation efforts: Help during

Free eye check-up with Arvind Eye

Blood donation camp at Barkeshwar on 28th

Construction Vocational Äraining to laborers

Ähey were given training on carpentry,

Info on company¶s activities (projects, tenders).

Media briefings about company.

Image promotion and marketing.