Ashok Leyland
Ashok Leyland
Ashok Leyland
Assignment on
Business Strategy
Submitted to:
Prof. A. K. Mitra
Submitted by:
Abhishek Rawat
09BS0000080
Sec E
ASHOK LEYLAND
About
Vision
Mission
Hinduja Foundaries
Established in 1959, Ennore Foundries is India's largest
automotive jobbing foundry with production capacity of 45,000
MT in Grey Iron and 3000 MT in aluminum gravity die castings
per annum. Certified to ISO - 9001 and QS 9000 Quality
systems. Ennore Foundries is also largest manufacturers of
Cylinder Block and Cylinder head castings in India catering to
different segment like automobiles, tractors, industrial engines
and power generators, product ranging from 10 kg to 300 kg in
Grey Iron casting and up to 16.5. kg in Aluminum gravity die
casting.
IRIZAR-TVS
PESTEL ENVIRONMENT
Economical:
Social:
• Growth in urbanization.
Technical:
Environmental:
• Global warming.
Legal:
Industrial user
Defense user
Public user
Government user
CUSTOMER’S VALUE
* Reliability
* Maintainability
* Safety
* Strength
* Performance
* Features
* Conformance
* Durability
* Service
* Response
*Aesthetics
* Reputation
SWOT ANALYSIS
1. Low margin
2. High price
3. Sales representatives are less
4. There is no proper mechanism to handle the grievance of the
customers
Opportunities for the company
1. High competition
2. Liberal credit policy of other brand
3. Promotional programmes of other brand
4. Complicated national market
5. Good replacement facility if other brands.