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    Filmshock 7

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    The document discusses how art has historically been influenced by the social and political contexts of different time periods. While art may impact individuals, the author argues that art cannot fundamentally change life or society. The author analyzes how in the 19th century, the concept of nature in art was replaced by a focus on urban culture and mass production. Artists like Andy Warhol adapted to this new environment by basing their work on concepts like advertising and mass production. Though seemingly without deeper meaning, Warhol's work intrigued the author by "letting everything be itself" and reflecting the everyday objects and images of modern consumer culture.

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    Filmshock 7

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    api-316951549
    20 views3 pages
    The document discusses how art has historically been influenced by the social and political contexts of different time periods. While art may impact individuals, the author argues that art cannot fundamentally change life or society. The author analyzes how in the 19th century, the concept of nature in art was replaced by a focus on urban culture and mass production. Artists like Andy Warhol adapted to this new environment by basing their work on concepts like advertising and mass production. Though seemingly without deeper meaning, Warhol's work intrigued the author by "letting everything be itself" and reflecting the everyday objects and images of modern consumer culture.

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    The document discusses how art has historically been influenced by the social and political contexts of different time periods. While art may impact individuals, the author argues that art cannot fundamentally change life or society. The author analyzes how in the 19th century, the concept of nature in art was replaced by a focus on urban culture and mass production. Artists like Andy Warhol adapted to this new environment by basing their work on concepts like advertising and mass production. Though seemingly without deeper meaning, Warhol's work intrigued the author by "letting everything be itself" and reflecting the everyday objects and images of modern consumer culture.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views3 pages

    Filmshock 7

    Uploaded by

    api-316951549
    The document discusses how art has historically been influenced by the social and political contexts of different time periods. While art may impact individuals, the author argues that art cannot fundamentally change life or society. The author analyzes how in the 19th century, the concept of nature in art was replaced by a focus on urban culture and mass production. Artists like Andy Warhol adapted to this new environment by basing their work on concepts like advertising and mass production. Though seemingly without deeper meaning, Warhol's work intrigued the author by "letting everything be itself" and reflecting the everyday objects and images of modern consumer culture.

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    of 3

    Humanities through the Arts (32578)

    Prof. Hallinger
    Angella Valpolini
    ID: 10146952
    Film Shock 7: Culture as Nature
    Even though art can change people because of an individual appraisal of any piece of art, can
    art change life in general? I believe it cannot. As Warhol proclaimed on his work, Art could not
    change Life (The Shock of the New, pp 346), I believe as well that art cannot change life.
    Throughout the years, we can see how every kind of artistic expression just as music,
    architecture and art, has been influenced by the situations and concerns of each century. From the
    World War I, the concept of Utopia, the World War II, until the Industrial Revolution, we have
    been able to notice all the transformations on which art has gone through. I believe that in order
    to make an impact in the world and attract peoples attention to see a message one wants to
    spread, one should suit the interests of the society of each time. During the 19th Century and the
    last 30 years, overload and mass production has changed how art is driven (The Shock of the
    New, pp 324-325). With this in mind, the concept of Nature, which artists represented by its true
    form and meaning for many years, was now replaced by the culture of the cities. Cities filled
    with signs that dictated a meaning instead of the process of discovering that you can find in a
    work of art. Art, while being submerged in a forest of media, had to adapt itself to the
    environment so that he could survive and not be forgotten. Then, what did art have to do in order
    to survive to the new environment of signs? It had to follow the new language of the modern

    cities. Throughout this period of time, we can see the work of a myriad of artists who tried to
    approach this new concept. Between them, there was Charles Demuth, Stuart Davis, Robert
    Rauschenberg, Jasper Johns, Richard Hamilton, Andy Warhol, Roy Lichtenstein, James
    Rosenquist, and many others. Even though I enjoy the style of Stuart Davis work, I think Andy
    Warhols work has a better approach to the concept and transition of art in that time.
    Andy Warhols work was based on the concept of advertisement. Because of this, I was
    delighted to see that with his work he was able to show that; advertising flatters people that they
    have something in common with artists (Shock of the New, pp 348). At the beginning, I could
    not understand the purpose of his style based on repetition, but his desire of being a machine
    helped me understand the allegory of mass production on his style. Even though Warhols work
    did not seem to express any message, I believe it was enough by letting everything be itself.
    This kind of vision is what intrigues me about his work. Leaving a work that displays nothing
    more than Campbells Soup Cans like on his 1962 work called Campbells Soup Cans makes
    me wonder about his vision of art, which at the end was based in you do not have to act crazy;
    you can let others do that for you. I believe that this different yet amazing perception of
    Warhols is what attracts people to his work and to publicity in general. I believe he used the
    culture of the society to represent what they wanted and consumed each day of their lives. As
    living consumers from the 19th century until nowadays, in my perception, we feel attracted by
    the same object which is displayed in different positions or styles. Just like McDonalds uses
    different styles to sell the same product, the artists from that time uses different colors and
    positions to create a different reaction on the viewer. I also believe that this same concept of
    letting everything be itself is something that still works nowadays with the lighting fast food
    signs. Without making an astonished design or an impressive artistic work, the food signs reflect

    exactly what they are, food. In this way, it is an easy and direct manner to communicate a
    message and attract the viewer.

    Hughes, Robert. Chapter 7: Culture as Nature. The Shock of The New. New

    York: Alfred A.Knopf, Inc., 1991. 324-364. Print.

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