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    A Framework For Strategic Alliances

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    Dinesh Rama
    This document introduces a framework for analyzing strategic alliances that considers how alliances can help firms in five key areas: adding value to products, improving market access, strengthening operations, adding technological strengths, and enhancing strategic growth. The framework was developed by Jordan Lewis and examines how partnerships can help firms by improving areas like time to market, distribution, repairs, complementary product lines, advertising, market channels, lowering costs, sharing facilities and resources, sharing technologies, and pooling expertise and resources to overcome barriers and explore new opportunities.

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    A Framework For Strategic Alliances

    Uploaded by

    Dinesh Rama
    285 views1 page
    This document introduces a framework for analyzing strategic alliances that considers how alliances can help firms in five key areas: adding value to products, improving market access, strengthening operations, adding technological strengths, and enhancing strategic growth. The framework was developed by Jordan Lewis and examines how partnerships can help firms by improving areas like time to market, distribution, repairs, complementary product lines, advertising, market channels, lowering costs, sharing facilities and resources, sharing technologies, and pooling expertise and resources to overcome barriers and explore new opportunities.

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    A Framework for Strategic Alliances

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    A Framework for Strategic Alliances

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    This document introduces a framework for analyzing strategic alliances that considers how alliances can help firms in five key areas: adding value to products, improving market access, strengthening operations, adding technological strengths, and enhancing strategic growth. The framework was developed by Jordan Lewis and examines how partnerships can help firms by improving areas like time to market, distribution, repairs, complementary product lines, advertising, market channels, lowering costs, sharing facilities and resources, sharing technologies, and pooling expertise and resources to overcome barriers and explore new opportunities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    285 views1 page

    A Framework For Strategic Alliances

    Uploaded by

    Dinesh Rama
    This document introduces a framework for analyzing strategic alliances that considers how alliances can help firms in five key areas: adding value to products, improving market access, strengthening operations, adding technological strengths, and enhancing strategic growth. The framework was developed by Jordan Lewis and examines how partnerships can help firms by improving areas like time to market, distribution, repairs, complementary product lines, advertising, market channels, lowering costs, sharing facilities and resources, sharing technologies, and pooling expertise and resources to overcome barriers and explore new opportunities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    1.

    2 A Framework for Strategic Alliances


    There many difficult strategic issues that plays a part in the selection of appropriate strategic
    alliances. In this chapter, Partnership for profit, Jordan Lewis introduces an effective general
    framework for analyzing strategic alliances. This framework, which we briefly introduce in this
    section, is very helpful for considering the kinds of supply chain related strategic alliances that
    we are address in the rest of the section.
    To determine whether a particular strategic alliance is appropriate for firm, consider how the
    alliances will help address the following issues:
    Adding value to product:
    A partnership with the appropriate firm can help add value to existing products. For example,
    partnership that improve time to market, distribution times, or repair times help to increase the
    perceived value of a particular firm. Both similarly, partnership between companies with
    complementary product lines can add value to both companies product.
    Improving Market Access.
    Partnership that leads to better advertising or increase access to new market channels can be
    beneficial. For example, complementary product manufacturer can cooperates to address the
    needs of major retailer, increase sales for everyone.
    Strengthening Operations.
    Alliances that between appropriate firms can help to improve operations by lowing system costs
    and cycle times. Facilities, and recourses can be can be used more efficiently and effectively. For
    example, companies with complementary seasonal product can effectively use warhouse and
    trucks year around.

    Adding Technologies Strength.


    Partnership in which technologies is shared can help add to the skills base of both partners. Also,
    the difficult transition between old and new technologies can be facilitated by the expertise of
    one of the partners. For example, a supplier may need a particular enhanced information system
    to work with a certain customer. Partnering with a firm that already has expertise in this system
    makes it easier to address difficult technologies issues.
    Enhancing Strategic Growth.
    Many new opportunities have high entry barrier. Partnership might enable firms to pool expertise
    and resources to overcome these barriers and explore new opportunities.

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