Final Business Plan

Mind and Body Rehab

Brock Guetzke and Nick Butchart

Executive Summary
It is estimated that there are 7 million individuals living with a stroke in America
(CDC, 2014). This number continues to increase each year as the population of elderly
increases and the occurrence of strokes in younger populations also continues to rise. A
stroke is the number three cause of death in America behind heart disease and cancer
and is the number one cause of disability in adults. Strokes have a very close link to the
development of heart disease in survivors and increase ones risk for myocardial
infarction. Wang et al. (2013) state that a stroke survivor will spend an average of
$20,396 on healthcare costs within 90 days of having a stroke. Individuals that have a
stroke are at greater risk for a recurrent event and it is known that one in four stoke
survivors will have another stroke within five years (National Stroke Association, 2014).
Roughly 41% of individuals that have a stroke will die within the first year of their event
making stroke survivors more cautious in their daily lives (Bronnum, Hansen, Davidsen,
Thorvaldsen, 2001). Stroke survivors often experience anxiety, depression, low selfesteem and feel like a burden to others decreasing their quality of life (Parkar, 2014).
Strokes can result in loss of function, decreased mobility, decreased independence,
increased risk for heart disease, and frequent hospitalizations (Knoflach et al., 2012).
Billinger et al., (2014) show that there are limited or no exercise facilities for
individuals with neurologic impairment. After completion of a market analysis one
personal trainer located in Pewaukee, WI claims to have the necessary skills and
knowledge to work with stroke patients. There are many more facilities that claim to
have the skills to work with stroke patients, but do not have the personnel or equipment
to accommodate neurologically impaired individuals. Within a 15-mile radius of
Brookfield, WI there are 138,518 residents over the age of 65 and 470,960 individuals
over the age of 35. According to average statistics from the CDC (2014) there are 1,130
new stroke survivors each year within a 15-mile radius of Brookfield, WI. With
approximately one stroke every 45 seconds in America, four of five families will be
affected by a stroke. It is estimated that one in six adults in America are uninsured
leading to increased negative effects due to a lack of rehabilitation and decreased
medication adherence. Our facility is designed to be affordable and the effects from
exercise will benefit all individuals.
Mind and body fitness is an affordable facility developed for all individuals that
suffer from neurologic impairment. Individualized sessions will include: patient education
on topics such as nutrition and home exercise, specialized exercise programs, goal
setting, and more. Facility members who do not take part in the one on one sessions will
be able to enjoy full use of a facility developed for neurologically impaired individuals.
We also welcome caretakers to exercise in our facility at the same time as their loved
ones because exercise is equally important for healthy individuals. Meetings with a
dietitian or registered nurse will be available to answer any questions related to their
health and well-being.
Best practice will be used to develop individualized programs for each one on one
client. Expert supervision will be available to individuals who wish to take part in the
facility membership. Two full-time registered clinical exercise physiologists, two full-time
certified exercise specialists, one part-time registered nurse, one part time dietitian, and
one full-time front desk worker will be hired to staff the facility. Initial start-up cost in the
first year for the facility totals to be $517,770.11 with the first year income forecasted to
be $527,000.00 creating a first year profit of $9,230.89. By year three our expenses are
1

expected to be $350,672.50 with an income of $885,000.00 for a profit of $534,327.50.

In order to break even the first year we will need 100 facility members, 50 caregiver
members, 75 one on one clients, and full day sessions with the dietitian for the entire
year.

Services
Mind and Body Rehab will partner with outpatient physical therapy programs and
physicians around southeastern Wisconsin, to develop a referral base. The goal of the
program is to deliver services focused on increasing the ability to perform activities of
daily living and therefore increase the day-to-day quality of life for all neurological
patients. Mind and Body Rehab is an exercise facility that has been developed to meet
the needs from anyone that has a neurological disorder from Parkinsons to a major
stroke. Patients that attend Mind and Body Rehab will have multiple options when
joining the gym with either participating in one on one exercise training or becoming a
member of the gym and having an exercise professional help with set up and moving
around the gym.
One on One exercise training
One on one exercise training will be provided to any patient that is suffering from a
neurological injury/disease. This program will include a complete assessment of physical
and behavioral health habits using exercise tracking bands and various assessment tools
(i.e. surveys and dietary logs). During an initial intake session, exercise testing and goal
assessment will be performed to develop individualized patient exercise prescriptions
focused on achieving patient centered goals. Home exercise prescriptions are developed
to increase patient outcomes. Anyone participating in one on one exercise training will
receive patient centered education that will aid in improving behavioral health habits and
increase probability of reaching goals. Re-evaluation of the patients will occur on a
patient-to-patient basis. Training sessions will include aerobic, resistance, and balance
training for a well-rounded training approach to reach all patient goals. Payment for the
training sessions will be offered in multiple plan options, ranging from 10 to 50 exercise
sessions.
Memberships
Memberships will be offered by monthly payment where the client can come in on
any day during normal operating hours and use the facility. They will receive no one on
one time that clients receive when they pay for individualized sessions, but they will
have proper supervision and available assistance when required. Along with the
neurological client monthly membership option, we will also offer memberships to their
caretaker. Often time caretakers are not able to get sufficient exercise due to the
constant need to care for their loved one. This membership is available to allow the
caretakers to have time to exercise while the individual they care for is in the care of our
facility employees. Membership fees will be collected at the beginning of each month
2

and once payment is made the facility is available for their use at anytime during normal
operating hours.
Dietitian
Clients will have the opportunity to schedule a one on one session with a dietitian
that is hired on as an independent contractor. Sessions will be an hour long and will be
100 percent conducted by the dietitian. Clients are not required to participate in these
sessions, but meetings will be strongly encouraged to improve dietary intake and to aid
in the process of reaching their individualized goals.
Program Mission: Mind and Body Rehabs mission is to provide a first-rate exercise and
rehabilitation facility for recovery and improved quality of life for all patients suffering
from neurological disorders.

Program Objectives: The following are the key objectives of Mind and Body Rehab
Provide high quality individualized patient care
Create a comfortable atmosphere for anyone with a neurological disorder/injury to
exercise
Improve quality of life among all patients through individualized exercise and
education programs.
Provide patient centered education to aid in the achievement of SMART goals.
SWOT Analysis
TABLE 1. SWOT Analysis
Strengths
-Individualized patient care
-Comfortable exercising
environment
-Many payment options
-Specialized exercise equipment
-RCEPs not personal trainers
Opportunities
-Potential room for growth
-Minimal competition in the area
-Highly needed service
-Brand new service

Weaknesses
-Lack of experience
-Lack of funds
-Capitol requirements for startup
-Marketing experience at a
minimum
Threats
-Other exercise facilities in the
area (ie. WAC, YMCA, etc..)
-Referrals from physicians to other
facilities
-Transportation for patients
-Patients lack of knowledge on
benefits of exercise
-Patient loyalty to current facility

Operational Resources
3

Personnel
Working with neurological clients will require a highly trained and well-educated
staff to ensure safety and best outcomes from exercise. The highest level of certification
that will be hired is the Registered Clinical Exercise Physiologist. With a minimum of a
masters degree in exercise physiology, or related field, there will be a great deal of
baseline knowledge that can be fine tuned and developed with experience. The RCEP will
be the lead each day and any questions will be brought forward to them prior to any
action or decision. The next level of certification is the Clinical Exercise Specialist. The
CES is a well-trained individual whose education and certification allows them to work
with special populations under the proper supervision (RCEP). They are skilled in
designing and implementing exercise programs to achieve best outcomes. A registered
nurse will be hired part time (two days per week). The RN will come in on their scheduled
days to answer questions that clients may have regarding medications, health, or any
other questions/concerns they might have. The RN is there to offer a more in-depth view
of the medical questions patients may have that the RCEP or CES may not have the
proper answers to. A dietitian will be scheduled as needed to come give information to
clients regarding a healthy diet and how to make healthier choices. The dietitian
schedule will be created based on client requests and classes will also be open to anyone
who did not request. Finally, a front desk worker will be hired to perform duties of
scheduling, routine cleaning, laundry, equipment inspections, and other tasks.

Record Keeping
In order to maintain accurate documentation records it is important that all
employees contribute to record keeping. An owner/RCEP will serve as the head of
marketing, maintaining public relation, data management, and reporting of goals,
income, and attrition rate. The other owner/RCEP will be in charge of the finances,
business operations, and expenses (receipts, deductibles, travel, continued education,
capital, and taxes) of the facility. RCEP will be in charge of sales, invoicing, and income
statistics. The front desk worker will work on scheduling patients for exercise sessions
and filing of paperwork for memberships. Front desk worker will also assist with
marketing of the facility by handing out business cards and maintaining exemplary public
relation. All employees will be required to contribute to creating high-quality public
relation, as well as cleaning, maintenance, and calibration of all exercise equipment. A
detailed organizational structure can be seen in appendix I.
Liability Insurance
In order to have protection against any lawsuit for any reason, we will need to
purchase liability insurance. As we will have individuals that are certified by the ACSM,
ACSM members are allowed to purchase the liability insurance plan through them. This
program includes a choice of liability limits up to a maximum of $2 million per claim/ $4
million aggregate per year. This policy will cover acts or omissions that occurred since
the policy was put in place and resulted during the policys effective period. Coverage
enhancements include: limited defense for sexual assault allegation; bodily injury and
property damage due to performance of your professional duties. Having this liability
4

insurance policy will help to ensure that the business is protected and will help to lower
the potential to bankrupt the business form a single lawsuit.
Facility
A minimum of a 5,000 square foot facility is required to provide an atmosphere
that is safe, meets regulations, and includes patient care amenities. The facility will
include multiple offices that are used by employees for areas to develop exercise
prescriptions as well as a separate lunchroom area. Offices will also be utilized for initial
intakes and re-assessments of patients. Male and female locker rooms with bathrooms
and showers will be provided for the patients to change before and after exercise. A
waiting room including television, newspapers, and multiple magazines will be provided
for caretakers to relax during a family members exercise session. Facility must be
wheelchair accessible and provide patients with easy access parking availability.
Equipment for the gym includes a selection that has been designed and utilized by
neurological patients in other facilities and by physical therapists. Equipment was
selected with patient care in mind and so that all aspects of increasing quality of life can
be trained. Choices include equipment that focuses on aerobic, balance, and resistance
training. All equipment selections can be viewed in appendix A to D. Other equipment
that will be used to enhance the patient experience, safety, and to provide accurate
exercise prescriptions both in the facility and at home can be viewed in appendix D.
Technology is and will be an important aspect in improving the patient experience while
exercising at Mind and Body Rehab and the price for the technology and programs that
can be used is shown in appendix E.
Besides the price of the aerobic equipment, rent and utilities will be the highest
operational cost for the facility. After researching the area of Brookfield, WI, on average
to rent a facility would cost $15 per square foot. With renting at least a 5,000 square foot
facility, the price to rent would be an estimated $69,405. Estimated total cost of all
facility expenses can be seen in Table 2 below.

TABLE 2. Estimated Total Costs

Expense
Total
Aerobic

$73,836.46

Balance

$1,898.42

Resistance

$10,250.74

Miscellaneous

$14,441.32

Tech-Office
Furniture-flooring
Maintenance-Cleaning
Rent-utilities
Total:

$9,393.07
$27,291.61
$1,353.49
$70,305.00
$208,770.11

Operating Budget
Salaries
Salaries for all employee positions are generated based on average salaries for the
state of Wisconsin. The RCEP salaries will be set at $50,000 per year, which will be for
the two owners of the fitness facility. Two CES salaries will be set at $41,600 for a total of
$83,200 per year. The RN will have a set salary of $31,200 for two 10-hour days per
week. The dietitian will be paid hourly based on national average at a rate of $27 per
hour, for a total yearly salary of $6,480. A dietitian will be present on the facility every
other Wednesday for 10 hours. A full time front desk worker will be paid $10 per hour,
which is calculated to $20,800 for the year. Benefits will be provided to all full-time
employees. At an estimated rate of 33%, benefits will cost an estimated $67,320 in the
first year. Yearly raises will be provided to all full-time employees at an estimated yearly
rate of 2.6%
TABLE 3. Estimated Employee Salary
Position
Quantit
Cost per
y
year
RCEP (full time)
2
$50,000
CES (full time)
2
$41,600
Nurse (part time)
1
$31,200
Front Desk (full time)
1
$20,800
Dietitian (part time)
1
$6,480
Benefits (33%)
5
Total Cost

Total salary
$100,000
$83,200
$31,200
$20,800
$6,480
$67,320
$309,000

Sales Forecast
Projected income for the first three years was based on starting with what is
required to break even. Projections for the first year were based on being able to achieve
10% of the target population in southeastern Wisconsin. Prices for each program are
listed in the Table 3. Steady increases in clients are projected each year based on word of
mouth and improved marketing strategies. It is projected that we will be able to achieve
a target population of 100 clients to purchase a membership to our facility and 75 clients
to purchase 1:1 sessions, some of which may also have a membership.
TABLE 4. Year 1 Projected Income
Year One
Pric
Service
e

Clien
ts

Total
6

1:1 Sessions
General Monthly Membership
CT Monthly Membership
Dietitian

$55
$50
$20
$20

75
100
50
260

Total Revenue
TABLE 5. Year 2 Projected Income
Year Two
Pric
Service
e
1:1 Sessions
General Monthly Membership
CT Monthly Membership
Dietitian

Clien
ts

$55
$50
$20
$20

100
150
75
260

TABLE 6. Year 3 Projected Income

Year Three
Pric
Service
e

Clien
ts

Total Revenue

1:1 Sessions

$55

125

General Monthly Membership

CT Monthly Membership
Dietitian

$50
$20
$20

200
100
260

Total Revenue

$429,00
0
$60,000
$12,000
$26,000
$527,00
0

Total
$572,00
0
$90,000
$18,000
$26,000
$706,00
0

Total
$715,00
0
$120,00
0
$24,000
$26,000
$885,00
0

Projected Revenue
The projected revenue for the first three years of full operation of the facility is
shown in Table 7. With increases in participation in the program, we can expect to see
increases in income with each year. Most of the expense in the first year will be for start
up cost of equipment, technology, and furniture. Cost of the facility was kept at a
constant cost for rent, but could increase depending on discretion of the leaser. Most of
future expenses will be for maintenance of the facility, marketing of the facility, and
towards employee salaries. Aggressive marketing strategies will be implemented for the
first 3 years, with variance of cost depending on the effectiveness of the marketing plan.
Marketing
7

The budget for marketing in the first year will be set at $12,000 to cover expenses
and have some extra spending money in order to increase successful advertisements.
The primary focus of marketing will be in public speaking at events such as support
groups, seminars, etc. There will be a budget of $500 set toward printing handouts,
business cards, and surveys for potential clients to fill out. Price of travel will come out of
pocket and will not come form the marketing budget. With these public events we will
spread the word of our company by mouth and obtain an email list for anyone who is
interested in joining a facility like Mind and Body Rehab.
Facebook advertising will be utilized to reach out to one of the most popular
websites in the world. A budget of $5,000 will be submitted to Facebook to produce an
advertisement at 50 cents per click. This will allow our advertisement 10,000 clicks prior
to closing. The advertisement will take viewers directly to our homepage will be
produced for $1,500 and maintained by staff members after completion.
Finally, a newspaper advertisement will be sent out to the West region of the
Milwaukee Journal Sentinel (Wauwatosa and Brookfield). The price of the advertising will
be $93.00 per mili (thousand) to print 50,000 copies for a front page ad on. The final
price of this advertisement will total $4,650.00.
Following the first year, our budget will decrease to $8,000 per year where we can
refine our advertising to reach the greatest population of potential clients. Successful
advertisements (330 hits in first year) will be kept and potentially increased.
Unsuccessful advertisements (less than 330 hits) will be replaced by other advertising
opportunities. Our marketing goal is to obtain 1,000 hits in the first year. A hit is
considered a view that could result in a potential membership (caretaker, family
member, neurologically impaired individual, healthcare professional). Of the 1,000 hits,
our goal is to have 50 memberships result from our advertising totaling $33,000 and a
profit of $21,000 after advertising cost.
TABLE 7. Projected
Financial
Projections
Yearly profit
Expenses
Equipment
Miscellaneous
Technology
Furniture
Maintenance
Facility rent
Marketing
Salaries
Total expenses
Income before
taxes
Taxes (33%)
Net Income

Revenue
Year 1

Year 2

Year 3

$527,000.00

$706,000

$885,000

$85,995.62
$14,441.32
$9,393.07
$27,291.61
$1,353.49
$70,305.00
$12,000.00
$309,000.00
$529,780.11
$-2,780.11

$5.000.00
$3,000.00
$5,000.00
$2,000.00
$3,000.00
$70,305.00
$8,000.00
$316,054.32
$412,359.32
$293,640.68

$5.000.00
$3,000.00
$5,000.00
$2,000.00
$3,000.00
$70,305.00
$8,000.00
$323,292.05
$419,597.05
$465,402.95

$917.44
$-3,697.55

$96,901.42
$196,739.26

$153,582.97
$311,819.98
8

Program Evaluation
Program evaluation will be completed yearly to assess progress of initiatives.
Evaluation of growth of the business, customer delight, innovation, productivity, and if it
is a great place to work are areas for evaluation. Any areas that are struggling or are not
improving, will be need consideration on ways to improve. Each area will be evaluated on
different areas, which can be seen in table 8 below. Evaluation timeline will be based on
30 days, 60 days, and 90 days of opening. Any items that are considered to be in the
parking lot are areas that will be evaluated later in the year of opening.
Growth
Initiativ
es

-527,000
-100
members
-50
caregivers
-75 1:1
-Payment
options

Targets

-$44,000/mo
-Met goal y/n
-Payment
options (30
days)

Evaluati
on
timeline

30 Days
-Payment
options
-Goal
template
-Hours of
operation
-Training
-Record
keeping
-Cause

Customer
Delight
-Goal
template
-Hours
-Pt.
retention
mechanism
Satisfaction
survey
-Goal
template
(30 days)
-Hours (30
days)
-Retention
(4 mo)
Satisfaction
(60 days)
60 Days
-Success
Satisfaction

Innovation

Productivit
y
-Staffing
model
-Intake
efficiency
-Training
-Record
keeping

Great place to
work
-Satisfaction
survey
-Success stories
-New
programming/id
eas
-Have a cause

-Alternate
programmin
g (7 mo)

-Staff (4 mo)
-Intake (90
days)
-Training (30
days)
-Records
(good or
bad)

-Satisfaction
(good or bad)
-Success
(monthly)
-Programs (biannually)
-Cause (30 days)

90 Days
-Intake

Parking
Lot
-Retention
-Alt
programmin
g
-Goal
members
-Staff new
ideas
-Staffing

-Alternate
programmin
g

*mo: month; y/n: yes or no; Pt.: patient

Conclusion
In the first year of operation, the business does not have a great projected net
income due to start up cost. With continued development of the program to achieve high
patient outcomes and with improved marketing strategies, a larger income can be
witnessed in the following years. An analysis of the market and what can be done
differently to increase patient satisfaction will aid in the retention of clients and the
addition of new clients each year. With the continued development of this business
venture, it will lead to greater outcomes with neurological patients around southeastern
Wisconsin.

References
Billinger, S. A., Arena, R., Bernhardt, J., Eng, J. J., Franklin, B. A., Johnson, C. M., ... & Tang,
A. (2014). Physical Activity and Exercise Recommendations for Stroke Survivors A
Statement for Healthcare Professionals From the American Heart Association/American
Stroke Association. Stroke, 45(8), 2532-2553.
Bronnum-Hansen, H., Davidsen, M., & Thorvaldsen, P. (2001). Long-term survival and
causes of death after stroke. Stroke, 32(9), 2131-2136.
Hays Affinity ACSM. (2015). Retrieved April 14, 2015, from https://acsm.haysaffinity.com/
Knoflach, M., Matosevic, B., Rcker, M., Furtner, M., Mair, A., Wille, G., ... & Willeit, J.
(2012). Functional recovery after ischemic strokeA matter of age Data from the
Austrian Stroke Unit Registry. Neurology, 78(4), 279-285.
Parkar, S. R. (2014). Post Stroke Depression. Dealing with Depression in Medically-ill
Patients-ECAB, 14.
Preventing Another Stroke. (2014, July 16). Retrieved April 10, 2015, from
http://www.stroke.org/we-can-help/survivors/stroke-recovery/first-stepsrecovery/preventing-another-stroke
Stroke. (2015, February 19). Retrieved April 12, 2015, from http://www.cdc.gov/stroke/
Wang, G., Zhang, Z., Ayala, C., Dunet, D. O., Fang, J., & George, M. G. (2014). Costs of
hospitalization for stroke patients aged 18-64 years in the United States. Journal of
Stroke and Cerebrovascular Diseases, 23(5), 861-868.

10

Appendix A Aerobic training equipment

Equipment (Brand/Model)
Treadmill (Sportsart/ T611)

Price
$3,000.00

Quantity

Total

$6,000.00

NuStep (NuStep/ T4R)

$3,795.00

$15,180.0
0

Recumbent Bicycle (Scifit/ bi-directional)

$4,450.00

$8,900.00

Upright bicycle (Cybex/625c)

$3,695.00

$7,390.00

UBE (Scifit/ Pro1000)

$4,595.00

$9,190.00

Rowing machine (Stamina/ conversion II)

$808.46

$808.46

Elliptical (Scifit/ Total body w/ easy entry)

$5,368.00

$5,368.00

Counter weight treadmill

$21,000.0
0

$21,000.0
0

15

$73,836.4
6

Total:

11

Appendix B Balance training equipment

Equipment (Brand/Model)
Parallel Bars (Clinton platform/10 ft)

Price

Quantity

Total

$972.50

$972.50

$52.49

$104.98

$295.00

$295.00

$18.39

$18.39

Bosu Ball

$130.00

$260.00

Balance beam (airex)

$152.99

$152.99

$94.56

$94.56

$1,898.42

Balance Pad (Airex)

Pro Wobble board package
Disc (Cando/ inflatable disc)

Exercise Balls (Theraband/yellow-blue)

Total:

12

Appendix C Resistance training equipment

Equipment (Brand/Model)

Price

Quantity

Total

Dumbbells (Cando/Vinly coated 20pc set

w/stand)

$205.00

$205.00

Dumbbells (Deluxe dumbbell set)

$250.00

$250.00

Dumbbells (Yorkbar/Hex/ 30-70#)

$646.66

$1,293.32

Dumbbell Rack (green series/3 tier)

$465.00

$465.00

Ankle/Wrist weights (The original cuff/110&15#)

$172.19

$344.38

Rehab bands (Theraband/25 yard

roll/yellow-black)

$259.25

$259.25

Hand Exercisers (Theraband/XL/redblack)

$51.56

$51.56

Hand ball (Handmaster plus/3-pack)

$26.99

$53.98

Med Ball (Valeo/weighted fitness ball/

(2,4,6,8,10#)

$47.25

$47.25

Leg press (body solid, commerical pro

dual leg)

$3,282.00

$3,282.00

Free motion machine (light commercial,

dual cable cross)

$3,999.00

$3,999.00

14

$10,250.7

Total:

13

Appendix D. Miscellaneous equipment

Equipment (Brand/Model)
Price

Quantity

Total

Stool (Clinton step stool)

$42.85

$171.40

Therapeutic putty
(Cando/Theraputty/xxsoft-xfirm)

$25.14

$25.14

Mat table (Armedica/static/6'x8')

$816.92

$816.92

Walkers (Carex Fixed Wheel Dual Paddle

Adult)

$68.00

$136.00

Foam Rollers (full:19.50, half:7, full: 8.50,

half: 15.50)

$50.50

$50.50

$6.95

$6.95

$66.58

$133.16

Mat table (Hi-Lo/electric/48"x84")

$3,032.31

$3,032.31

Wheelchair (Tracer IV Wheelchair)

$345.00

$345.00

Chairs (Clinton/C-50 side chair w/ arms)

$192.58

$770.32

$39.99

$159.96

Shoulder Pulley (pulley w/ door bracket)

Footstool (Clinton/ w/ handrail)

Exercise Mat (Natural fitness 5 mm

warrior mat)

14

Weight Bench (fitness gear/pro utility

bench)

$179.99

$359.98

Wireless ECG

$2,400.00

$4,800.00

Gait Trainer

$1,200.00

$1,200.00

AED

$500.00

$500.00

Skin fold calipers (Lange)

$199.95

$399.90

$49.49

$148.47

$161.98

$647.92

Gait belts (prestige/ medical gait belt)

$14.98

$89.88

Pulse oximeters (allheart/ deluxe pulse

ox)

$53.98

$107.96

$199.00

$199.00

$12.99

$12.99

Stethoscopes (Littmann/Lightweight II,

28")
Sphygmomanometer w/ blood pressure
cuffs

Weight scale (HealthOMeter/ 402 series

mech scale)
Walking wheel tape measure (1,000 ft)
Glucometer
First Aid Kit
Fit Bit

$0.00
$110.00

$110.00

$97.00

$194.00

Latex gloves
Alcohol pads
Total:

$0.00
$5.89

$23.56

37

$14,441.3
2

15

Appendix E Technology/office equipment

Item (Brand/Model)
Price

Quantity

Total

Desktop (apple/iMac 21.5")

$1,300.00

$1,300.00

Laptops (Apple/Macbook Air 13.3")

$1,000.00

$4,000.00

Television (Insignia/50" LED)

$500.00

$1,500.00

Wii (Mini red bundle)

$133.96

$133.96

$20.00

$20.00

$260.00

$520.00

Paper (HP/ office ultra white, 500 sheets)

$54.29

$54.29

Printer Ink (HP/ CF283A)

$63.99

$127.98

Microsoft Office (Office 365 Business

Premium)

$12.50

$75.00

Wii Games (Game party 3)

Printer (HP/LaserJet Pro B&W all in one
laser printer)

16

Receiver (Yamaha/500w 5.1ch)

$250.00

$250.00

Speakers (Polk/ 5 1/4" bookshealf

speaker- pair)

$99.98

$199.96

Calendars (OfficeDepot/ Desk pad

calendar)

$6.00

$12.00

Pens (Pilot/ EasyTouch retractable

ballpoint, 12 pack)

$12.49

$24.98

Pencils (Bic/ Bicmatic grip mechanical, 6pack)

$4.19

$16.76

Permanent markers (Sharpie/Ultra fine,

12 pack)

$8.79

$8.79

Highlighters (Sharpie/ Assorted colors,

12 pack)

$8.99

$8.99

Staplers w/ staples (swingline business

stapler)

$22.79

$45.58

Folders (Smead/ pressboard

classification, 4 filing)

$39.99

10

$399.90

Hole punch (Office Depot/ heavy dute, 2

hole)

$20.00

$40.00

Paper clips (OfficeDepot/ jumbo, 100 per

box)

$9.49

$9.49

$11.99

$23.98

Clipboards (OfficeDepot/ wood, 3 pack)

$4.99

$9.98

Paper shredder (Fellowes, powershread

79ci)

$239.99

$239.99

Magazine Subscriptions

$371.44

$371.44

Scissors (Fiskars/ everyday softgrip)

Total:

$9,393.07

17

Appendix F- Furniture/Flooring
Item (Brand/Model)
Reception Desk (marque double
reception station)

Price

Quantity

Total

$1,895.00

$1,895.00

Office Desk (bow front desk)

$695.00

$1,390.00

Office Chairs (ergonomic w/ mesh back)

$279.00

$558.00

Pt Chairs- office (Clinton/C-50 side chair

w/ arms)

$192.58

$770.32

WR Chairs (edge club chair in fabric)

$479.00

$958.00
18

WR Couch (edge sofa in fabric)

$879.00

$1,758.00

Filing cabinet (4 drawer, vertical file)

$539.00

$539.00

$36.95

$147.80

Refrigerator (Kenmore 18 cu ft top

freezer)

$499.99

$499.99

Table - break room (36" round table)

$249.00

$249.00

$66.00

$264.00

Trash cans (16 gallon rubbermaid slim

jim)

Chairs - break room (stack chair w/ poly

seat)
Flooring- gym (Everlast)

$3.50

4700

$16,450.0
0

Flooring- restrooms

$5.25

100

$525.00

Flooring- locker room

$6.50

75

$487.50

Flooring- Waiting room

$8.00

100

$800.00
$27,291.6
1

Total:

Appendix G- Maintenance/Cleaning
Item (Brand/Model)
Toilet paper (Scott/ standard roll)
Paper towels (Scott/ hard roll, 1000')
Glass cleaner (Great value, 32 oz)

Price

Quantity

Total

$74.99

$74.99

$102.99

$102.99

$2.37

$4.74
19

Dusting cleaner (pledge dust & allergen)

$3.93

$7.86

Towels (Utopia, cotton, 12 pack)

$36.99

$110.97

Hand towels (basic cotton, 12 pack)

$17.75

$53.25

Dish soap (palmolive)

$2.96

$2.96

Laundry detergent (xtra plus oxiclean)

$5.96

$11.92

Wash machine (kenmore, top load, 3.4

cu ft)

$379.99

$379.99

Dryer (kenmore, 6.5 cu ft)

$379.99

$379.99

Equipment cleaner
Hand sanitizer (Purell/ 8 oz bottle)

$0.00
$32.28

$32.28

Liquid soap (Dial antibacterial)

$2.59

$20.72

Spray bottles (Unisan, 3 pack, 24 oz)

$7.99

$15.98

Bleach (great value, lavender)

$2.94

$5.88

Garbage bags (classic clear, 40-45 gal)

$68.99

$68.99

Sheets (procare flat hospital bed sheets,

4 pk)

$39.99

$79.98

Total:

$1,353.49

Appendix H- Rent/Utilities
Item(Brand/Model)
Rent
Cable/Internet

Price

Quantity

Total

$69,405.0
0

$69,405.0
0

$75.00

12

$900.00
20

Total:

$70,305.0
0

21

Appendix I- Organizational Structure

RCEP (2)

RCEP (1)

-Head of finances and business

operations
-Expenses (receipts, deductibles,
travel, continued education)
-Capital, expendables,
-Taxes
-Payroll (salary)
-Sales/invoicing/income (statistics)
-Maintenance/calibration of
equipment

-Head of marketing and public

relations
-Marketing goals/progress
-Maintenance/calibration of
equipment
-Data management (hits, foot
traffic, membership
data/demographics)

CES (1 & 2)

Nurse

Dietitian

-Public relation
-Public relation
-Assists with
marketing
Maintenance/calibration
-Assists
with marketing
strategies strategies
of equipment
-Assists with marketing
strategies
-Public relations

Front Desk
-Scheduling
-Assists with marketing
-Business cards
-Public relation
-Data management
(guests, birthdays,
surveys, appt
reminders)
-Assists with referrals
22